• Journal of Information Technology Services
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• v.13 no.4
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• pp.289-308
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• 2014

Mobile instant messaging (MIM) has been widely used in modern society due to its portability, speed and ease of use. In addition to simple text-based messaging, mobile instant message has now expanded to include graphics, images, and video. Many instant message service providers attempt to differentiate their service by providing an unique emoticon. Therefore, understanding the factors that affecting the continuous usage of emoticon is essential to capture users' interest. There is relatively little study on emoticon in information systems field. Hence, this study attempts to explore the continuous usage of emoticon through exploring the property of emoticon and usage motivation of emoticon. Based on the results, this study attempts to demonstrate practical implication of marketing on understanding user interest to mobile instant messenger service provider.

• The Journal of the Convergence on Culture Technology
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• v.7 no.2
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• pp.395-404
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• 2021

Emoticons used in personal messengers have already become a one of industry. In this study, we want to explore what motivations people use emoticons and how they affect to purchasing behavior. We first looked into which emoticon usage motivation influenced the attitude of emoticon purchase, and then analyzed the research model through PLS-based structural equation modeling. The result found that fashion and fun/habit factors significantly explain attitudes to emoticon purchase, and attitude, subjective norms, and perceived self-control affect to purchase intention and purchase intention predict purchase behavior. This study showed the factors affecting the purchase of emoticons through a validated model, and the results suggest what motivation factors should be included in the marketing phase and advertising.

• Knowledge Management Research
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• v.21 no.2
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• pp.101-118
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• 2020

The usage of emoticons used in the online environment continues to increase, and also the market for emoticons is growing rapidly. Emoticons go beyond simply conveying the meaning of a message and play various roles such as smooth communication, pursuit of fun, and intimacy. In this study, we first identify the factors that motivate users to use emoticons in an online messenger service, and then determine whether the derived factors have a significant effect on emoticon usage. Furthermore, based on Regulatory Focus Theory, we will distinguish between the group of promotion focus and the group of prevention focus to see how the influence of motives on emoticon usage differs.

• Journal of the HCI Society of Korea
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• v.12 no.2
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• pp.5-12
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• 2017

The forms of emoticon - a symbolic tool which expresses a person's sentiments and emotions in virtual space - have been diversifying by the growth of the mobile market. In light of this phenomenon, a number of studies about emoticon have been conducting in Korea. Nevertheless, those are limited not only to a certain form of emoticon which is combinations of symbolic characters but to the functional aspect of emoticon. Thus, this research focused on the image-form emoticon which is the most highly used, and on the user's perspective rather than functional. It is (1)found out the motive of using image-form of emoticon, and (2)explored the attitude and using behaviors toward emoticon based on the motives found. Moreover, this study (3)examined if there is a gender effect and intimacy effect. As a result, the motives of the emoticon-users were to express their emotions, to show their intimacies to the receivers, to manage their images, and to supplement text-based messaging. Two of the motives - expressing emotions and expressing intimacy - had a positive effect on the attitude and the frequency of emoticon-use. It is also found that the higher intimacy users feel toward the receivers, the better the attitude they have as well as the more frequent they use emoticon. This study suggests practical implications of emoticon as a growing communication tool by identifying the motives of using it. And it also contributes to examine the effect of the motives and intimacy on the attitude and the actual behavior of using emoticon.

• The Journal of Korean Association of Computer Education
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• v.6 no.2
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• pp.165-173
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• 2003

Learners in web-based learning environment have to keep a stronger will for their study than those in traditional learning environment. Here, this strong will can be told as learner's motivation which is emotional aspects. However, most web-based instructional designs have been based on learner's cognitive aspects. Therefore, this study focused on presenting the strategies for the design of emotional bulletin board and its concrete interfaces.

• The Journal of the Korea Contents Association
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• v.19 no.5
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• pp.138-146
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• 2019

The purpose of this study is to investigate the characteristics of usage motivation of SNS emoticons in Northeast Asian culture regions, with the strong influence of normative society and to interpret these characteristics based on traditional humanistic thought. Since the mainstream SNS of each country is different, this study focused on China's WeChat. For the research, we found 38 motivations for the use of emoticons through literature research and interviews with 21 users, and we surveyed 209 participants for usage motivation. The results were as follows: First, six factors were derived from the motivation for use of emoticons, these factors were named emotional expressions, aesthetics, usability, impression management, entertainment, and sense of collectivism. Second, we explained how the ideas of 'Hwa(和)' and 'Ye(禮)' appeared in the use of emoticons, focusing on 'Impression management' and 'Sense of collectivism' among the motives of using emoticons. Hwa(和) is interpreted as a factor of 'sense of collectivism' which intends to strengthen the feeling of belonging in the chat room using emoticons and actively emphasize oneself and to be well integrated in the communication process. Ye (禮) is interpreted as a factor of 'impression management' which forms and maintains a better relationship with the moral code of ethics.

• Journal of Digital Convergence
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• v.16 no.5
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• pp.407-417
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• 2018

The purpose of this study was to investigate the motives for using emoticons on mobile messengers and determine whether an individual's character (extrovert/introvert) played a moderating role in the relationship between the motives and purchase intention. To achieve that, this study had 198 users in their 10s to 60s fill in a questionnaire and analysed the answers. The analysis first showed that the motives of using emoticons on mobile messengers were enjoyment, utility, simplicity, and general utility. It was also found that only enjoyment among all the motives had a significant effect on purchase intention. Finally, the analysis showed that the extrovert character of the individual using emoticons on mobile messengers played a moderating role in the effect on purchasing intention.