• 한국실내디자인학회논문집
• /
• 제18권6호
• /
• pp.142-149
• /
• 2009

User and media are in close coalition with each other in the 21st century's era of New-Media. The new users exposed to the New-Media environment have a complete understanding of the digital media environment, and are also taking on the role of an active identity in the formation of culture in new media. In the field of spatial design, creative spatial interfaces designed through various methods derived from the New-Media environment and technology that weren't even imaginable in the past ultimately came to exist in a mutual relationship with the user, the people. This study is in the same context as studies looking into the establishment of design in media art and digital media space in the New-Media environment. Media art is an outcome arising from the demand towards new art combined with the attempts towards accepting various media as a means for artistic expression. Media art seizes to being a mere part of art, but more. This study aims to look into the theoretical basis of New-Media and define the design process through the expressional characteristics and triggered thoughts thereof. Lastly, the results of the research will be put together to produce the final results. Such analysis process will be the basis of the creation of a new paradigm and spatial thought, and allow people to be concerned about the various changes in spatial formation.

• 한국실내디자인학회논문집
• /
• 제19권2호
• /
• pp.66-72
• /
• 2010

The purpose of this study is to pronounce design trends in contemporary architecture collaborated with new media art concept. Currently, the prevalence of media presence has evolved perspectives on contemporary aesthetics today. To make clear demonstration on the issue, this study categorized new media art's expressional characteristics applied in the contemporary architectural design in conjunction with analytical researches on typologies and expressional characteristics appear in new media art. More specifically, the study selected architects who adopted new media art's expressional characteristics into their works from the year 2000 and performed analytical case studies with regard to the effect of the new media art into their architectural practices. By following methodologies mentioned above, conclusively the study categorized distinct expressional characteristics appears in contemporary architecture as a result of merging with new media art. The characteristics of the new media art appeared in contemporary architecture are categorized into three groups such as the design controlling external environment, the design utilizing web environment and the design participated by users. These observation could be translated that architects could present interactive design between users and building as a result from architect's capability of designing protocols which generate variable forms, colors and patterns in architecture. In particular, architecture utilizing web environment has characteristic capability of configurating user's program in virtual space. Also it is anticipated to suggest new patterns in generating architectural programs and forms. These patterns would not recognize the city merely as an incident or fragmented image but would configurate forms and images constructed by individual notional character. In conclusion, the architecture itself is expected to perform as media to open up opportunities that enables to contribute in expediting interactions among environment, users, and buildings by deviating from perspectives of representation as an object expressed in modernism architecture or as a classical decoration in post-modernism architecture in the past era.

• Journal of Information Technology Applications and Management
• /
• 제20권4호
• /
• pp.315-338
• /
• 2013

As a result of New media that affects the marketing system, it is appeared a new marketing system called Market Platform in terms of market governance of trading. Market Platform is a new marketing system for ideal market system through the community structure from a hierarchy structure. It is determined that Market Platform as the role of adjustment of each side of market, buyer and seller, developed an existing marketing system. In this study, to target the Market Platform has recently emerged as the center of the market management in the new media environment. This study investigates what characteristics and impact of infrastructure of Market Platform will affect the cognitive impact on both buyers and sellers to clarify the impact on the self efficacy of the shopping process. Through this investigation, modeling for the impact that new media environment will attract Market Platform will be developed from the investigation of attractiveness of mobile market platform environment. Changes in the technical media environment gave the characteristics of the customer in the market platform, so consumers could involve not only consumed, but also manufactured. Thus, it is possible to increase the attractiveness if market must be able to not only for the convenience of shopping, but also make people to enjoy the experience of value co-creation. In other words, the new media, as a result of affecting the marketing system, mobile market platform is organized around the market of communication base. Network centrality, visible openness, ubiquitous multiplexity, 3 properties of new media increase the market self-efficacy of their customers. Therefore, the structure of market platform that enhance self-efficacy has higher attractiveness.

• 한국실내디자인학회논문집
• /
• 제20권6호
• /
• pp.236-243
• /
• 2011

The digital space color of new media environment denied not only the deterministic relationship of designed color and circumjacent color but also the deduced an special elements of digital space color. Such phenomena historical perspective of Gernot Wersig, new media principle of Lev Manovich and remediation of Bolter, J.K & Grusin, R. are expressed in various new media environment across. In particular, development of digital technology is moving away from its previous space color based on scientific, statistical and quantitative perspective by using diverse variables. The following research focuses on the fundamental concept of space color by type, composition of digital space color. The paper reflects on the meaning and concept of contemporary which enables the application of digital space color system on space through advanced technology. The principle of digital space color such as multidimensional malerisch, discontinuous video, vague original and copy, irregular repetitiveness of 'copy of copy', selective color of observer, experiential color of observer, and etc. makes it possible to extract the expressed element and method of digital space color. Meanwhile, the features of digital space color such as divided field of form, non-systematized of process and collage of communication can be inferred from case analysis.

• 공학교육연구
• /
• 제20권6호
• /
• pp.52-60
• /
• 2017

This study analyzes the public lecture conducted by a university in Seoul and examined how a public lecture on the emergence of a new media environment could influence the actual field of engineering education. The current public lecture is changing away from past patterns which have been conducted on a daily, irregular and offline basis. Online lectures such as Mooc programs, as well as broadcast programs in the Internet media environment, are becoming increasingly popular with mainstream education. This study focuses on exploring how public lecture experiences of engineering professors have affected the improvement of learner centered education and their communication skills. It also examines how public lecture in the field can affect to enhance public understanding of engineering. The advent of a new media environment is likely to inject new vitality into a college lecture that seems to fall behind in the past. It is highly likely that the reliance on the teaching capabilities of professors become higher according to the emphasis on active learning environment. The genre of public lecture is expected to greatly helpful to expand future engineering education methodologies.

• 한국콘텐츠학회논문지
• /
• 제10권4호
• /
• pp.133-140
• /
• 2010

디지털 환경에서의 미디어 융 복합 시대에 핵심은 '콘텐츠' 라고 한다. 새로운 미디어와 각종 융 복합 서비스의 출현으로 플랫폼 간 경쟁이 치열해지고 콘텐츠 사업자 간의 협상은 강화될 것으로 예측되기 때문이다. 그러나 그동안의 미디어 환경 변화는 콘텐츠 사업자에게 시장 확대의 기회보다는 산업적 위기 요인들을 동반했다. 이는 특히 한국 영화산업에 있어 매출 구조 왜곡과 수익성 악화를 낳고 있다. 더 나아가 미디어 융 복합의 출현을 배경으로 통신사업자 및 방송사업자의 영화산업 진입이 이루어지고 있는 실정이다. 이렇듯 한국 영화산업이 직면하고 있는 상황은 디지털 기술의 발전 및 뉴미디어 환경과 밀접한 연관이 있으며, 결국 현재의 위기를 극복하고 미래를 개척하는 것도 빠르게 변화하는 미디어 환경을 통해서 가능할 것이다. 본 연구는 디지털 환경에서의 미디어 융 복합 현상이 영화산업에 어떻게 나타나고 있으며, 그 결과 새롭게 제기되는 문제점이 무엇인지 주목하고, 그에 대한 대안을 제시하는데 모색하였다.

• 한국어교육
• /
• 제28권2호
• /
• pp.155-184
• /
• 2017

As the media changes, communication patterns in modern society have been changed as well. This change in the media environment has also transformed the required literacy and it is time to accept this new literacy in Korean language education. At this point, this paper inspected the perception of media literacy classes of 73 teachers currently in the field of Korean language education. The results show that most teachers are aware of the media literacy which has changed socially, and show strong agreement that this changed literacy should be applied in the field of Korean language education. However, today's media literacy education is passive. Although teachers generally understand the dynamic features of newly emerging digital media, it remains as a tool in class. The teachers pointed out that device problems such as device environment and the spread of media are one of the many reasons for such passive usage. However, the more fundamental problem is that the new communication environment has not been reflected in the curriculum actively. Teachers thought that media literacy has a close relationship with Korean proficiency. Also, they saw that this kind of media literacy will be required for Korean learners in the future with more importance. Based on the results of the study, this paper argues that Korean language education needs to accept and reflect the changes of media in the curriculum.

• 한국콘텐츠학회논문지
• /
• 제7권6호
• /
• pp.31-43
• /
• 2007

최근 애니메이션 시장은 시대적 트렌드와 환경을 충족시켜 줄 수 있는 새로운 소비 형태의 애니메이션 콘텐츠를 요구하고 있다. 본 연구는 미디어 컨버전스 시대의 애니메이션 장르가 어떠한 형태로 변화하고 있는지에 대해 알아보고 미디어의 다양성에 따른 애니메이션 사례들을 분석함으로써 애니메이션의 새로운 패러다임 변화를 모색해 보는 것이 주목적이다. 연구결과, 애니메이션의 패러다임 변화를 이끄는 핵심적인 변화 요인으로, 인터넷 통신기술의 발달과 상호작용성, 미디어 특성에 따른 뉴미디어의 등장을 확인할 수 있었다. 시사점으로, 다원화 사회의 소비환경은 개인미디어를 중심으로 한 적극적인 마케팅 도입이 필요하고, 애니메이션 장르에 대한 새로운 인식이 필요하다는 점이다. 또한 애니메이션 산업은 창작기술 발달과 체험 경제적 패러다임을 바탕으로 미래의 선도 산업으로 발전 가능성이 크다는 것과 뉴미디어를 기반으로 한 애니메이션 교육이 필요하다는 점이다. 이러한 연구는 뉴미디어를 중심으로 한 창작 애니메이션의 이론적 실무적 측면에서 연구의 기초를 제공할 수 있다는 점에서 의의를 찾을 수 있을 것이다.

• Journal of Information Technology Applications and Management
• /
• 제21권1호
• /
• pp.137-150
• /
• 2014

The following study specially aims to market platform in the mobile circumstance. The characteristics of customers and infrastructure are handled by market platform under the new media. These characteristics will be revealed based on the unification of organizational structure and interaction of information structure in the relationship marketing. This study investigates what characteristics and impact of infrastructure of Market Platform will affect the cognitive impact on both buyers and sellers to clarify the impact on Perceived integratedness and Interactive Accessibility of the shopping process. Through this investigation, modeling for the impact that new media environment will attract Market Platform will be developed from the investigation of attractiveness of mobile market platform environment. Changes in the technical media environment gave the characteristics of the customer in the market platform, so consumers could involve not only consumed, but also manufactured. Thus, it is possible to increase the attractiveness if market must be able to not only for the convenience of shopping, but also make people to enjoy the experience of value co-creation. In other words, the new media, as a result of affecting the marketing system, mobile market platform is organized on the base of the market communication. Perceived integratedness and Interactive Accessibility, 2 properties of new media increase the co-creation experience and perceived convenience in the market platform of their customers. Therefore, the structure of market platform that enhance the co-creation experience and perceived convenience has higher attractiveness. They create beneficial experience to the customers and productive values to the producers as well.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• 제16권6호
• /
• pp.1935-1952
• /
• 2022

Consumer innovativeness plays a vital role in explaining consumer dynamics, such as adoption, usage, and behavioral intention, in the new world of disruptive online media. This empirical study aimed to examine the importance of consumer innovativeness and digital literacy in the adoption and expansion of new technology-based media services, focusing on OTT services. Extending the theory of adoption of new technologies by innovators to new media environment centered on OTT services, it examines the influence of the four dimensions of motivated consumer innovativeness on OTT service usage. The Korea Media Panel Data of 2019, where overall ICT usage and media consumption of a broad panel of respondents was collected, was used for the analysis. From the data of 10,864 respondents, 4,031 (37.1%) were found to have experience in using OTT services. To clarify the mediating effect of digital literacy on the correlations between cognitive innovativeness of consumers and their use of OTT services, Process Macro Model 4 was used. The bootstrap method was applied to reveal that all four dimensions of consumer innovativeness have a significant indirect effect on new media usage through digital literacy, thus indicating how digital literacy plays an important role in the spread of new digital services in addition to consumer innovativeness. The findings are important in that they can help in the efforts to introduce new technologies to the public and educate them to improve their digital literacy so that they can enjoy the complete experience of using these new digital products.