• 한국인쇄학회지
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• 제30권1호
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• pp.21-33
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• 2012

This research attempts to analyze the effect of printed-saving coupons distributed by major discount store on consumer purchasing intention. Those consumers having used printed-saving coupon in major discount store in Daejeon were selected as respondents. 121 copies were retreated from 150 questionnaires. For data analysis, frequency analysis for respondents' characteristics, Cronbach's alpha for reliability of analysis, and $X^2$ test of multi-regression analysis for testing hypothesis were utilized. The result of analysis shows 1) the way of using coupon is respectively different according to sex, age group, marital status, term of coupon, and the number of using coupon; 2) Attributes of coupon partially influence on purchasing intention of consumers. Only shopping cost cutting is insignificant, while keeping convenience, impulse buying, scheduled purchasing are significant. The most effective variable is scheduled purchasing, keeping convenience, and impulse buying influence on purchasing intension of consumers. Therefore, offering printed-coupon by major discount store is useful tool to induce consumers to planned purchasing.

• 대한가정학회지
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• 제49권1호
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• pp.121-133
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• 2011

This research was designed to compare the subjective evaluation of texture image and preference between offline and online by structural characteristics of women' jacket fabrics for spring and summer. 78 participants evaluated the sensibility image and preference of various fabrics. The data were analysed by factor analysis, t-test, Pearson's productive correlation, regression, and multi dimensional scale. The results were as follows: Sensibility image factors of women' jacket fabrics were 'classic' 'sophisticated' 'natural' 'characteristic' and 'practical'. Between offline and online, sensibility images showed no differences. In sensibility images, 'classic'-'sophisticated', 'natural'-'practical', and 'practical'-'characteristic' images showed significant correlation. By analyzing the contribution of fabric structure on sensibility images, density affected on the 'classic' image offline and online. By the results of regression analysis, thickness, density and weave affected on the tactile preference. In sensibility images, 'classic', 'sophisticated' 'characteristic' images were the influencing factor. 'Sophisticated', 'natural', 'characteristic' and 'practical' images affected on the purchase preference.

• 한국산학기술학회논문지
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• 제2권1호
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• pp.59-66
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• 2001

본 논문은 네트워크에서 가상현실 입체영상을 응용하여 현실과 가까운 실감형 입체영상을 볼 수 있도록 설계하였으며, 또한 멀티미디어 영상분야에서 제작할 수 있는 저작도구의 구현을 목표로 하였다. 네트워크 가상현실 시스템은 원격지의 사용자에게 일관성 있는 가상의 세계를 제공하며, 군사ㆍ오락ㆍ네트웍게임ㆍ건축ㆍ쇼핑몰 등의 응용 분야에서 실감형 시스템으로 볼 수 없었던 것을 네트워크 가상현실 시스템의 가장 보편적 플랫폼 구조인 클라이언트-서버 구조로서 인터넷 상에서 가상현실 입체영상을 표현하는 구조이다. 그리고, 네트워크 상에서 쉽게 응용할 수 있도록 저작도구를 설계하여 Library(Parser 및 Scene Graph생성)를 구축하고, 여러 사용자가 네트워크 상의 3차원 가상세계를 쉽게 구현하여 사용할 수 있도록 연구 하였다.

• 대한가정학회지
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• 제43권7호
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• pp.23-35
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• 2005

This study examined the consumer complaining behavior after purchasing functional health foods and investigated the variables which influence public and private consumer complaining behavior. The subjects of this study were 206 consumers who were dissatisfied after purchasing functional health foods. The survey was conducted during September. 15-October 6, 2003. Percentiles, frequencies, means, $X^2$ and logistic regression were utilized for data analysis with SPSS program. Major findings were as follows: 1 The groups reporting public complaining behavior were over college graduate, high income workers, professional and clerical workers(demographic variables). Purchasing related variable were high purchasing price, strategy of sales person and. ad, purchasing channel through door to door sales, telemarketing, multi level sales, and home shopping, purchasing purpose of weight control and cosmetic. 2. The groups reporting private complaining behavior were high school graduate, low income workers, housewives and the unemployed(demographic variables). Purchasing related variable were low purchasing price, the case of consumer need, purchasing in the shop, purchasing purpose of health restoration.

• 한국지역사회생활과학회지
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• 제21권3호
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• pp.395-410
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• 2010

This qualitative research on women in multi-cultural families aims to analyze their clothing weight, habit, management and purchasing of clothing as well as their children's in order to provide fundamental data or literature for their adjustment in Korean clothing culture and health management. The research was conducted by interviews to eleven married foreign women with nationality of various climates, and subsequently by categorical analysis and subject analysis. The final outcome in terms of subjects included 'heating/cooling system as to environmental temperature', 'scope of climate adaptation differences in the amount of clothing', 'sleepwear and bedding' and 'clothing purchasing behaviour'. The empirical survey showed that those who came from colder regions or warmer regions had difficulties adjusting to the climate. And their clothing weight & clothing habits, originated from their home countries, were found to be kept stable and to be systematically transferred to their children as well. When it comes to sleepwear and bedding, the women seemed to be less interested in them than normal outerwear, but they tended to like to cover the belly of their babies while they didn't have sufficient nightwear for themselves. And shopping and management of clothing were another area with differences between those women and Korean ones. These results imply that further research on the multicultural families, in particular on their clothing behavior, and on changeability of the behaviour through education or through evolution is needed.

• 한국의류학회지
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• 제32권8호
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• pp.1299-1308
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• 2008

Customers’ loyalty to an online store may be worth up to ten times as much as its average customer. To develop a loyal customer base, most online stores try their best to continually satisfy their customers and to generate long-run relationships with them. This study investigates the effects of product attributes on customer satisfaction, trust, and loyalty in the context of online shopping for apparels. A self-administered questionnaire with multi-item scale was developed based on literatures. A total of 356 usable questionnaires were obtained from respondents and were analyzed using by LISREL 8.54 Program. The results showed that attributes of apparel products (e.g., products variety, price, and information) have indirectly influenced customer loyalty, which are moderated by customers’ satisfaction and trust. Additionally, customer satisfaction plays an important role to develop customer loyalty of online apparel stores. The findings suggest that, to satisfy their customers, online apparel stores should focus on product variety, and reasonable/economic prices of their apparel products, while they should provide the information about contents/care of apparels in building trusting relationships with their customers. In light of the major findings, this study sets forth strategic implications for customer loyalty in online settings of apparel store.

• 한국의류학회지
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• 제16권2호
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• pp.155-168
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• 1992

The purposes of this study were: (1) to identify the image dimensions of apparel stores according to how the consumers rate the importance of store attributes; (2) to classify the apparel stores in Seoul, Korea according to consumers' perception of the image attributes of their preferred store; (3) to develop a positioning map of the apparel stores according to their salient image dimensions; and (4) to classify the female adults in Seoul according to the criteria of their preferred store and to describe the characteristics of target customers according to storetype. 'A questionnaire was developed to measure store patronage, perceived importance of the store image attributes, perception of the store image attributes for the respondent's most frequently patronized store, and demographic information. Data from 520 female adults living in Seoul were analyzed. The results were as follows; 1. The image dimensions of fashion stores were product quality, shopping convenience, location, promotion, atmosphere, product information, design characteristics and price. 2. The apparel stores in Seoul were classified into five groups by the perception of store image, which were labeled as national chain store, designer store, specialty store, wholesale store and independent store, according to their discriminant characteristics. 3. According to the positioning map, product quality and location convenience were identified as the most important apparel store type patronage criteria. 4. The female adult group divided by store preference indicated significant differences in the perceived importance of store attributes. Each group showed multi-store patronage.

• 한국의류학회지
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• 제32권9호
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• pp.1407-1417
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• 2008

This study intended to compare the effects of fashion emotional and relationship experience of middle and old aged women on their long-term relationship orientation. The survey was conducted in September and October in 2006 on 579 middle old aged women whose age varied from 40 to 70 years old, who lived in Seoul and the metropolitan area and had experienced fashion shopping. The SPSS 12.0 was used to do an analysis of frequency, an exploratory factor analysis, and a multi-regression analysis and Lisrel 8.14 was applied to make a path analysis. The result of this study was as follows: Comparing the two age groups, the most important fact was that fashion related experience had more affective on long-term relationship orientation for old aged than middle aged women. Secondly, the effects of fashion emotional experience of middle and old aged women affected the long-term relationship orientation were the same. This analysis suggested that intensive marketing strategy effort of emotional experience for middle aged women and relational experience for old aged women should be more effective in fashion market.

• 복식문화연구
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• 제27권1호
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• pp.20-32
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• 2019

This study examined whether and how consumers who seek a bargain in their shopping for luxury fashion brands differ from traditional luxury consumers or non-luxury consumers on their market-related attitudes. To do so, this study compared multi-dimensional perceived values, fairness price perceptions, satisfaction with purchase, brand loyalty, and future purchase intention among luxury consumers, luxury-bargain seekers, and non-luxury consumers. Data was obtained from online surveys and the market-related attitudes were compared using an ANOVA test. The comparion of three types of consumers revealed that luxury-bargain seekers and regular luxury consumers are distinct consumer markets. Overall, luxury consumers displayed high perceived values and brand loyalty and were fairly satisfied with the purchase at full-prices. On the other hand, luxury-bargain seekers showed significantly low perceived social value, perceived fairness toward the original price of the brands, and brand loyalty. They were satisfied with the bargain purchase but not likely to purchase the luxury at full-prices in the future. Understanding these distinct types of consumers and targeting them with different product and pricing strategies are important for luxury brands and retailers to expand luxury consumer base without diluting their brands' prestige image. Potential marketing strategies based on the findings of this study were suggested.

• 한국융합학회논문지
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• 제10권4호
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• pp.147-151
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• 2019

현대인들은 가정, 학교 혹은 직장, 병원, 쇼핑몰, 지하철역과 객실, 주차장 등 일상생활의 대부분을 실내에서 보내게 된다. 이렇듯 실내에 갇힌 현대인들은 갇힌 공기 속에서 살아갈 수밖에 없다. 이에 실내 공기질 향상을 위한 공기정화장치는 많이 개발되었으나 대다수의 공기정화장치는 필터에 의한 필터링과 유해세균 살균방식에 있어 자외선이라는 제한된 영역에서의 살균방식에 국한 할 수밖에 없었다. 여기서는 실내 공기질 향상은 물론 원천적으로 실내공기중의 부유 세균을 제거하고, 자외선뿐만 아니라 가시광선에서도 활동하는 광촉매를 적용한 미디어광촉매필터를 활용한 광대역대 활성광촉매를 활용한 융 복합 구조 공기살균정화장치 개발하고자 한다.