• Asia Marketing Journal
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• v.22 no.1
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• pp.41-60
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• 2020

The goal of the study is to understand the role of social norm in purchase decisions where demand is revealed in the form of multiple-discreteness. Consumers are socially engaged in various activities through the expectation from others in their community. Actions or decisions are likely to reflect this influence. This implicit or explicit social norm is revealed as the rules, regulations, and standards that are understood, shared, endorsed, and expected by group members. When consumers' decisions are in distance from the norm, they come to face discomfort such as shame, guilt, embarrassment, and anxiety. These pressure act as a constraint as opposed to utility in their decision making. In this study, the effect of social norms on consumer demand is captured via multiple constraint model where constraints are not only from budget equation but also from psychological burden induced by the deviation from the norm. The posterior distributions of model parameters were estimated via conjoint study allowing for heterogeneity via hierarchical Bayesian framework. Individual characteristics such as age, gender and work experience are also used as covariates for capturing the observed heterogeneity. The empirical results show the role of social norm as constraint in consumers' utility maximization. The proposed model accounting for social constraint outperforms the standard budget constraint-only model in terms of model fit. It is found that people with longer job experience tend to be more robust and resistant to the deviation from the norm. Incorporating social norm into the utility model allows for another means to disentangle the reason for no-purchase as 'not preferred' and 'not able to buy'.

• The Journal of the Korean dental association
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• v.50 no.7
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• pp.377-383
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• 2012

Recently, ceramic materials have become a popular choice for dentists performing esthetic indirect restorations. The longevity and success of ceramic dental restorations depends on the adhesive procedures of resin cements. However, dental ceramics can be classified in various ways, depending on the compositions. Also, the applications for resin cement require multiple clinical steps. Therefore, understanding the different ceramic substrates involved in each procedure, as well as the proper adhesive steps for the resin cements is important to us for long-term clinical success.

• Korean Journal of Child Studies
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• v.20 no.3
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• pp.339-349
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• 1999

Multiple regression and stepwise logistic regression was conducted to examine the relationships of work conditions, individual characteristics, and burnout (emotional exhaustion, depersonalization, personal fulfillment). Subjects were 144 early childhood educators. Teachers most likely to leave the profession were more educated, has less teaching experience and reported higher levels of burnout (i.e. high emotional exhaustion and lower personal fulfillment). Turnover was also predicted by high depersonalization, lower personal fulfillment, working overtime, and perceived choice of other jobs. Implications of these results for early childhood programs were discussed.

• Proceedings of the Korea Society for Simulation Conference
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• 2001.10a
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• pp.464-467
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• 2001

A good arithmetic random number generator should possess full period, uniformity and independence, etc. To obtain the excellent random number generator, many researchers have found good parameters. Also an initial seed is the important factor in random number generator. But, there is no theoretical guideline for using the initial seeds. Therefore, random number generator is usually used with the arbitrary initial seed. Through the empirical tests, we show that the choice of the initial values for the seed is important to generate good random numbers.

• Proceedings of the PSK Conference
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• 2003.10b
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• pp.68.2-68.2
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• 2003

We performed this survey to hear Yeungnam University Graduates' opinion on the current curriculum for the purpose of creating an education system of “practically competent person” instead of simply “competent person”. Questionnaire was made up of 13 multiple-choice questions and 1 descriptive question by Curriculum Reform Task Force of Yeungnam University. The survey was administered to randomly chosen 50 graduates by e-mail on August 1, 2003 and was collected between August 1 and August 10, 2003 for the analysis of respondent’s reply. (omitted)

• KSCE Journal of Civil and Environmental Engineering Research
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• v.33 no.6
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• pp.2493-2501
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• 2013

Various schemes of transportation demand management(TDM) to discourage the use of cars and enhance public transit performance have been implemented in large cities. Nevertheless, policy effects in reducing car have not been satisfactory. Car-dependent travelers who tend to keep driving cars regardless of the change of the trip circumstances as such increase of travel time and cost according to car use or improvement of public transit service may be due to not according to utility reflecting mode-specific impedance and their own socio-economic characteristics. In this study, travelers were classified into four groups by their choice frequency of private car and public transit in unspecified multiple trip(car-dependent, car-choice, public transit-choice, public transit-dependent class). And the characteristics of each group were comparative analyzed. The results show that the group of a higher car-dependent is a higher priority on convenience and comfortability of the car when making decisions and the group of a lower of car-dependent is likely to change to public transit.

• Korean Journal of Hydrosciences
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• v.4
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• pp.65-79
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• 1993

Selection of the best operating rule among a set of alternatives for a multipurpose reservoir system operation requires to evaluate many minor criteria in addition to the major objectives assessed to the system. These problems are sufficiently complex and difficult that they are beyond heuristic decision rules and experiences in case several noncommensurable multiple criteria are included in the evaluation. With the assistance of multicriterion decision analysis techniques, it is possible to select the best one among various alternatives by systematically comparing and ranking the alternatives with respect to the criteria of choice. Evaluation criteria for multipurpose reservoir system operating rules were identified and defined, and the multicriterion decision analysis techniques were applied to evaluate the four existing operating rules of the Chungju multipurpose project according to the identified nine multiple criteria. The application results show that the methodology is very efficient to select the best operation alternative among a finite number of operating rules with many evaluation criteria for a large-scale reservoir system operation.

• Journal of Chest Surgery
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• v.35 no.1
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• pp.73-76
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• 2002

Adenoid cystic carcinoma is a very slowly growing and directly invasive cancer. The treatment of choice is complete surgical resection but if major complications associated with remaining carcinoma occur, aggressive conservative treatment to prevent complication is able to gain long term survival even though remaining carcinoma metastases to other organs. We experienced a case of surgical treatment of uncontrollable fever that caused by multiple lung abscesses due to obstruction of left main bronchus with adenoid cystic carcinoma. The post operative course was uneventful for 4 months to now.

• Journal of electromagnetic engineering and science
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• v.18 no.4
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• pp.221-230
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• 2018

A method to control the power distribution among receivers by the load values in a single-input, multiple-output (SIMO) wireless power transfer (WPT) system is investigated. We first derive the value of loads to maximize total efficiency. Next, a simple, but effective analytical formula of the load condition for the desired power distribution ratio is presented. The derived load solutions are simply given by system figure of merits and desired power ratios. The formula is validated with many numerical examples via electromagnetic simulations. We demonstrate that with the choice of loads from this simple formula, the power can be conveniently and accurately distributed among receivers for most practical requirements in SIMO WPT systems.

• Journal of the Korea Society for Simulation
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• v.3 no.2
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• pp.57-67
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• 1994

For many practical and industrial optimization problems where some or all of the system components are stochastic, the objective functions cannot be represented analytically. Therefore, modeling by computer simulation is one of the most effective means of studying such complex systems. In this paper, with discussion of simulation optimization techniques, a case study in machining process for application of simulation optimization is presented. Most of optimization techniques can be classified as single-or multiple-response techniques. The optimization of single-response category, these strategies are gradient based search methods, stochastic approximate method, response surface method, and heuristic search methods. In the multiple-response category, there are basically five distinct strategies for treating the responses and finding the optimum solution. These strategies are graphical method, direct search method, constrained optimization, unconstrained optimization, and goal programming methods. The choice of the procedure to employ in simulation optimization depends on the analyst and the problem to be solved.