• Journal of Digital Convergence
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• v.16 no.7
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• pp.401-408
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• 2018

In the past years, the influx of Korean tourists to international destinations has seen a significant rise, especially in non-Asian countries. However, Mexico is still far from a popular destination to the average Korean tourist. Using Keller's brand equity model, this paper researches Koreans' opinions and general brand image of Mexico in an attempt to identify both the positive and negative perceptions they have of this country. Keller's brand model analyses four different levels of engagement between the customers and the brand. We want to know the degree to which Koreans have been engaged in Mexico as a brand nation and as a tourist destination. Research findings through this study will reveal the needs and insights that offer opportunities relevant for the planning, creation, design and development of new approaches for Mexico's nation brand promotion.

• Journal of English Language & Literature
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• v.64 no.3
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• pp.453-468
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• 2018

Nat Turner's rebellion in 1831 was considered pre Civil War South's most dreadful nightmare due to the merciless murder of white slave owner victims. The motive of vengeance has been emphasized as that of Turner's notorious black preacher religious fanaticism. However, the recent film, The Birth of a Nation (2016) directed by Nate Parker, utilized the identical title of a film (1915) directed by D. W. Griffith. Providing limited evidence, information about the rebellion in Thomas Gray's pamphlet The Confessions of Nat Turner (1831), was the only accessible historical source for the factual event of the slaves' rebellion. In addition, William Styron's The Confessions of Turner (1967), a fictionalized biography, also examined Turner's life in the harshness of slavery. Although these two texts deal with the personal level of Nat Turner's rage and religious enthusiasm, both provide only fractured parts of the motive of vengeance. Strikingly, Parker's film interrogates the ideology of "victims," as well as the hierarchical term of "confessions," with their different positions between whites and blacks. More specifically, Parker's film offers discursive fields of proslavery arguments regarding biblical interpretations in addition to external visualization of slaves' inner emotional lives. The film demonstrates how the institution of slavery allowed slaves to be exploited, beaten, raped, through interrogating the problematic image of the "contested hero" Nat Turner. In contrast to the traditional image of blacks' bloody rebellion, the film underlines the absurdity of certain Biblical misinterpretations. It furthermore implies how the 1915 film manipulated proslavery propaganda in America.

• Korean Institute of Interior Design Journal
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• v.24 no.3
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• pp.129-136
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• 2015

Korea is changing rapidly from a single-raced nation into a multi-national nation caused by the huge number of immigrants mostly from China, and Southeast Asian countries. Therefore, various social problems are expressed ostensibly, one of them is a difficulty suffered by children of the second generation of multi-cultural families who enroll to elementary schools in Korea. This should be solved urgently as it is predicted to be an unavoidable problem in future. Only by understanding and accepting mutual cultural differences will be the solution to various problems caused by multi-cultural society. This study aims to understand the differences of emotion about the spatial images. This study was target to Korean and Malaysian design students to perform vocabulary appraisals on the spatial images in school health rooms which used to perform various functions for education, counseling, treatment, etc. The emotional vocabularies used at the appraisal for emotion are based on IRI image languages, which were extracted by the experts, and frequency was progressed by the SPSS 12.0 application. The collected data will be compared and analyzed to ensure the reliability.

• Korean journal of communication and information
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• v.38
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• pp.7-39
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• 2007

The purpose of this study is to find trend & paradigm of national image ; to review process to be global corporate ; to evaluate brand value of SAMSUNG. Researcher made a study with SWOT analysis and depth survey interview about Interaction and influence between national image and global corporate. The result reveal five type that divided '1 ; Nation-Leading Type(n=10)', '2 ; International Superiority Type(n=6)', '3 ; Typical Influence Type(n=4)'. It found that is very different type. In conclusion, it was ascertained a proposition about 'growth of global corporate is in accord with development of brand value in Korea' through this study. Above all, in this article, the result of this works was provide a momentum ; it is the diverse effects to the global corporate inside and outside of the country.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.4
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• pp.357-366
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• 2022

Many factors influence brand trust, including manufacturer prestige, product value and quality, country of origin, media marketing, experience, and brand relationship. The purpose of this study is to assess the impact of the nation of origin on brand trust, using Vietnam as a case study for India's COVID-19 vaccine. A total of 407 Vietnamese people aged 18 and up participated in the survey. The findings of the study show that the nation of origin has a significant impact on brand trust. Specifically, the perceived country image has a negative effect on brand trust, the other two components of the country of origin are perceived value and perceived quality of product have a positive impact on brand trust in India's COVID-19 vaccine. Research results show that if the perceived country image of the country of production is perceived negatively, then there will be a negative impact on brand trust. According to research findings, people in Vietnam who are 30 years old or older, have steady occupations, know about India, have used Indian products in the past, and have strong brand trust in India's COVID-19 vaccinations. India needs to boost its country's image and develop communication to increase brand trust in Vietnam.

• Korean Journal of Construction Engineering and Management
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• v.9 no.5
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• pp.75-85
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• 2008

The construction industry has been leading the growth of the nation's economy not only by providing with various infrastructure projects but also by positively impaction related industries such as crating numerous job opportunities. Relevant statistics show the production amount of construction taking about 17.5% of the GDP (Gross Domestic Product). In spite of its positive impacts on the economy, image of Korea construction industry is generally reflected as negative mainly because of its environmental disruption, low payment, bribe, fraudulent work and inefficiency. It brings students to be reluctant choosing the construction industry as their carrier path and governmental and principal research status. Therefore it has been difficult to recruit highly qualitied human resources to the industry while the morale of the whole industry has gradually become demoralized. To improve this stand, many domestic researchers carried out research projects for improving the image of Korea Construction Industry. This study also sympathizes with necessity of improving the negative image of construction industry to remain as one of the leading industry in the 21st century. Especially, this study focused on finding important factors which have significant influences on the image of the industry. Through out the research, image influence factors was identified by rigorous literature review and interviews as industrial and academic experts. Factors, then, categorized and used as the main framework for the survey which designed to fine the degree of impacts on the image of the construction industry. In analyzing the survey results, various statistical techniques was employed including factor analysis, Chi-Square-Test, Correlation Analysis and Multiple Linear Regression. Identified as the most influent factors to the image of the construction industry include morale of construction employee, and prospects the industry which of the judgement by payment, impacts on nation's economy, future of the industry, etc.

• Proceedings of the Korean Institute of Building Construction Conference
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• 2012.11a
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• pp.281-282
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• 2012

Construction performance and productivity improvement are key focus areas in construction industry for any nation. There have been frequent delays and cost overruns in construction projects and poor productivity is one of the major contributions. For this reasons, there have been many research studies performed on the improvement of construction productivity for several decades. However, measuring productivity on a construction job site is still not an easy work. Because collecting reliable data consistently from the job site requires a lot of personnel efforts causing extra time and cost. This paper provides a basic study on the application of image processing technology for measuring unit productivity. It presented the possibility of unit productivity measurement by image processing technology through case study.

• Journal of architectural history
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• v.10 no.3 s.27
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• pp.7-23
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• 2001

We Koreans are very proud of this nation's cultural history over some five millenniums. But most of the relics found in the nation date back up to two thousand years. Under this circumstance, we are wondering the gap and missing of three thousand years. In our traditional literature of history, [Chiwoo] was a military god of supreme dignity and virtue. He was a symbol of brave and strong warriors and since the antiquity, he has been kept alive deeply in the mind of the Korean race. Considering findings through this study, the researcher could provide a conclusion as described below. 1) The name of Paekje's designed tiles was initially made by a Japanese scholar who had first found the antique relic. According to studies by a few of Korean researchers, the name is usually called despite its relation with a historical background of the excavated objects has not been fully studied. 2) After the patterned objects of the Korean antique Kingdom, Japanese researchers reported that [Chiwoo] was a military god as exorcist and probably represented something in the form of a ghost, although there were arguments that the military god was the very being to influence the image of the ghost. This report suggests that the Japanese community didn't downgrade the military god onto the level of a ghost. 3) One of our antique nations, Paekje at that time sought to determine the origin and culture of the Koreans by making multiple exchange relations with China, and probably accepting cultures of the Chinese Han nation and those of the Chinese South and North Dynasty period. Based on findings from a relevant literature, [Sulyigi], people of Paekje attempted to show express the image of Chiwoo in their own unique ways and then deliver the strong bravery of [Chiwoo] to us, or their descendents. This can explain that those findings as above mentioned are consistent with the designed tiles of Paekje, and that the tiles should not be named as the design of ghost. 4) The designed tiles involved elements of Taoism and Buddhism and substantially considered the spirit of four gods which was mobilized for the tomb construction and selection at that time. But this should never be a reason why all of the horned figures seen in tomb wall paintings are collectively treated as ghosts. 5) From the view of historic literature, we can no doubt say that the Heavenly Emperor [Chiwoo] was our ancestor. It is not better to say that the relic stuffs as excavated should be referred to the design of ghost image only in that they have yet to be associated historically with other relics. This claim would be newly changed as it becomes clear with historical remains that our antique ancestors kept doing positive activities along the coast of the antique kingdom, Balhae.

• Journal of the Korean Society of Costume
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• v.59 no.6
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• pp.82-93
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• 2009

This study is considered about the Taekwondo(跆拳道) uniform classified by period and analyzed the current Taekwondo uniform. And founded on this contents, new designs of uniform, that a functional side are considered and can symb이ize the identity of Taekwondo, are presented through this study. Ancient times to the present time, the Taekwondo uniform classified into three types according to 'Period of putting on our nation's costume'(three kingdoms${\sim}$Joseon(朝鮮) times), 'Period of confusion on uniform'(Japan's colonial rule of Korea${\sim}$-the early 1970s), 'Period of the settlement on official uniform'(the late 1970s-the present time). And besides, the shape of our nation's costume in ancient times is succeeded until Joseon times and this basic style becomes the outset on the current Taekwondo uniform. The designed uniforms are connoted the notion of the aesthetic appreciation in Korean traditional costume, that is, a symbolic, dignified, moderate appreciation with the consideration of a functional side for Taekwondo. And the contents on the presented designs are classified into 'shape, pattern, color'. First, these designs that are adapted the shape of Baji(바지) Jeogori(저고리)-belt, which have symbolized our nation's costume, and the shape of Bacja(배자) had used in Joseon times, are connoted a 'traditional appreciation with functional side'. Second, these designs, which are adapted the patterns of the active image(a bugbear, flying horse, tiger for embroidered patches, Taegeuk(太極)) in a modern style, express a 'symbolic, dignified appreciation'. Third, these designs are well-matched a black and white color with multicolored stripes(saekddong, 색동), and its ones are connoted a 'moderate and symbolic appreciation'.

• Journal of the Korean Society of Costume
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• v.64 no.8
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• pp.111-123
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• 2014

The purpose of this research is to prepare basic data necessary to develop uniform design by examining the uniforms of Korean and Chinese airline crew. Advanced research, various literature materials related to uniform, as well as a survey on the images portrayed by the different uniforms of the airlines were used as research method, and this was used to investigate its functions and components. The survey was conducted in Incheon International Airport and Gwangju airport from September 1st to 30th of 2013, - targeting 350 people consisting of Koreans, Chinese, and other nationalities who have the experience of using Korean and Chinese aircraft. The research findings are summarized as follows. First, the images of the uniforms were classified into 5 elements: attractiveness, activity, noticeability, femininity, and traditionality. The analysis showed that Korean uniforms, except for Jin Air, received high marks overall, while the Chinese uniforms received lower marks compared to their Korean counterparts. Second, the results were analyzed based on the nationality of the respondents. In regards to Korean airline crews, attractiveness, activity, noticeability, femininity, and traditionality showed statistical significance with Korean respondents, while the significance was seen in attractiveness, activity, femininity, and traditionality for the Chinese respondents. Femininity was the only feature with any significance for the third nation respondents. On the other hand, with regard to Chinese airline crew's uniform, Korean respondents showed statistical significance in the following features: attractiveness and traditionality, while the Chinese and the third nation respondents did not show any statistical significance in any of the elements.