• Title/Summary/Keyword: National credibility

Search Result 213, Processing Time 0.021 seconds

A Study of the Effects on the Brand Crisis Form toward a Brand Attitude: Focusing on the Moderating Effect of Thinking Style, Self-monitoring, and Product Type (브랜드 위기 유형이 브랜드 태도에 미치는 영향 : 사고방식, 자기감시성, 제품유형의 조절효과를 중심으로)

  • Suh, Kyung-Do
    • Journal of Industrial Convergence
    • /
    • v.13 no.3
    • /
    • pp.57-76
    • /
    • 2015
  • The purpose of this paper is to examine the moderate effects of self monitoring and the ways of thinking on the relationships and the moderate effects of brand credibility and brand attachment on the relationships between the negative information about a brand and the customer attitude holistic and analytic on the relationships between the negative information about a brand and customer attitude. To accomplish these purposes, this research divided negative information about a brand into corporate ability and corporate social responsibility. In addition, research also divided product type into functional product and symbolic product. participants are classified as having Low or High self monitoring. and the ways of thinking divided into holistic and analytic on the relationships between the negative information about a brand and customer attitude. The following are the summary of hypothesis test: (1)the consumers with low(high) level of self monitering are more likely to reveal high level of preference for negative information of corporate ability. (2)the consumers with analytic(holistic) ways of thinking are more likely to reveal high level of preference for negative information of corporate ability. (3)the consumers with low(high) level of self monitering are more likely to reveal high level of preference for functional product. (4)the consumers with analytic(holistic) ways of thinking aren't more likely to reveal high level of preference for functional(symbolic) product.

  • PDF

The Effects of Trust of Sellers and Brands on Customers' Continuous Purchase Intention in C2C Social Commerce Platform in China (중국 C2C 소셜커머스 플랫폼에서 판매자와 브랜드 신뢰가 지속적 구매의도에 미치는 영향)

  • Xiang, Ming-Jia;Lee, Sue-Young;Kim, Tae-In
    • Asia-Pacific Journal of Business
    • /
    • v.12 no.3
    • /
    • pp.235-250
    • /
    • 2021
  • Purpose - This study analyzed the correlation and influence between social support, trust (seller, brand), and continuous purchase intention in C2C social commerce in China. Design/methodology/approach - To test the hypothesis, SPSS and Smart PLS 3.0 statistical packages were used based on the collected data. Findings - First, it was confirmed that social support (emotional support, informational support) had a positive effect on trust in sellers. Second, it was found that trust in sellers had a positive effect on brand trust. Third, both seller trust and brand trust have a positive effect on consumers' continuous purchase intention. Research implications or Originality - When consumers gain emotional and informational support from sellers, trust in sellers will be effectively improved. Companies wishing to improve brand credibility of their products will have to outsource the sale of their products to trusted sellers. The C2C social commerce platform should build its own trust rating system, recommend sellers with high reliability ratings, and encourage sellers to provide consumers with a lot of information about their brand.

The Importance of Anonymity and Confidentiality for Conducting Survey Research

  • Eungoo KANG;Hee-Joong HWANG
    • Journal of Research and Publication Ethics
    • /
    • v.4 no.1
    • /
    • pp.1-7
    • /
    • 2023
  • Purpose: Poor anonymity and confidential strategies by a researcher not only develop unprecedented and precedented harm to participants but also impacts the overall critical appraisal of the research outcomes. Therefore, understanding and applying anonymity and confidentiality in research is key for credible research. As such, this research expansively presents the importance of anonymity and confidentiality for research surveys through critical literature reviews of past works. Research design, data and methodology: This research has selected the literature content approach to obtain proper literature dataset which was proven by high degree of validity and reliability using only books and peer-reviewed research articles. The current authors have conducted screening procedure thoroughly to collect better fitted resources. Results: Research findings consistently mentioned the confidentiality and anonymity principles are preserved and implemented as a means of protecting the privacy of all individuals, establishing trust and rapport between researchers and study participants, as a way of critically upholding research ethical standards, and preserving the integrity of research processes. Conclusions: Confidentiality and anonymity are research ethical principles that help in providing informed consent to participants assuring subjects of the privacy of their personal data. As provided by research bodies and organizations, every research process has to incorporate the principles to meet credibility.

Evaluating Biodiversity Conservation Activities by Corporations Based on Afforestation: KT&G (산림조성을 기반으로 한 기업의 생물다양성 보전 활동 분석: KT&G의 사례를 중심으로)

  • Geonhui Kim;Yoora Cho;Jay Hyuk Rhee;Yong Sik Ok
    • Journal of Environmental Science International
    • /
    • v.33 no.6
    • /
    • pp.345-353
    • /
    • 2024
  • As biodiversity loss has been highlighted as a global risk, biodiversity activities are gaining attention as a part of companies' Environmental, Social, and Governance (ESG) related management. This study evaluates various biodiversity activities of corporations based on domestic and international indicators. We present the role of corporations expressly in afforestation activities and suggest additional information that should be disclosed for the accurate verification of environmental values by third parties. KT&G was selected as the subject of the evaluation. The 4th National Biodiversity Strategy was used as a domestic indicator, and GRI Standard 304 as an international indicator. Companies can play a leading role in planning, implementing, and monitoring afforestation activities and should further disclose the species composition of the forests created and the age of the seedlings to enhance the credibility of the environmental values stated in their sustainability reports.

Bayesian Analysis for Uncertainty of Radiocarbon Dating (방사성탄소연대측정법의 불확실성에 대한 베이지안 분석)

  • Lee, Youngseon;Lee, Jaeyong;Kim, Jangsuk
    • The Korean Journal of Applied Statistics
    • /
    • v.28 no.3
    • /
    • pp.371-383
    • /
    • 2015
  • Use of radiocarbon dating is increasing for chronology; however, its variability and discrepancy with existing chronologies can cause doubts in regards to credibility. In this paper, we explore factors that influence radiocarbon dating variabilities. We obtained estimated radiocarbon ages by sending identical samples to several labs multiple times. A Bayesian method was used to analyze the obtained data. From the analysis, we conclude that some factors (such as type of labs and megasamples) can induce variability when estimating radiocarbon age. We identify the size of variability caused by each factor and analyze the estimated variability in each lab corresponds with the reported variability.

Development of Remote Control Laboratory for Radiation. Detection via Internet (인터넷을 통한 방사선 측정 원격 제어 실험실 개발)

  • Park, Sang-Tae;Lee, Hee-Bok;Yuk, Keun-Chul
    • Journal of Radiation Protection and Research
    • /
    • v.27 no.1
    • /
    • pp.59-66
    • /
    • 2002
  • The role of experiments in science education is essential for understanding the natural phenomena and principle related to a subject. Therefore, the remote control experiment via Internet is one of key solution for distance learners in science education. The remote experiments ate also necessary for the time-consuming experiment which takes several days, collaborative experiment between distance learners, expensive laboratory equipment which is not usually available to students, experimental procedure which is dangerous, etc. In this study, we have developed a general method for a remote control laboratory system using internet and interlace techniques. It is possible for students to learn the nuclear physics to control the real instruments and conduct physics experimentation with internet techniques. We proposed the remote control radiation measurement system as a sample application. This system could be useful for the monitoring near a nuclear power plants in order to improve the environment data credibility to the public.

An Analysis of Recognitions of Elementary School Students on Useful Classes among School Sport Clubs for Program Development using the IPA Method (IPA매트릭스를 이용한 초등학생의 학교스포츠클럽 유익한 수업 인식을 위한 프로그램 개발 분석)

  • MUN, Sun-Ho;KIM, Nam-Young;KWON, Il-Kwon
    • Journal of Fisheries and Marine Sciences Education
    • /
    • v.27 no.4
    • /
    • pp.1147-1159
    • /
    • 2015
  • The purpose of this study was to verify the analysis of level of importance and satisfaction in recognitions of elementary school students on useful classes among school sport clubs using Importance-Performance analysis. In order to achieve this objective, samples were taken by using convenience sampling method among non-probability sampling methods, and 384 data were used as the final valid samples for this study except 16 data with missing items or insincere responses. The results of frequency analysis, exploratory factor analysis, independent samples t-test, IPA analysis by using SPSS 20.0 were as follows. First, Iquadrant included education contents of enhance ability to ingenuity, teaching method of provides option, teaching method of encourage participation activity, education contents of the aspect of fun, evaluation of motor function and emotion, education contents of explains key contents easily, and education contents of understanding overall context. II quadrant included education environment of good sport facility, class environment of fair opportunity for activity, class atmosphere of arouses interest, and class atmosphere of autonomous and voluntary. III quadrant included diverse teaching method and instructor's demonstration, class atmosphere of systematic learning, evaluation of fairness, objectivity, and credibility, and an atmosphere that can exercise. IV quadrant included education contents of enable acquisition of knowledge and degree of improvement into consideration, and class atmosphere of trust and respect between instructor and student.

Improvement Plan of Ocean Physics Assessment Technique for Power Plant Thermal Effluent (발전소 온배수에 의한 해양물리학적 평가기법 개선방안 연구)

  • Kim, Myeong-Won;Jo, Gwang-Woo;Maeng, Jun-Ho;Kang, Tae-Soon;Kim, Jongkyu
    • Journal of Ocean Engineering and Technology
    • /
    • v.28 no.3
    • /
    • pp.245-253
    • /
    • 2014
  • This research analyzed the current situation and problems with an environmental impact assessment to provide a rational ocean physics assessment technique for power plant thermal effluent. This research also tried to create an improvement plan for heated effluent diffusion impact assessment by examining the reporting regulations for environmental impact assessment, national and international evaluation guidelines, etc. In the case of evaluating the oceanographic impact of heated effluent discharged from power plants, a pre-investigation is necessary before a full-scale presentence investigation, to accurately predict and minimize power plant construction effects on the surrounding environments. Before this presentence investigation, moreover, an integrated presentence plan, which agrees with the business plan, effect prediction, and post-investigation, needs to be established. A sufficient summit investigation must be made, which considers climate changes, and new and additional power plant construction. For accurate long-term oceanic environmental change prediction, the credibility of effect prediction must be elevated by presenting an evaluation method that is categorized by numerical organization models, verification methods, result presentation, and other things. Furthermore, unproductive conflicts between the people involved in heated effluent evaluation should be reduced by these improvement plans.

AGV Dispatching with Stochastic Simulation (확률적 시뮬레이션 기반 AGV 배차)

  • Choe, Ri;Park, Tae-Jin;Ryu, Kwang-Ryel
    • Journal of Navigation and Port Research
    • /
    • v.32 no.10
    • /
    • pp.837-844
    • /
    • 2008
  • In an automated container terminal, various factors affect the operation of container handling equipment such as quay cranes and AGVs, and thus calculating the exact operation time is nearly infeasible. This uncertainty makes it difficult to dispatch AGVs well. In this paper, we propose a simulation-based AGV dispatching algorithm When dispatching an AGV to an operation, the proposed algorithm conducts multiple stochastic simulation for the succeeding AGV operations for the predetermined period to collect stochastic samples of the result of the dispatching. In the stochastic simulation, the uncertainty of crane operations is represented as a simple probability distribution and the operation time of a crane is determined according to this. A dispatching option is evaluated by the total delay time of quay cranes which is estimated by averaging the quay crane delay of each simulation In order to collect a sufficient number of samples that guarantee the credibility of the evaluation, we devised a high-speed simulator that simulates AGV operation The effectiveness of the proposed algorithm is validated by simulation experiments.

An analysis of Financial Factors' Characteristic for Global Shipping Companies using Panel Regression Analysis (패널회귀분석을 이용한 글로벌 선사의 재무요인 특성분석에 관한 연구)

  • Oh, Jae-Gyun;Yeo, Gi-Tae
    • Journal of Digital Convergence
    • /
    • v.17 no.4
    • /
    • pp.65-73
    • /
    • 2019
  • This study performed Panel Regression Analysis (PRA) with the debt ratio as a dependent variable and the ROE (return on equity), sales volume, current ratio, total capital, and Shanghai Containerized Freight Index (SCFI) as an independent variable. According to the GLS analysis, the current ratio to liabilities ratio was negative, and for sales, the ratio of liabilities was positive. Capital totals also had a negative impact on the debt ratio. However, ROE, unlike the hypothesis, had negative effects on the liability ratio, and the SCFI index was not significant. As implications of this research, the company confirmed that its sales increased as the debt ratio of global shipping companies rose, achieving economies of scale. However, it was confirmed that the actual size of the economy through the injection of other capital would help increase sales but not affect net profit. Shipping companies should expand their business power and secure large container vessels to secure credibility of shippers. In the future research, an analysis considering exchange rate, global economic growth rate, and manufacturing production index is needed.