• Science of Emotion and Sensibility
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• v.23 no.4
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• pp.3-20
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• 2020

The purpose of this study was to investigate the effect of aging on visuo-spatial attention allocation ability and emotional perception bias. We used the useful field of view (UFOV) task to measure the visuo-spatial attention allocation ability and the emotional perception task to measure positive and negative emotional perception bias. A total of 48 participants took part in this study with 23 participants in the senior group and 25 in the junior group. The senior group showed slower response time and lower accuracy than the junior group in the UFOV task, indicating that the senior group had lower visuo-spatial attention allocation ability than the junior group. In the emotional perception task, the senior group showed both positive and negative emotional perception bias more than the junior group. The correlation analysis showed that the negative emotional perception bias for accuracy in the emotional perception task showed a positive correlation with the response time to the stimuli presented in the visual angle 30° in the UFOV task (r=.289). In addition, positive emotional perception bias for the accuracy in the emotional perception task showed a positive correlation with the accuracy of the stimuli presented in the visual angles 10°, 20°, and 30° in the UFOV task (r=.305, r=.322, and r=.299, respectively). However, it showed a negative correlation with the response time of the stimuli presented in the same location in the UFOV task (r=-.345, r=-.295, r=-.308). These results suggest that aging is associated with a decrease in the visuo-spatial attention allocation ability and perceptual bias toward positive and negative emotions. In addition, the positive and negative emotional perception biases associated with aging are potentially related to the reduced visuo-spatial attention allocation ability.

• Science of Emotion and Sensibility
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• v.26 no.2
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• pp.39-52
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• 2023

According to the core affect theory, affect consists of two independent dimensions of valence and arousal. Previous studies have found that various types of stimuli, such as pictures, videos, and music, are mapped onto the core affect space. However, the research on affect using gustatory stimuli has not been explored sufficiently. This study investigated whether the affects elicited by tastes could be mapped onto the core affect space. Stimuli were selected based on two factors (taste types and intensity). Participants were presented with each stimulus, evaluated the tastes, and rated their affective responses on taste and emotion scales. The data were analyzed using repeated-measures ANOVAs and multivariate analyses (multidimensional scaling and classification). The results of univariate analyses indicated that participants felt positive for sweet stimuli but negative for bitter and salty. Furthermore, participants reported high arousal with high intensity. Multidimensional scaling revealed that taste stimuli are also represented on the core affect dimensions. Specifically, it was confirmed that in the first dimension, sweetness was represented as a positive affect, while bitter and salty tastes were represented as a negative affect. In the second dimension, bitterness was represented as low arousal and sourness as high arousal. Classification analyses confirmed that the taste was identified consistently based on the affective responses within and across participants. This study showed that the taste stimuli in daily life are also located on core affect dimensions of valence and arousal.

• Proceedings of the ESK Conference
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• 1997.10a
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• pp.468-472
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• 1997

Visual Emotion is attempted to be evaluated by EEG(Electroencephalogram). Twenty university students were participated in this study. IAPS(International Affective Picture System) was used for the visual stimuli. Most positive and most negative emotional response were pairely compared. The results showed alpha increase, delta and beta decrease with postive emotional response, and alpha-delta inter-variation with emotional progress.

• Journal of Distribution Science
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• v.18 no.3
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• pp.87-97
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• 2020

Purpose: The aim of this study is to understand the internal and external responses that consumers experience when they are exposed to an innovative system in retail stores. This study considered the SST(Self-Service Technology) system in a retail setting as a type of functional environmental stimuli and selected a smart shopping cart as an example of SST system. The influences of functional environmental stimuli on consumers' emotional, cognitive, and behavioral responses were examined by applying S-O-R model. In addition, this study attempted to extend the traditional S-O-R model by (a) incorporating personal characteristics variables such as time pressure and perceived crowding and (b) considering not only emotional but also cognitive aspects of consumers' internal responses. Research Design, Data, and Methodology: This study used a video-scenario technique. Participants watched a video about grocery shopping situations using a smart shopping cart and responded to their emotional, cognitive, and behavioral responses. An online survey was conducted using Amazon's Mechanical Turk (N = 185). All participants were US consumers over 20 years old and had been shopping at the grocery store in the last month. Data were analyzed through structural equations modeling with AMOS 20. Results: Test results showed that consumers who perceived higher levels of time pressure and perceived crowding in usual shopping situations were more likely to evaluate the SST system favorably. The results showed that personal characteristics have a significant impact on consumers' evaluation of functional environmental stimuli in retail setting. As consumers evaluated the SST system favorably, they experienced more positive affect and less negative affect during their shopping behaviors. Positive affect led to good service quality inference, which further increased patronize intention. However, negative affect did not show a significant impact on service quality inference, but only on patronize intention. Conclusions: This study attempted to investigate the influence of SST system by extending the traditional S-O-R model. This study classified the SST system as functional environmental stimulus of retail stores and analyzed the effect of stimulus on consumers' internal and external responses. The results of this study showed that the introduction of innovative SST can serve as an effective store differentiation strategy in an increasingly competitive retail environment.

• Science of Emotion and Sensibility
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• v.25 no.4
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• pp.107-118
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• 2022

Human can rapidly detect and deal with dangerous elements in their environment, and they generally manifest as attentional bias toward threat. Past studies have reported that this attentional bias is affected by anxiety level. Other studies, however, have argued that children and adolescents show attentional bias to threatening stimuli, regardless of their anxiety levels. Few studies directly have compared the two age groups in terms of attentional bias to threat, and furthermore, most previous studies have focused on attentional capture and the early stages of attention, without investigating further attentional holding by the stimuli. In this study, we investigated both attentional bias patterns (attentional capture and holding) with respect to negative emotional stimulus in neurotypical adults and adolescents. The effects of anxiety level on attentional bias were also examined. The results obtained for adult participants showed that abrupt onset of a distractor delayed attentional capture to the target, regardless of distractor type (angry or neutral faces), while it had no effect on attention holding. In adolescents, on the other hand, only the angry face distractor resulted in longer reaction time for detecting a target. Regarding anxiety, state anxiety revealed a significant positive correlation with attentional capture to a face distractor in adult participants but not in adolescents. Overall, this is the first study to investigate developmental tendencies of attentional bias to negative facial emotion in both adults and adolescents, providing novel evidence on attentional bias to threats at different ages. Our results can be applied to understanding the attentional mechanisms in people with emotion-related developmental disorders, as well as typical development.

• Language and Information
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• v.19 no.2
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• pp.127-153
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• 2015

Negative expressions have their semantic function of classical negation as a pure reverser of truth-values. They also have various kin and foes of their pragmatic functions such as association of bad feelings (Russell 1948), emphasis/attenuation by negative polarity items, sarcasm, and metalinguistic negation (MN). This paper explores how MN and descriptive negation (DN) differ and whether the difference creates pragmatic ambiguity (Horn 1987) or reflects merely contextual variations of one logical negation (Carston 1996). To test the debate, this paper treats certain degree modifiers licensed exclusively by MN as in Mia-ka POTHONG/Yekan yeppu-n key an-i-a [external neg] (vs. modifier NPIs like cenhye 'at all', licensed only by DN) and contrasts them with bad utterances of the MN modifiers in [short form neg] sentences (not for MN) such as Mia-ka POTHONG an yeppu-e. The ERP results of the well-formed vs. ill-formed conditions evoked the N400 at Cz in written stimuli and the N400 near the center on both hemispheres in spoken stimuli. The results suggest that the anomalies are meaning-related and tend to support the pragmatic ambiguity.

• Proceedings of the KOSOMBE Conference
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• v.1997 no.11
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• pp.455-458
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• 1997

We are exposed to the various external stimuli input from the environment, which cause emotional changes based on the characteristics of the stimuli. Unfortunately, there are no quantitative results on relationship between human sensibility and the characteristics of physiological signals. The objective of this study was to quantify EEG signals evoked by visual stimulation based on the assumption that the analysis of the variability on the characteristics of the EEG waveform may provide the significant information regarding changes in psychological states of the subject. Seven university students were participated in this study. The experiment was devised with eleven experimental conditions, which are control and ten different types of visual stimulation based on IAPS (International Affective Picture Systems). Wavelet transformation was employed to analyze the EEG signals. Most positive and negative emotional response were compared in pairs. The results showed that the reconstructed signals at the decomposition level revealed the different energy value on the EEG signals. Also, general patterns of EEG signals in rest state compare with positive and negative stimulus were found. This study could be extended to establish an algorithm which distinguishes psychophysiological states of the subjects exposed to the visual stimulation.

• Proceedings of the ESK Conference
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• 1997.10a
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• pp.477-481
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• 1997

We are exposed to the various external stimuli input from the environment, which cause emotional changes based on the characteristics of the stimuli. Unfortunately, there are noquantitative results on relationship between human sensibility and the characteristics of physiological signals. The objective of this study was to quantify EEG signals evoked by visual stimulation based on the assumption that the analysis of the variability on the characteristics of the EEG waveform may provide the significant information regarding changes in psychological states of the subject. Seven university students were participated in this study. The experiment was devised with eleven experimental conditions, which are control and ten different types of visual stimulation based on IAPS(International Affective Picture Systems). Seven subjects were used to obtain EEGs while introducing visual stimulation. Wavelet transformation was employed to analyze the EEG signals. Most Positive and negative emotional response were pairely compared. The results showed that the reconstructed signals at the decomposition level revealed the different energy value on the EEG signals. Also, general patterns of EEG signals in rest state compare with negative and positive stimulus were found. This study could be extended to estabish an algorithm which distinguishes psychophysiological states of the subjects exposed to the visual stimulation.

• Science of Emotion and Sensibility
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• v.27 no.2
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• pp.15-24
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• 2024

Previous studies on texture and emotion have focused on identifying precisely which tactile stimuli trigger specific emotions. Despite the significant role of vision in tactile perception, research has so far only focused on the singular aspect of texture. In this study, we used tactile stimuli to investigate the effects of three variables-roughness, hardness, and visual blocking-on the affective responses to tactile perception. The experimental stimuli that can be encountered in daily life were selected based on the four conditions of "rough/hard," "rough/soft," "smooth/hard" and "smooth/soft" by crossing two roughness conditions (rough, smooth) and two hardness conditions (hard, soft). The experiment was divided into two sessions depending on whether or not visual blocking existed. Participants completed a session in which they evaluated a tactile stimulus after touching it without seeing it and then proceeded with a session in which they evaluated a stimulus after touching it with sight of it. The results of the repeated-measures ANOVA showed that individuals reported a more positive perception when touching stimuli with visual cues and more negative when touching stimuli without visual cues. Furthermore, the inclination to perceive smooth and soft stimuli more positively and rough stimuli more negatively was stronger when touching without visual cues. The results of this study suggest implications for enhancing the understanding of the interaction between emotion and visual information processing by elucidating how emotions are experienced differently in situations where visual information is provided and where it is not.

• KIEAE Journal
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• v.9 no.1
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• pp.47-53
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• 2009

To know the effect of smells from eco-friend and existing interior construction materials to human response, EEG of subjects' were measured. EEG signals were measured from 8 electrodes according to the international 10-20 system (Fp1, Fp2, F3, F4, Fc3, Fc4, P3, P4) from 10 healthy subjects in seven odor construction material. Followings are results. When stimuli of smell were suggested, non-stimuli pattern of ${\alpha}$-wave is largely in right occipitallobe part and rare in frontallobe part respectively. In case of eco-friend materials' smell, there is a activation of EEG in right occipitallobe part for every stimuli. But in case of eco-friend paint and Hwang-to, ${\alpha}$-wave is appeared in most part of brain even in frontallobe part. Especially for wet cedar case, activation of brain is very positive in right occipitallobe part and in frontallobe part. When comparing the normalized sensitivity of ${\beta}$-wave which appears in negative response, the preference ratio order is like this. Normal paint ${\rightarrow}$ MDF ${\rightarrow}$ Eco-friend paint ${\rightarrow}$ Gypsum board ${\rightarrow}$ Cedar ${\rightarrow}$ Wet cedar ${\rightarrow}$ Hwang-to.