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Development of a BFSS Road-map  

Ha, Sang-Won (Product Planning Group, Samsung Electro-Mechanics Co., Ltd.)
Kwon, Hyuck-Moo (Department of Systems and Management Engineering, Pukyong National University)
Hong, Sung-Hoon (Department of Industrial & Information Systems Engineering, Research Center of Industrial Technology, Chonbuk National University)
Kim, Chong-Man (Department of Industrial and Management Engineering, Myongji University)
Lee, Min-Koo (Department of Informational and Statistics, Chungnam National University)
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Abstract
Since the Six Sigma strategy was first introduced to Motorola in 1987, it has been taken as an important business strategy to strengthen the competitiveness of leading companies in the global competitive environment. To keep growing and thriving, modern companies need to develop new businesses and find new applications while keeping existing ones on track. This situation necessitates a more effective way of discovering an optimal scenario in a business. In this paper, we propose a Business for Six Sigma (BFSS) road-map to create new businesses. BFSS consists of five macro phases: define, identify, analyze, evaluate, and implement. We also provide an example of F electronics, a Korean electronics component manufacturer, which actually applied the BFSS road-map to analyze marketability, technological plausibility and economic potential/success in connection with its new product development.
Keywords
BFSS; Six Sigma; New Business; DFSS; DIAEI; Road-map;
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