• Journal of Service Research and Studies
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• v.13 no.2
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• pp.24-40
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• 2023

As the aversion to advertising grows, native advertising has gained significant attention as a means to counteract this rejection. Native advertising is designed to seamlessly blend with other content on the page where they are displayed. They mimic the overall design and presentation of the platform, providing a natural exposure to consumers. Many companies utilize native advertising, but there is not much academic research on this topic. Therefore this study aims to examine the effectiveness of native advertising for social issues. The study looked at two types of native advertising: ads created by a company and ads sponsored by a company. Results suggested that consumers showed more positive attitudes towards a company's ads if they were sponsored by the company rather than created by the company. This study argued that this effect would be more pronounced for consumers who tended to buy ethically. To verify these hypotheses an online experiment was conducted revealing that on average consumers displayed the same attitude toward a company whether the native advertising was created or sponsored by a company. However, it was also discovered that consumers with a tendency for ethical consumerism formed more positive attitudes toward companies when the company sponsored native advertising as opposed to having created it. In practice, this study suggests how companies can improve the effectiveness of native advertising, such as implementing native advertising as a sponsor and being transparent about their advertising to appeal to consumers with high ethical consumption tendencies. This study expands the scope of research in areas related to native adverting and corporate social responsibilities.

• Proceedings of the Korea Society of Design Studies Conference
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• 2004.05a
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• pp.210-211
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• 2004

• Journal of Distribution Science
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• v.16 no.3
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• pp.49-57
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• 2018

Purpose - This paper explores the perceptions held by native grocery shop-owners of their foreign counterparts to ascertain if there are lessons to be shared especially regarding operational/survival strategies. Research design, data and methodology - A questionnaire was used to collect data from 121 subjects who were purposively selected. The data was processed and analysed with the aid of Statistical Package for the Social Sciences(SPSS) software. Results - The study found that native South Africans hold the perception that immigrants have operational advantage over them. The study also found that with bulk buying, immigrants' stores stock a larger variety of groceries while their items are sold cheaper. It is also arguable from the standpoint of the findings that immigrant grocery store owners avoid expensive lifestyles which often is common among natives who own informal grocery shops. Conclusions - It is the position of this paper that adopting the strategies utilized by immigrant entrepreneurs, informal grocery shops owned by native South Africans are likely to see an improvement in their township-based grocery stores. A major merit of this study beyond its novelty is its potential to advance learnership and collaboration between immigrant entrepreneurs and their native counterparts.

• Proceedings of the Korean Information Science Society Conference
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• 2003.04d
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• pp.322-324
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• 2003

정보가전기기에 네트워크 기능을 탑재하게 되면 인터넷을 통해 사이버교육, 재택업무 등을 쉽고 편리하게 하여 삶의 질을 향상시키는데 기여할 수 있다. 이러한 정보가전기기에 네트워크 기능을 제공하기 위해 자바가상머신에서는 NET API를 제공한다. NET API를 구현하는데 있어 시스템에 의존적인 부분들이 존재하게 되는데, 이는 native 함수에서 구현한다 본 논문에서는 리눅스 기반 자바 NET API론 구현하는데 있어 플랫폼 독립적인 자바 부분과 의존적인 native 부분으로 나누어 설계 및 구현하였고, 소켓을 통한 서버/클라이언트간의 데이터 전송 부분에 초점을 두었다.

• Journal of the Korean Society of Environmental Restoration Technology
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• v.8 no.4
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• pp.81-90
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• 2005

This study aimed to address problems and suggest solutions in applying seed mixture design criterior of the slope revegetation works according to "The guidelines of Slope revegetation design and construction" proposed by the Ministry of Construction and Transportation. To do this, the planting thickness was set to be the same 2cm while the composition of seeds was made different, which was planted in artificial slopes and fields. The main results were summarized as follows. In the test, when applying the provisional standards of the plant mixtures proposed by the Ministry of Construction and Transportation, tree seeds and native plants were found poor coverage effect in the early stage in all test plots due to introduced grasses. This was because introduced winter grasses which grew well in the early stage, could grow densely, so it might hamper the growth of other plants. Therefore, it was found desirable that standards for seed mixing should be adjusted down by 10% and the ratio of introduced grasses in the mixture should be lowered to 25% while native plants should increase to 20-25%.

• Journal of the Korean Institute of Landscape Architecture
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• v.21 no.1
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• pp.51-61
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• 1993

Seeding treatment was used for 2 years at an artificial bare ground for selecting tree species suitable for forest-floor revegetation. 2 ${\times}$2${\times}$2 factorial experiment was used with a randomized complete block design for 19 native tree species and results were summarized as follows; 1. Native species suitable for restoration of bareland under 75% shading in central part of Korea were Styrax japonica, Styrax obassia, Smilax china, Callicarpa japonica, Stephanandra incisa, Viburnum dilatatum for. pilosulm, Magnolia sieboldii, Cornus kousa, Celastrus orbiculata, etc.. Especially, Magnolia sieboldii, Stephanandra incisa and Stryrax obassia were tolerant for forest-floor with hardened woil surface and Callicarpa japonica, Viburnum dilatatum for. pilosulum, Euonymus sieboldianus and Philadelphus schrenkii were suitable for softened soil surface with straw-mat mulching. 2. It is necessary to break seed dormancy to accelerate germination in case of Styrax obassia, Styrax japonica, Viburnum dilatatum for. pilosulum, Smilax china and Stephanandra incisa.

• Journal of Environmental Science International
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• v.31 no.7
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• pp.579-592
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• 2022

Much controversy has been generated over whether the ecological restoration project in Korea is faithful to the basic approach of ecological restoration compared to projects aimed at creating parks or green spaces. This study was aimed at understanding the level of awareness of practitioners in the planting design method, which is recognized as relatively important in landscape architecture and ecological restoration. The proficiency of practitioners in planting design techniques for ecological restoration projects was investigated and analyzed in seven areas: overall planting design awareness, plant species selection method, planting tree sizes, planting density, use of native species, vegetation climatic zone, soil environment, and weed control. There was no statistically significant difference between the group who thought they were experts in the field of ecological restoration and the group who thought they were experts in the field of parks and green spaces. Moreover, there was no statistically significant difference between the degree of work performance, that is, the group whose main industry was ecological restoration, the group that performed relatively more ecological restoration work, and the group that rarely performed it. Therefore, to apply desirable ecological restoration techniques in the future and to clearly differentiate between the approach in the field of parks and green spaces, the appropriate tree size or planting density selected in the ecological restoration planting design stage must be chosen. To this end, the awareness of expert groups must be improved and related laws, systems, and guidelines must be revised.

• Convergence Security Journal
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• v.8 no.1
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• pp.57-65
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• 2008

The implement of JAVA API for supporting the embedded system is capable of developing the object oriented system with code reuse because the developer is able to use JAVA in the embedded system. The system dependant parts for implementing JAVA API are realized from a native function. In this paper, we devide JAVA API into the platform-independent JAVA part and platform-dependent native part for the implementation of JAVA API to manage the linux based embedded system devices, and focus on the control of the embedded system devices using JAVA API.

• Journal of Ecology and Environment
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• v.35 no.3
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• pp.235-242
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• 2012

Mikania micrantha, a neo-tropical vine, is spreading rapidly in the tropical part of Nepal and is now threatening the rural ecosystem including biodiversity and rural livelihoods. However, no attempt has been made to control the spread of M. micrantha. As a result, the vines are spreading freely and rapidly. After a thorough literature review and assessment of forest management practices, we proposed a manual cutting method, as it suits the Nepalese situation for several reasons: required labor is readily available, as local communities are managing forest patches, and the method does not have any potential adverse effects on non-target native species. Experimental plots were laid out in August 2011 to examine the effectiveness of manual cutting. Two different site types based on canopy coverage were selected and divided into three blocks based on cutting strategy. Four treatments were assigned across the experimental plots following a complete block design. We harvested above-ground biomass according to the assigned treatment. The results suggested that there should be at least two consecutive cuttings within a 3-week interval before flowering, and that three consecutive cuttings resulted in 91% mortality of the vines. In addition, cutting promoted regeneration of native plant species. Employing regular cutting operations can modify understory shade enhancing regeneration of native species, which is a desirable condition to constrain proliferation of M. micrantha. Periodic cuttings reduced the competitiveness of M. micrantha regardless of canopy openness, but native ground cover should be retained.

• Transactions of the Korean Society of Mechanical Engineers A
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• v.30 no.5 s.248
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• pp.488-495
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• 2006

The demand for the use of 3D CAD data over the Internet environment has been increased. However, transmission of 3D CAD data has delayed the communication effectiveness because of the CAD data size. Lightweight CAD file design methodology is required for rapid transmission in the distributed environment. In this paper, to derive lightweight CAD files from commercial CAD systems, a file translation system producing a native file is constructed first by using the InterOp and API of the ACIS kernel. Using the B-rep model and mesh data extracted from the native file, the lightweight CAD file with topological information is constructed as a binary file. Since the lightweight CAD file retains topological information, it is applied to the dimensional verification, digital mock-ups and visualization of CAD files. Effectiveness of the proposed lightweight CAD file is confirmed through various case studies.