• 제목/요약/키워드: Motivation strategy

검색결과 428건 처리시간 0.055초

Industry's Response to the Green Movement

  • Little, Barry F.P.
    • 분석과학
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    • 제8권4호
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    • pp.1075-1078
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    • 1995
  • This paper describes how industry has responded to the environmental challenge. Benefits include compliance with environmental legislation; genuine reductions to environmental impact; sustainable improvements to profitability in the face of increased competitive pressure. National and international Standards for environmental management offer security and direction for a company wishing to improve environmental performance and coupled with a waste minimisation strategy many financial and environmental benefits can be achieved. Introduction of new technical skills, techniques and worker understanding to aid motivation is an essential component of such a strategy. Monitoring and targeting has a key role to play in the establishment of improved environmental performance.

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상권방문 추진동기와 몰입, 만족, 재방문 의도 (Visit Push Motivation for a Trading Area and Flow, Satisfaction, and Revisit Intention)

  • 이수덕;이용기
    • 유통과학연구
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    • 제16권9호
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    • pp.65-77
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    • 2018
  • Purpose - A trading area is very closely related to consumer life. A trading area is a cultural and social space that consumes culture and promotes human relationships as well as an economic space where consumers live their daily lives. In this context, a trading area research should be conducted objectively and empirically because it deals with the activities of consumer's life. The purpose of this study is to identify the intrinsic psychological motivation(push motivation) caused when consumers visit a trading area and to demonstrate how the push motivation for a trading area influence on consumer's flow, satisfaction, revisit intention. Research design, data, and methodology - In order to develop research hypotheses for this study, the development procedures for push motivation scale are as follows; (1) generating initial pool of items based on previous studies, (2) expert judgement to evaluate content and face validity, and (3) assessing convergent and discriminant validity using confirmatory factor analysis. In order to achieve these purposes, online surveys were conducted on frequent or familiar visitors to the trading areas around the Gangnam, Kunkuk University and Hongik University Station. Among the 1,343 questionnaires collected, 1,157 cases were analyzed by using SPSS 22.0 and SmartPLS 3.0 statistical package program, except for 186 responses in which responses were judged to be unfaithful. Results - The push motivation was classified into five sub-dimensions of excitement/stimulus, rest/relaxation, exit/refreshing, knowledge/learning and human relationship promotion as multidimensional and complex factors composed of individual and social-related dimensions. The excitement/stimulus and human relationship promotion of push motivation have positive effects on satisfaction. However, all dimensions of the push motivation have positive effects on flow. And flow has a positive effect on satisfaction and revisit intention. Meanwhile, the mediation test using boostrapping shows that flow plays a full mediating role in the relationship between rest/relaxation, exit/refreshing, knowledge/learning and satisfaction, but a partial mediating rol e between excitement/stimulus, human relationship promotion and satisfaction. Finally, satisfaction plays a partial mediating role between flow and revisit intention. Conclusions - This study shows that the push motivation is multidimensional and compositive depending on the situation of a consumer. In addition, it is found that the human relationship promotion(a social-related motivation) has a much more important effect on flow and satisfaction than other push motivations of individual dimensions. It also shows that satisfaction increases when consumers are being flowed at their visit and degree of revisit intention also grows as satisfaction increases. As implications of this study, a marketer should try to understand consumer's visit motivation at first and then develop factors that increase their flow, satisfaction, revisit intention. It also requires a marketer to approach subjects on a trading area more objectively and empirically based on the psychology and behavior of consumers, in order to establish a proper and efficient strategy on development of a trading area.

홀로그램 미디어와 경험을 유도하는 소비자 성격과 동기의 융합연구 (Converged Study of Influencing Consumer Factors on Hologram Media Experience)

  • 진홍근;김민정
    • 한국융합학회논문지
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    • 제8권1호
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    • pp.149-154
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    • 2017
  • 본 연구는 그간 기술적 관점에서만 다루어진 홀로그램 미디어 연구와는 달리, 광고 미디어로서의 가능성을 소비자 커뮤니케이션 측면에서 살펴보고자 하였다. 이를 위하여 미디어 경험을 유도하는 소비자의 동기와 성격특성을 선행변인으로 설정하여 SNS 구전의도와 구매의도에 미치는 영향을 구조적으로 살펴보았다. 연구결과 소비자의 내재적 동기와 사회적 동기 모두 미디어 경험과 SNS 구전의도, 구매의도에 긍정적인 영향을 미치는 것으로 나타났다. 성격특성의 경우, 개방성은 동기에, 외향성과 개방성은 SNS 구전의도에 정(+)의 영향력을 가지고 있었다. 또한 SNS 구전의도는 구매의도에 긍정적인 영향력을 보여주었다. 이는 미디어 믹스 전략 또는 IMC 전략의 필요성을 확인시켜주는 결과라 할 수 있다.

관상동맥질환자의 건강행위이행에 영향을 미치는 요인 : 건강신념 변수를 중심으로 (The Influencing Factors on Health Behavior of Patients with Coronary Artery Disease)

  • 이영휘;김화순;조의영
    • 대한간호학회지
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    • 제32권1호
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    • pp.40-49
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    • 2002
  • The purpose of this study was to investigate the influencing factors on health behavior among patients with coronary artery disease. Method: The subjects were 95 patients who visited the out-patient department of a university hospital for follow-up. The four health belief concepts (motivation, benefit, barrier, seriousness), general self-efficacy, health behaviors on medication, diet, exercise, stress management, smoking, and drinking were measured. Result: There were significant differences in the health behavior scores of subjects according to family support and the experience of surgical procedure. Subjects were found to have a high degree of compliance in taking medication. However subjects reported the lowest degree of compliance in regular exercise. In the multiple regression analysis, surgical procedure and motivation were significant predictors to explain diet. Motivation and barrier were significant predictors to explain exercise. Self-efficacy, motivation and family support were significant predictors to explain stress management. Family support and seriousness explained 16% of variance in drinking. Also, family support explained 30% of variance in smoking. Conclusion: Since predicting factors on each health behavior indicator were different, then nurses should consider these differences to construct strategy enhancing patient's recovery.

Multimedia를 활용(活用)한 동기적(動機的) - 교수적(敎授的) 개별화(個別化) 수업전략(授業戰略) (Individualized Motivational & Instructional Teaching Strategy using Multimedia)

  • 윤현상
    • 수산해양교육연구
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    • 제11권1호
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    • pp.43-58
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    • 1999
  • To instruct in accordance with learner's trait & preceding knowledge, letting the learner control the learning activities is the important task of educator & major goal of the Education Department this year. This article intends to provide useful Instructional Model for the teachers in fisheries marine high school, when they design the individualized teaching model using motivation. One of the major reason for the fisheries marine high school students' low learning achievement is due to the neglecting motivation elements in teaching - learning processes. Recently, with assistance of the information communication technology development, various teaching methods such as Individualized Multimedia Mediated Instruction, Internet Instruction, have come to the major method in activating motivation and computer-mediated instruction considering the learner's individual difference is the useful tools for the instructional efficiency. Because current navigation text book of fisheries marine high school have special characteristic considering the spacial context & time series from departing port to entering port, Teachers can maximize learner's learning accomplishment by using individualized multimedia & providing similar situation like a real navigation(simulating), representing this text characteristics. Thus this paper searches for the specifications of Keller's Motivation Model & Sweeter's Tutorial Model to solve instructional efficiency problems in fisheries marine high school & developed an efficient instructional design by integrating two models.

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학습동기가 높은 학생들의 학업성취도 수준에 따른 의지조정 전략 분석 (Analyses of Volition Strategy by Achievement Level of the Students with High Learning Motivation)

  • 고유경;김현경;최병순
    • 한국과학교육학회지
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    • 제26권3호
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    • pp.376-384
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    • 2006
  • 이 연구는 학습동기가 높은 학생들의 학업성취도 수준에 따라 그들이 사용하는 의지조정 전략의 빈도와 유형을 분석하여, 과학학습에 학습을 유지시켜 주는 의지조정 전략의 역할을 확인하기 위한 것이었다. 이를 위하여 인지수준이 같고 학습동기가 높은 학생들 중에서 학업성취도 수준이 높은 학생 3명과 낮은 학생 3명을 선정, 이들을 면담과 수업관찰을 통하여 학습을 방해받는 상황에서 사용되는 의지조정 전략을 비교 분석하였다. 연구결과, 학업성취도와 의지조정 전략 간에는 일정한 관련이 었으며, 학업성취도 수준에 따라 의지조정 전략 사용 빈도와 사용하는 의지조정 전략 유형에 있어서 차이가 있음을 알 수 있었다. 학업성취도 수준이 높은 학생은 학업성취도 수준이 낮은 학생보다 의지조정 전략을 더 빈번히 사용하여, 학습을 방해받는 상황에서도 계속적으로 학습을 유지하였다. 또한 학업성취도가 높은 학생은 다양한 내적통제 전략을 사용하는데 비해 학업성취도가 낮은 학생은 환경통제 전략을 주로 사용하며 한정된 의지조정 전략을 사용하였다.

Factors Affecting the Work Motivation of the Construction Project Manager

  • PHAN, Phuong Thanh;PHAM, Cuong Phu;TRAN, Nhu Thi Quynh;LE, Hang Thi Thu;NGUYEN, Hanh Thi Hong;NGUYEN, Quyen Le Hoang Thuy To
    • The Journal of Asian Finance, Economics and Business
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    • 제7권12호
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    • pp.1035-1043
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    • 2020
  • Project manager plays a very important role in the success of any project. The primary duty of the project manager is to combine the outcomes or results of the various processes and activities of project management into a systematic project management strategy or plan for the project. In the construction industry, a lack of motivation is an urgent problem for many project managers in construction and engineering projects. Lack of motivation affects the quality and productivity of jobs, reducing profits and growth for companies, businesses, contractors or organizations that rely on human resources. The reasons for this lack of motivation are diverse ranging from salary to culture to life and working environment, among others. Through surveys and data analysis using Cronbach's Alpha reliability and EFA (Exploratory Factor Analysis), our research scaled the factors affecting work motivation of project managers in the construction industry in Vietnam. The research results identified six major groups of relevant factors including (i) salary and benefits, (ii) work environment, (iii) promotion opportunities, (iv) organizational culture, (v) interest in the job, and (vi) relationship with the organization. From there, this paper contributed useful information as well as measures for businesses, companies, contractors or organizations in the construction industry.

과민대장증후군 여대생을 위한 동기강화 자가관리 프로그램의 효과 (The Effects of a Motivation-Enhanced Self-Management Program for Female College Students with Irritable Bowel Syndrome)

  • 백주연;전상은
    • Journal of Korean Biological Nursing Science
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    • 제22권2호
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    • pp.148-156
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    • 2020
  • Purpose: The purpose of this study was to develop a motivation-enhanced self-management (MESM) intervention for irritable bowel syndrome (IBS) and to evaluate its effects on female college students with IBS. Methods: The program was constructed to reflect the conceptual framework of the self-determination theory including autonomous motivation enhancement strategy through the satisfaction of psychological needs. The experimental group (n= 24) participated in the all eight weekly MESM sessions, and the control group (n= 25) received one hour education of IBS. Primary outcome measures were the IBS symptom severity scale (IBS-SSS) and the IBS specific quality of life (IBS-QOL), and assessed at the baseline and at eight and 16 weeks after the allocation. Others were autonomous motivation, self-determined behavior, and psychological distress assessed at the baseline and at eight weeks. Results: The experimental group showed improvement in the IBS-SSS (p< .001) at 16 weeks compared to the control group. They showed markedly more improvement in the IBS QOL (p= .008), but the magnitude of this difference decreased at 16 weeks. The experimental group showed improvements in autonomous motivation (p= .035), self-determined behavior (p= .023), and psychological distress (p= .044) compared to the control group. Conclusion: Study results suggest that the MESM intervention for female college students may effectively improve the IBS-SSS and the QOL.

팀학습에서 성찰일지 작성이 학습자의 학습동기에 미치는 효과 (Effect of reflective journaling in team learning on the learning motivation of learners)

  • 박인숙;김미정
    • 한국치위생학회지
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    • 제12권5호
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    • pp.849-859
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    • 2012
  • Objectives : The purpose of this study was to examine the educational effects of team learning by having learners keep a journal to record, check and reflect on their own learning. It's basically meant to investigate the effects of team learning on learning motivation and academic achievements to provide some information on teaching-learning strategy setting tailored to learner characteristics. Methods : The subjects in this study were 49 college sophomores. After they were divided into an experimental group and a control group, the experimental group of 24 students engaged in team learning from March to June, 2012, and that group was asked to keep a reflective journal every week to determine whether writing a reflective journal in every session served to boost their learning motivation and academic achievement or not. Results : 1. After the experimental group kept a reflective journal, that group underwent a significant change in learning motivation from a mean of 3.34 in the pretest to a mean of 4.01 in the posttest(p<0.05). The experimental group showed a more positive improvement than the control group. 2. After the experimental group kept a reflective journal, they underwent a significant change in academic achievement from 22.7 in the pretest to 23.5 in the posttest(p<0.05). The control group showed no significant improvement in academic achievement. Conclusions : The findings of the study illustrated that keeping a reflective journal had a positive impact on the learning motivation of the learners, and the findings of the study are expected to lay the foundation for future research in new teaching methods for the department of dental hygiene.

에듀테인먼트 전략을 활용한 모바일 학습 환경에서의 동기 모형의 설계 및 구현 (Design and Implementation of a Motivation Model Using Edutainment Strategy on Mobile Learning Environments)

  • 김창규;전우천
    • 정보교육학회논문지
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    • 제12권1호
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    • pp.99-107
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    • 2008
  • 초고속 유선 인터넷의 발달과 더불어 각광을 받고 있는 온라인 학습을 넘어 현재 휴대인터넷 (WiBro)과 UMPC (Ultra Mobile PC)를 비롯한 모바일 환경에서의 학습이 활발해지고 있다. 또한 최근 학생들은 점차 일방적인 주입식 교육보다는 상호작용적이며 즉각적인 피드백을 받을 수 있는 게임적 요소에 큰 관심을 보이고 있다. 본 연구에서는 학습자의 특성을 고려하여 모바일 학습에서 학습자의 학습 동기를 유발, 지속시키기 위한 방안으로써 Keller의 동기 유발 이론에 기초한 게임 전략을 접목시킨 새로운 동기 모형을 제시하여 학교 현장에 적용하였다.

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