• Journal of Digital Convergence
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• v.15 no.11
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• pp.77-83
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• 2017

The Korea Expressway Corporation announced that road casualties on expressways in 2016 were 262 deaths, a 24% decrease compared to 343 deaths in 2015, thanks to the expansion of rest areas for sleepy drivers. And the installation of large-sized banners containing strong messages such as "dozing while driving means your death" helped to reduce the casualty caused by driving while drowsy by 35% compared to that in 2015. Accordingly, this study tried to analyze the impact of public advertisements designed to prohibit dozing while driving on expressways upon drivers, and to present a direction for improvement of such public advertisements in the future. Based on case studies and library researches, the study contemplated the effects of public advertisements on expressways at home and abroad. It was confirmed that the accident rate has been higher on straight roads than on curved roads and that the framing of negative messages using provocative images or slogans on traffic accidents has been considerably effective. In conclusion, if the installation of outdoor billboards for public advertisements at rest areas for sleepy drivers is institutionalized and the systematic provision of information by road section inside and outside of vehicles via Variable Message Sign (VMS) services on expressways, outdoor billboards, or navigation services (including smartphones) is available, it would be possible to maximize the effect of the public advertisements.

• Korean journal of communication and information
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• v.48
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• pp.211-230
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• 2009

This study aims to trace the main tendency found in Korean broadcasting news coverage of terror throughout the kidnapping of Sun Il Kim. For this purpose, this study analyzed the contents of 386 news stories found in KBS, MBC, and SBS. Through this process, it investigated the main theme and source found in the coverage of kidnapping. In addition, it analyzed how the press described Al Tawhid Al Jihad, known as the organization who kidnapped Mr. Kim and how well the press transmit the social, historical background of terror. As a result, the dominant theme found in three news company was that which dealt with investigations about suspicions about kidnapping and suspicions related to the kidnapping. However, the voice against dispatching armed forces and the demand of terrorist were seldom found in the coverage. The news sources which three broadcasting news depended on heavily was governmental officials and the media including Al Jazeera was also main source. The description of Al Tawhid Al Jihad by the press was somewhat negative and the expression 'militarized forces' were found mostly. The news which announced the social, historical background of terror were minimal, which indicated that the coverage of terror in Korean broadcasting was still episodic.

• Environmental and Resource Economics Review
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• v.27 no.3
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• pp.421-461
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• 2018

Windpower turbines have positive values for visitors with regard to tourism and learning. On the other hand, it is clear that windpower turbines have negative impact on the landscape, particularly when the level of landscape is high. The impact of windpower turbines on the visitor's value is composed of two elements: the viewingvalue which is independent of the level of landscape and the landscape value which varies with the level of landscape. The net visitor's value of windpower turbines is the sum of these two values with opposite signs. This study used a choice experimentation method to value the impact of windpower turbine construction in the mountainous area in Korea. This study estimated the viewing value, the landscape value and the visit value as the sum of the two values. The estimated results demonstrated a significantly positive viewing value, a significantly negative landscape value, and weakly negative net visit value in average.

• Korean journal of communication and information
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• v.32
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• pp.75-111
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• 2006

The purpose of this study is to investigate the dependency level of news attributes on the government source and to measure up the impact of news negativity, press ideology, and the conflict level on the forementioned relationship in the context of the prime definer role of the government. The prime definer means that the official source such as the government may dominate media access and create media dependency on the issue and issue attributes. To test the research questions, the content analyses of both the government briefing materials and newspapers were conducted. Textual arguments regarding the new administrative capital were chosen for the analysis. The results showed that the government source played a prime definer role in framing issue attributes of news reporting. This prime definer role was not diminished even among the negative coverage about the chosen topic. However, press ideology and the conflict level influenced the relationship between news attributes and the government-released information in some extent.

• Korean journal of communication and information
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• v.39
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• pp.40-68
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• 2007

Despite many efforts to improve water and publicize Arisu, ordinary citizens' distrust in water is still intense. This study aims to analyze how newspapers, television and internet media in Korea covered water-related news, focusing on the type of articles, themes, news sources, and news values. As a result, the mostly mentioned theme in the media was the discussion about suitability of water as a drinking water, followed by impurified water, governmental policy on water, coverage on the water pipe, and result of examination of water quality. Also among newspapers, broadcasting, and the internet, the internet medium showed the most negative tone in covering water. Stories written by journalists with expertise were less than 1% whereas stories by ordinary journalists were mostly found. In conclusion, to cover public issues like water desirably, it is necessary to bring up journalists with expertise in environmental issues, to diversify news sources, and to do investigative reporting rather than reporting appealing to audience's amusement.

• The Journal of the Korea Contents Association
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• v.16 no.7
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• pp.221-230
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• 2016

The public mostly get the information regarding real estate policy not from the press release of the government but from news articles. This type of information, though, might be delivered in a different frame depending on inclination of media or press. The media runs the articles within its own frame, so that it often conveys either expectation or concern depending on its inclination. This study analyzed the articles regarding 'Agreement to revise three major real estate regulations to perk up property market' and examined how the real estate policy imprinted in them depending on the disposition of the press. The results showed that the conservative press ran articles within a positive frame expressing favorable expectation. On the other hand, progressive press mostly kept neutral or unfavorable tone on the same regulations within the negative frame. Therefore, it was confirmed that there exist different frames within articles depending on their disposition.

• The Research Journal of the Costume Culture
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• v.25 no.3
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• pp.285-300
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• 2017

This study analyzes the images of models in womenswear advertisements targeting women in their fifties. The goals of this study are: 1) to investigate beauty ideals for middle-aged women by analyzing models' look age, chronological age, wrinkles, gray hair, hair length, body type, and race; and 2) to explore how ageing is dealt with in advertisements by analyzing the range of bodies shown in advertisements, the color mode of photographs, and the clarity of models' figures in relation to models' look ages. A total of 155 printed advertisements from January 2012 to January 2017 from the brands Daks Ladies, Lebeige, Luciano Choi, PAT, and Zishen were selected for analysis. Womenswear brands targeting middle-aged women reinforce cultural ideals of female beauty that emphasize youth and slenderness. They do this by using thin and slender models, who most often appear to be in their twenties and thirties, and have hair longer than their shoulders. Brands with higher price ranges show a preference for Caucasian models, which reveals that a Caucasian identity is associated with sophistication. In addition, the bodies of models who appear to be in their forties and fifties were concealed by framing photographs mostly above the knees. Older models' features were also obscured via the use of black and white photography, strong lighting and contrast, and digital editing that blurred the boundaries between figures and their backgrounds. These decisions for how to represent models could result in negative self-esteem and a denial of the symptoms of ageing among middle-aged women.

• Journal of the Korea Convergence Society
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• v.8 no.3
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• pp.295-306
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• 2017

The purpose of the study was to explore media frames and its contents regarding foreign athletes' naturalization to Korea. For data, 101 media reports from the year of 2014 to 2016 were collected and analyzed. As results, in the simple-fact-report frame, facts regarding foreign athletes' naturalization process and results of the matches were reported. In the economic frame, legitimacy of the naturalization was supported by emphasizing its benefits. In the humane-interest frame, personal history and difficulty as foreign athletes were described. In the conflict frame, negative effects by the foreign athletes' naturalization were mainly reported.. In the morality/responsibility attribution frame, Chelsey Lee's document forgery case was mostly highlighted that later issued naturalized athletes' morality and following legal actions.

• Asian Journal of Innovation and Policy
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• v.12 no.2
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• pp.177-199
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• 2023

In traditional studies on North Korea, conservative media in South Korea generally report and have an attitude toward anti-North Korea. It is a similar context as South Korea's conservatives view the U.S. and Japan more closely and positively than North Korea. This study is about how the reporting frames and information sources on North Korean science and technology in South Korea's conservative and progressive media differ and show trends. As a result of analyzing the reporting frame on North Korean science and technology by conservative and progressive media, progressive media showed similar trends or slightly positive responses to North Korean science and technology. But the reanalyzed result after dividing it into conservative and progressive governments, the opposite result came out. In the conservative government, the progressive media dealt with very positive aspects of North Korea's science and technology, and in the progressive government, there was a clear tendency to report negative rather than positive. What can be inferred from this is that the progressive media of South Korea had at least quite different directions of the progressive government in dealing with North Korean science and technology, but rather close to anti-North Korea. It is difficult to reach a hasty conclusion because this study has not dealt with all the press and only 10 years after the Kim Jong-Un regime. Nevertheless, this study may provide implications in that it is the first study to analyze how South Korean conservative and progressive media frame North Korean science and technology.

• Korean journal of communication and information
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• v.35
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• pp.362-393
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• 2006

The purpose of this manuscript was to investigate the effects of issue involvement and relation of perceivers to comparison targets on the magnitude of third person perceptions. The investigation was expected to help us to understand the underlying process of third person effect hypothesis. Data was collected from adult residents in Ohio, United States by telephone survey in 2003(n=524). Like most other third person effect studies, this study supported the hypothesis: Respondents perceived more media effects on others than themselves for both 'Negative media portrayals of smokers' and 'News coverage of Roman Catholic priest's sexual scandals'. Results of five hypothesis tests suggest that when relationship between a perceiver and a particular comparison target is present third person perception is explained more by cognitive components than motivational components. In this case, third person perception varies with comparison target's issue involvement while it is independent of social distance between the perceivers and the comparison target. Also, perceivers' issue involvement positively correlates with the magnitude of third person effect. Based on the results, it is concluded that when perceives or a comparison target is involved in a message cognitive processes accounting for the relationship can impact the magnitude of third person effect. An important theoretical implication of the study is that third person effect is, to some extent, related with framing effect and priming effect.