• Korean Journal of Human Ecology
• /
• v.12 no.3
• /
• pp.363-376
• /
• 2003

The purpose of this research was to investigate the property of sensibility of silk fabrics by the linen-like finishing-used polyurethane resin. Subjective evaluations of preference and related sensory descriptors were estimated. Also, related physical and psychological variables were measured. And their correlations were investigated. The value of EM, WT, WC, MIU, and qmax of silk fabrics treated with polyurethane resin decreased and LT, B, 2HB, G, 2HG, 2HG5, and SMD increased. Physical variables which affected on the preference of summer fabrics are B, 2HB, G, 2HG5, qmax, MIU and LT. It was confirmed that silk fabrics treated with polyurethane resin were preferred as a summer fabric. Individual sensibilities that had effects on the preference of summer fabrics were softness including rough and cold. The intensities of weight value on sensory descriptors, which were related with the preference in summer environments, were in following orders: cold, rough, slippery, flexible, stiff and damp. There was no relationship between the subjective evaluation of preference and related sensory descriptors on the fabric and comfort sensation of fabric was derived from psychological variables

• Journal of the Korea Fashion and Costume Design Association
• /
• v.18 no.3
• /
• pp.85-98
• /
• 2016

The purpose of this study was to investigate the adolescents' images and preference on cultural products based on Baekje traditional culture focused on adolescents. The subjects were 421 adolescents in Daejeon and Chungnam province. The measuring instruments was stimuli of cultural products and a questionnaire with semantic differential scales of image of cultural products, preference, product evaluation criteria, and subjects' demographics characteristics. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, t-test, ANOVA, Duncan's multiple range test, and regression analysis using SPSS program. The results were as follows. First, 3 factors(attractiveness, interest, gentleness) were emerged on images of cultural products based on Baekje tradition culture, however, the current products could not convey affectively the attractive and gentle image of baekje traditional culture. Second, the preference of the Baekje cultural products was evaluated low, and especially design and price was rated low in the evaluation criteria. Third, preference was related with the 3 image factors, and attractiveness factor was showed highly positive effects on preference of cultural products. The implication of this study was to provide the useful cultural product development plan for adolescents, and the research results suggested that modern and individual design, unique traditional pattern, resonable price, and practicality have to be considered to develop successful cultural products for adolescents.

• Korean Journal of Agricultural Science
• /
• v.47 no.3
• /
• pp.553-565
• /
• 2020

This study did an empirical analysis using consumer survey data to determine whether Taiwanese consumers' preference for the Korean Wave affects their preference for Korean dried persimmons. There were 158 effective respondents used for the analysis, and the effects of the Korean Wave was estimated using ordered logit regression. The main results of this study were as follows. First, females more preferred Korean dried persimmons compared to men. Second, it was found that the housewife variable had a statistically significant positive effect at a significance level of 1% indicating that the degree of preference for Korean dried persimmons was higher compared to other occupations. Third, when the main place for purchasing dried persimmons was a department store or a large discount store, the analysis result showed a positive effect at a significance level of 1%. Finally, the Korean wave effect was found to have a statistically significant positive influence at a 1% significance level. In particular, it is worth noting that as the Taiwanese consumers' preference for the Korean Wave increased, the preference for Korean dried persimmons increased, which could be useful information for companies wishing to export Korean dried persimmon products to Taiwan. As a promotional plan for revitalizing Korean dried persimmons in Taiwan, conducting promotional events in conjunction with the Korean Wave, such as K-pop contests, and promoting persimmons that reflect Korean traditional culture should be considered.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.46 no.6
• /
• pp.987-1003
• /
• 2022

This study explores the effect of experiential value of AR fashion platform on platform preference. Based on the SOR theory, the effects of visual appeals, entertainment, service excellence, and efficiency on platform attitudes, mediated by intrinsic enjoyment and escapism, are tested. The participants respond to the questions after watching the video clip, using an AR fashion platform. A total of 252 data is analyzed using SPSS 26.0 for descriptive statistics and reliability analysis and AMOS 26.0 for confirmatory factor analysis and structural equation modeling. The results show visual appeals, entertainment, and efficiency influence platform preference, mediated by intrinsic enjoyment. Entertainment also influences platform preference, mediated by escapism. The moderating effect of the AR service pre-experience is also explored. For the group with the AR service experience, entertainment and efficiency has a positive effect on intrinsic enjoyment, leading to AR platform preference. For the group without an AR service experience, only entertainment influences the AR platform preference, mediated by intrinsic enjoyment; however, there are no factors which increase escapism. The findings of this study contribute to find the marketing directions for the AR service users, by offering appropriate experiential values based on their prior AR experience.

• Journal of Korea Game Society
• /
• v.9 no.2
• /
• pp.51-58
• /
• 2009

The purpose of this study is to clarify correlation between preference for game element and game addiction in elementary-school students. In the current elementary-school students, the game addiction is reaching the serious situation. However, there are almost no research that specifically inquired into preference for game element in elementary-school students, and research that inquired into relationship between game element and game addiction. Therefore, this study aims to prevent game addiction by clarifying correlation between the addiction to game and the relevant game element. As a result of researching, the preference for game element was significantly higher in male students than in female students. And, the students of preferring a game were higher compared to the students of not preferring a game. The preference for the social desire satisfaction was higher in the lower academic achievements. The preference for the sensible desire satisfaction and for the intellectual desire satisfaction was the highest in students of preferring RTS game. And, the preference in students of preferring racing and action game was the lowest.

• Journal of Broadcast Engineering
• /
• v.21 no.2
• /
• pp.210-218
• /
• 2016

In this study VOD usage patterns(VOD use and paid amount) of IPTV users were investigated reflecting the level of media use characteristics such as TV viewing time, star preference, and genre preference. Also the impact of media using characteristics and the evaluation of guide channel on the intention to use VOD was analyzed. The web survey was conducted against the respondents who have used VOD and guide channel. The results are as follows. Among the media usage characteristics, star preference has the impact on the VOD use, while genre preference has relation to the willingness to pay for VOD. Secondly, the intention to view the guide channel, entertainment of the channel, and the users' genre preference have significant impacts on the intention to use VOD. Therefore, it is necessary to raise the viewing rate of guide channel by providing the customized promotion strategy and diverse events based on the analysis of VOD usage.

• Journal of Korean Home Economics Education Association
• /
• v.19 no.3
• /
• pp.91-106
• /
• 2007

The purpose of this study was to provide the information for the development of gender-equality oriented content of Technology Home Economics subject. For this purpose, a total of 404 male and female middle high school students in Chuncheon city were sampled and asked to estimate the degree of practical use and preference for the 47 units of Technology Home Economics subject. Results were summarized as following : 1. The 47 units were classified into 4 groups on the basis of similarity in the degree of practical use and preference: 23 units estimated as 'better than average' by male and female students were classified into group 1; 4 units estimated as 'better than average' by female students but as 'less than average' by male students were classified into group 2; 10 units estimated as 'less than average' by male and female students were classified into group. 3; 10 units estimated as 'far less than average' by male and female students were classified into group 4. Most of the units in Home Economics area were classified Into group 1 or 2, but most of the units in Technology area were classified into group 3 or 4. 2. Gender difference was confirmed between male and female students' estimation of the degree of practical use and preference for the 47 units. In about three-quaters of the units in Home Economics area, female students' estimation of the degree of practical use and preference was higher than male students' estimation. In about half of the units in Technology area, male students' estimation of the degree of practical use and preference was higher than female students' estimation. However, possibility was detected in several units of Technology Home Economics subject that gender difference could be decreased.

• Journal of the Korean Dietetic Association
• /
• v.11 no.4
• /
• pp.449-461
• /
• 2005

This study was performed to investigate the preference and consumption pattern on milk and milk products of middle and high school students. The subjects were 1,195 students(590 middle school and 605 high school students) living in Geochang area. The survey was conducted by using a self-administered questionnaire in November, 2004. The results were as follows. Sixty-three point four percent of the subjects liked milk, and the main reason was 'accelerate growth and development'(55.4%). Preferred tastes of milk were 'savory taste'(35.4%) and 'sweet taste' (29.9%). Banana milk, chocolate milk, strawberry milk, ice cream, yoplait and yogurt were highly preferred. General preference for different kinds of milk was significantly higher in high school students and male students than in middle school students and female ones. With regard to preference for dairy products, cream (p<0.01) and butter(p<0.05) was preferred more by male students than by female ones, ice cream(p<0.05), yoplait (p<0.05) more by female students than male ones. The score of milk intake frequency was 3.84(3-4 times a week) out of 5 points(7 times a week) for white milk, and that of chocolate milk was 1.98, banana milk 1.96, strawberry milk 1.72, coffee milk 1.65, showing that these products were drank less then once a week. In addition, the white milk intake frequency was significantly higher in middle school students and male students than in high school students and female students(p<0.001). Preference for milk showed a positive correlation with preference for dairy products (r=0.543, P<0.001) and frequency of milk intake(r=0.429, P<0.001). This suggests that those who prefer milk high tend to prefer dairy products and to show high milk intake frequency. In addition, milk intake frequency was in a high positive correlation with dairy product intake frequency(r=0.648, P<0.001).

• Environmental and Resource Economics Review
• /
• v.27 no.4
• /
• pp.695-723
• /
• 2018

Recently, extreme weather due to climate change has become more frequent, and increase of fine dust has worsen air quality in Korea. Therefore, not only negative perception on coal-fired power generation is dominant, but also the social acceptance of nuclear power generation declines. This study aims at deriving consumer preferences on the mid and long term power mix with various energy sources. Willingness to pay for each generation source was estimated and the preference heterogeneity of consumers was examined by using mixed logit and latent class models. Mixed logit estimation results show that the preference heterogeneity of consumers is especially large for the nuclear power relative to renewable or coal energy. According to the estimation results from the latent class model, group 1 prefers renewable energy while group 2 prefers coal energy. Group 3 shows lexicographic preference which means restricted rationality. As for the policy implication, it is necessary to understand the preference heterogeneity of consumer groups in planning the mid to long term power mix.

• Journal of Korean Society of Forest Science
• /
• v.104 no.4
• /
• pp.685-696
• /
• 2015

This study intends to evaluate visual preference and image for 10 types of forest sceneries which have own distinct characteristics without overlapping each other among 22 types of beautiful forest sceneries based on Korea National Parks. Z scale and paired comparison methods were used to analyze visual preference for forest scenery, and SD scale method was also adopted to assess visual image for forest scenery. Experiments were conducted with 3 different university students groups. The results of this study can be summarized as follows. First, the evaluation results of Z scale (N=70) and paired comparison (N=64) methods show similar visual preference for different types of forest scenery. 'Scenery inside forests' and 'valley and rock' sceneries have the highest level of preference, and 'panorama of ridges', 'ridge of curious rock peaks', and 'waterfall and cliff' also have relatively higher preference level than others. However, 'community of dead trees' has the lowest preference in forest sceneries. Second, the factor analysis outputs of the image scores for beautiful forest scenery types by SD scale (N=66) show 3 factors of 'mysterious charm', 'colorful sense', and 'vividness/variety'. Examined the variables of forest scenery types for each factor, the image of 'mysterious charm' is based on the sceneries of mountain ridges, the image of 'colorful sense' is focused on the sceneries of color-expressed sense of the season, and the image of 'vividness/variety' is based on the sceneries of waterscape and curious rock peaks.