• 가정과삶의질연구
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• 제20권6호
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• pp.109-120
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• 2002

The purpose of this study is to investigate the level of role stress perceived by employed housewives working in sales departments, and further, to devise coping strategies that can help reduce stress resulting from their multiple roles The sample of this study consisted of married women who were working in sales departments, who have at least one child, and who live in the greater Seoul metropolitan area. A total of 343 out of 450 originally distributed questionnaires were used for the analysis in this study. The findings of the study are: 1 The housewives in sales departments felt stress most severely in their role as a mother. Next were the roles as a wife, housewife, daughter, daughter-in-law, and working woman, in that order. 2. It appeared that age and the motive for employment affected the overall level of role stress among housewives. The two variables (age and the motive for employment) explained about 23% of the variance. The younger they were the higher was the level of role stress. Also, if they were working for an economic reason (to support the family), they tended to be more stressed out. The results of this study could be utilized as baseline data for policy-making, consultation, and development of educational programs for housewives working in sales departments, an area that has hardly been explored.

• 대한가정학회지
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• 제41권3호
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• pp.93-111
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• 2003

This study aimed to examine the water consumption of urban households according to pro-environmental attitude for environmental protection. In contrast to preview studies, this study purposed to include various related independent variables, motive to environmental behavior, in special, in the model, and suggest informative data for research, education and strategies related to environmental protection. The data were from 665 housewives living in five urban areas. For the analysis of data, frequencies, means, percentages, GLM analysis, DMR test and Chi-square test were used. The main results of this study were as follows; 1. The respondents held high pro-environmental attitude that pro-environmental behaviors are important to protect environment. The pro-environmental attitude among the respondents were statistically different from the independent variables : spouse's occupation, living area, help of housekeeper, knowledge about environmental protection, convenience to check water consumption, and perception of voluntary conservative behavior among neighborhood 2. There were great difference on water consumption among respondents. The significant independent variables to have effects on water consumption were different between water consumption per person and higher/lower average water consumption. The relationships of pro-environmental attitude and motive to pro-environmental behavior with two water consumption as dependent variables were unique. Also, living areas and knowledge about environment protection were consistently important to explain the difference of water consumption.

• 한국과학교육학회지
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• 제27권9호
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• pp.765-777
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• 2007

과학 선행학습의 실태 조사와 과학 선행학습이 학생 들의 과학 학습 태도에 미치는 효과에 대해 연구 분석 하였다. 선행학습의 실태 조사에서는 학생들의 선행학습 경험 유 무,선행학습의 형태 (자기 및 타의 주도적 선행학습),선행학습 시작 동기로서 본인 의사 여부, 선행학습에서 문제해결 방법 및 선행학습에서 중요한 요인 등을 조사하였다. 선행학습이 과학 학습 태도에 미치는 영향을 흥미도, 자신감,학습의욕 및 가치 등 4가지 측면에서 연구하였다. 이들 4가지 측면에서 나타나는 효과를 학업 성취 수준,선행학습 형태,선행학습 시작 동기 및 선행학습에서 이해 정도 등의 관점에서 조사 분석하였다. 분석 결과를 살펴보면,자신감,학습의욕 및 가치 측면에서는, '자기주도적 선행학습'에서 보다 높은 긍정적 값이 나왔으며,이것은 '자기주도적 선행학습'을 수행함으로서 스스로 할 수 있다는 가능성,성취감에 따른 내재적 동기 유발,학습에 필요한 내용들을 스스로 찾아가는 자발적 학습 등 긍정적 인식의 결과로 볼 수 있다. 반면,흥미도 측면에서는 수업을 이끌어주는 교사와 또래 친구들 사이에서 형성되는 교감 등으로 인해 '타의주도적 선행학습'이 더 긍정적으로 나타났다. 이상의 연구 결과를 바탕으로,학습자들에게 자신감. 학습의욕 및 가치 등이 필요할 시에는 자기주도적으로 선행학습을 권장하는 것이 바람 직하며,흥미도를 고취시키기 위해서는 타의주도적으로 선행 학습하는 것이 바람직하다.

• 한국조리학회지
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• 제19권1호
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• pp.121-138
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• 2013

본 연구는 소비자들의 SNS 활용 동기 요인이 외식 관련 SNS에 대한 태도와 향후 이용의도에 미치는 영향을 실증적으로 분석하고자 수행되었다. 표본은 인터넷 사용인구분포를 고려하여 성별, 연령대, 거주 지역에 대해 할당표집하였고 총 273명의 자료를 PASW Statistics 18.0, AMOS 17.0을 이용하여 분석하였다. 전체 구조모형을 검증한 결과 적합지수는 ${\chi}^2$=287.558(df=155) p<.000, CMIN/df=1.855 GFI=0.905 NFI=0.887, IFI=0.944, TLI=0.931, CFI=0.943, RMSEA=0.056, RMR=0.025 으로 최적모형이 도출되어 적합한 것으로 나타났으며, 외식 소비자의 SNS 활용 동기 중 기능적 동기와 오락적 동기는 SNS에 대한 태도에 유의한 긍정적 영향 관계를 보였다. 반면 사회적 동기와 심리적 동기는 직접적인 영향을 미치지 않는 것으로 나타났다. SNS에 대한 태도는 이용의도에 유의한 영향을 미치는 것으로 나타났으며 외식 소비자의 경우 SNS의 정보 제공 기능과 오락적 특성은 SNS에 대한 태도에 긍정적인 효과를 나타내고, 이는 외식 관련 SNS를 계속 사용하게 하는 요인인 것으로 볼 수 있다. 이러한 연구 결과를 통해 외식기업에서 소비자에게 효용을 주는 SNS 마케팅 전략을 마련하는데 유용한 정보를 제공할 수 있을 것이다.

• 초등상담연구
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• 제5권1호
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• pp.119-137
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• 2006

The purpose of this study is to develop a group counseling program to improve the learning habits of the elementary school children who experience difficulties learning, because of their wrong learning habits. To achieve it, the sub-elements of learning habits are set by "learning motive & attitude" and "learning technique" A group counseling program composed of the essential factors suitable for each element are srhseqrently, devised to pursue the improvement of learning habits. The study propositions are set as follows: Can the group counseling program improve the learning habits of elementary school children? 1. Can the group counseling program improve the learning motive and attitude of elementary school children? 2. Can the group counseling program improve the learning technique of elementary school children? The subject of this study is the 4th graders of W elementary school located in Gwangju Metropolitan City. After selecting 12 pupils from low scorers after a learning habits test, Each 6 of those are randomly assigned to an experimental group and a control group, respectively. In this way, they are pcrticipate in the group counseling program. The group counseling program is consisted of 10 sessions. The program is implemented for six weeks with a 50 min duration per session. As a measuring tool, a restructured test with only motive variables and technique variables, excluding remaining variables, from the Learning Habits Test by Choi Jong-Ryul (1992) is used for pre and post tests. The results of the study is acquired by integrating the statistics from the test tool. Observation of the counselor and testees' thoughts are as follows: The group counseling program affects the sub-elements of learning habits positively, namely learning motive & attitude and learning technique. The program applied in this study is effective in improving the learning habits of the pupils with lower learning habits. Accordingly, this program can be one of the methods to develop effective learning habits, set efficient strategies and exert abilities maximally for the learners, who did not adequately exert their abilities, due to wrong learning habits, while ineffectively learning without knowing effective learning habits. To improve and maintain the learning habits of the elementary school pupils, overall understanding should be backed in order to precisely analyze and identify the learning habits of the pupils. Besides, an association between schools and homes is also needed along with parents' concerns over their children's learning habits at home.

• 한국가정과교육학회지
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• 제21권4호
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• pp.159-173
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• 2009

본 연구는 2007 개정 교육과정의 중학교 1학년 기술 가정 '청소년의 영양과 식사' 단원에 동기유발 전략을 활용한 교수 학습 과정안을 개발하는데 목적을 두었다. 교수 학습 과정안 개발을 위해 먼저 켈러와 송상호가 밝힌 Dick과 Carey 모형과 ARCS 모형의 인터페이스를 기초하여 수업 설계 단계를 추출하였다. 수업설계는 2007년 개정 교육과정에서 밝히고 있는 가정과교육의 성격과 특징을 분석하여 수업의 목적을 규명하고, 대단원과 중단원, 소단원의 학습목표를 연계하여 공통의 목표를 지향할 수 있는 5개의 학습 문제를 추출하였다. 구상한 교수 학습 활동의 학습 목표를 진술하고, 교수전략과 교재를 개발하였다. 교수전략은 교수 학습 과정안에 접목할 동기요소들을 교수전략과 연계하여 제시하였고, 교재 개발은 교수 학습 활동에서 활용할 수 있는 학습 활동지를 구성하는 단계로 사용하였다. 개발한 5개의 교수 학습 과정안의 도입 단계에서는 학생들의 생활과 밀접한 관련이 있는 문제를 제시하였다. 다음 단계에서 그러한 문제와 관련된 배경지식을 학습하고, 제기된 문제와 관련하여 학습자 스스로 자신의 모습과 비교하여 이루고 싶은 목표를 설정하게 하였다. 설정한 목표가 자신과 가족, 친구들에게 미치는 영향을 생각해 봄으로써 목표에 대한 결과를 고려하고, 자신의 행동으로 어떻게 옮길 지를 작성하여, 실생활에서 실천할 수 있도록 교수 학습 과정안을 구성하였다. 개발된 교수 학습 과정안의 평가는 켈러와 송상호가 밝힌 동기전술 체크리스트를 기준으로 동기요소와 그에 따르는 하위요소의 문항에 적합한 요소를 추출하여 교수 학습 과정안의 오른쪽에 아이콘화 하여 나타내었으며, 이 교수 학습 과정안과 학습 활동지를 가정과교육 전공 교수 1인과 가정과교육전공 박사학위를 소지한 현장교사 1인, 중등 가정과교사 5인으로부터 검토 받고 검토 내용을 참조하여 교수 학습 과정안을 다시 수정하고 보완하여 완성하였다.

• 산경연구논집
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• 제9권1호
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• pp.99-110
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• 2018

Purpose - The purpose of this study is to investigate the relationship among narcissism, usage motives, usage behaviors, satisfaction with and continuance intention to use fashion social media. Research design, data, methodology - A questionnaire survey was used to collect data after conducting a pilot test. Based on the reliability test of the preliminary questionnaire used for the pilot test, the questionnaire was revised. The final questionnaires were administered to 238 fashion social media users and 216 were used for the data analysis. To assess the validity of these measures, exploratory factor analysis and the confirmatory factor analysis were performed. Structural equation modeling analysis were employed for data analysis. Results - Five factors of the usage motivation of fashion social media were extracted: information-seeking, relationship-seeking, practicality-seeking, enjoyment-seeking and self-expression motives. The statistical analysis confirmed the influence of the narcissism tendency on all of the usage motives of fashion social media, three of the fashion social media usage motives influencing information diffusion behavior, and the influence of the information diffusion behavior on users' satisfaction and continuance intention to use fashion social media. Narcissism exerted the highest influences on self-expression motive followed by information-seeking, enjoyment-seeking, relationship-seeking and practicality-seeking motives in order. Factors affecting fashion information diffusion behaviors are practicality-seeking motive, self-expression motive, and relationship-seeking motive. The greater the diffusion of information, the higher the satisfaction with using fashion social media. The consumers with higher satisfaction intended to use fashion social media and share information more frequently. Conclusions - The results indicate that narcissism is an important factor in fashion social media usage motivation. The main motives for narcissistic people to spread information is for the practical purpose at the most, and then to express their personality and style, and to build relationship with others. The satisfaction through active information sharing behaviors seems to play a key role to lead high continuance intention of fashion social media. These implies that marketing strategies to satisfy consumers' narcissism and motives to use social media, and to stimulate the information diffusion behaviors can be used to meet their needs for higher satisfaction with fashion social media.

• 한국의류학회지
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• 제29권3_4호
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• pp.547-560
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• 2005

The purpose of this study was to segment Chinese career women by experience in purchasing Korean clothing and to analyze and compare clothing purchasing behavior between the 2 groups and to provide useful information to Korean manufacturers for establishment of marketing strategies for China. The subjects were 602 career women of middle and high class In their 20's and 30's. A total of 602 questionnaires were analyzed by using frequency, mean, Cronbach's $\alpha$, factor analysis, t-test and $X^2$-analysis. The results were as follows: 1. The demographic variables such as an age, residential city, marriage, and total monthly income were proven to be significantly different between the 2 groups except an academic background. 2. The clothing purchase behavior variables such as purchasing motive, using informants, clothing selection standards, store selection standards, purchasing place, satisfaction after purchasing clothes, shopping time, average monthly expenditure on clothing, purchasing frequency of casual wear, purchasing price, and paying method were proven to be significantly different between the 2 groups. However, the clothing purchase behavior variables such as purchasing frequency of formal wear and purchasing price of fur coat and sweater were proven not to be significantly different between the 2 groups.

• 대한가정학회지
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• 제42권2호
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• pp.117-131
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• 2004

The purpose of this study was to examine the current situation of B2B fashion buying behavior (i.e., buying motives, product characteristics, buying processes), and to analyze the buying performance, buying problems and buying strategies. In depth, face-to-face interviews with structured questionnaire were conducted with three buyers and three vendors related to 18 buying items of C Company. Results of this research were as following:1. Buying motives were mainly reduction of buying costs, improvement of profits, and increased efficiency in buying process for retail buyers, while the selling motive was mainly improvement of market share for suppliers. Suitable items for B2B buying were basic items or bulk items. The B2B buying process included the following steps: selecting auction items, target prices, and suppliers ; setting the product specification and bidding niles; training the suppliers for preparing the auction; proceeding the auction by internet. 2. The perceived B2B benefits for buyers were profit improvement and cost reduction while those for suppliers were time saving and market share improvement. The indicated buying problems were as poor product quality, low product image, and difficulty in partnership. For B2B buying strategies, a quality management system, various auction tactics based on items, and a supplier management system were recommended.

• 복식문화연구
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• 제24권4호
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• pp.483-497
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• 2016

The importance of marketing on mobile platforms as well as mobile commerce is increasing dramatically in fashion industry. The purpose of this study was to categorize mobile fashion marketing strategies and to examine application usage motivations that influence brand attitude, purchase decisions, and post-purchase evaluation. Qualitative research methods, in particular focus-groups and in-depth interviews, were conducted to examine the typology of mobile marketing and fashion application usage motivations. Then, a modified survey was used to quantitatively examine what content consumers expect from fashion applications. Results of the qualitative study indicated that consumers perceive sensory (visual, tactile, auditory), relationship, information and practical marketing strategies through motives. Survey result from 229 consumers revealed four fashion application usage motives: sensory, relationship, information and practical. Based on these motives consumers were segmented into three groups: the experience/relationship-conscious, the product information-conscious, and the lifestyle information-conscious. The product information-conscious group showed higher level of monthly income and clothing expenses but lower level of mobile device usages. Lifestyle information-conscious group and experience/relationship-conscious group had higher level of attitude, and post-purchase evaluation. It was experience-relationship conscious consumers who spent more time in mobile use. This study shows a better understanding of mobile marketing environment of fashion applications.