• 한국조경학회지
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• 제28권2호
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• pp.18-27
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• 2000

The importance of constraints has been one of major issues in recreation for prediction of choice behavior; however, traditional conjoint choice model did not consider the effects of these variables or fail to integrate them into choice model adequately. The purposes of this research are (a) to estimate the effects of constraints in theme park choice behavior by the constraints-induced conjoint choice model, and (b) to test additional explanatory power of the additional constraints in this suggested model against the more parsimonious traditional model. A leading polling agency was employed to select respondents. Both alternative generating and choice set generating fractional factorial design were conducted to meet the necessary and sufficient conditions for calibration of the constraints-induced conjoint choice model. Th alternative-specific model was calibrated. The log-likelihood ratio test revealed that suggested model was accepted in the favor of the traditional model, and the goodness-of-fit($\rho$$^2$) of suggested and traditional model was 0.48427 and 0.47950, respectively. There was no difference between traditional and suggested model in estimates of attribute levels of car and shuttle bus because alternatives were created to estimate the effects of constraints independently from mode related variables. Most parameters values of constraints had the expected sign and magnitude: the results reflected the characteristics of the theme parks, such as abundance of natural attractions and poor accessibility in Everland, location of major fun rides indoor in Lotte World, city park like characteristics of Dream Land, and traffic jams in Seoul. Instead of the multinomial logit model, the nested logit model is recommended for future researches because this model more reasonably reflects the real decision-making process in park choice. Development of new methodology too integrate this hierarchical decision-making into choice model is anticipated.

• 동아시아식생활학회지
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• 제16권4호
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• pp.488-495
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• 2006

The purposes of this study were to measure respondent's demographic characteristics, respondent's attitudes toward chicken meat, and factors influencing the level of perceived helpfulness of country of origin in predicting the safety of chicken. The data was collected through a consumer survey during the March 2006. Two hundred fifty meat consumers living in Suncheon, the eastern part of Chonnam, were randomly selected as respondents. Eleven respondents did not complete the survey instrument, resulting in a final sample size of 239. All estimations were carried out using correlation, logistic procedure of SAS package, and plum procedure of SPSS. The level of perceived helpfulness of country of origin in predicting the safety of chicken meat was significantly correlated with trust, antibiotics and salmonella/bacteria among the attitude variables. The proportional odds assumption of the model was violated at p<0.05. The estimated results of the multinomial logit model indicated that income, single, occupation, and education significantly affected helpful perception over not helpful perception, while gender and occupation significantly affected very helpful perception over not helpful perception in the case of the extended model. These study results from this study could be useful in developing marketing and health promotion strategies, as well as government trade policy.

• 한국보건간호학회지
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• 제28권2호
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• pp.333-346
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• 2014

Purpose: This study was conducted in order to identify factors that influence depression for low-income elderly who live at home from the International Classification of Functioning model (ICF). Methods: The subjects were 205 elderly people living at home in two public health centers located in metropolitan cities. Subjects were divided according to their depression scores, which were measured using the GDS-short form, including normal, risk, and depression groups. Each variable was consistent with factors of the ICF model, including health condition, individual factors, environmental factors, body function, activities, and participation. Data were collected using structured questionnaires. ANOVA, $x^2$, Pearson's correlation coefficient, and Multinomial logistic regression with IBM SPSS 21.0 were used for analysis of the data. Results: Statistically significant differences were observed among normal, risk, and depression groups regarding personal factors. Gender, education level, numbers of diseases, perceived health, life satisfaction, and social support were identified as the variables that had a significant impact on depression of low-income elderly living at home. Conclusion: Results of this study indicate that there is a need for construction and implementation of strategies that strengthen life satisfaction and social support in order to lower depression of low-income elderly.

• 동아시아경상학회지
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• 제8권3호
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• pp.43-56
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• 2020

Purpose - This study was carried out to analyze the influential factors of how consumers methodize purchasing agricultural products via direct market. It further utilizes the Discrete Choice Model to analyze consumer decision specifically with regards to individual markets and store attributes. Research design and methodology - This study will use the multinomial logit model to interpret the influential factors behind selecting a specific market to purchase from. This study establishes 'online direct-purchase' as the base category with 'direct farm markets', 'local foods direct markets', 'produce boxes (CSA)' as substitutes. Results - Firstly, the variety of products, price and freshness had a positive influence on choosing 'direct farm markets' while convenience of payment and transportation had a negative influence. Second, freshness and store attributes had a positive influence on choosing 'local foods direct markets' but product price and packaging, location accessibility had a negative influence. And although product creditability had a positive influence on purchasing 'produce boxes (CSA)', product price had a negative influence. Conclusions - Accordingly, there is a need for the South Korean government to encourage the adoption of mobile payment through smartphone applications in direct farm markets to vitalize direct agricultural purchasing. However, this does need to be approached cautiously as price has a conflicting affect for each method of purchase.

• 대한산업공학회지
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• 제39권4호
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• pp.253-259
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• 2013

Investment scenarios in the transportation network design problem usually contain installation or expansion of multi-mode transportation links. When one applies the mode choice analysis and traffic assignment sequentially for each investment scenario, it is possible that the travel impedance used in the mode choice analysis is different from the user equilibrium cost of the traffic assignment step. Therefore, to estimate the travel impedance and mode choice accurately, one needs to develop a combined model for the mode choice and traffic assignment. In this paper, we derive the inverse demand and the excess demand functions for the multi-mode multinomial logit mode choice function and develop a combined model for the multi-mode variable demand traffic assignment problem. Using data from the regional O/D and network data provided by the KTDB, we compared the performance of the partial linearization algorithm with the Frank-Wolfe algorithm applied to the excess demand model and with the sequential heuristic procedures.

• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.1143-1152
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• 2021

The study aims to assess the impact of factors on the access to financial services by Vietnamese farmers. The number of respondents in this study is 402 household heads participating in six diverse agricultural value chains in Vietnam. The explanatory variables of the Multinomial Logit model estimates variables at the individual characteristics while the Mixed Logit model can combine the two types of variables together to estimate the effects simultaneously. On the other hand, the Ordinal Logit model is used to evaluate the determinants of the increase in the quantity of financial services used by individuals. The estimation results show that male-headed households have more access to financial services than females. Younger farmers are more likely to use formal financial services than the elderly. Financial literacy, land ownership, and shocks in agricultural production all have a positive impact on the probability of dealing with banks. In addition, the degree of linkage and credibility of the value chain have a significant positive impact on the accessibility of financial services to farmers. The findings of this study suggest that limiting gender inequality, focusing on youth marketing and developing agricultural value chains will have a positive impact on farmers' access to financial services.

• 한국산학기술학회논문지
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• 제17권6호
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• pp.469-481
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• 2016

최근 우리나라는 가족공동체의 해체 및 고령화 사회 진전, 주거문화의 변화로 1인가구가 급증하고 있어, 주거선택에 있어 일반 가구와는 다른 양상을 보이고 있다. 이에 1인가구 급증에 따른 주택시장의 변화를 진단하고 올바른 정책방향을 제시하는 방안 모색이 필요하다. 이 연구는 성인 1인 단독가구를 대상으로 이들의 주거점유형태에 영향을 미치는 요인이 무엇인지를 밝히고자 함에 그 목적이 있다. 분석은 한국복지패널 제 10차 조사자료를 이용하여 다항 로짓 모형을 통한 횡단면 분석을 실시하였으며, 그 분석 결과는 다음과 같다. 첫째, 20-30대 1인가구는 40대 이상보다 가구 및 주거특성이 더욱 열악하게 나타났다. 둘째, 20-30대 1인가구는 주택 점유형태를 선택할 때 영향을 미치는 가구의 특성은 40대 이상과 같은 특성에 대해서도 다른 방향의 결과를 보였다. 셋째, 20-30대 1인가구의 특성은 공공의 지원을 통해 개선의 여지를 보였다. 이 연구를 통해 정부의 주거 지원이 보다 더 다양한 방식으로 모색되어야 할 필요가 있음을 시사 해 주었다.

• 한국ITS학회 논문지
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• 제17권1호
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• pp.55-70
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• 2018

최근 공유교통 서비스가 확대되면서 개인교통수단과 대중교통수단을 연계한 통합모빌리티 서비스가 주목을 받고 있으며, 이를 위해서는 연계수단 통행행태 분석이 필수적이다. 본 연구에서는 2010년 서울시 가구통행실태조사 자료를 이용하여 연계수단 통행의 특성을 분석하고, 다항로짓모형을 통해 연계수단 선택에 미치는 영향요인을 분석하였다. 먼저 통행수단을 승용차, 시내버스, 시외버스, 철도, 택시, 기타 등으로 구분하여 25가지의 연계수단 통행유형을 분석하였으며, 이중 시내버스와 철도의 연계통행이 가장 높은 것으로 나타났다. 이들 연계수단 통행은 주로 출근통행목적에서 많이 발생하며, 오전/오후 첨두를 형성하는 것으로 나타났다. 또한 다항로짓모형 추정결과, 개인특성의 성별, 연령, 가구특성의 차량보유여부, 가구소득, 통행특성의 통행목적, 통행시간, 통행거리, 지역적특성의 지하철 및 버스 노선수, 상업용도 면적비율, 토지이용 혼합도, 도착지역의 도심권여부 등이 연계수단 선택에 유의한 영향을 미치는 것으로 나타났다.

• 한국유통학회지:유통연구
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• 제15권5호
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• pp.81-102
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• 2010

본 연구는 전통시장 중심의 소비행태분석을 통해 전통시장과 경쟁시장 간 선택요인과 이용 확률을 비교분석하고, 아울러 전통시장의 이용확률을 제고할 수 있는 요인을 분석하였다. 분석모형은 소비자의 이산적 선택을 설명하는데 효과적인 다항로짓모형을 활용하였다. 분석결과, 소비자들의 만족도가 높고, 규모가 크며, 주차시설을 많이 확보하고 있는 전통시장일수록 이용확률이 높은 반면, 전통시장으로의 소요시간 증가는 전통시장 이용에 부정적인 영향을 미치는 것으로 분석되었다. 전통시장의 정책적 지원책은 전통시장의 이용빈도에 큰 영향을 미치지 못하는 것으로 나타났으며, 소득이 높을수록 전통시장보다는 타 경쟁업태를 이용하는 경향이 높았다. 한편, 지역유형별 비교분석을 통해 전통시장이 타 시장과 비경쟁구도일때, 전통시장의 활성화 가능성이 높다는 사실을 확인할 수 있었다. 시장유형별 소비자들로부터 선택받을 확률은 인터넷 쇼핑이 가장 높았으며, 전통시장의 이용확률은 극히 낮은 것으로 분석되었다. 전통시장의 이용확률을 가장 높일 수 있는 요인으로는 점포수 증가, 주차장 확대 등 물리적 요인이 주를 이루었으며, 뒤를 이어 전통시장에 대한 정책적 지원 등의 순으로 나타났다.

• 문화기술의 융합
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• 제6권4호
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• pp.453-468
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• 2020

본 연구의 목적은 습관형성모델을 기반으로 간호대학 여학생의 신체활동 정도와 신체활동에 미치는 영향요인을 파악하여 간호대학 여학생의 신체활동 증진 및 유지 전략을 개발하는데 기초자료를 제공하기 위함이다. 연구대상은 J시에 소재한 G대학교와 J대학교에 간호학과에 재학중인 여학생 207명이었고, 자료수집 기간은 2020년 8월 31일에서 9월 13일까지였다. 자료 분석은 IBM SPSS Statistics Ver. 22.0 통계프로그램을 사용하여 빈도, 백분율, 평균, 표준편차, ANOVA 및 Scheffĕ test, Pearson's correlation coefficient, Univariate, and Multivariate multinomial logistic regression을 이용하였다. 연구결과 간호대학 여학생의 신체활동 정도는 평균 2506.31±2807.05 MET-min/week이었고 신체활동 분류기준에 따라 세 군으로 분류한 결과 건강증진 신체활동군은 59명(28.5%), 최소한 활동군은 98명(47.3%), 비활동군은 50명(24.2%)으로 나타났다. 다변량 로지스틱 회귀분석에서는 신체활동 습관강도가 간호대학 여학생의 신체활동에 유의한 영향요인으로 규명되었다. 따라서, 간호대학 여학생의 신체활동 증진 및 유지를 위해 습관형성 프로그램을 개발하고 효과를 검증하는 연구가 필요하다.