• 유통과학연구
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• 제20권1호
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• pp.109-114
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• 2022

Purpose: The purpose of this study is to confirm that multichannel distribution strategies may be used for cultural and artistic products such as musicals, just as for general consumer goods, through a case study on the distribution strategy for a musical title. In addition, a distribution strategy for cultural and artistic products is proposed based on the analysis of the case. Research design, data, and methodology: Qualitative research methods, such as case study research and in-depth interviews, were used in this study. Results: The case study of the Korean musical Myeongdong Romance confirmed that multichannel distribution strategies may be used for musicals, including performances at theaters, Naver TV screenings (a service linked to an Internet portal), LGU+ screenings (an IPTV and OTT media service), DVD releases, and screenings of recordings of Romance Hall performances. Conclusion: For cultural and artistic products such as musicals, distribution channels can be diversified to incorporate the simultaneous use of multiple channels. New cases involving other cultural and artistic products and services to which this distribution strategy is applicable may be identified, and the strategy may be implemented along with new technologies to reduce costs further.

• 한국유통학회지:유통연구
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• 제15권4호
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• pp.21-60
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• 2010

최근의 유통환경에서 다채널 고객관리(multichannel customer management)가 실무적 및 이론적으로 중요한 이슈가 되고 있다. 기업수준에서 소비자의 다채널 쇼핑이 기업성과를 제고하는 것과 밀접한 관련성이 있는 것으로 알려져 있으나 이론적으로 이러한 결과가 발생하는 원인에 대하여 채널 중심적으로 제한적이고 예측적인 설명만이 이루어져 왔다. 이러한 상황에서 본 연구는 다채널 쇼핑의 기업성과 증대의 원인으로서 고객만족과의 관계에 대한 심층적인 이해를 위하여 다채널 이용-쇼핑경험-고객만족의 연결을 체계적이고 실증적으로 검토하였다. 이와 더불어 고객유형 별 차별화된 쇼핑경험 제공의 필요성을 설명하기 위하여 다채널 이용과 쇼핑경험과의 관계에서 고객-기업 관계특성의 조절적 역할을 검토하였다. 다채널 유통업체의 660명의 고객을 대상으로 설문조사와 고객 데이터베이스를 통합한 자료를 바탕으로 가설검증을 수행하였다. 다채널 이용을 구매의사결정과정에서의 정보탐색과 제품구매 단계에서의 다채널 이용으로 구분하고 쇼핑경험을 편리성과 즐거움으로 구분하여 검토한 결과 다채널 이용과 고객만족과의 관계에서 쇼핑경험은 매개변수로서의 역할을 수행하는 것으로 나타나고 있다. 즉, 기업의 다채널 고객관리 목적은 고객의 쇼핑목적으로서 편리성과 즐거움을 제공하여야 고객만족에 긍정적인 영향을 미치는 것으로 평가할 수 있다. 또한 고객-기업 관계특성으로서 관계기간과 구매빈도를 대상으로 검토한 결과 다채널 이용과 즐거움과의 관계에서 구매빈도는 조절변수로서의 역할을 수행하는 것으로 나타나고 있다. 이러한 연구결과를 바탕으로 다채널 전략의 목표설정 및 차별화된 다채널 고객관리 관점에서 이론적 및 실무적 시사점을 제시하였다.

• 한국음향학회:학술대회논문집
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• 한국음향학회 2000년도 학술발표대회 논문집 제19권 2호
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• pp.59-62
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• 2000

The aim of this paper is to describe the current state of convergence of different kinds of networks in the home environment. In such a realm the 1394IEEE Protocol displays itself as the best player between other different technologies. A description of this high-speed protocol is provided. Finally, in this paper we suggest a prototype for multichannel audio distribution using IEEE 1394 and describe the development of the prototype elements.

• 한국의류학회지
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• 제35권7호
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• pp.801-815
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• 2011

This study examines the characteristics of marketing and customer that influence the selection of multichannel (preference/frequency of use) in the fashion retail. The subjects of this study are men and women live in Seoul/Gyeonggi province and Busan/Gyeongsangnam-do in their 20s-40s who have shopping experiences in fashion items of more than 2 shopping channels among offline stores, catalogs, and the internet. The survey period was from March to May 2010 and 411 forms were used in this survey. The data were analyzed by a reliability analysis (Cronbach's ${\alpha}$), a factor analysis, t-test and one-way ANOVA. The main results of this study are summarized as follows. First, marketing characteristics, which effect the selection of multichannel (preference/frequency of use), consist of sales promotion, service, price, merchandise, and distribution. Those have a significant influence (***p${\leq}$.001) on choosing multichannel of fashion retail. Price has a significant impact on the preference of multichannel and merchandise affect for frequency of use in multichannel shopping. Second, customer characteristics have a significant influence (***p${\leq}$.001) on the monthly average purchasing amount, shopping hours, shopping frequency, brand knowledge, and price sensitivity. Particularly, monthly average purchasing amount & shopping frequency have meaningful differences in the frequency of using multichannel; in addition, shopping hours were affected by preference & frequency of use. Price sensitivity has a greater influence on the frequency of using multichannel and brand knowledge has a greater effect on multichannel preference. Customer's information searching characteristics have main 3 factors through the use of marketing information, personal information and experience information. Application of experience information is the main factor in preference and frequency of using multichannel shopping. The customer demographic characteristics of age (*p${\leq}$.05, **p${\leq}$.01) and gender (*p${\leq}$.05) show a difference for selecting multichannel. There is no difference for marital status, average household income per month, and job.

• Journal of Communications and Networks
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• 제13권3호
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• pp.221-231
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• 2011

A joint multipath routing algorithm and channel allocation and scheduling for wireless multihop and multichannel systems is discussed. In packet transmission, distribution of packets to multiroutes makes it possible to reduce the transmission cost of the channels. Cross-layer cooperation of routing, channel allocation, and scheduling is an effective method of packet distribution. As a framework for the cooperation, we propose a multiroute distance vector routing (MDVR) scheme. In the MDVR scheme, the routing table is logically placed in between the routing and link layers, and the table plays the role of a service access point between these two layers. To evaluate the performance of MDVR, simulation is performed in a multichannel, multihop environment. The simulation results show that the MDVR framework can be efficiently implemented in the form of a distributed routing algorithm. It is also shown that in MDVR, the system-wise channel efficiency is almost 25% higher than that in a conventional single-route routing approach.

• 대한전자공학회:학술대회논문집
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• 대한전자공학회 2000년도 제13회 신호처리 합동 학술대회 논문집
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• pp.399-402
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• 2000

In this paper, we present a regularized mixed norm multichannel image restoration algorithm. The problem of multichannel restoration using both within- and between- channel deterministic information is considered. For each channel a functional which combines the least mean squares (LMS), the least mean fourth(LMF), and a smoothing functional is proposed, We introduce a mixed norm parameter that controls the relative contribution between the LMS and the LMF, and a regularization parameter that defines the degree of smoothness of the solution, both updated at each iteration according to the noise characteristics of each channel. The novelty of the proposed algorithm is that no knowledge of the noise distribution for each channel is required, and the parameters mentioned above are adjusted based on the partially restored image.

• 한국빅데이터학회지
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• 제1권2호
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• pp.35-44
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• 2016

국내 전자상거래 시장 내 소셜커머스와 멀티채널 유통업체간 최저가 경쟁이 점점 치열해 지고 있는 가운데 소셜커머스와 멀티채널 유통업체간 성공요인에 대한 실증분석의 필요성이 대두되고 있다. 설문조사 방법론 중심의 기존 선행연구와 달리 본 연구에서는 텍스트마이닝 기법을 이용하여 소셜커머스와 멀티채널 유통업체의 핵심 성공요인 토픽을 도출하고 감성의 차이를 비교 분석하였다. 본 연구의 결과는 유통업체간 경쟁전략에 대한 실무적인 시사점을 제공함과 동시에, 향후 다양한 형태의 확장 연구에 기여할 수 있을 것으로 기대한다.

• 한국유통학회지:유통연구
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• 제13권3호
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• pp.27-54
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• 2008

본 연구는 가정 내 유통업체(In-home shopping channel)의 다채널 고객관리에 시사점을 제공하기 위하여 가정 내 쇼핑채널로서 TV, 카탈로그 및 인터넷 쇼핑채널 간 소비자의 정보탐색과 구매행동과의 관계를 고찰하였다. 가정 내 쇼핑채널들의 정보탐색과 구매행동과의 관련성을 채널 내 고객 고정(channel lock-in)과 채널 간 시너지(cross-channel synergy)로 구분하여 영향력을 비교 평가하였다. 이를 위하여 1개월 동안의 가정 내 쇼핑채널 이용에 대한 자료를 345명의 가정주부를 대상으로 수집하였다. 소비자의 구매채널 이용행동을 선택, 빈도 및 지출행동으로 구분하여 분석을 수행만 결과 가정 내 쇼핑채널 간 정보탐색과 구매행동 간에는 높은 채널 내 고객 고정 효과가 나타나고 있으며 낮은 채널 간 시너지 효과가 나타나고 있었다. 또한 TV 채널의 경우 카탈로그와 인터넷 채널 간 대체성이 나타나는 반면에 카탈로그와 인터넷 채널은 보완성이 나타나고 있다. 이러만 결과는 가정내 다채널 유통기업에게 채널 간 조정과 통합 및 고객관리에 많은 시사점을 제공하고 있다.

• Bulletin of the Korean Chemical Society
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• 제16권10호
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• pp.957-968
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• 1995

Generalized Multichannel Quantum Defect theory (MQDT) was implemented to the vibrational predissociation of triatomic van der Waals molecules in the previous paper [Bull. Korean Chem. Soc, 12, 228 (1991)]. Implementation was limited to the calculation of the scattering matrix. It is now extended to the calculation of the predissociation spectra and the final rotational distribution of the photofragment. The comparison of the results with those obtained by other methods, such as Golden-rule type calculation, infinite order sudden approximation (IOS), and close-coupling method, shows that the implementation is successful despite the fact that transition dipole moments show more energy dependence than other quantum defect parameters. Examination of the short-range channel basis functions shows that they resemble angle-like functions and provide the validity of the IOS approximation. Besides the validity of the latter, only a few angles are found to play the major role in photodissociation. In addition to the implementation of MQDT, more progress in MQDT itself is made and reported here.

• 한국지반공학회:학술대회논문집
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• 한국지반공학회 2003년도 봄 학술발표회 논문집
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• pp.359-364
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• 2003

For safety evaluation of a rock-fill dim, it is often necessary to investigate spatial distribution of weak zones such as fracture. Both DC-resistivity survey and seismic(SASW) method are usually used for the purpose. Recently, Multichannel analysis of surface waves(MASW) method which makes up for the weak point of SASW method is developed and the site examination which is simple came to be possible comparatively. In order to obtain 2-D shear-wave velocity(Vs) profile along the dam axis that can be associated with dynamic properties of filled materials, MASW method was adapted. Then, DC-resistivity survey and drilling survey were performed to compare with each results. We confirmed that the MASW method and DC-resistivity survey show complementary result that corresspond with drilling result. Therefore, MASW method is an efficient method for dynamic characterization of dam-filling materials and also the combination of related methods such as DC-resistivity can lead to an effective safety evaluation of rock-fill dam.