• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.818-825
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• 2009

Edutainment is the one of important factors to study interactive TV for children, and it is a big portion in kid's marketing and education market as well. The aim of this study is to design interactive TV for children to maximize edutainment effects by researching children's behaviors. The analysis of children's behaviors with educational effects should be focused to apply designing user experience to propose new ideas of interactive TV. Through observing children's behaviors and interaction with other media, such as books, CD players, digital camera, and so on, TV can be reanalyzed as reliable media, which is creative interactive TV for children with proposals of user experience structure and interaction solution. TV has been changed from analog TV to IPTV and it will be different with network and interactive solution.

• Journal of the Korean association of regional geographers
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• v.18 no.4
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• pp.400-413
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• 2012

The purpose of this study was to look into the formation process and characteristics of local high-tech industrial complex with an example of the Ochang Scientific Industrial Complex and analyzed the characteristics by business type and size, transfer process of the companies in the Complex. For this purpose, statistical data of the companies were analyzed and a survey of them was conducted, and the following results were obtained. First, the Ochang Scientific Industrial Complex was created for agglomeration of IT industries in early days but now there are IT industries and BT industries mixed due to internal and external economic condition. Second, there are more small and medium companies than large companies in the Ochang Scientific Industrial Complex. These companies are in the stage of developing new products and marketing, and many of them were parts and materials developers of core technology or high innovation with venture identification. Third, high rates of the companies in the Ochang Scientific Industrial Complex came from the capital area and the Chungcheong area and the companies which moved in the Complex with their head quarters accounted for more than 70 percent. Fourth, the companies were classified into 5 types according to the type of product and the level of technical innovation.

• Journal of the Korean Operations Research and Management Science Society
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• v.34 no.4
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• pp.185-204
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• 2009

The USIM(universal subscriber identity module)-unlock introducing in July 1, 2008 might be led to a significant change that mobile service provider's dominance is considerably dispersed to the handset manufacturer and distributor. Under USIM-unlock environment, mobile service provider, handset manufacturer, and distributor have to make their decisions on their handset distribution channel strategies: the closed distribution channel strategy or the open distribution channel strategy. The change of distribution channel strategy between members in distribution channel can be understood as a matter of strategy choice, and we have developed a theoretical model and analyzed how to make a decision for the member's optimal distribution strategy based on 3-person game model between members of mobile phone distribution channel, under both of '1 subscriber-1 handset' and '1 subscriber-multiple handset' assumptions. Under '1 subscriber-1 handset' assumption, the closed strategy controlled by mobile service provider is all players' optimal solution because the maximum size of the mobile phone market is limited by subscribers. But, as total expected profit by the handset and distribution subsides is a deficit, mobile service provider have to choose the open strategy and consider the conversion to MNO(mobile network operator). Under '1 subscriber-multiple handset' assumption, mobile service provider is trying to find the way how to lock-in its service and mobile phone and how to maximize ARPU(average revenue per unit), while handset manufacturer and distributor have to look for the way how to maximize the mobile phone market using their own marketing efforts, because it is expected that total mobile handset demand for the open market is bigger than demand for the closed market under '1 subscriber-multiple handset' assumption.

• The Journal of the Korea Contents Association
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• v.13 no.6
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• pp.227-235
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• 2013

This study aimed to establishing a support policy for enhancing corporate's competitiveness by analysing the resources linkage status of social enterprise. 67 Social enterprises In Chung-nam area were surveyed. The results are as follows. Social enterprise didn't link with community agencies in area of the capital, product and services outlets, technology development, human resources, infrastructure and education. And social enterprises is linking external resources with public agencies actively in the area of management, PR and marketing. But most social enterprises are operating without the linkage of community organizations. In the future, social enterprises need the network of public, corporate, and private organizations in the community by strengthening the role of the intermediate support organizations.

• The Journal of the Korea Contents Association
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• v.9 no.8
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• pp.401-411
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• 2009

Commercial sports facilities dissatisfy and have the problem in facility management and social institution when we compare with advanced nation. To develop commercial sports facilities, government must improve facility management ability and increase social institutional support. First, to improve facility management ability, government must make effort for instructor's treatment better, employment extension, strengthening of management and marketing ability, improvement of service quality and consumer satisfaction, facility's modernization. Second, to extend social institutional support, government have to make effort for cultivation and disposition of specialized human power, deregulation and institution improvement of sports facility, support extension of taxes and finance, establishing information network of sports facility. Finally, the main body of commercial sports facilities have to make progressive effort for improving facility management ability, and government have to make excellent social environment developing commercial sports facilities.

• Journal of the Korean Society of Hazard Mitigation
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• v.10 no.3
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• pp.1-11
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• 2010

In this study, we studied strategic directions of urban management through evaluation the value of the investment with the consideration of the development plan, the condition of the location, the potential of the site, green and disaster prevention infrastructure, focused on Gugal-dong(Gugal Station area) and the region of Bora, Jung-dong, in Yongin city. In terms of the methodology, we tried to decide using Analytic Network Process which can consider the relation between the evaluation items. In conclusion, for the development plan, the order of evaluation items is development purpose, key tenant, fund raising and marketing, and for the condition of the location, the order of evaluation items is land use, surrounding environment, and traffic environment, and for the development potential, the order is marketability, identity, and historic character, and for the green and disaster prevention infrastructure, the order is prevention of human, natural, social disaster. The significance of the conclusion of this study is that it can be utilized in pre-evaluation in planning the urban development.

• Journal of the Korean Operations Research and Management Science Society
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• v.42 no.2
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• pp.1-17
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• 2017

Based on increased popularity and use of social network services as a marketing tool, social commerce became an emerging trend in e-commerce platforms. Social commerce involves sellers offering potential consumers the products and services at a lower price in a limited time period. Through comparison of the performances of domestic social commerce websites, we found that the buying environment such as price, number of available products, and the remaining time period for sale has a significant difference influencing on the purchase decisions of consumers. This study aims to analyze the interaction effects and preference levels of four characteristics (price, discount rate, number of purchases and purchase time) by conducting choice-based conjoint analysis. Survey experiment was performed using a sample of 146 undergraduate and graduate students. The results showed that consumers importantly consider purchase time, discount rate, price, number of purchases in the order of their preference. Also, discount effect is more significant on purchase decisions than price effect and consumers distinguish less the differences among the buying environment characteristics in the closing days of purchase period. Customer segmentation using the preference levels of characteristics indicates that the preference levels have different effects in the purchase utility of each segment. The proposed customer segmentation and differences in feature utilities are expected to be valuable in forming future sales promotion strategies in social commerce.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.8
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• pp.2868-2875
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• 2010

This study was carried out to present a co-brand strategies of medical equipment manufacturers in Wonju city. Based on the result of the analysis, followings were proposed. First, an adequate education and a publicity for the importance of a co-brand are required, and it needs to reinforce the recognition on quality differentiation through a technology development and the importance of quality control. Second, establishing a system to secure the brand reliability and operating a program to monitor the technology development and quality are required. Third, it needs to implement a joint participation with priority for establishing a sales network, advertize and a publicity. Fourth, an alternative may needed in order to maximize the synergy effect of the co-brand project and minimize any possible conflicts among participants. Fifth, securing a reliability is needed to acquire the ability to manage the brand and derive member's active participation.

• Journal of KIISE:Computing Practices and Letters
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• v.15 no.5
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• pp.360-364
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• 2009

Analyzing information diffusion in a blog world is a very useful research issue, which can be used for predicting information diffusion, abnormally detection, marketing, and revitalizing the blog world. Existing studies on information diffusion in blog networks establish explicit relationship between blogs, and analyze only the word-of-mouth effect through such explicit relationships. However, we observed that more than 85% of all information diffusion in a blog world occurs through non-explicit relationships. In this paper, we propose a new model that considers both explicit and non-explicit relationships between blogs in order to explain all information diffusion phenomena in a blog world. We verify the superiority of our proposed models through extensive experiments of information diffusions at a real blog net-work.

• Journal of Digital Convergence
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• v.15 no.6
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• pp.155-164
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• 2017

The purpose of this study is to analyze the similarities and differences between motivation and usage according to morphological differences between Facebook and Instagram. The formative differentiation of third-generation SNS such as intuitive image and limited network poses the necessity of recognizing individual service users as distinct groups in SNS research. Therefore, this study was conducted to analyze the differences of motivation and usage, according to the motivation of using Facebook and Instagram by 255 university students. As a result, 7 factors were found as motivation for SNS use, and there were therein motivational differences between Facebook and Instagram users. This study is expected to contribute to the prediction of user's attitude change according to the morphological evolution of SNS in the future, and to expand the application to such related fusion research as GUI design and corporate PR marketing.