• Title/Summary/Keyword: Multichannel selection

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A Study on Factors that Affect the Selection of Multichannel in the Apparel Retail -Based on the Characteristics of Marketing and Customer- (패션소매유통 멀티채널 채택에 영향을 미치는 요인에 관한 연구 -마케팅 특성과 소비자 특성을 중심으로-)

  • Kim, Ju-Hee;Lee, Jin-Hwa
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.7
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    • pp.801-815
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    • 2011
  • This study examines the characteristics of marketing and customer that influence the selection of multichannel (preference/frequency of use) in the fashion retail. The subjects of this study are men and women live in Seoul/Gyeonggi province and Busan/Gyeongsangnam-do in their 20s-40s who have shopping experiences in fashion items of more than 2 shopping channels among offline stores, catalogs, and the internet. The survey period was from March to May 2010 and 411 forms were used in this survey. The data were analyzed by a reliability analysis (Cronbach's ${\alpha}$), a factor analysis, t-test and one-way ANOVA. The main results of this study are summarized as follows. First, marketing characteristics, which effect the selection of multichannel (preference/frequency of use), consist of sales promotion, service, price, merchandise, and distribution. Those have a significant influence (***p${\leq}$.001) on choosing multichannel of fashion retail. Price has a significant impact on the preference of multichannel and merchandise affect for frequency of use in multichannel shopping. Second, customer characteristics have a significant influence (***p${\leq}$.001) on the monthly average purchasing amount, shopping hours, shopping frequency, brand knowledge, and price sensitivity. Particularly, monthly average purchasing amount & shopping frequency have meaningful differences in the frequency of using multichannel; in addition, shopping hours were affected by preference & frequency of use. Price sensitivity has a greater influence on the frequency of using multichannel and brand knowledge has a greater effect on multichannel preference. Customer's information searching characteristics have main 3 factors through the use of marketing information, personal information and experience information. Application of experience information is the main factor in preference and frequency of using multichannel shopping. The customer demographic characteristics of age (*p${\leq}$.05, **p${\leq}$.01) and gender (*p${\leq}$.05) show a difference for selecting multichannel. There is no difference for marital status, average household income per month, and job.

Channel Prediction-Based Channel Allocation Scheme for Multichannel Cognitive Radio Networks

  • Lee, Juhyeon;Park, Hyung-Kun
    • Journal of Communications and Networks
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    • v.16 no.2
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    • pp.209-216
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    • 2014
  • Cognitive radio (CR) has been proposed to solve the spectrum utilization problem by dynamically exploiting the unused spectrum. In CR networks, a spectrum selection scheme is an important process to efficiently exploit the spectrum holes, and an efficient channel allocation scheme must be designed to minimize interference to the primary network as well as to achieve better spectrum utilization. In this paper, we propose a multichannel selection algorithm that uses spectrum hole prediction to limit the interference to the primary network and to exploit channel characteristics in order to enhance channel utilization. The proposed scheme considers both the interference length and the channel capacity to limit the interference to primary users and to enhance system performance. By using the proposed scheme, channel utilization is improved whereas the system limits the collision rate of the CR packets.

A Study on Multichannel Selection according to Consumer's Price Sensitivity -Focusing on Fashion Products as Experience Goods and Digital Appliances as Search Goods- (소비자의 가격민감도에 따른 상품특성별 멀티채널 선택에 관한 연구 -경험재로서의 의류상품과 탐색재로서의 디지털 가전제품을 중심으로-)

  • Ahn, Hyun A;Kim, Chi Eun;Lee, Jin Hwa
    • Journal of the Korean Society of Clothing and Textiles
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    • v.40 no.6
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    • pp.967-978
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    • 2016
  • This study examines consumers' multi-channel choices in the search phase and purchasing phase stage according to price sensitivity and product characteristics in order to propose a multichannel strategy. For the research, one-way ANOVA, t-test, clustering analysis, and crosstabs are used for the descriptive analysis of 317 surveys on men and women conducted in 2014. The findings are as follows. First, consumers that both experience goods and search goods rely on surrounding advice as well as a search channel regardless of price sensitivity. Second, channel selection differs by price sensitivity when it comes to purchasing phase. Consumers with high price sensitivity tend to purchase from online channels; however, consumers with low price sensitivity tend to purchase from off line channels in cases of search goods. Meanwhile, cases of experience goods have no meaningful result. Third, consumers are divided into 3 groups by the tendency of channel selection. In case of experience goods, search channel choice is aligned with purchasing channel; however, search channel choice is not aligned with purchasing channel in search goods. This study provides clear information on fashion consumers' behavior on multi-channel choices compared to ones for search goods consumers on strategic strategies for fashion companies.

A study on the target detection method of the continuous-wave active sonar in reverberation based on beamspace-domain multichannel nonnegative matrix factorization (빔공간 다채널 비음수 행렬 분해에 기초한 잔향에서의 지속파 능동 소나 표적 탐지 기법에 대한 연구)

  • Lee, Seokjin
    • The Journal of the Acoustical Society of Korea
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    • v.37 no.6
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    • pp.489-498
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    • 2018
  • In this paper, a target detection method based on beamspace-domain multichannel nonnegative matrix factorization is studied when an echo of continuous-wave ping is received from a low-Doppler target in reverberant environment. If the receiver of the continuous-wave active sonar moves, the frequency range of the reverberation is broadened due to the Doppler effect, so the low-Doppler target echo is interfered by the reverberation in this case. The developed algorithm analyzes the multichannel spectrogram of the received signal into frequency bases, time bases, and beamformer gains using the beamspace-domain multichannel nonnnegative matrix factorization, then the algorithm estimates the frequency, time, and bearing of target echo by choosing a proper basis. To analyze the performance of the developed algorithm, simulations were performed in various signal-to-reverberation conditions. The results show that the proposed algorithm can estimate the frequency, time, and bearing, but the performance was degraded in the low signal-to-reverberation condition. It is expected that modifying the selection algorithm of the target echo basis can enhance the performance according to the simulation results.

Quaternary InGaAsP MQW QCSE Tuned Multichannel Source for DWDM Networks (고밀도 파장분할다중 네트워크 응용을 위한 Quaternary InGaAsP 다중양자우물 QCSE 다중 채널원)

  • Song, Ju-Bin
    • Journal of the Institute of Electronics Engineers of Korea SD
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    • v.41 no.4
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    • pp.49-55
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    • 2004
  • This paper describes a 1550 nm multichannel source using Quatemary/quatemary multiple quantum well (MQW) InGaAsP/InGaAsP quantum confined Stark effect (QCSE) tuning for dense wavelength division multiplex (DWDM) systems with 140 ㎓ channel spacing and 32 nm channel selection bandwidth.

The Effect of Benefits and Online Shopping Risks on Channel Selection for Luxury Fashion Items (패션 명품의 추구혜택과 온라인 구매위험지각에 따른 쇼핑채널 선택)

  • Park, Hye-Sun;Kim, Hyun-Sook
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.1
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    • pp.13-25
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    • 2011
  • This study investigates the factors influencing consumer's channel selection for luxury fashion items, specifically the effect of (i) perceived luxury benefits, (ii) perceived online shopping risks, (iii) demographics, and (iv) purchasing behavior. A survey questionnaire was developed and implemented to measure the perceived luxury benefits, perceived online shopping risks, purchasing behaviors, and consumer demographics. A total of 396 responses were analyzed by one-way ANOVA, cross-tab, and multinomial logit analysis with SPSS18.0. The results are as follows. First, those who shop in offline shopping channels tend to be heavy buyers that look for product quality and conspicuousness. They perceive low risks from online shopping and purchase few bag items offline. Second, those who shop online tend to be men and perceive the high benefits of economic value. Third, those who shop in multi channels tend to be men, search for information via the Internet, and purchase few accessory items. Implications for multichannel strategies are suggested.

Evaluation on the Selective Combining for the Detection of M-ary DPSK Signals over Nakagami Fading Channels

  • Na, Seung-Gwan;Kim, Chang-Hwan;Jin, Yong-Ok
    • Journal of electromagnetic engineering and science
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    • v.7 no.2
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    • pp.74-82
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    • 2007
  • The performances of M-ary DPSK(MDPSK) for diversity reception theoretically are derived, using an L-branch selection combining(SC) in frequency-nonselective slow Nakagami fading channels. For integer values of the Nakagami fading parameter m, An exact closed-form symbol error rate(SER) multichannel performance that can be easily evaluated via numerical integration is presented. Finally, we compare these analyses with numerical analyses with integral-form expressions for the performance of MDPSK signals under the effect of two-branch SC diversity over slow and nonselective Rician fading channels with additive white Gaussian noise(AWGN).

Modified CTAB DNA Methods for efficient DNA extraction from Rice (Oryza sativa L.) (벼 분자육종을 위한 CTAB DNA 추출 시스템 개량)

  • Lee, Jong-Hee;Kwak, Do-Yeon;Yeo, Un-Sang;Kim, Choon-Song;Jeon, Myeong-Gi;Kang, Jong-Rae;Park, Dong-Soo;Shin, Mun-Sik;Oh, Byeong-Geun;Hwang, Hung-goo
    • Korean Journal of Breeding Science
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    • v.40 no.3
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    • pp.286-290
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    • 2008
  • Many important traits have been tagged allowing plant breeders to apply marker assisted selection (MAS) in rice. PCR itself is simple to set up, and requires little hands-on time. However, a crucial limiting step of MAS programs is the reliable and efficient extraction of DNA which can be performed on thousands of individuals. In this study, We describe a modification of the DNA extraction method, in which cetyltrimethylammonium bromide (CTAB) is used to extract DNA from leaf tissues for suitable MAS in rice. We followed the standard 2% CTAB extraction method in all the procedure. In addition we used the 1.2 ml 8-strip tube instead of 1.5 ml E-tubes to fit the 8-multichannel pipette and employ the 96 well plate to use the swing bucket centrifuge. Our modified CTAB DNA extraction method offers several advantages with respect to traditional and simple methods. 1) adult leaf samples collected in paddy field are applicable. 2) 96 leaf samples can be homogenized only one-time by using tungsten carbonate bead and 96well block. 3) semiautomatic loading method using 8-multichannel pipette from DNA extraction to electrophoresis of PCR products. 4) our system can extract about 400 leaf samples per day by only one technicion. Therefore, this method could be useful for marker assisted breeding in rice.

IDMMAC: Interference Aware Distributed Multi-Channel MAC Protocol for WSAN

  • Kakarla, Jagadeesh;Majhi, Banshidhar;Battula, Ramesh Babu
    • Journal of Information Processing Systems
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    • v.13 no.5
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    • pp.1229-1242
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    • 2017
  • In this paper, an interference aware distributed multi-channel MAC (IDMMAC) protocol is proposed for wireless sensor and actor networks (WSANs). The WSAN consists of a huge number of sensors and ample amount of actors. Hence, in the IDMMAC protocol a lightweight channel selection mechanism is proposed to enhance the sensor's lifetime. The IDMMAC protocol divides the beacon interval into two phases (i.e., the ad-hoc traffic indication message (ATIM) window phase and data transmission phase). When a sensor wants to transmit event information to the actor, it negotiates the maximum packet reception ratio (PRR) and the capacity channel in the ATIM window with its 1-hop sensors. The channel negotiation takes place via a control channel. To improve the packet delivery ratio of the IDMMAC protocol, each actor selects a backup cluster head (BCH) from its cluster members. The BCH is elected based on its residual energy and node degree. The BCH selection phase takes place whenever an actor wants to perform actions in the event area or it leaves the cluster to help a neighbor actor. Furthermore, an interference and throughput aware multi-channel MAC protocol is also proposed for actor-actor coordination. An actor selects a minimum interference and maximum throughput channel among the available channels to communicate with the destination actor. The performance of the proposed IDMMAC protocol is analyzed using standard network parameters, such as packet delivery ratio, end-to-end delay, and energy dissipation, in the network. The obtained simulation results indicate that the IDMMAC protocol performs well compared to the existing MAC protocols.

A Study on the Share and the Variety of In-Home Shopping Channel - Simultaneous Equation Model with Selectivity - (가정 내 쇼핑채널 이용비중 및 이용다양성에 관한 연구)

  • Joo, Young-Hyuck;Yang, Suk-Joon
    • Journal of Distribution Research
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    • v.11 no.3
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    • pp.103-125
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    • 2006
  • Recently, in-home shopping channel has become a popular shopping channel. This study develops and tests a model of the share and variety of in-home shopping channel. We explore the effects of demographic characteristics and shopping behavior characteristics to the share and variety of in-home shopping channel. As a research methodology, we choose the simultaneous equation model with selectivity to consider both sample selection and effects between dependent variables. The result of study can be summarized as follows. First, there are no effects between the share and variety of in-home shopping channel. Second, the share of in-home shopping channel decreases when consumers visit department store more than discount store. Third, the demographic characteristics and the shopping behavior characteristics don't affect the variety of in-home shopping channel. Some managerial implications for manufacturers and distributors are discussed.

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