• 교육녹색환경연구
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• 제12권3호
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• pp.58-67
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• 2013

This study is to analyze the satisfaction and the image evaluation of landscape elements in outdoor space by types of the university campus. The results are as follows. 1) Out of outdoor elements at university campus, planting area, resting area, access road, and water feature are recognized as major landscape elements. Among them, planting area and access roads are evaluated low in terms of satisfaction levels, therefore, improvement on these elements are required. 2) In outdoor space image evaluation, university campus has image such as 'simple', 'clear', and 'safe'. By scale of universities, both 'A' university, which is the biggest in terms of size of campus, and 'B' university, which has a medium sized campus, have a positive image. However, 'C' university, which is the smallest in terms of size of campus, has a passive and negative image. 3) 6 factors are extracted through Factor Analysis for image evaluation. All of the universities show positive image in the categories of 'clarity' and 'familiarity', however, 'B' university and 'C' university show negative image in the category of 'scale'. 4) In Correlation Analysis between landscape elements satisfaction level and image evaluation, it is showed that the group of landscape facility becomes a relation factor of overall image evaluation. As a result, the higher satisfaction level goes, the better image evaluation of overall outdoor space at university campus is.

• 가정과삶의질연구
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• 제24권1호
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• pp.1-9
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• 2006

The purpose of this research is to identify stereotypes toward the mother-in-law held by female students. Stereotypes toward the mother-in-law were examined at two levels: to assess female students' beliefs about the traits of mother-in-law and to categorize the traits into stereotypes. The main results of this study were as follows: 1) Students reported 91 traits associated with the mother-in-law. 2) Hierarchical cluster analysis of the trait groupings revealed two high-level clusters: a cluster of 42 positive traits and a cluster of 49 negative traits. Within the positive and negative clusters, 14 middle-level categories, 6 positive categories(tough, leisurely, traditional image of prudent elders, image of the eldest in the family, intimate, tolerant), and 8 negative categories(dominant, self-assertive, cold, discriminating, fearful, mean, sadistic, authoritative, nervous) were identified. This results suggested that female students believed negative stereotypes are more typical than positive ones.

• 동의생리병리학회지
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• 제18권6호
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• pp.1598-1601
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• 2004

I studied on the dual principle the negative-positive toward 'the motion of Taijiquan'. The results are as follows. The grade of comprehension on the dual principle for the negative-positive for human-body is equal to the comprehension on Taijiquan. YeoBiSae is judged abstractly for the image of MuGeug and GiSae for the image of TaeGeug on the motion of Taijiquan progressing program. The motion of Taijiquan is divided up the extension and contraction. In the motion of Taijiquan, the extension exercises make use of positive energy and DogMaeg(독맥), the contraction exercises make use of negative energy and ImMaeg(임맥).

• 복식문화연구
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• 제16권5호
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• pp.826-840
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• 2008

It has been important for retailers to create and maintain strong brand image and brand loyalty in highly competitive markets. The purpose of the study is to investigate the effect of VMD(Visual Merchandising) image and brand recognition on consumers' perceived risk, brand image and brand loyalty. A 2(VMD image: positive vs. negative) $\times$ 2(brand recognition: high vs. low) between-subjects factorial design experiment was conducted. College students(n=308) participated in the experiment. The results of this study revealed: (1) Positive VMD image reduced perceived risk and increased positive brand image and brand loyalty compared to low VMD image; (2) High brand recognition had a negative impact on perceived risk and positive effects on brand image and brand loyalty; (3) The less risk and the more positive brand image were perceived, the higher brand loyalty were generated. The study provided theoretical and practical implications and future research regarding VMD, brand recognition, and brand loyalty.

• 한국학교보건학회지
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• 제12권1호
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• pp.71-84
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• 1999

This study attempts to identify the self-image of eyeglass wearers with Q-methodology. Preliminary Q-statements were collected through personal and telephone interviews and based in consultation with reference books, eyeglass wearers, an optician and an oculist. Finally, 34 Q-samples were seleted. The results were analyzed by a Q-factor with a PC QUANL Program. The self-image of eyeglass wearers were found to revolve around three types: Type 1. They feel that eyeglasses have a negative influence on image and that they uncomfortable. In addition, other people have a negative bias toward people who wear eyeglasses. As a result of these negative prejudices and inconveniences, there is a tendency to wear contact lens or have laser operations. Type 2. They feel less uncomfortable comparatively, when explained that glasses can help improve their image. When explained as a fashion accessory, negative prejudices almost disappeared. Type 3. They show a positive reaction when explained that spectacles are also used for sight protection. Howerer, they are sensitive to changes in their complexion as a result of eyeglass wear and place much importance in the design of glass frames. The significance of this study is to suggest basic data for a mediation device that improve the image of eyeglass wearers discovery and analysis of these three types.

• 정보처리학회논문지B
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• 제13B권1호
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• pp.7-14
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• 2006

본 논문에서는 영상의 1차 모멘트와 기저영상을 이용한 효율적인 얼굴인식 방법을 제안하였다. 여기서 1차 모멘트는 입력되는 얼굴영상의 중심 좌표를 계산하여 중심 이동하는 전처리로 인식에 불필요한 배경을 배제시킴으로써 인식성능을 개선하기 위함이다. 또한 기저영상은 얼굴의 특징으로 주요성분분석과 고정점 알고리즘의 독립성분분석을 각각 이용하여 추출하였다. 이는 2차와 고차의 통계성을 각각 고려한 중복신호의 제거로 인식성능을 개선하기 위함이다. 제안된 2가지 방법을 각각 64*64 픽셀의 48개(12명*4장) 얼굴영상에 적용하여 city-block, Euclidean, 그리고 negative angle의 3가지 거리 척도를 분류척도로 이용하여 실험하였다. 실험결과, 중심이동의 제안된 방법은 전처리과정을 거치지 않는 기존방법보다 우수한 인식성능이 있음을 확인하였다. 또한 제안된 중심이동의 독립성분분석이 중심이동의 주요성분분석보다 더욱 우수한 인식성능이 있음도 확인하였다. 특히 city-block이 Euclidean이나 negative angle의 거리척도보다 상대적으로 정확하게 유사성을 측정함을 알 수 있었다.

• 한국멀티미디어학회논문지
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• 제9권1호
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• pp.33-40
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• 2006

본 논문에서는 영상의 1차 모멘트와 고유벡터를 이용한 효율적인 얼굴인식 방법을 제안하였다. 여기서 1차 모멘트는 입력되는 얼굴영상의 중심좌표를 계산하는 것으로 이는 영상의 중심이동에 따른 전처리로 인식에 불필요한 배경을 배제시킴으로써 인식성능을 개선하기 위함이다. 고유벡터는 얼굴의 특징인 기저영상으로 주요성분분석을 이용하여 추출하였다. 이는 2차의 통계성을 고려한 중복신호의 제거로 인식성능을 개선하기 위함이다. 제안된 방법을 각각 320*243 픽셀의 60개(15명*4장) 얼굴영상에 적용하여 city-block, Euclidean, 그리고 negative angle의 3가지 거리 척도를 분류척도로 이용하여 실험하였다. 실험결과, 중심이동의 제안된 방법은 전처리과정을 거치지 않는 기존방법보다 45개의 시험영상에서 평균적으로 약 1.6배 정도의 우수한 인식률과 약 3.9배 정도의 정확한 분류가 가능함을 확인하였다. 특히 city-block이 Euclidean 이나 negative angle의 거리척도보다 상대적으로 정확하게 분류함을 알 수 있다.

• 간호행정학회지
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• 제4권2호
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• pp.289-306
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• 1998

For continuous development of professional nursing to the powerful professional organization, it is essential that the public understand and help nursing. This research was done to identify the image of nurses and factors that determine that image. The study subjects were 97 admitted patients 95 family members of patients who were admitted to a university hospital and a general hospital in Seoul and 164 parents of stutents in elemantary, middle, high schools in Seoul. The total numbers of subjects was 356. The researcher collected the data from April 13.1998 to April 20.1998. The Research tool was developed by the researcher following a literature review. Cronbach ${\alpha}$ for the tool of the image of nurses was 0.9397 and Cronbach a for the tool for determinants of the image was 0.8764. The obtained data were processed by SPSS (Statistical Package for Social Science) and the results are as follows : 1. The mean score for the image of nurses was 90.40${\pm}$15.15(range 47${\sim}$138) indicating a positive response. 2. Analysis of the image of nurses : Four factors were identified traditional. social. professional and personal image. The mean score for traditional image was 3.27. the second highest score. and for social image. 2.95. the lowest score. The mean score for professional image score was 3.48. the highest score. and for personal image, 3.20. a lower score. 3. The image of nurses according to respondents There were significant differences for traditional. social, professional. personal factors between subject groups. A more positive responses was found in the patients and patient' families as a compared to the students' parents. 4. Image of nurses related general characteristics : There was a significant difference for age and school graduation. More negative responses were found in the 31${\sim}$40 years old age group and in the higher educated group. 5. Image of nurses related to experience of nurses The respondents showed a more negative image when their experience related to nurses through the mass media, as a compared to the experiences of having talked with patient who had been admitted to hospital. For the social image factor. a more negative attitude was revealed for those who had the experience of patient who had been admitted to hospital as compared to other factors. 6. Determinants of image of nurses : There were three factors that were named subjective. administrative and media . The mean for the subjective factor score was 3.85. the highest score of the three factors. The mean for the administrative factor score was 3.53. And the mean for the media factor score was 3.27. 7. Determinants of image of nurses according to respondents group : There were no significant differences(F= 1.95, P= .14) Consequently the result showed a low social image of nurses. So. nurses must work to improve the social image of nurses through scientific approaches and by monitoring the mass media for correct descriptions of nurses. Also. it is necessary that excellent education for service and politeness be continually provided in order to positively effect the personal image field. It is also importent to raise the expectations of the recipients of nursing care by having a strategy for the determinants of the image of nurses that allows nurses to personnally develop professionally.

• 의학교육논단
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• 제20권3호
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• pp.141-149
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• 2018

This study examined doctors' images represented in the Korean press to identify overall public perceptions of doctors and to suggest areas for improvement to enhance their image. All news reports published in the two major Korean daily newspapers between years 2011 and 2015 related to doctors and the practice of medicine were searched and collected. The news reports were categorized into the five competency domains in the Korean doctor's role (i.e., patient care, communication and cooperation, social accountability, professionalism, and education and research). Each news item was coded as being either positive or negative and was given a score regarding the extent to which positive or negative image that it represents of doctors using the Doctor Image Scale (DIS) score. A total of 314 news reports were collected, a majority of which were on patient care (36%), professionalism (33%), and social accountability (23%). Positive stories slightly outnumbered negative ones (56% vs. 44%). The largest number of positive news reports was in patient care (n=82); negative news reports most frequently appeared in professionalism (n=99) and patient care (n=32). The total DIS score was also positive (+28): the highest positive DIS score was in social accountability (+164); the highest negative DIS score was obtained in professionalism (-226). This study revealed overall positive portrayals of doctors in the Korean press, yet doctors need to better comply with regulations and ethical guidelines and enhance their medical knowledge and clinical skills and to improve their image.

• 복식문화연구
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• 제14권3호
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• pp.514-527
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• 2006

It can be said that the ultimate goal of advertising is creating consumers' buying intention and buying behavior toward advertised goods. But literature suggests that ads have both intended and unintended consequences, and one of the unintended consequences is that the idealized images of physical attractiveness found in advertising have negative impact on girls' and womens' self-perceptions. Thus, this study, using social comparison theory as a framework, was designed to investigate the influences of the images of models in ads portrayed in TV and fashion magazines on the purchasing intention, self-esteem and body satisfaction of college women. Using an experimental stimulus, a moving picture representing thin and attractive models in the context of advertising fashion goods, two conditions were manipulated and the subjects were placed into one of two groups randomly, the experiment group and the control group. The experiment group only was exposed to the ads portraying highly attractive models. Data were collected from two groups using same questionnaire. The data were analyzed using t-test, two-way ANOVA, and descriptive statistics. The findings were as follows: 1. The thin and attractive image of models in ads on buying intention had significant positive influence on buying intention(p<.05). 2. The thin and attractive image of models in ads had significant negative influences on self-esteem(p<.05). 3. The thin and attractive image of models in ads had significant negative influence on body satisfaction(p<.05). 4. The ideal body internalization had significant negative influences on body satisfaction(p<.05), but interaction effect of model's image and ideal body internalization on body satisfaction was not significant.