• 한국건설관리학회논문집
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• 제13권2호
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• pp.25-36
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• 2012

최근 해외건설시장의 급격한 확대추세 속에서 국내기업들은 지속적인 진출확대와 사업성과 제고를 달성하기 위한 신성장 동력 확보에 힘쓰고 있다. 이에 본 연구는 '어떤 공종이 신성장동력 공종인가?'와 '신성장동력 공종에 어떻게 진출하여야 하는가?'라는 두 가지 질문을 바탕으로 신성장동력 공종을 탐색하였다. 이를 위하여 먼저 산업분석 이론과 자원기반 관점 등을 바탕으로 시장진입 가능성, 수익창출 가능성, 부가가치창출 가능성을 신성장동력 공종의 조건으로 파악하는 한편, 시장의 경쟁강도 및 성장세, 국내기업 경쟁력 수준, 국내시장 파급효과 등을 기준으로 하는 공종평가 프레임워크를 개발하여 그린에너지플랜트, 환경플랜트, 담수화플랜트, 원자력플랜트, 신도시개발, 초고층빌딩 등의 공종을 신성장동력 공종으로 선정하였다. 이후 시장개척 및 선점, 경쟁력 중점강화, 지속적 발전 및 파급효과 확대 등을 목적으로 그린에너지플랜트, 환경플랜트, 신도시개발 공종에 대한 전문가의 의견을 수렴하였으며, 이를 바탕으로 각 공종의 진출전략을 도출하였다.

• Asia Marketing Journal
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• 제13권3호
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• pp.265-274
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• 2011

본 사례는 중형차 시장의 선도 브랜드인 기아자동차 K5가 어떻게 중형차 시장에 성공적으로 포지셔닝 하였는지를 분석하고 있다. 기아자동차가 K5를 출시하기 전까지 쏘나타와 SM5는 각 브랜드를 선호하는 고객들의 지지를 기반으로 중형차 시장에서 1, 2위를 다투면서 오랫동안 소비자의 사랑을 독차지해 왔다. 경쟁사들이 지속적으로 새 브랜드나 신 모델을 출시함에 따라 쏘나타와 SM5도 새로운 버전의 차를 출시해야 한다는 압박을 받게 된다. 하지만, 시장의 새로운 트랜드를 따라 잡기위해 출시된 YF 쏘나타는 기존 디자인에 비해 너무나 달라 이질감을 느끼게 하였으며, New SM5는 달라진 것이 거의 없는 구형차 라는 이미지로 받아들여졌다. 두 브랜드가 고객들을 제대로 만족시키지 못하고 있을 때, 기아자동차 K5는 중형차 소비자를 만족시킬 수 있는 제품에 대한 기회를 포착하고 중형차 시장에서 현재 제공되는 가치와 소비자들이 원하는 가치의 차이를 채워줌으로써 준중형 고객의 업그레이드 수요와 중형차 대체 수요를 만족시키는 성과를 거두었다. K5는 고객들이 원하는 가치를 찾고 그 가치를 성공적으로 제안하였다. 본 사례는 포화상태에 있는 자동차 산업에서 성공적인 포지셔닝 전략을 통해 신 시장을 개척하는 과정을 잘 보여주고 있다. 기아자동차 K5의 성공적인 포지셔닝 전략을 크게 디자인 혁신, 시장분석, STP, 그리고 출시전략의 4가지 축으로 설명하고 있다. 기아자동차 K5의 성공적인 포지셔닝 전략은 신 시장 개척을 위한 포지셔닝 전략을 계획하고 있는 많은 기업에게 의미 있는 시사점을 제공해 준다.

• 한국항공운항학회지
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• 제21권3호
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• pp.55-64
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• 2013

As the price competition between airlines became increasingly intensified, due to increased participation of low-cost carriers in the air transport industry and the continued deregulation of international air transport, each airline has introduced various management techniques for securing international competitiveness and operational efficiency in order to cope with the uncertainty in air transport industry. The world leading LCCs, such as Ryan air, easyJet and Southwest, have changed their traditional business models by increasing operation to primary airports, diversifying operating routes, making strategic alliances with FSCs or other LCCs, increasing the operations on the mid or long distance routes, expanding ancillary revenues, etc. As Korea's air transport industry is confronting with intense competition, our LCCs are requested to adjust to this new challenging situation. As the world leading LCCs did, Korean LCCs are recommended to adopt new business models such as restructuring of the air transport industry through M&A, operating more flexibly in terms of frequency or route, launching of services to primary airports, making strategic alliances with foreign FSCs, developing of 4th or 6th traffic demands, etc.

• Asia Marketing Journal
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• 제12권4호
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• pp.79-111
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• 2011

정보통신기술의 발달로 인해 도래한 디지털 경제는 인터넷 비즈니스라는 새로운 사업영역을 창출하였다. 인터넷 비즈니스는 다른 사업과 달리 매우 유동적인 시장점유율 변동이 나타나는 비즈니스 영역으로, 기업들은 시장 내의 경쟁 환경 및 경쟁 구조를 정확히 이해하여야만 불안정한 인터넷 시장 환경에 효과적으로 대처해 나갈 수 있게 되었다. 이에, 본 연구는 한국 인터넷 비즈니스내의 인터넷 사이트 간 경쟁을 각 사업 분야 별 시장점유율에 기초하여 실증분석 하였다. 이를 통해 인터넷 사이트들의 점유율 변동 추이를 살펴보고, 시장 선도 사이트들의 시장 지배력과 개별 시장의 경쟁 구도 등을 살펴보았다. 이러한 연구결과는 각 기업의 인터넷 사이트 담당자에게는 해당 시장의 경쟁양상과 경쟁구조를 파악할 수 있는 기회를 제공하고, 인터넷 분야로 새롭게 진출하려는 기업의 마케터들에게는 자사의 사업 진출 방향에 대한 기초자료로 활용될 수 있을 것이다.

• Asia Marketing Journal
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• 제20권2호
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• pp.85-98
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• 2018

Korea Ginseng Corporation is a global ginseng company, owning one of the most leading brands in Korea, CheongKwanJang. Although Korea Ginseng Corporation was an undoubted market leader in the red ginseng market, it faced a new challenge in 2012 due to the changes in market environment. In order to keep its market leadership in a saturated and competitive market, the company decided to extend its product lines alongside the launches of new brands. In this article, the authors demonstrate the development process of the company's brand portfolio strategy to reveal how the company turned CheongKwanJang into a mega-brand. Also, this paper explores the impact of CheongKwanJang's reputation on new brands, thereby illustrating how the company successfully managed to introduce new products outside of the red ginseng category, ranging from organic food to a pet food market.

• Agribusiness and Information Management
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• 제6권2호
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• pp.13-23
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• 2014

The world is in the process of a structural change related to ICT convergence knowledge industries. ICT is leading to the creation of new products and services, and is making our lives more convenient, safer, and more efficient. In advanced countries, many studies have been conducted with the goal of developing new business models converged with ICT, and this is also the case in the food industry. Korea possesses world-leading ICT, and if this ICT is applied to the food industry, a world-class new business model can be developed. The u-Food System, which is in the process of development in Korea, is a next-generation food system that can allow food providers, consumers, and distributors to access various types of information about food products, including traceability, distribution, safety, quality, and freshness, and manage this information. It is a future food system that converges ICT, biotechnology and sensing technology with food. Based on the u-Food System, this paper will introduce the status of current smart quality distribution technologies that converge ICT (such as sensor tag, sensor network, LBS, GIS, and CDMA) with food technologies (such as traceability, quality, distribution management) to manage the safety and quality of fresh food in the distribution process.

• The Journal of Asian Finance, Economics and Business
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• 제7권12호
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• pp.1205-1214
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• 2020

The poverty level in Buru Regency is still high, despite the relatively stable economic growth. For this reason, the purpose of this study was to (1) Identify the leading commodity in each district in Buru Regency; (2) Analyze the effect of road infrastructure and leading commodities on poverty. The findings show that the most sparsely populated district is Fena Leisela, with mangoes as the leading commodity. Pineapple, langsat, apple rose, cabbages, cashews, coffee, cashew, melon, and watermelon are the leading products in Air Buaya, Batabual, Waplau, Lolong Guba, Lilialy, Waelata, Namlea, Kaiely Bay, and Waeapo, respectively. Additionally, the results also indicate that road infrastructure and leading commodities have a significant effect on poverty alleviation in Buru Regency. It means that improving infrastructure and increasing leading commodities production reduce poverty in the region. Good road infrastructure can promote connectivity between regions so that it can accelerate and expand economic development. The provision of infrastructure that encourages connectivity will reduce transportation costs and logistics costs to increase product competitiveness and accelerate the economic movement. When the road infrastructure in Buru Regency improves and new roads are built, it can improve transportation access, it will reduce the living cost for the poor and increase income, and open up opportunities for the poor to benefit from economic growth.

• 품질경영학회지
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• 제36권1호
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• pp.62-71
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• 2008

Since the Six Sigma strategy was first introduced to Motorola in 1987, it has been taken as an important business strategy to strengthen the competitiveness of leading companies in the global competitive environment. To keep growing and thriving, modern companies need to develop new businesses and find new applications while keeping existing ones on track. This situation necessitates a more effective way of discovering an optimal scenario in a business. In this paper, we propose a Business for Six Sigma (BFSS) road-map to create new businesses. BFSS consists of five macro phases: define, identify, analyze, evaluate, and implement. We also provide an example of F electronics, a Korean electronics component manufacturer, which actually applied the BFSS road-map to analyze marketability, technological plausibility and economic potential/success in connection with its new product development.

• 한국중재학회지:중재연구
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• 제16권1호
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• pp.121-151
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• 2006

As globalisation extends its effect and particularly following China's accession to the World Trade Organization(WTO) in 2001, ever greater numbers of international transactions will feature a Chinese party. China has certainly made efforts in recent years to rectify law problem. While conducting business in China, foreign companies occasionally find themselves embroiled in disputes with Chinese individuals and companies. As foreign businesses invest in the extraordinary market opportunities in China, international arbitration has also become the preferred method for handling disputes with Chinese partners or with other foreign corporation over operations in China. The new Arbitration Rules of the International Economic and Trade Arbitration Commission(CIETAC) came into force on 1 May 2005. The new rules represent a major overhaul of CIETAC arbitration procedures and are sure to enhance CIETAC's position as a leading player in the resolution of China-foreign business disputes. The changes are significant for all companies doing business in China. So, this article investigated some amendments on the basis of 2000 Rules.

• 한국항해항만학회지
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• 제33권4호
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• pp.263-270
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• 2009

Busan North port is facing crisis due to the opening of the New port. The North Port and NewPort are competing for a limited volume of cargoes and this competition is leading after all to price competition, lowering cargo work fee that may result in the failure of both This paper proposed the balanced development plans, which are the strategies of business tie-up and activation between the North Port and NewPort by introducing the strategy of "co-opetition" and the analysis for the success factor of co-opetition: to solve this operational problems on Busan port. It is found out that activation strategy is more successful co-opetition strategy than business tie-up strategy. The execution for the two co-opetition strategies will lead Busan Port to the balanced development as well as the enhanced competitiveness and will leap Busan port into global hub port as well.