• Journal of Information Technology Services
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• v.18 no.4
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• pp.115-134
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• 2019

The global music industry has been growing steadily every year. In particular, the proportion of music streaming services in the overall market are expanding. It shows same pattern in domestic market. Also, several companies are providing music streaming services competitively. It is clear that there is growing interest in effective operations of music streaming services. In this study, we examine the impact of customization and network effect on service quality and customer loyalty. We collect survey data and analyze relationships between latent variables using structural equations modeling. We find that customization and network effect of music streaming services positively affect service quality. However, the effect of customization on customer loyalty is not significant and there is a negative effect of network effect on customer loyalty. Finally, we find that service quality works as a mediator between customization and customer loyalty, and service quality also works as a mediator between network effect and customer loyalty.

• The KIPS Transactions:PartC
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• v.16C no.6
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• pp.681-690
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• 2009

Nowadays, the music industry is moving from analog to digital. Most of the big portal sites provide commercial online music streaming services according to the tendency. In this paper, we analyze the security of the Korean commercial online music streaming services which are provide by the Korea's major portal sites(Dosirak, Cyworld, and Naver). Moreover, we show attacks on commercial online music streaming services that lead to an infringement of copyright and propose technical countermeasures for online commercial music streaming services, the contributions of the present work are that the measures protect the copyright of the music.

• Design Convergence Study
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• v.14 no.2
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• pp.151-168
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• 2015

As the market of music download stores moved into the mobile epoch the market was growing explosively. Recently, the digital music market tends to move from the mp3 download market to streaming service and the users can use the service on their mobile devices without reference to any inconvenient download and limited storage capacity. It was found that they mainly use the recommendation music playlist, instant player, main player and sharing of the functions of the streaming service from the user behavior research. This is noticeable features that set apart from the mp3 download service. However, the interface design of the streaming app followed the previous service and it needs the optimization of its UI design. In this study, the usability of high ranked three mobile streaming apps was evaluated. The result of the test was that Naver music and Bugs had high scores overall in four sections of the streaming service features. On the other hand, the Melon had primarily high score in color application on the service. The aim of this study is to suggest the direction of the UI design of music streaming service through the understanding of essence of streaming service and evaluation the usability test.

• The Journal of the Korea Contents Association
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• v.18 no.5
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• pp.490-501
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• 2018

Rapid technological innovation led by digitization has significantly changed the business of digital content goods, and has led to the emergence of new forms of services, such as music streaming. However, whether the streaming service is a threat to the traditional downloading service is still under debate. In this study, we examine whether music downloading is a substitute for or a complement to music streaming by investigating the moderating effects of LTE technology penetration. Using a unique dataset on the online music market from a dominant music platform in Korea, we found that music downloading services are complementary to music streaming services, but this complementary relationship is significantly and positively moderated by the introduction of LTE technology.

• Journal of the Korea Society of Computer and Information
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• v.28 no.1
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• pp.161-170
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• 2023

In this study, based on existing studies on music streaming services and e-services, the selection factors for music streaming platforms were derived, and the AHP technique was implemented to calculate the importance of each factor. As a result of this study, economic feasibility was found to be the most important factor among security, economic feasibility, informativeness, convenience, and responsiveness, which are the first-step selection factors of music streaming platforms. As a result of synthesizing the weights of the first and second factors, reasonable price was found to be the most important factor. Finally, an additional analysis was conducted to determine whether there was a difference in importance between the selection factors of the music streaming platform according to gender and age. Through this study, it will be possible to figure out the factors that consumers consider most important when using a music streaming platform.

• Journal of Digital Convergence
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• v.13 no.4
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• pp.341-348
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• 2015

As a result of growth of digital music market in Korea, Creator's rights and interests have been at the heart of the debate in terms of legal system. In the music industry, digital music revenue has now overtaken records sales and compared to download service it is now clear that music streaming and subscription is mainstream model in the rise of the worldwide market of digital music. This trend is also indentical to the domestic and withholding regulations for music service and creator's rights and interests have become an ever growing issue. Ministry of Culture, Sports ad Tourism decided the revision of withholding regulations for the digital music service in 2013. The amendment is to change its policy of charging music service from the flat rate pricing to a usage-based system. This paper brought forward some disputable points such as fair division of profit, reasonable pricing for consumers etc. about the revision. Therefore, improvement of system and change in the perception of such copyrights are still required for both the encouragement of creator's activities and the high consumer satisfaction.

• KNOM Review
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• v.21 no.2
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• pp.10-17
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• 2018

With the popularization of smart devices and the development of wireless Internet, the consumption method of music contents is changing to streaming rather than downloading. In this paper, we analyze the meta data of the music source exposed on the network traffic for the 19 music streaming services in Korea and abroad. We propose a preventive measure. As a result of analysis, we found that all of the 19 services were exposed to the metadata of the music. We propose a music and metadata protection method such as certificate fixing method to prevent exposure of such music and metadata.

• Asia Marketing Journal
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• v.22 no.4
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• pp.63-78
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• 2021

In 2020, the unexpected pandemic scenario has led to a downfall of live concerts performances, after the government restriction for events and gatherings with a large number of people. The Korean-Pop (K-Pop) group BTS (Bangtan sonyeondan) also had their concert tour canceled in 2020. Therefore, the group came up with an innovative project to the music market, called "BangBangCon: The Live", a live streaming paid concert held by the group, on June 14^th, which achieved a Guinness World Record for most viewers during a paid music concert, in a live streaming format. It's important, then, to study this event, and initiate a debate about alternative ideas for marketing strategies with live streaming music performances. The method to accomplish this research was desk research, analysing all the communication delivered from BTS, studying the website and platform where the event "BangBangCon: The Live'' was held, and researching about the results the event has achieved. The results were the description of the event as a project, informing how many people have attended the event, and what were the marketing strategies that made it possible to become the highest audience to a paid live streaming concert, until the moment this article was published.

• International journal of advanced smart convergence
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• v.8 no.1
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• pp.196-203
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• 2019

We have reviewed the potential impact of blockchain technology on the music industry by analyzing the views of academia and the industry experts. The music industry had rapid changes from the physical market to the digital market in the past decades. The consumers download and stream music online and mobile during the digital dominant market. While streaming music has been recently growing at a fast rate, fair distribution of revenue to the artists continues to be an issue. Some industry experts believe that the issue of fair distribution of revenue to the artist may be resolved using blockchain technology, while some are skeptical about the application or the duration of impact. The blockchain may enhance speedier payment using smart contracts, provide additional revenue and promote the music if excellent fan support is achieved. The positive impact on the music industry may only be possible if there are detailed consideration of the industry and careful understanding of the customers.

• Journal of Digital Convergence
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• v.13 no.1
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• pp.429-438
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• 2015

The copyrights of music in Korea have been placed under the supervision of the associations which the government approved as a trusteeship. Since the industry of music in Korea has been changed from phonographic industry to on-line music service, it is required increasingly that the rights and interests of music should been protected. Korea government has been announced the amendment for levy of music royalties through on-line service according to the changes in the music industry and industries' demand. In this paper, the corporate structures in music industry has been investigated from the point of owner of copyright, recently at the heart of the debate, flat rate system and usage-based pricing in on-line music market has been compared. Consequently, the reasonable prices of music service through on-line market are not earmarked in reality for both consumers and copyright proprietors. Therefore, it is still necessary to improve the institutional.