• Knowledge Management Research
• /
• v.25 no.2
• /
• pp.219-243
• /
• 2024

This study investigates the impact of privacy concerns, perceived utility, and awareness of the right to personal data self-determination on the effective use and expansion of MyData services, which are critical to the data economy. Integrating the value-based adoption model with privacy calculus theory, the research examines how perceived utility, privacy concerns, trust, and personal innovativeness influence perceived value, perceived privacy, and the intention to provide personal information. Data collected from an online survey of 442 MyData service users and prospective users were analyzed using PLS-SEM and Bootstrapping methods via SmartPLS 4. The results indicate that perceived utility positively affects the intention to provide personal information, while privacy concerns have a negative impact. Trust and personal innovativeness positively influence the intention to adopt MyData services, and the awareness of personal data self-determination rights moderates these intentions. The findings underscore the importance of developing beneficial services that mitigate users' privacy concerns and build trust for the successful implementation of MyData services. Additionally, the study highlights the need for education and awareness campaigns to enhance understanding of the right to personal data self-determination.

• The Journal of the Convergence on Culture Technology
• /
• v.6 no.4
• /
• pp.553-558
• /
• 2020

Data has emerged as a key driver of national, corporate and individual competitiveness as a result of the entry into the data economy. The value of personal information is increasing in various fields such as customized services and social problem solving. MyData refers to a new paradigm in which individuals have the authority to manage and control their information and make active decisions on where to use and scope of personal information. MyData, which is emerging as a big topic in the data economy, is a necessary concept in an era when the value of data is important, and related laws and systems should be prepared.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.21 no.12
• /
• pp.873-879
• /
• 2020

The importance of data as a core resource of the 4th industrial revolution is emerging, and companies illegally collect and use personal data. In the financial sector, active research is conducted to safely manage personal data and provide better services using blockchain, big data, and AI technology. In this paper, we propose a system that can safely manage personal data by using blockchain technology, which can be used without changing the existing system. The composition of this system consists of a blockchain, blockchain linkages, a service provider, and a user (i.e., an app). Blockchain can be used regardless of its type and form, and services are provided by classifying blockchains and services in the blockchain linkages. Service providers can access personal data only after requesting and receiving delegated permission from users. Existent MyData services store all data in a user's mobile phone, so information may get leaked due to jailbreaks or rooting. But in the proposed system, personal data are stored in blockchain so information leakage can be prevented. In the future, we will study ways to provide customized services using personal data stored in blockchain.

• Journal of the Korea Convergence Society
• /
• v.12 no.12
• /
• pp.223-233
• /
• 2021

MyData industry became possible with the revision of the three data-related bills on August 2020, and from February 2021, each individual can make MyData financial service through the app provided by MyData providers. In this study, in order to understand the user experience trend of MyData-based financial asset management apps in the user-centered financial service era, the usability evaluation of 11 apps from 8 MyData providers was conducted for 300 adults, then average value comparison, radial graph analysis, and heatmap analysis were conducted. In app design preference, asset list type was the most preferred type, followed by asset comparison·list type. As for the expected perception of the future benefits that can be enjoyed through My Data, 'diversification of convenient services' was the highest at 45.3%, and as a negative factor felt by users, personal information-related factors were the highest at 71.4%. The results of this study can be used as basic data for the development and improvement of user interfaces for MyData platforms.

• The Journal of the Korea Contents Association
• /
• v.22 no.10
• /
• pp.271-278
• /
• 2022

MyData service integrates and manages user's personal data such as finance, credit, etc, and is expected to provide useful information to the user as personal data in various fields are gradually integrated. Discovering factors that affect the intention to use of MyData service is a very important topic for understanding that service. To this end, in this study, the attributes of the MyData service were derived, and the derived service attributes were grouped together by using factor analysis. As a result, we found four factors such as "convenience", "usefulness", "security", and "control". After that, we established our research model to analyze the causal relationship between these four factors and the intention to use of MyData service. According to the analysis results, among the factors of the MyData service attribute, "convenience", "usefulness", and "control" had a significant effect, and "security" did not have a significant effect. In particular, it was confirmed that "control" had the greatest influence on the intention to use. This study suggests that MyData service provider need to make users recognize they are controlling their data and develop services that provide various benefits to users.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.15 no.10
• /
• pp.3513-3533
• /
• 2021

This paper identifies challenging factors that hinder the successful settlement of the MyData industry, which is drawing global attention, and it analyzes the priority of solutions. To this end, a mixed-methodology including analytic network process technique was borrowed step-by-step to identify variables, analyze them, and provide interpretations. From the first step, the study found that the market aspect was the most important for the success of the K-MyData business, and the release of interesting representative services was found to be the easiest way to inspire market growth. From the second step, as a socio-cultural issue, the lack of consensus on data provisioning was found to present a major obstacle. To achieve consensus, it is very important for business participants to gain the trust of consumers. From the third step, it was found that the scope of data collection and responsibility for accidents needs to be clarified. Government and business-related persons must observe the principles of MyData while tackling these obstacles. It is also necessary for the government to be sensitive to changes in the environment as a focal actor. Doing so will lead to data industry activation and will help guarantee of rights of data subjects in a balanced manner. Finally, it is notable that technical barriers now have the lowest priority. Although technology is important, MyData business must also overcome market, socio-cultural, and institutional challenges. The study selected Korea as its research target, but it is expected to provide useful insights to other countries that are planning MyData business similar to Korea.

• Journal of Internet Computing and Services
• /
• v.22 no.2
• /
• pp.123-131
• /
• 2021

The Fourth Industrial Revolution was triggered by data-driven digital technologies such as AI and big data. There is a rapid movement to expand the scope of data utilization to the privacy area, which was considered only a protected area. Through the revision of the Data 3 Act, laws and systems were established that allow personal information to be freely transferred and utilized under their consent. But, it will be necessary to support the platform that encompasses the entire process from collecting personal information to managing and utilizing it. In this paper, we propose a platform model that can be applied to building mydata ecosystem using personal information. It describes the six essential functional requirements for building MyData platforms and the procedures and methods for implementing them. The six proposed essential features describe consent, sharing/downloading/ receipt of data, data collection and utilization, user authentication, API gateway, and platform services. We also illustrate the case of applying the MyData platform model to real-world, underprivileged mobility support services.

• Journal of Internet Computing and Services
• /
• v.25 no.3
• /
• pp.35-41
• /
• 2024

As online activities have rapidly increased due to recent digital changes and the impact of COVID-19, the importance of large-scale data processing and maintenance is increasing. This study compares the performance of the two main types of databases widely used for data storage and management: Relational Database Management Systems (RDBMS) and Non-Relational Databases (NoSQL). Specifically, we measured and evaluated the execution time of data insertion, query, and deletion functions using MySQL, a representative example of RDBMS, and Redis, a representative example of NoSQL. The experimental results showed that Redis showed performance about 5.84 times faster in data insertion, 6.61 times faster in query, and 12.33 times faster in deletion than MySQL. These results demonstrate that Redis provides superior performance, especially in environments requiring large-scale data processing and maintenance. Therefore, companies and online service providers can choose NoSQL databases such as Redis to ensure more efficient data management solutions. We hope this study will be an essential reference when selecting a database based on data processing performance.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2014.10a
• /
• pp.805-808
• /
• 2014

The DBMS is a database management software system to access by people. It is an open source DBMS, such as MySQL and commercial services, such as ORACLE. Since MySQL has been acquired by Oracle, MariaDB released increase demand. NoSQL also are increasing, the trend is of interest, depending on the circumstances. Based on the same type of mass data, Depending on the performance comparison between the open source DBMS is required, and The study compared the performance between MariaDB and MongoDB. This paper proposes a DBMS for big data to process.

• Industry Promotion Research
• /
• v.9 no.3
• /
• pp.163-174
• /
• 2024

MyData is a new entity that strengthens the rights of information subjects through the 'right to data portability' and utilizes data to enable hyper-personalized services using personal information. Korea's MyData system is recognized globally as an outstanding system in that it is creating a new MyData industry by granting the right to information self-determination through the 'right to request data transmission'. Now in its third year, this study evaluates Korea's MyData system from a consumer behavior perspective and identifies issues for improvement. To this end, this study reviewed previous research on the relationship between regulatory policy and consumer behavior to determine the applicability of a consumer behavior perspective in institutional evaluation. In addition, in a study on consumer behavior related to MyData, variables that affect the use of MyData were investigated and evaluation items from a consumer behavior perspective were derived. As a result of evaluating Korea's MyData system from a consumer behavior perspective, it was found that the factors considered important by consumers were appropriately reflected in the system. However, in cases where there are dual values of ease of use and personal information protection, regulatory aspects tend to take priority. Therefore, in order to revitalize the MyData industry, it is essential to implement market-friendly system improvements without compromising consumer rights. This study is differentiated from existing studies in that it attempted to derive a plan for system improvement by combining empirical consumer behavior research and regulatory policy research.