The problems to be solved in the marketing strategy aspect by domestic pharmaceutical industry under the competintive market circumstances with multinational pharmaceutical enterprises.

다국적 제약기업과의 경쟁적시장 상황하에서의 국내제약산업의 마케팅전략상의 과제

The purpose of this paper is to study the problems to be solved in the marketing strategy aspect by domestic pharmaceutical industry under the competitive market circumstances with multinational pharmaceutic enterprises. The major concern has been paid to the key ideas and practical methods to be needed in strengthening the competitive marketing power of domestic pharmaceutical industry against multinational pharmaceutical enterprises. In this article, the researcher is to analyze the current situations and problems of domestic pharmaceutical industry and finally the researcher is to provide the major ideas concerning the problems to be solved in the marketing strategy aspect by domestic pharmaceutical industries.