• International journal of advanced smart convergence
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• v.12 no.1
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• pp.157-163
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• 2023

The current research aims to examine the moderating effect of consumers' mindset on their product purchase intention in the multi-promotion offers containing both a bonus pack and a price discount (i.e., BP + PD offers). That is, this research investigateswhether consumers' product purchase intention in the BP + PD offers variesdepending on their mindset (growth mindset vs. fixed mindset). Specifically, it is predicted that consumers with a fixed mindset will have higher product purchase intention in the offers containing the high PD but low extra amount of BP (LBP HPD) than in the offers with a high extra amount of BP but low PD (HBP LPD), whereas consumers with a growth mindset will have higher product purchase intention in the HBP LPD offers than in the LBP HPD offers. An experiment wasconducted to test the prediction. Consistent with the prediction, it was found that participants' mindset moderates their product purchase intention in multi-promotion offers. The findings imply that marketers can evoke more positive consumer purchase intention toward BP and PD offers, considering consumer mindset.

• International Journal of CAD/CAM
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• v.5 no.1
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• pp.99-109
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• 2005

This paper introduces an approach to an ontology-based multi-level knowledge framework for a knowledge management system for discrete-product development. Participants in a product life cycle want to share comprehensive product knowledge without any ambiguity and heterogeneity. However, previous knowledge management approaches are limited in providing those aspects: therefore, we suggest an ontology-based multi-level knowledge framework (OBMKF). The bottom level, the axiom, specifies the semantics of concepts and relations of knowledge so ambiguity can be alleviated. The middle level is a product development knowledge map; it defines the concepts and the relations of the product domain knowledge and guides the engineer to process their engineering decisions. The middle level is then classified further into more detailed levels, such as generic product level, specific product level, product version level, and manufactured item level, according to the various viewpoints. The top level is specialized knowledge for a specific domain that gives the solution of a specific task or problem. It is classified into three knowledge types: expert knowledge, engineering function knowledge, and data-analysis-based knowledge. This proposed framework is based on ontology to accommodate a comprehensive range of knowledge and is represented with first-order logic to maintain a uniform representation.

• Journal of Fashion Business
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• v.15 no.3
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• pp.142-155
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• 2011

By developing attitude transfer model, this study examined the co-marketing alliance effect between fashion and other industries (i.e., service and product brands) based upon the information integration theory. In addition, it examined the product tangibility/intangibility effects of partner brands by controlling stimuli: two alliance cases of fashion and service brands and two alliance cases of fashion and product brands. A total of 1,037 Korean women aged 20 to 39 were surveyed to compare the prior- and post- attitudes toward fashion/partner brands under four fictitious co-marketing alliance cases. Confirmatory factor analysis (CFA), multi-group CFA, structural equation modeling (SEM) analysis, and multi-group SEM analysis were conducted to test the hypotheses. The results demonstrated that the prior-attitude toward fashion brand partially affected the alliance attitude, and the co-marketing alliance was affected by prior-attitudes partner brands. The result of multi-group SEM analysis supported the significant differences between service and product brands as alliance partners, which might refer to the effect of product tangibility, existing in brand alliance contexts. The alliance evaluation affected the subsequent evaluations on each participating brands. This study empirically provides the conceptual structure of how consumer attitudes toward the participating brands interact with the attitudes toward alliance and offer practical insights. Specifically, upon employing the manipulated co-marketing alliances cases, this study demonstrates the partnering effect according to product tangibility of partner brands.

• Korean Journal of Computational Design and Engineering
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• v.17 no.3
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• pp.216-223
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• 2012

Bill of material (BOM), which structurally represents the relation among parts constructing a product, is usually created when enterprises start to develop a new product. And it is shown as various types of BOM according to business needs and usage such as eBOM (engineering BOM), gBOM (green BOM), mBOM (manufacturing BOM), pBOM (process BOM), etc. eBOM, generally called BOM and created in the design stage of the new product, includes the drawing information of parts in the view of product function. eBOM is extended to gBOM adding the material information of parts to cope with international regulations for environment. eBOM is transformed to mBOM, which includes manufacturing sequence of parts and adds some parts required to fabricate parts and to assemble the product. mBOM is also extended to pBOM adding the process information of each part and additional assembly processes. This study introduces the concept of multi-BOM covering eBOM, gBOM, mBOM and pBOM, and proposes an advanced way to manage product data using multi-BOM system. The multi-BOM system proposed is to manage their relations using transformation function of BOM and master information of all BOMs.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 1993.04a
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• pp.36-45
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• 1993

This paper presents a model and a heuristic procedure to design production planning and transportation scheduling systems of critical items, components and products on the basis of material requirement planning concept and transportation planning model. These systems are stemmed from a multi-site multi-product production company in a international economic zone. An example is provided to validate the heuristic procedure developed.

• Journal of the Korean Operations Research and Management Science Society
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• v.10 no.2
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• pp.15-23
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• 1985

A multi-product multi=facility production planning model is in which known demands must be satisfied. The model considers concave production costs and piecewise concave inventory costs in the introduction of production capacity constraints. Backlogging of unsatisfied demand is permitted. The structure of optimal production schedules is characterized and then used to solve an illustrative numerical problem.

• Journal of the Korean Society of Costume
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• v.53 no.2
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• pp.1-16
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• 2003

The purpose of this was to identify the shopping orientation and store selection criteria of credit card apparel shoppers. The subjects were credit card holding women who had experienced credit card apparel shopping at least one time during last 6 months. The results were as follows : 1. Women of 20's were segmented into multi-cards holding light users, multi-cards holding heavy users, and mono-card holding light users according their credit card numbers and the monthly credit card apparel expenditure. 2. The factors of apparel shopping orientation were pleasure, economy, brand loyalty. self-confidence. shopping plan, and fashion. And the factors of store selection criteria were additive service, store atmosphere, Product assortment, sales promotion. and product diversity. 3. Multi-card holding light users showed higher tendency in self-confidence and economy of shopping orientation, and considered additive service more. Multi-card holding heavy users showed higher tendency in pleasure. brand loyalty, self-confidence, shopping plan, and fashion of shopping orientation, and considered sales promotion and product diversity. Mono-card holding light users showed lower tendency in pleasure. brand loyalty, self-confidency, shopping plan, and fashion, and considered additive service, store atmosphere. product assortment, sales promotion, and product diversity less.

• Journal of Distribution Science
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• v.19 no.7
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• pp.75-85
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• 2021

Purpose: This study is focused on analyzing the key reasons why One-brand Shop has been shrinking and Multi-brand shop is rising from the perspective of the trend changes of customer behavior and distribution channel in the Korean cosmetic market. The purpose of this study is to examine the factors influencing the attractiveness of cosmetics distribution channels from a store perspective and a consumer perspective. Research methodology: This study conducted a survey to define the factors that influence the attractiveness of cosmetics distribution channels. A total of 300 samples were investigated. Results: The store factors that influence the attractiveness of the cosmetics distribution channel were product quality, shopping convenience, and store accessibility in the group of single-brand store preferences, and product diversity and store experience in the group of multi-brand store preferences. Conclusions: Core competing factors of One-brand shop include product value, shopping convenience and accessibility. In contrast, Multi-Brand shops offer core competing factors of diversified product portfolio and shop function experience. A new trend has been found that the customer segments of the price-oriented group and the pleasure-oriented group have become the mainstream segments in the Korean cosmetic market. In conclusion, Multi-brand Shops are suggesting better overall customer experiences in terms of distribution channel attractiveness and customer values.

• Industrial Engineering and Management Systems
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• v.13 no.4
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• pp.369-382
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• 2014

This paper introduces a new multi-product multi-period multi-objective aggregate production planning problem. The proposed problem is modeled using multi-objective mixed-integer mathematical programming. Three objective functions, including minimizing total cost, maximizing customer services level, and maximizing the quality of end-product, are considered, simultaneously. Several constraints such as quantity of production, available time, work force levels, inventory levels, backordering levels, machine capacity, warehouse space and available budget are also considered. Some parameters of the proposed model are assumed to be qualitative and modeled using fuzzy sets. Then, a fuzzy goal programming approach is proposed to solve the model. The proposed approach is applied on a real-world industrial case study of a color and resin production company called Teiph-Saipa. The approach is coded using LINGO software. The efficacy and applicability of the proposed approach are illustrated in the case study. The results of proposed approach are compared with those of the existing experimental methods used in the company. The relative dominance of the proposed approach is revealed in comparison with the experimental method. Finally, a data dictionary, including the way of gathering data for running the model, is proposed in order to facilitate the re-implementation of the model for future development and case studies.

• Journal of the Korean Society of Costume
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• v.54 no.4
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• pp.15-26
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• 2004

The study was done to provide domestic fashion multi-shops with basic Information about the distribution and the promotion strategies through an investigation the marketing strategies for domestic multi-shop dealt with imported product only. Data were collected from Interview with a buyer or a staff of marketing department of Domestic Fashion Multi-shop dealt with Imported Product only. The results were as follows： For the distribution strategies, these fashion multi-shops as chosen were all placed in department stores. Their distribution channels were diverse like road shop, shop in department store and shop under direct management of department store. In case of shop in department store, it was common that the shop paid a definite commission to the department store. But S shop was managed directly by a department store as an advanced buying system that department store bought and sold goods and held themselves responsible for overstock. For the promotion strategies, these fashion multi-shops didn't make a definite budget for advertising and publicity contrary to other one-brands. But they attached importance to visual merchandising (VMD) because they had to harmonized the concept of a shop with various brands. Also they concentrated on seasonal fashion show, management of their customers and personal sales.