• Title/Summary/Keyword: New Customer

Search Result 1,764, Processing Time 0.03 seconds

The Leadership Competition of Smart Platforms in the ICT Ecosystem: Comparative Analysis of Samsung Electronics and SK Telecom in the Appcessory Market (ICT생태계에서의 스마트폰 플랫폼 주도권 경쟁: 앱세서리 시장을 중심으로 본 삼성전자와 SK텔레콤 전략분석)

  • Cho, Hye Jin;Park, Chanhi
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.10 no.6
    • /
    • pp.187-202
    • /
    • 2015
  • The continued development of smart devices representing smart phones and tablet PC has made significant changes to the ICT ecosystem. Along the development of smart devices, consumers' needs are also becoming increasingly diversified in addition to their rising expectations. Thus, in order to fulfill the changing customer needs, corporations in the ICT ecosystem have recently focused on appcessory products that are interlinked and utilized in existing smart devices. This study particularly analyzes the two corporations, Samsung Electronics and SK Telecom, which recently plunged into appcessory business. By the case study of these two companies based on the theories of ecosystem and platforms, this study analyzes the current status of the appcessory market, the potentials and significances of the business, business background of the two corporations, and the status of leadership competition in the appcessory market. In the case of Samsung Electronics and SK Telecom, the study shows that both corporations acquired new growth powers in the appcessory market with their entry into existing or other relating markets. Also, since the appcessory business is highly related to their existing businesses, each company was able to take advantages based on the capability that they already possessed and this relationship had positive effects on their overall businesses. In addition, the two corporations had common strategies in increasing their competitiveness by identifying internal weaknesses and building external cooperations. On the other hand, since the two companies have different business areas, their business background, business strategies, and the effects of expectations varied to each other. Thus, this study identifies commonalities and differences between recent smart platforms and corporations' engagement in the fierce leadership competition in the appcessory market.

  • PDF

Component-Based Systematic Reengineering Process (컴포넌트 기반의 체계적인 재공학 프로세스)

  • Cha Jung-Jun;Kim Chul Hong;Yang Young-Jong
    • The KIPS Transactions:PartD
    • /
    • v.12D no.7 s.103
    • /
    • pp.947-956
    • /
    • 2005
  • Software(S/W) reengineering is one of the effective technologies to produce a business worth and en and the S/W ROI continuously. In spite of, S/W reengineering has been recognized a cost-consumptive works with inefficient productivity. In fact we have used to transform to confusion system with destructive system architecture by extending and updating legacy system in a temporary expedients. Moreover it is impossible to provide the time-market products for coping with rapid changeable system environment and meeting to complicated customer's requirements. Therefore, we need a systematic reengineering methodology to fulfill the changeable environment, as appearance of new IT techniques, various alteration of business information model, and increment of business logic. Legacy systems can be utilized as the core property in business organization through reengineering methodology. In this paper, we target to establish the reengineering process, proposed MaRMI-RE consisting of initial Planning phase, reverse engineering and component transformation phase. To describe the MaRMI-RE, we presented the concrete tasks and techniques and artifacts per individual phase in process, and the case study is showed briefly.

An Analysis of Purchase Behaviors of Department Store Users based on Types of Preference for Luxury Brands (백화점 이용고객의 명품브랜드 선호도 유형에 따른 구매행태 분석)

  • Sun, Zhong-Yuan;Na, Seung-Hwa
    • Journal of Distribution Science
    • /
    • v.11 no.10
    • /
    • pp.5-15
    • /
    • 2013
  • Purpose - With the increase in fervor to purchase luxury brands, new social problems have arisen, such as excessive preoccupation with luxury brands and high preference for forged luxury goods. Therefore, the issues related to luxury brands, termed "Luxury Syndrome," have emerged as an area of great interest for researchers and practitioners. However, previous studies neglect to categorize this preference for luxury brands. Therefore, this study aims to identify the different purchasing behaviors of consumers using the types of luxury brands preferences as parameters. Research design, data, and methodology - This study arranges a causal relationship model assuming that purchase behaviors positively (+) affect typified preference for luxury brands and purchase intentions. We administered a questionnaire survey to the purchasers who bought luxury brands from department stores to secure additional data necessary to verify the hypotheses in this study. We then processed the data using SPSS 19.0. We further analyzed the basic data using frequency and descriptive statistical analysis, and verified the measurement tools through feasibility and reliability analyses. Moreover, this study uses multiple regression analysis to verify the hypotheses. Further, this study tests the path effect between luxury brand purchase attitude and purchase behavior, with non-intrinsic preference and intrinsic preference as the mediating variables. Results - Based on the results, the impact of tendencies of conspicuous consumption and self-monitoring on non-intrinsic preference was significantly positive (+), while the impact of tendencies of pursuit of a reference group, conspicuous consumption, and self-monitoring on intrinsic preference and purchase intentions was significantly positive (+). Further, non-intrinsic and intrinsic preferences positively (+) influence purchase intentions and the impact of non-intrinsic preference took an absolute portion. However, the tendency of dependence on brands negatively (-) impacts purchase intentions. The results showed that self-monitoring and conspicuous consumption tendencies have greater effect on purchase intention, which is mediated by non-intrinsic preference. In contrast, reference group following tendency has a greater effect on purchase intention, which is mediated by intrinsic preference. Conclusions - Based on the results, the study verifies that the consumption of luxury brands in Korea has not yet entered the settling period. The tendency for conspicuous consumption and the tendency for pursuit of the reference group were relatively important aspects for the consumers who prefer luxury brands non-intrinsically and intrinsically, respectively. Especially, it was found that the purchase intentions for forged brands originate from the tendency to depend on brands. Based on these findings, this study suggests the measures to develop and mature the luxury brands market, and reinforce marketing performance at the three levels, that is, government, distributors, and manufacturers. The luxury brands manufacturers should devote themselves to the production and design of products to catch the attention of mature consumers of luxury brands. The luxury brands distributors should then raise the level of Customer Relationship Management (CRM) for opinion leaders. Finally, the Government should prepare effective policies for the development of luxury brands and provide a variety of economic support.

The Restoration/Revision Processes of the Korean Standard Methods for Marine Environment: Heavy Metals & Organic Compounds (해양환경공정시험기준 제정/개정(안) 작성과정 소개: 중금속과 유기물질 분석 중심으로)

  • JEONG, YONG HOON;LEE, DONG GI;YANG, JAE SAM
    • The Sea:JOURNAL OF THE KOREAN SOCIETY OF OCEANOGRAPHY
    • /
    • v.21 no.2
    • /
    • pp.78-90
    • /
    • 2016
  • This report is to introduce detail processes during the restoration/revision project for the Korean Standard Methods for Marine Environment. The processes are composed of 3 steps: questionaries, QA/QC confirming step by CRM(Certified Reference Materials), and advisory council by specialists. The questionaries required four main topics to be included to the restoration/revision protocol: 1. the guidelines to sampling, transportation, storage, and pre-analytical procedures for the marine specimens, 2. the unified analytical method, especially for the organic compounds, 3. the QA/QC test requirement for CRM, 4. introduction of diverse analytical instruments, 5. the customer- friendly express of the protocol. Based on these new protocol, we expect two most important effects: 1, increased insurance of international credibility and equivalence by the QA/QC procedures, 2. increased conformability and representatively from wide-spread use of the protocol. Finally we suggested several residual topics remained to the inter-government cooperation.

The Big Data Analytics Regarding the Cadastral Resurvey News Articles

  • Joo, Yong-Jin;Kim, Duck-Ho
    • Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
    • /
    • v.32 no.6
    • /
    • pp.651-659
    • /
    • 2014
  • With the popularization of big data environment, big data have been highlighted as a key information strategy to establish national spatial data infrastructure for a scientific land policy and the extension of the creative economy. Especially interesting from our point of view is the cadastral information is a core national information source that forms the basis of spatial information that leads to people's daily life including the production and consumption of information related to real estate. The purpose of our paper is to suggest the scheme of big data analytics with respect to the articles of cadastral resurvey project in order to approach cadastral information in terms of spatial data integration. As specific research method, the TM (Text Mining) package from R was used to read various formats of news reports as texts, and nouns were extracted by using the KoNLP package. That is, we searched the main keywords regarding cadastral resurvey, performing extraction of compound noun and data mining analysis. And visualization of the results was presented. In addition, new reports related to cadastral resurvey between 2012 and 2014 were searched in newspapers, and nouns were extracted from the searched data for the data mining analysis of cadastral information. Furthermore, the approval rating, reliability, and improvement of rules were presented through correlation analyses among the extracted compound nouns. As a result of the correlation analysis among the most frequently used ones of the extracted nouns, five groups of data consisting of 133 keywords were generated. The most frequently appeared words were "cadastral resurvey," "civil complaint," "dispute," "cadastral survey," "lawsuit," "settlement," "mediation," "discrepant land," and "parcel." In Conclusions, the cadastral resurvey performed in some local governments has been proceeding smoothly as positive results. On the other hands, disputes from owner of land have been provoking a stream of complaints from parcel surveying for the cadastral resurvey. Through such keyword analysis, various public opinion and the types of civil complaints related to the cadastral resurvey project can be identified to prevent them through pre-emptive responses for direct call centre on the cadastral surveying, Electronic civil service and customer counseling, and high quality services about cadastral information can be provided. This study, therefore, provides a stepping stones for developing an account of big data analytics which is able to comprehensively examine and visualize a variety of news report and opinions in cadastral resurvey project promotion. Henceforth, this will contribute to establish the foundation for a framework of the information utilization, enabling scientific decision making with speediness and correctness.

Service Identification of Component-Based System for Service-Oriented Architecture (서비스 지향 아키텍처를 위한 컴포넌트기반 시스템의 서비스 식별)

  • Lee, Hyeon-Joo;Choi, Byoung-Ju;Lee, Jung-Won
    • Journal of KIISE:Software and Applications
    • /
    • v.35 no.2
    • /
    • pp.70-80
    • /
    • 2008
  • Today, businesses have to respond with flexibility and speed to ever-changing customer demand and market opportunities. Service-oriented architecture (SOA) is the best methodology for minimizing the complexity and the cost of enterprise-level infrastructure and for maximizing the productivity and the flexibility of an enterprise. Most of the enterprise-level SOA delivery strategies deal with the top-down approach, which organization has to define the business processes, to model business services, and to find the required services or to develop new services. However, a lot of peoples want to maximally reuse legacy component-based systems as well as to deliver SOA into their organizations. In this paper, we propose a bottom-up approach for identifying business services with proper granularity. It can improve the reusability and maintenance of services by considering not data I/O of components of legacy applications but GUI event patterns. Our proposed method is applied to MIS with 129 GUIs and 13 components. As a result, the valiance of the coupling value of components is increased five times and three business services are distinctly exposed. It also provides a 49% improvement in reducing the relationship problems between services over a service identification method using only partitioning information of components.

A fragment-Driven Workflow Modeling Methodology (Fragment-Driven 워크플로우 모델링 방법론)

  • Moon Ki-Dong;Kim Hyung-Mok;Kim Kwang-Hoon;Paik Su-Ki
    • Journal of Internet Computing and Services
    • /
    • v.6 no.2
    • /
    • pp.141-152
    • /
    • 2005
  • Many organizations have been recognizing the necessity of workflow automation technologies according to the rapid expansion of business process oriented applications, such as enterprise resource pianning, customer relationship management, electronic approval management, and so on, Thus, they have started adopting workflow management systems as an essential technological solution for their workflow processes, However, we need some technological extensions and improvements on them in order to accommodate a new type of workflow processes, which is called cross-organizational global workflow processes that require a certain level of collaborations between the organizations engaged in the global workflow processes, Fragment-driven workflow modeling methodology is a Bottom-Up methodology composing a global workflow by defining each organization's own activities, which is called a fragment through a realtime cooperative system. The approach is able to not only simplify the modeling work but also keep each organization's independence in modeling a global workflow, In this paper, we describe the fragment-driven workflow modeling methodology and realize the methodology through the implementation of a cooperative swimlane workflow modeling system.

  • PDF

The Impact on the Business Performance of CRM System -Using the Balanced Scorecard- (고객관계관리(CRM) 시스템이 경영성과에 미치는 영향 -균형성과표(BSC)를 활용한 성과측정-)

  • Lee, Jae-Sik
    • Management & Information Systems Review
    • /
    • v.29 no.3
    • /
    • pp.97-121
    • /
    • 2010
  • Many enterprises introduce CRM as a new process accessible to customers. And BSC forces managers to focus on balanced measures of business performance that are most critical. The purpose of this study is to find out the determinants of CRM adoption through the analysis which examine the relationship among the key success factors, and business performance using the BSC perspective. This study also gives the suggestion for the effective CRM implementation in the korean companies. This study has been conducted using the data collected from 115 companies implementing CRM. By analyses of the questionnaires, empirical results shows that the implementation of CRM has positive effect on business performance with 4 perspectives of BSC. The contribution of this study is that it provides a conceptual framework and empirical evidence of the causal relationship between key success factors, and business performance with 4 perspectives of BSC concept. This study showed that more consideration are essential to obtain balanced business performance for companies with CRM adoption plan.

  • PDF

A Feasibility Study of Green Frame(GF) for the Implementation of Low-carbon Emissions & Long-life Housing (저탄소 및 장수명 공동주택 구현을 위한 Green Frame(GF)의 타당성 분석)

  • Hong, Won-Kee;Kim, Sun-Kuk;Kim, Hyung-Geun;Yoon, Tae-Ho;Yune, Dai-Young;Kim, Seung-Il
    • Journal of the Korea Institute of Building Construction
    • /
    • v.10 no.1
    • /
    • pp.57-63
    • /
    • 2010
  • The bearing wall apartments which occupy the majority of multi-residential apartment buildings built in Korea, are known for having limited architectural plan flexibility, posing challenges in terms of maintenance and remodeling. The economic losses and environmental issues resulting from the reconstruction of bearing wall apartments are now accumulating to the extent that they are becoming a national concern. Multi-residential apartment buildings, which are now the dominant form of residence in Korea, must accommodate diverse customer needs and changes in life style. A new concept of Rahmen structure with architectural flexibility is Green Frame. GF multi-residence housing is expected to reduce construction costs and shorten the construction schedule by overcoming the shortcomings of conventional bearing wall apartments. This goal is consistent with the national policies that target the reduction of resource and energy consumption. In addition, GF will be established as a core contributor to achieving a reduction in $CO_2$ emissions, which will enable the sustainable growth of domestic construction industry, and address the low-carbon green growth drive implemented by the government.

The Effects of Characteristics of Media Facade on Customer's Preference (미디어파사드 특성이 문화예술공간의 선호도에 미치는 영향 연구)

  • Lee, Chul Soo;Nam, Sang Moon
    • The Journal of the Convergence on Culture Technology
    • /
    • v.6 no.1
    • /
    • pp.335-341
    • /
    • 2020
  • As life, once immersed in labor, changes with values and lifestyles, individuals consume or participate in culture and arts for learning, meeting of intellectual needs, pleasure, and exchange. As culture and art spaces have increased in recent times, these spaces have been transformed into places to create, view and exchange culture and art, and to consume cultural goods. Culture and art spaces have created and developed new genres and technologies that give viewers the opportunity to communicate and participate, allowing them to understand and accumulate works of media. A media façade thus gives a preference to places for visitors by giving an impression over a short period of time in culture and art spaces that are not areas for exhibitions and performances, and providing an opportunity to more easily approach and understand works and culture and art spaces. A media façade is a type of medium that imparts aesthetics and information by installing LED lighting on the exterior wall of a building for the realization of media functions. In order to analyze the effect of the media façade on preferences for culture and art spaces, a research model was established with media façade characteristics as independent variables and preferences for culture and art spaces as dependent variables. As a result, media façade design and media features influenced satisfaction, while the media characteristics of the media façade influenced recommendation and revisiting, suggesting that many changes will take place in culture and art spaces.