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http://dx.doi.org/10.15813/kmr.2020.21.2.006

Motivation of Emoticon Usage in Online Messenger Service: Focusing on Regulatory Focus  

Seo, Bong-Goon (국민대학교 비즈니스IT 전문대학원)
Park, Do-Hyung (국민대학교 경영정보학부/비즈니스IT 전문대학원)
Publication Information
Knowledge Management Research / v.21, no.2, 2020 , pp. 101-118 More about this Journal
Abstract
The usage of emoticons used in the online environment continues to increase, and also the market for emoticons is growing rapidly. Emoticons go beyond simply conveying the meaning of a message and play various roles such as smooth communication, pursuit of fun, and intimacy. In this study, we first identify the factors that motivate users to use emoticons in an online messenger service, and then determine whether the derived factors have a significant effect on emoticon usage. Furthermore, based on Regulatory Focus Theory, we will distinguish between the group of promotion focus and the group of prevention focus to see how the influence of motives on emoticon usage differs.
Keywords
Emoticon; Online messenger; Regulatory focus; KakaoTalk; Use and gratification theory;
Citations & Related Records
Times Cited By KSCI : 11  (Citation Analysis)
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