• Journal of the Korea Convergence Society
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• v.12 no.12
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• pp.223-233
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• 2021

MyData industry became possible with the revision of the three data-related bills on August 2020, and from February 2021, each individual can make MyData financial service through the app provided by MyData providers. In this study, in order to understand the user experience trend of MyData-based financial asset management apps in the user-centered financial service era, the usability evaluation of 11 apps from 8 MyData providers was conducted for 300 adults, then average value comparison, radial graph analysis, and heatmap analysis were conducted. In app design preference, asset list type was the most preferred type, followed by asset comparison·list type. As for the expected perception of the future benefits that can be enjoyed through My Data, 'diversification of convenient services' was the highest at 45.3%, and as a negative factor felt by users, personal information-related factors were the highest at 71.4%. The results of this study can be used as basic data for the development and improvement of user interfaces for MyData platforms.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.22 no.2
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• pp.63-79
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• 2011

This study tried to provide users with customized services by applying the CRM theory of the MyLibrary functions of the academic library system. The first data were collected through documentary survey and homepage survey, and case study of domestic and overseas college libraries was performed and 3 systems among academic library systems were selected to conduct a survey with their librarians and users of the academic libraries. It was found that librarians in charge of each function of services didn't much utilize information data of users created in the MyLibrary functions. As for an improvement method, it was suggested that systematic management to raise recognition on CRM and utilize it as feedback data is required in order to provide high quality services as well as customized information services to users based on data created in MyLibrary.

• The Journal of Bigdata
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• v.6 no.2
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• pp.181-195
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• 2021

Interest in the transition to MyData beyond the use of personal data is high worldwide. In order for the ideology of MyData to be realized, various useful MyData services would be developed in practice. Above all, convergence must be premised for the development of MyData. This study proposed strategies for activating MyData convergence services from four perspectives (BLTS: Business, Legal, Technology, and Social). In particular, the purpose w as to revitalize domestic convergence services by comparing European policies and services, which are the most pioneering in the field of MyData, with the domestic situation. It is expected that this study will provide balanced and progressive ideas in the MyData industry and policies.

• Information Systems Review
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• v.25 no.4
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• pp.291-314
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• 2023

The concept of Mydata emerged with the expansion of the data economy. MyData aims to empower individuals by enhancing their right to self-determination over their personal data. The use of MyData is expected to enable the provision of innovative service in various fields. Since 2022, MyData has been introduced and actively used in the financial sector. In the future, not only financial institutions but also Bigtech and Fintech companies are expected to actively join and demonstrate rapid expansion. To ensure steady growth for MyData in the financial sector, it is necessary to assess acceptance behaviors from multiple perspectives. However, the majority of existing research solely focuses on positive acceptance. This study analyzed the impact of users' personal characteristics and innovation characteristics on both innovation resistance and acceptance resistance. The analysis revealed that personal and innovation characteristics contribute to an increase in distrust and innovation resistance in the MyData service. In addition, it has been confirmed that it can lead to actions such as delayed acceptance and refusal to accept. The results of this study offer both theoretical and practical insights into user behavior within the MyData service market.

• KIPS Transactions on Software and Data Engineering
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• v.12 no.1
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• pp.31-40
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• 2023

Various policies and services are being implemented in Korea and other countries, such as the expansion of convenience facilities for mobility support, the provision of special means of transportation, and the establishment of public transportation route plans and fare policies based on data and AI-based movement pattern analysis to ensure the mobility rights of the weak in transportation. However, A research is still needed to improve service convenience in order to more conveniently use the desired means of transportation in a necessary situation from the viewpoint of the transportation vulnerable. This study examines the policies and services for the promotion of mobility for the transportation disadvantaged, and presents a MyData-based service model for mobility support for the transportation disadvantaged. In the proposed service model, the transportation-disabled person can freely choose and use the means of transportation according to individual circumstances, and receive the same transportation welfare voucher benefits provided by the state or government. The proposed service model defines the MyData platform that supports the safe collection and use of personal data, the authentication of traffic welfare recipients based on MyData, and the payment function for fee settlement after using the service as key components. In this research, the service satisfaction from the user's point of view was investigated by implementing the proposed service model and providing a demonstration service for the transportation vulnerable in Daejeon.

• Journal of Korea Society of Industrial Information Systems
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• v.29 no.2
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• pp.101-117
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• 2024

The purpose of this study is to consider the characteristics perceived by users who utilize MyData services in the financial sector. It aims to examine how these factors influence users' understanding for sustained usage and their resistance to innovation. The research seeks to explore the relationship between users' awareness of characteristics and its impact on both enhancing comprehension for continued usage and addressing users' resistance to innovation. Utilizing a specialized survey agency, we examined the relative effects of innovation resistance factors, such as relative advantage, perceived risks, complexity, clarity and perceived ease of use on MyData service users. Furthermore, this research focuses on employing empirical analysis to validate the relationships between these factors through the survey. The findings of this study suggest that MyData service should dedicate ongoing efforts to minimize user resistance to service utilization. Specifically, it was revealed that among the innovation resistance factors, perceived ease of use, relative advantage, perceived risk, and complexity exert influence in that order.

• Journal of Digital Convergence
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• v.20 no.3
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• pp.221-229
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• 2022

With the recent full-fledged MyData service, interest in the use of personal data is increasing. However, studies on MyData are still in the early stages, focusing on legal and institutional discussions, and studies from a comprehensive perspective are insufficient. Therefore, this study aimed at finding the potential topics formed by social discussions by analyzing news data from 2018 to the present. News data analysis using LDA topic modeling were conducted and 6 potential topics including digital transformation in finance, scope of Mydata business license, amendments and data-related laws, safe use of big data, data economy promotion policy and strategy of the financial industry were derived. This study has significance in that it comprehensively viewed the issues that emerged with the MyData and deriving gaps in previous discussion. Future research is expected to identify changes after the launch of MyData service and provide specific implications through research by specific industries.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.34 no.4
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• pp.597-613
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• 2024

MyData is an approach of personal data management, which grants data subjects the right to decide how to use and where to provide their data. With the explicit consent of the subjects, service providers can collect scattered data from data sources and offer personalized services based on the collected data. In existing service models, personal data saved in data storage can be shared with data processors of service providers or third parties. However, once personal data are transferred to third-party processors, it is difficult for data subjects to trace and control their personal data. Therefore, in this paper, we propose a cloud model where both data storage and processor are located within a single cloud, ensuring that data do not leave the cloud.

• Journal of Internet Computing and Services
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• v.22 no.2
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• pp.123-131
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• 2021

The Fourth Industrial Revolution was triggered by data-driven digital technologies such as AI and big data. There is a rapid movement to expand the scope of data utilization to the privacy area, which was considered only a protected area. Through the revision of the Data 3 Act, laws and systems were established that allow personal information to be freely transferred and utilized under their consent. But, it will be necessary to support the platform that encompasses the entire process from collecting personal information to managing and utilizing it. In this paper, we propose a platform model that can be applied to building mydata ecosystem using personal information. It describes the six essential functional requirements for building MyData platforms and the procedures and methods for implementing them. The six proposed essential features describe consent, sharing/downloading/ receipt of data, data collection and utilization, user authentication, API gateway, and platform services. We also illustrate the case of applying the MyData platform model to real-world, underprivileged mobility support services.

• Knowledge Management Research
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• v.24 no.1
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• pp.73-97
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• 2023

Recently, the MyData market has been growing as the importance of data and issues related to personal information protection have drawn much attention together. MyData refers to the concept of guaranteeing an individual's right to personal information and providing and utilizing one's data according to individual consent. MyData service providers can combine and analyze customer information to provide personalized services. In the early days, the MyData business was activated mainly by private companies and the financial industry, but recently, public institutions are also actively taking advantage of MyData. Meanwhile, the importance of an individual's intention to provide MyData for the success of MyData businesses continues to increase, but research related to this is lacking. Moreover, existing studies have been mainly conducted on individual benefits of MyData; there are not enough studies in which both public benefit and perceived risk factors are considered at the same time. In this regard, this study intends to derive factors affecting the intention to provide MyData based on the privacy calculus model, examine their influencing mechanism, and further verify the moderating effects of individual capabilities and institutional type. This study can find academic significance in that it expanded and demonstrated the privacy calculus model in the context of MyData providing intention. In addition, the results of this study are expected to offer practical guidelines for developing and managing new services in MyData businesses.