• 패션비즈니스
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• 제19권2호
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• pp.103-117
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• 2015

The purpose of this study was to examine the uniform image of Korean herbal cosmetic brands amongst Korean and Chinese consumers. This study would enable us to explore a BI strategy to enhance international competitiveness of Korean herbal cosmetics brands. The results were as follows. The key words of BI pursued by Sulwhasoo were dignified, novel, graceful, soft, gaily, natural, Korean, modern, and international. Korean people felt that the uniform was graceful and soft, which accorded with Sulwhasoo BI, but also it was trite and dingy, indicating a negative and opposing image. On the other hand, Chinese people felt that the uniform was dignified, novel, graceful, natural, modern, and international, indicating that it matched with Sulwhasoo BI. In The History of Whoo, the key words of BI pursued by the brand were precious, soft, gorgeous, gaily, and natural. The Koreans felt that the uniform was intelligent, and decent, but conversely, it was also austere and dingy, indicating a negative image. The Chinese felt that the uniform was common, hard, austere, dingy, and unnatural, indicating an opposing image to BI. Finally, a uniform design was developed to improve on its problems, establish The History of Whoo's brand identity, and its brand image. First of all, 'The Quintessence : noble passion' was set up as a developmental concept. The textiles, clothing, and accessories were designed using the symbolic elements from The History of Whoo as a motif. Uniforms were developed for spring, fall, and summer.

• 한국산학기술학회논문지
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• 제20권9호
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• pp.412-419
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• 2019

예술에서 네거티브 공간은 관심 있는 피사체 주위 공간과 여러 피사체 사이의 공간으로 정의된다. 네거티브 공간은 때로는 이미지의 "실질적" 주제로서 예술적 효과에 사용되기 때문에 예술적 구성요소 중 하나이다. 회화에서는 표현하고자 하는 사물의 배경을 음각으로 터치하는 화법으로 필요한 부분은 남기고 불필요한 부분을 터치하여 독특한 질감과 실루엣의 느낌을 주는 회화기법을 말한다. 예술에서 그것의 개념처럼 설계에서 네거티브 공간은 기술적으로 실행하기 어려운 설계범위를 직관적으로 파악하는데 유용할 수 있다. 두 영역 간의 유사성은 설계영역탐색에 네거티브 개념의 도입을 이끌었다. 통계분석과 시각화분석을 도구로 하는 설계영역탐색은 더 효율적인 의사결정을 지원하고 초기단계 시스템 설계의 방향에 대한 의미 있는 통찰력을 제공할 수 있다. 복잡하고 많은 양의 데이터를 요약한 시각화된 정보는 인간의 인지시스템과 동적인 상호작용을 보장하기 때문이다. 기술적으로 실행할 수 없거나 위험성이 높은 설계공간을 피할 수 있을 뿐만 아니라 실행 가능한 설계공간을 정의하는 데 유용하다. 논문에서 적용 예를 통해 네거티브 설계 개념 기반 설계영역탐색법의 활용 가능성을 살펴본다.

• 한국조경학회지
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• 제32권1호
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• pp.47-56
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• 2004

Rapid economic development in Korea caused functions of city functions such as concentration of population, deterioration of the quality of living environment and traffic congestion. Korean cities have lost their identity becausr they are merged functionally and physically with neighboring cities, forming one mesa-city. Unified shape and disorganized streets of cities often cause confusion among foreigners and visitors. It is very difficult for them to find their image in strange cities. It is, however, important to correctly analyze the image and meaning of cities for understanding its identity. The purpose of this study is to develop a method to analyze the city image by focusing on some of the main cities in Korea. For this purpose, the adjective questionnaire and multi-dimension scaling (MDS) are applied to the analysis of city image. Image analysis graph by MDS can visually present the general and integrate images. The results of this study are summarized as follows: The important factors for interpretation of city image are historical and industrial character. Seoul, Taegu and Pusan have industrial and complex city images. Kongju has historical city image, while Changwon has a modern image. Chuncheon belongs to a soft and small image. Each city has an alternative solution against a negative image, according to the image analysis graph.

• 디자인학연구
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• 제20권1호
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• pp.143-154
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• 2007

이미지에 대한 연구는 그동안 사회학, 심리학 및 마케팅 분야 등에서 행해져 왔으나 각 분야의 연구의도나 목적에 맞는 이미지 개념을 적용시켜 왔기 때문에 이미지에 대한 공통적인 개념을 규정하기는 쉽지 않다. 최근 감성공학에서 출발한 감성평가를 통해 제품의 이미지를 객관적으로 평가하려는 노력들이 시도되고 있다. 본 연구는 우리나라 중년 여성들의 라이프 스타일을 몇 가지 유형으로 분류한 후, 이에 따른 패션제품에 대한 이미지 선호도를 밝히고자 하였다. 연구 방법은 선행 자료의 분석을 통한 문헌연구와 설문지법을 통한 실증 연구를 병행하였다. 연구 대상은 만 35$\sim$59세 여성으로, 총 352부의 자료를 분석에 사용하였다. SPSS 11.0과 SAS for program 8.1 version을 이용하여 통계처리 하였다. 그 결과 패션 제품에 대한 이미지를 품위성, 대담성, 실용성, 여성성의 4개 인자로 하였다. 또 라이프스타일의 유형을 전통보수형, 소극정체형, 적극생활형, 외모중시형의 4개 집단으로 분류하였다. 분류된 라이프스타일 유형에 따라 선호하는 패션제품에 대한 이미지를 살펴 본 결과 전통보수형은 품위 있으며 실용적인 이미지의 패션 제품을 선호하였고, 소극정체형은 모든 패션 제품에 흥미를 보이지 않으나 여성스러움을 다소 추구하였다. 적극생활형은 대담한 이미지의 패션 제품을 선호하였으며, 외모과시형은 여성스러우며 다소 품위 있고 대담한 이미지를 선호하였다.

• 한국식품조리과학회지
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• 제25권2호
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• pp.206-218
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• 2009

The study assessed the relationship between brand evidence (e.g., brand name, price/value for money, servicescape, core service, employee service and self-image congruence) and positive/negative emotion and brand satisfaction, and between positive/negative emotion and brand satisfaction in the family restaurant setting. Also, the relationship of positive/negative emotion and brand satisfaction with customer loyalty were assessed. Customers who used five brands of family restaurant in Daegu and Pusan during October of 2008 were surveyed by questionnaires. Brand evidence was positively related to positive emotion and brand satisfaction, and was negatively related to negative emotion. Positive emotion was positively related to brand satisfaction and negative emotion was negatively related to brand satisfaction. Brand satisfaction was positively relatively to customer loyalty. The results indicate that management of family restaurants should focus on brand evidence as a means of increasing profits and sales volume.

• 보건행정학회지
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• 제9권2호
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• pp.157-173
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• 1999

The purpose of this study was to investigate the image of nurse perceived by students of elementary. middle and high schools in Taegu. Korea. Also the details for establishing the image were analyzed. The subjects of this study were 1.119 students from elementary. middle and high schools in Taegu. Data were collected from July 1. to July 16. 1998 and analyzed with Frequency. X 2-test. t-test. ANOVA. and Stepwise Multiple Regression in SPSS 7.5. The results of this study were as follows; (1) There was a significant difference in the nurse's image among the three groups(F= 168.42. p= .000). and the elementary students had the most positive image among the groups. (2) There was a significant difference in the nurse's image between male andfemale students. and the male students had more positive image(t=3.20. p = .001) than female students. (3) The experiences of hospitalization. books. and mass media affected on establishing the image of nurse, and experienced students had more positive image than those who was not. (4) 22.3% of the nurse's image was explained by the educational years. (5) The students who could distinguish between nurses and nurse aids, who had a nurse in their family, and who had experiences of nurse by TV had more positive image than those who had not. The students who had experiences of family member's hospitalization had more negative image than those who had not.

• The Journal of Asian Finance, Economics and Business
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• 제7권10호
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• pp.865-874
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• 2020

In Vietnam, the airline service sector plays an important economic role. However, it is a complicated industry that is open to failures. Negative emotions are an essential variable for the airline service industry because they can trigger a variety of coping behaviors that affect consumer loyalty as well as the image and reputation of the airline service providers. However, negative emotions and the accompanying coping behaviors are often investigated partially or as separate issues, thus leading to an incomplete understanding. This study is conducted to fill this gap by proposing and testing the causal relationship between negative emotions (anger, frustration, regret) and coping behaviors (complaint, negative word-of-mouth (WOM), and switching intention) in the context of the airline industry. Eight research hypotheses are tested. Using the partial least squares structural equation modeling (PLS-SEM) on a sample of 587 passengers in Vietnam, the empirical results show that anger and frustration influence complaints, negative WOM, and switching intention, while regret leads to switching intention and negative WOM. Thus, the research has important academic and practical implications. The empirical outcome could be of major importance for airline companies in planning to provide new services and achieve high performance in the long run.

• 한국의류산업학회지
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• 제7권2호
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• pp.153-161
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• 2005

The purpose of this study is to analyze the aesthetic characteristics of goth image which have had influence on literature, film, music and art, in modern fashion. The method of this study is to analyze the documentary about gothic and goth, and the fashion magazines since 2000. The results of this study are as follows: First, sensuality shows the excessive exposure of body and inner wear, and emphasizes a resistance of sexual consciousness and a image of independent, active, powerful woman. Second, androgyny shows the goth women wearing a men's cloth and encourages a person to have a perfect being and satisfaction. Third, horror shows the symbol of death and suggests a substance of desire hidden in our mind. Fourth, historicity shows victorian fashion which have a romance of gothic and baroque, not a cult but a modern image. In conclusion, goth image in modern fashion does not show a substance negative and horrorful, but a substance positive as a perfection, satisfaction, a sense of freedom, obliteration of a feeling of uneasiness and powerful woman's image.

• 대한간호학회지
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• 제33권3호
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• pp.331-338
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• 2003

Purpose: The purpose of this study was to investigate the relationships among variables of body image, self-esteem and depression in college female students according to the normal and overweight. Method: The subjects of this study consisted of 245 college female students. The data was collected through personal interviews using questionnaires from May to June of 2001. The data was analyzed by the SPSS computer program, and it included descriptive statistics, x$^2$-test, t-test and the pearson correlation coefficient. Result: Demographics provided a significant difference in grade, household income, weight control experience. There was a perceived health status difference, according to the normal and overweight subjects. There was a significant difference in body image, self-esteem and depression between the two groups. There was a significant positive correlation between body image and self-esteem, and negative correlation between body image and depression, and self-esteem and depression in college female students. Conclusion: The Findings of this study give useful information to construct further studies in intervention program relating overweight control for college female students.

• 복식
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• 제51권3호
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• pp.51-58
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• 2001

The purpose of this study was to investigate the effects of store image preferences on clothing impulse purchasing of male college students. The sample included 290 male college students, and an instrument was developed based on the previous studies. The statistical analyses used for this study were factor analysis and multiple regression. The result of factor analysis showed that store image preferences consisted of five factors : promotion, display, service, product, brand preferences. Clothing impulse purchasing consisted of product-driven impulse purchasing, situation-driven impulse purchasing, emotion-driven impulse purchasing. Multiple regression revealed that there were significant effects of store image preferences on dimensions of clothing impulse purchasing. For example, promotion preference factor had a positive impact on product-driven impulse purchasing and situation-driven impulse purchasing, but had a negative impact on emotion-driven impulse purchasing. The relative importance of store image preference factors were different according to different dimensions of clothing impulse purchasing.