• The Journal of Sustainable Design and Educational Environment Research
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• v.12 no.3
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• pp.58-67
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• 2013

This study is to analyze the satisfaction and the image evaluation of landscape elements in outdoor space by types of the university campus. The results are as follows. 1) Out of outdoor elements at university campus, planting area, resting area, access road, and water feature are recognized as major landscape elements. Among them, planting area and access roads are evaluated low in terms of satisfaction levels, therefore, improvement on these elements are required. 2) In outdoor space image evaluation, university campus has image such as 'simple', 'clear', and 'safe'. By scale of universities, both 'A' university, which is the biggest in terms of size of campus, and 'B' university, which has a medium sized campus, have a positive image. However, 'C' university, which is the smallest in terms of size of campus, has a passive and negative image. 3) 6 factors are extracted through Factor Analysis for image evaluation. All of the universities show positive image in the categories of 'clarity' and 'familiarity', however, 'B' university and 'C' university show negative image in the category of 'scale'. 4) In Correlation Analysis between landscape elements satisfaction level and image evaluation, it is showed that the group of landscape facility becomes a relation factor of overall image evaluation. As a result, the higher satisfaction level goes, the better image evaluation of overall outdoor space at university campus is.

• Journal of Families and Better Life
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• v.24 no.1 s.79
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• pp.1-9
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• 2006

The purpose of this research is to identify stereotypes toward the mother-in-law held by female students. Stereotypes toward the mother-in-law were examined at two levels: to assess female students' beliefs about the traits of mother-in-law and to categorize the traits into stereotypes. The main results of this study were as follows: 1) Students reported 91 traits associated with the mother-in-law. 2) Hierarchical cluster analysis of the trait groupings revealed two high-level clusters: a cluster of 42 positive traits and a cluster of 49 negative traits. Within the positive and negative clusters, 14 middle-level categories, 6 positive categories(tough, leisurely, traditional image of prudent elders, image of the eldest in the family, intimate, tolerant), and 8 negative categories(dominant, self-assertive, cold, discriminating, fearful, mean, sadistic, authoritative, nervous) were identified. This results suggested that female students believed negative stereotypes are more typical than positive ones.

• Journal of Physiology & Pathology in Korean Medicine
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• v.18 no.6
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• pp.1598-1601
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• 2004

I studied on the dual principle the negative-positive toward 'the motion of Taijiquan'. The results are as follows. The grade of comprehension on the dual principle for the negative-positive for human-body is equal to the comprehension on Taijiquan. YeoBiSae is judged abstractly for the image of MuGeug and GiSae for the image of TaeGeug on the motion of Taijiquan progressing program. The motion of Taijiquan is divided up the extension and contraction. In the motion of Taijiquan, the extension exercises make use of positive energy and DogMaeg(독맥), the contraction exercises make use of negative energy and ImMaeg(임맥).

• The Research Journal of the Costume Culture
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• v.16 no.5
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• pp.826-840
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• 2008

It has been important for retailers to create and maintain strong brand image and brand loyalty in highly competitive markets. The purpose of the study is to investigate the effect of VMD(Visual Merchandising) image and brand recognition on consumers' perceived risk, brand image and brand loyalty. A 2(VMD image: positive vs. negative) $\times$ 2(brand recognition: high vs. low) between-subjects factorial design experiment was conducted. College students(n=308) participated in the experiment. The results of this study revealed: (1) Positive VMD image reduced perceived risk and increased positive brand image and brand loyalty compared to low VMD image; (2) High brand recognition had a negative impact on perceived risk and positive effects on brand image and brand loyalty; (3) The less risk and the more positive brand image were perceived, the higher brand loyalty were generated. The study provided theoretical and practical implications and future research regarding VMD, brand recognition, and brand loyalty.

• Journal of the Korean Society of School Health
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• v.12 no.1
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• pp.71-84
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• 1999

This study attempts to identify the self-image of eyeglass wearers with Q-methodology. Preliminary Q-statements were collected through personal and telephone interviews and based in consultation with reference books, eyeglass wearers, an optician and an oculist. Finally, 34 Q-samples were seleted. The results were analyzed by a Q-factor with a PC QUANL Program. The self-image of eyeglass wearers were found to revolve around three types: Type 1. They feel that eyeglasses have a negative influence on image and that they uncomfortable. In addition, other people have a negative bias toward people who wear eyeglasses. As a result of these negative prejudices and inconveniences, there is a tendency to wear contact lens or have laser operations. Type 2. They feel less uncomfortable comparatively, when explained that glasses can help improve their image. When explained as a fashion accessory, negative prejudices almost disappeared. Type 3. They show a positive reaction when explained that spectacles are also used for sight protection. Howerer, they are sensitive to changes in their complexion as a result of eyeglass wear and place much importance in the design of glass frames. The significance of this study is to suggest basic data for a mediation device that improve the image of eyeglass wearers discovery and analysis of these three types.

• The KIPS Transactions:PartB
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• v.13B no.1 s.104
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• pp.7-14
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• 2006

This paper presents an efficient face recognition method using both first moment of image and basis images. First moment which is a method for finding centroid of image, is applied to exclude the needless backgrounds in the face recognitions by shifting to the centroid of face image. Basis images which are the face features, are respectively extracted by principal component analysis(PCA) and fixed-point independent component analysis(FP-ICA). This is to improve the recognition performance by excluding the redundancy considering to second- and higher-order statistics of face image. The proposed methods has been applied to the problem for recognizing the 48 face images(12 persons*4 scenes) of 64*64 pixels. The 3 distances such as city-block, Euclidean, negative angle are used as measures when match the probe images to the nearest gallery images. The experimental results show that the proposed methods has a superior recognition performances(speed, rate) than conventional PCA and FP-ICA without preprocessing, the proposed FP-ICA has also better performance than the proposed PCA. The city-block has been relatively achieved more an accurate similarity than Euclidean or negative angle.

• Journal of Korea Multimedia Society
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• v.9 no.1
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• pp.33-40
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• 2006

This paper presents an efficient face recognition method using both first moment of image and eigenvector. First moment is a method for finding centroid of image, which is applied to exclude the needless backgrounds in the face recognitions by shitting to the centroid of face image. Eigenvector which are the basis images as face features, is extracted by principal component analysis(PCA). This is to improve the recognition performance by excluding the redundancy considering to second-order statistics of face image. The proposed methods has been applied to the problem for recognizing the 60 face images(15 persons *4 scenes) of 320*243 pixels. The 3 distances such as city-block, Euclidean, negative angle are used as measures when match the probe images to the nearest gallery images. In case of the 45 face images, the experimental results show that the recognition rate of the proposed methods is about 1.6 times and its the classification is about 5.6 times higher than conventional PCA without preprocessing. The city-block has been relatively achieved more an accurate classification than Euclidean or negative angle.

• Journal of Service Research and Studies
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• v.14 no.3
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• pp.46-59
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• 2024

The purpose of this study is to understand how the image of a tourist destination perceived by potential tourists, who indirectly experience negative incidents through social media, affects their behavioral intentions. Based on the Theory of Planned Behavior, the relationship between image and behavioral intention is explained through attitudes toward the destination, subjective norms, and perceived behavioral control. Furthermore, the study analyzes whether the quality of the relationship with the tourist destination perceived by potential tourists moderates the relationship between the image of the destination and attitudes toward it when exposed to negative incidents. A scenario-based survey was conducted with 256 potential Chinese tourists. The results showed that the overall image of the destination had a positive effect (+) on attitudes toward the destination, subjective norms, and perceived control. In turn, attitudes toward the destination, subjective norms, and perceived control all positively (+) influenced behavioral intentions. Lastly, the moderating effect of relationship quality between overall image and attitudes toward the destination was verified. The implications of this study suggest that when negative incidents occur at a tourist destination, negative images can be perceived. Therefore, local governments should ensure thorough inspections and enforcement regarding pricing, services, and illegal operations to prevent such occurrences. Additionally, destination marketers should strive to enhance marketing management and promotion efforts, particularly working to establish positive relationship quality with tourists who have previously visited the destination.

• Journal of Korean Academy of Nursing Administration
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• v.4 no.2
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• pp.289-306
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• 1998

For continuous development of professional nursing to the powerful professional organization, it is essential that the public understand and help nursing. This research was done to identify the image of nurses and factors that determine that image. The study subjects were 97 admitted patients 95 family members of patients who were admitted to a university hospital and a general hospital in Seoul and 164 parents of stutents in elemantary, middle, high schools in Seoul. The total numbers of subjects was 356. The researcher collected the data from April 13.1998 to April 20.1998. The Research tool was developed by the researcher following a literature review. Cronbach ${\alpha}$ for the tool of the image of nurses was 0.9397 and Cronbach a for the tool for determinants of the image was 0.8764. The obtained data were processed by SPSS (Statistical Package for Social Science) and the results are as follows : 1. The mean score for the image of nurses was 90.40${\pm}$15.15(range 47${\sim}$138) indicating a positive response. 2. Analysis of the image of nurses : Four factors were identified traditional. social. professional and personal image. The mean score for traditional image was 3.27. the second highest score. and for social image. 2.95. the lowest score. The mean score for professional image score was 3.48. the highest score. and for personal image, 3.20. a lower score. 3. The image of nurses according to respondents There were significant differences for traditional. social, professional. personal factors between subject groups. A more positive responses was found in the patients and patient' families as a compared to the students' parents. 4. Image of nurses related general characteristics : There was a significant difference for age and school graduation. More negative responses were found in the 31${\sim}$40 years old age group and in the higher educated group. 5. Image of nurses related to experience of nurses The respondents showed a more negative image when their experience related to nurses through the mass media, as a compared to the experiences of having talked with patient who had been admitted to hospital. For the social image factor. a more negative attitude was revealed for those who had the experience of patient who had been admitted to hospital as compared to other factors. 6. Determinants of image of nurses : There were three factors that were named subjective. administrative and media . The mean for the subjective factor score was 3.85. the highest score of the three factors. The mean for the administrative factor score was 3.53. And the mean for the media factor score was 3.27. 7. Determinants of image of nurses according to respondents group : There were no significant differences(F= 1.95, P= .14) Consequently the result showed a low social image of nurses. So. nurses must work to improve the social image of nurses through scientific approaches and by monitoring the mass media for correct descriptions of nurses. Also. it is necessary that excellent education for service and politeness be continually provided in order to positively effect the personal image field. It is also importent to raise the expectations of the recipients of nursing care by having a strategy for the determinants of the image of nurses that allows nurses to personnally develop professionally.

• Korean Medical Education Review
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• v.20 no.3
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• pp.141-149
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• 2018

This study examined doctors' images represented in the Korean press to identify overall public perceptions of doctors and to suggest areas for improvement to enhance their image. All news reports published in the two major Korean daily newspapers between years 2011 and 2015 related to doctors and the practice of medicine were searched and collected. The news reports were categorized into the five competency domains in the Korean doctor's role (i.e., patient care, communication and cooperation, social accountability, professionalism, and education and research). Each news item was coded as being either positive or negative and was given a score regarding the extent to which positive or negative image that it represents of doctors using the Doctor Image Scale (DIS) score. A total of 314 news reports were collected, a majority of which were on patient care (36%), professionalism (33%), and social accountability (23%). Positive stories slightly outnumbered negative ones (56% vs. 44%). The largest number of positive news reports was in patient care (n=82); negative news reports most frequently appeared in professionalism (n=99) and patient care (n=32). The total DIS score was also positive (+28): the highest positive DIS score was in social accountability (+164); the highest negative DIS score was obtained in professionalism (-226). This study revealed overall positive portrayals of doctors in the Korean press, yet doctors need to better comply with regulations and ethical guidelines and enhance their medical knowledge and clinical skills and to improve their image.