The problems to be solved in the marketing strategy aspect by domestic pharmaceutical industry under the competintive market circumstances with multinational pharmaceutical enterprises. (다국적 제약기업과의 경쟁적시장 상황하에서의 국내제약산업의 마케팅전략상의 과제)
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- Journal of Korean Society of Industrial and Systems Engineering
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- v.17 no.31
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- pp.125-139
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- 1994