• 제목/요약/키워드: Need-analysis

검색결과 14,214건 처리시간 0.038초

구매의사결정 단계와 재구매 의도 관계에서 고객 만족의 매개효과 분석 - 아웃도어 웨어를 대상으로 - (Mediation of Consumer Satisfaction in the Relationship between Outdoor Wear Purchase Decision-Making Process and Repurchase Intention)

  • 유화숙
    • 한국의류산업학회지
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    • 제19권1호
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    • pp.19-29
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    • 2017
  • This study identified the purchase decision-making process of outdoor wear consumers and examined the hypothesis that consumer satisfaction mediates the relationship between purchase decision-making process and repurchase intention. Data were acquired from a survey and analyzed with descriptive, factor analysis, reliability analysis and multiple regression analysis. Respondents were 454 adults who have purchased outdoor wear. The results are as follows. First, the purchase decision-making processes of outdoor wear consumers consisted of a series of steps: need recognition & passive information search, active information search, evaluation of alternatives with practical attributes, evaluation of alternatives with unpractical attributes, purchase decision, and post-purchase evaluation. Second, four purchase decision-making processes (except for need recognition & passive information search and active information search) had significantly positive effects on consumer satisfaction. Third, the need recognition & passive information search, the evaluation of alternatives with unpractical attributes and post-purchase evaluation had significantly positive effects on repurchase intention. Lastly, the partial mediation of consumer satisfaction in the relationship between two purchase decision-making processes (evaluation of alternatives with unpractical attributes and post-purchase evaluation) and repurchase intention were indicated. This academic study will help to understand the purchase decision-making processes of outdoor wear and allow companies to obtain information (from the industrial aspect) about which process to invest in and how to manage the process.

여대생의 자기애적 성격과 자아존중감이 외모 관리 행동에 미치는 영향 (The Effects of Narcissistic Personality and Self-Esteem on the Appearance Management Behaviors of Female College Students)

  • 박은정;정명선
    • 복식문화연구
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    • 제18권4호
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    • pp.717-730
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    • 2010
  • The purpose of this study was to investigate the effects of narcissistic personality and self-esteem on the appearance management behaviors(weight, skin care, makeup, hair care, clothing selection) of female college students. The questionnaires were administrated to 362 female college students living in Gwang-ju city, Korea. For analysis of data, descriptive statistics, factor analysis, Cronbach'$\alpha$, regression analysis were applied. The results were summarized as follows. First. the female college students' narcissistic personality was categorized into four factors, need for administration, leadership/self-confidence, need for power/entitlement, and superiority. Second, narcissistic personality significantly influenced appearance management behaviors. The further examination of the effects showed that need for administration appeared to affect clothing selection, hair care, skin care, makeup, and weight. Third, self-esteem turned out to have positive effects on overall appearance management behaviors. The further examination of the effects showed that self-esteem appeared to affect clothing selection, skin care, hair care, makeup, and weight. The results indicated that female college students' narcissistic personality and self-esteem were important factors to their appearance management behaviors and marketing programs for fashion industries.

청소년의 안전교육 필요성에 대한 인식이 소방안전의식에 미치는 영향: 성격요인의 조절효과 (Effects of Adolescents' Perception of the Need for Safety Education on Fire Safety Awareness: The Control Effect of Personality Factors)

  • 이진경;이재영;임숙희
    • 대한안전경영과학회지
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    • 제24권4호
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    • pp.109-116
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    • 2022
  • This study attempted to explore how the perception of the necessity of safety education for adolescents affects fire safety consciousness and whether personality factors control the relationship. To this end, a survey was conducted at a high school in region C, and data of 1,049 people who agreed to the survey and responded faithfully were used for analysis. Hayes' macro was used to analyze the moderating effect, and as a result of the analysis, adolescents' awareness of the need for safety education increased, and their relationship was significantly regulated by extroversion, openness, and conscientiousness among the five personality factors. A simple regression line analysis was conducted to find out the specific direction, and it was found that the higher the need for safety education in both the group with high extroversion, openness, and conscientiousness, the higher the awareness of safety education. These results suggest that changes in educational methods and contents are needed to raise awareness of the necessity of education in fire safety education and to improve educational motivation, and that it may be helpful to actively utilize students' personality strengths in education.

할인점 PB패션제품의 제품유형, POP 메시지 프레이밍, 인지종결욕구가 소비자의 호의도에 미치는 영향 (A Study on the Effect of POP Message Framing of Discount Stores and PB Fashion Product Types of Cognitive Need for Closure on Preference of Consumers)

  • 김경진;황선진
    • 복식
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    • 제67권1호
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    • pp.22-39
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    • 2017
  • This study intended to empirically verify the effect of message framing, cognitive need for closure, and type of fashion products on purchasing attitude of PB fashion products in discount stores. The design consisted of three-mixed design of 2(POP(Point of Purchase)message framing: benefit message vs. loss message) ${\times}2$(cognitive need for closure: high vs. low) ${\times}2$(PB fashion product type: utilitarian vs. hedonic). Survey of this study was conducted on 330 men and women in 20~50's in Seoul and Gyeong-gi, and a total of 287 data were analyzed. Data were analyzed with SPSS 18.0 program, and three-way ANOVA, simple interaction effects and simple main effects analysis were conducted. The results of this study are as follows: First, it was identified that the framing type of POP message of discount store, cognitive need for closure, and PB fashion product type had significant effect on preference and purchase intention. Secondly, it was identified that consumers with both high and low cognitive need for closure had high preference level and purchase intention when they encountered the benefit message framing than the loss message framing. Thirdly, the benefit message framing was more effective than the loss message framing for hedonic PB fashion products in discount stores, but utilitarian PB fashion products did not get affected by the message framing. Fourthly, it was identified that groups with both high and low cognitive need for closure preferred hedonic PB fashion products. Lastly, it was verified that benefit message framing POP advertisement on a group with high cognitive need for closure was effective for Hedonic PB fashion products in discount stores, and utilitarian PB fashion products showed no difference in purchase intention according to the POP message framing type and cognitive need for closure.

어머니와 교사의 학령전 아동소비자교육 요구분석: 울산시를 중심으로 (Mother & Teacher's Need Assesement for the Preschooler Consumer Education: In Ulsan City)

  • 서정희
    • 대한가정학회지
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    • 제36권1호
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    • pp.81-98
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    • 1998
  • The purpose of this research is to investigate the mother and teachers need assessment for preschooler consumer education and related variables and to provide a basis for the development of consumer education program. The survey of this research was conducted by means of self-administered questionnaire with 302 mothers of the preschoolers who are 4-5 years old and attend nursery and kindergarten and 221 teachers of nursery and kindergarten in Ulsan. The statistics used for data analysis are frequencies and percentage, mean and standard deviation, on way ANOVA and Scheffee-test, Person's correlation using the SPSS/PC+ program. Some conclusions from the above investigation are as follows: 1. Each level of the need for consumer education on 22 subject area perceived by mothers and teachers of preschoolers was high and relatively high. Thus consumer education program for preschooler must include all subject area. 2. The mother's need for preschooler consumer education differs significantly according to age. The teacher's need for preschooler consumer education differs significantly according to family income. But these variables take a little effect to the need of mother and teacher. So the consumer education program doesn't need to classify by socio-economic characteristics of mother and teacher. 3. The mother's need for preschooler consumer education are positively correlated to consumer knowledge and consumer skill but negatively correlated to consumption oriented attitude. So the consumer education program needs to develop the consumer knowledge and skill and reduce consumption oriented attitude for the preschooler's mother. 4. The teacher's need for preschooler consumer education are positively correlated to the level of consumer role performance. Thus the reeducation program for the teacher needs to develop the consumer role performance.

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기계경비시스템 이용자의 안전욕구충족 척도 개발과 적용 (Development and Application in Measurement of Security Need Satisfaction From Users of Electronic Security System)

  • 김찬선
    • 시큐리티연구
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    • 제16호
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    • pp.47-64
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    • 2008
  • 본 연구의 목적은 기계경비시스템 이용자의 안전욕구충족 측정도구를 개발하여 타당도와 신뢰도를 검증하고 이를 적용 하여 기계경비시스템 이용집단 간에 미치는 영향을 규명하는데 있다. 이 연구는 2008년 서울(용산 종로), 경기도(수원)의 대도시에서 편의점, 귀금속점, 통신업체, 은행, 관공서 등 기계경비시스템 이용자를 모집단으로 설정하여 유의표집법(purposive sampling)을 이용해 최종분석에 사용한 자료는 262명이다. 안전욕구충족 측정도구는 문헌고찰, 개념적 정의 및 설문지 초안 작성, 전문가 회의, 예비검사 및 본 조사, 설문지의 타당도 및 신뢰도 검증 등의 과정을 통하여 개발되었다. 설문지의 타당도를 검증하기 위해 전문가 회의를 하였으며, 탐색적 요인분석을 통해 환경적, 심리적, 신체적, 물리적, 정보적 안전욕구 등의 5개 요인을 추출 하였다. 이상과 같은 연구방법 및 절차를 통하여 이 연구에서는 다음과 같은 결론을 도출하였다. 첫째, 기계경비시스템 이용자의 안전욕구충족의 타당도는 매우 높다. 즉, 환경적 안전욕구의 설명력이 가장 높은 것으로 나타났다. 둘째, 기계경비시스템 이용자의 안전욕구충족의 신뢰도는 매우 높다. 내적일관성 신뢰도 Cronbach's $\alpha$값이 .765 이상으로 나타났다. 셋째, 기계경비시스템 이용자의 안전욕구는 은행근무 집단에서 가장 높게 영향을 미친다. 즉, 은행과 기계경비시스템 업체와의 긴밀한 협력체제를 통하여 환경적, 신체적, 물리적 안전욕구가 지속적으로 충족될수록 은행근무 집단의 불안요소는 감소한다. 또한 정보적 안전욕구는 편의점 집단에서 가장 높게 영향을 미친다. 즉, 기계경비시스템 업체는 새벽시간대에 더욱 많은 서비스를 제공해주고, 각종 영상정보시스템을 구축.보완해 줌으로써 편의점집단의 불안요소는 감소한다.

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인성에 따른 색의 선호도에 대한 분석 (An Analysis of Color Preference According to Human Nature)

  • 김유정
    • 한국패션뷰티학회지
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    • 제4권1호
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    • pp.12-18
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    • 2006
  • The analysis has an objective of presenting a standard of human image making by producing results of characteristics and individual human image of each color appropriate for the personality through enneagram that is a personality analysis program. The study was done on 200 adults living in the whole country from Oct. 4 to Oct. 18th, 2004. In the survey, 11 colors were selected. The followings show the 9 personalities. 1.Instinct type preferred Blue(blue+navy) color. 2. Feeling type preferred Red(red+orange) color. 3. Thinking type preferred Yellow(yellow+green) color. The study results tend to match the expected preference of color for each personality. In the Human image management, the individual distinction of 3 personality classes need to be analyzed in order to develop individual and created personality by preferred color. It is very important to examine the image for color each personality pursuits through the analysis. Also, there need to more participants of the study so that results can be analyzed more inclusively and there should more in-depth study.

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환경교육 교사 현직 연수의 현황 및 프로그램 분석 (The Current Status of Environmental Education Teacher Inservice Training and Analysis of Programmes)

  • 황수영;남영숙
    • 한국환경교육학회지:환경교육
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    • 제14권2호
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    • pp.68-75
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    • 2001
  • The purpose of study is to provide fundamental data for the improvement of the teacher inservice training for environmental education through analysis of current inservice training programmes. The subject of analysis are documents on training programmes which was conducted after 2000 by 10 training organizations. Based on the results of this study, inservice training programmes is classified with 6 organizations which consist of education training institute, education & scientific research institute, national · public organizations, colleges of an attached organizations, civil organizations, teacher research society. The strategies for improvement of proposed in this study can be summarized as follows: First,'60 hours training programmes for general competencies improvement of environmental teacher' have to reconsider about scarcity areas to analysis of programmes. Second, this training programmes need to establish in training programmes of nothing region for increase in training opportunity of teachers. Third,'the core training programmes'is continued to be complementing about this programmes and need to establish about training programmes of teaching method of environmental education, environmentally value and attitude, etc

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막구조물의 파손단면에서의 응력집중 현상에 관한 연구 (A Study on the Stress Concentration at Crack of Membrane Structures)

  • 전진형;정을석;김승덕
    • 한국공간구조학회:학술대회논문집
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    • 한국공간구조학회 2005년도 춘계학술발표회 및 정기총회 2권1호(통권2호)
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    • pp.89-98
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    • 2005
  • Membrane structures, a kind of lightweight soft structural system, are used for spatial structures. The material property of the membrane has strong axial stiffness, but little bending stiffness. Therefore membrane structures arc unstable structures initially. These soft structures need to be introduced initial stresses first because of its initial unstable state, and it happens large deformation phenomenon. To find the structural shape after large deformation caused by initial stiffness introduced, we need the shape analysis considering geometric nonlinearity in structural design procedure. In this study, we investigate into the stress concentration at crack of membrane structures. Therefore, using the nonlinear analysis program that NASS (Nonlinear Analysis for Spatial Structures) perform nonlinear analysis, and stress distribution for creak length investigate for using linear elastic fracture mechanics.

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통신 소프트웨어의 복잡도 분석 사례 연구 (An analysis of the switching Software Matrics : Case study)

  • 이재기;신상권;남상식;김창봉
    • 대한전자공학회:학술대회논문집
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    • 대한전자공학회 2002년도 하계종합학술대회 논문집(1)
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    • pp.409-412
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    • 2002
  • The software complexity model makes an estimated of the product software. For a practice of software managed, need to guideline of the static analysis. Especially, Software complexity model introduced for the estimation of software quantity. In case of measurement the software matrices, its need for us to analysis of software qualify and products. In this paper, we represent that the analysis of function point, control structure and interface, volume matrices in various aspect of switching software. Others, their results utilized similar of project and system development.

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