• Title/Summary/Keyword: Motivation in Using Social Media

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Clothing Behavior of Male Popular Music Enthusiasts (남자 대중음악 애호가의 의복행동에 관한 연구)

  • Jo, Sung Hee;Park, Mi Hye;Kim, You Jin;Shin, Ji Young;Park, Soon Jee
    • Korean Journal of Human Ecology
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    • v.24 no.1
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    • pp.79-96
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    • 2015
  • The purpose of this research was to analyze the clothing behavioral attributes of male music enthusiasts. A questionnaire was developed based on previous researches. Respondents were men who were concerned with music in terms of a job, a major or a hobby. A total of 200 responses were analyzed by SPSS 20.0 through factor analysis with Varimax rotation, ANOVA with post-hoc test(SNK-test) and ${\chi}^2$-test. Music preference was classified into 3 factors: New age/jazz, Hiphop/dance, and Metal rock/ballad factor. 5 Clothing purchasing orientation factors were extruded: hedonic, planned, convenience, brand pursued, and fashion pursued purchasing orientation. Using those factor scores, 3 groups were classified: Group1(G1), preferring Hiphop/dance music with lower hedonic and brand/fashion pursued purchasing orientation; G2, preferring Hiphop/dance music with no interest in clothing shopping and fashion; G3, preferring New age music with high convenience and brand pursued purchasing orientation. In addition, there were significant differences among groups in clothing behavior such as social ostentation, individuality, self-expression, fashionability, conformity; in purchase motivation such as hedonic and trend/designer oriented purchase motivation; in information source like advertisement/media source; and in store choice criteria such as store light/music and popularity. The findings showed even the enthusiasts for the same music showed the different sopping orientation and different clothing behavior, suggesting that a personal value or taste can be a plausible factor to figure out attributes of consumers. An interest/involvement in clothing could be helpful to subdivide the music enthusiasts as the target market.

Effects of Information Literacy and Motivation Factors on Information Representation Capability and Information Contribution (정보리터러시와 동기요인이 정보표현능력과 정보공헌에 미치는 영향)

  • Kang, Jae-Jung;Kim, Yoo-Jung
    • Journal of Digital Convergence
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    • v.15 no.1
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    • pp.97-108
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    • 2017
  • Web 2.0 paradigm and technologies allow users to contribute their information voluntarily and actively to online community. This paper aims to investigate key determinants of information contribution in online communities. We come up with the research model and proposed hypotheses on the basis of intensive literature review on motivation theory, information literacy, and self expression. Using survey response date collected from those who have ever experienced in uploading or providing information on online community such as social media. A total of 262 survey responses were used to test research hypotheses. The results show that self expression motive influences on information representation capability(IRC) and information contribution. The impact of Information literacy on IRC is found to be significant, and IRC is positively related to information contribution. In addition, approval motive is proven to be key determinant of IRC and information contribution. Some practical implications of these findings are discussed.

Effects of Liberal Arts Education Using PSAs through Visual Media on Character for Prospective Teachers (영상매체 공익광고를 활용한 교양수업이 사범대생들의 인성에 미치는 효과)

  • Kim, Byung-Sun;Jang, Man-Sik
    • The Journal of the Korea Contents Association
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    • v.21 no.5
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    • pp.247-258
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    • 2021
  • The purpose of this study is to investigate whether character education program using Youtube PSAs affect psychological and social maturity of pre-service teachers. For data collections, questionnaires and semi-structured interview are used by 23 sophomores majoring in teacher education. The results are as follows. First, the participants showed highly significant improvement on each of two maturities as well as entire psychological and social maturity. Second, the score of factors of social maturity was lower than that of those of psycho maturity. it could be estimated that college students live in nuclear family and individualization is valued more. Third, while pre-test scores of entire psycho-social maturity are not statistically significant, post-test scores of each of psycho-social maturity indicated statistical significance. In particular, unlike pre-test, there is a strong positive correlation in post-test due to mutually positive impact of two factors. Fourth, there was no statistically significant sex difference. Lastly, according to the result of interview, participants had strong views on the effects of personality education associated with use of Youtube PSAs on motivation and focus in class, caring for others, and leading to positive behaviors.

The Effect of the Subjective Wellbeing on the Addiction and Usage Motivation of Social Networking Services: Moderating Effect of Social Tie (SNS 이용동기와 SNS 중독이 주관적 웰빙에 미치는 영향: 사회적 유대감의 조절효과)

  • Noh, Mi-Jin;Jang, Sung-Hee
    • Management & Information Systems Review
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    • v.35 no.4
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    • pp.99-122
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    • 2016
  • The social networking services (SNSs) have become popular among smartphone users, and one of the most popular services. In order to explain users' motivations toward SNS, this study considers uses and gratification theory which can explain individuals' motivations to select certain media channels. The purposes of this study is to investigate the relationships between motivations and addiction of SNS, and between addiction of SNS and decline in the subjective wellbeing. We examine moderating effects of social tie based on the social capital theory in the relationships between SNS addiction and decline in the subjective wellbeing. The motivations of SNS are subdivided into emotional motive (entertainment and fantasy) and cognitive motive (information share burden and challenge burden) based on the use and gratifications theory. The addiction of SNS is subdivided into time tolerance, withdrawal symptoms, interruption, and barrier of living. The data used in this study were collected from 286 SNS users through surveys. The data analysis in this study was performed using AMOS 17.0, and we used SEM(Structural Equation Modeling) methods in order to test the research model. The result shows that the emotional motive(entertainment and fantasy) and cognitive motive(information share burden and challenge burden) have an effect on the addiction of SNS. Especially emotional motive such as entertainment and users' fantasy toward SNS is an important factor that can cause SNS addiction. The addiction of SNS such as time tolerance, withdrawal symptoms, interruption, and barrier of living has an effect on the decline in the subjective wellbeing. Our result show that social tie partially moderates the relationship SNS addiction and decline in the subjective wellbeing. In addition, social tie between interruption of SNS and decline in the subjective wellbeing is an important moderating factor. The results focuses on the understanding toward relationship between SNS addiction based on the online and decline in the subjective wellbeing in the real world. The findings of this study also provides theoretical as well as practical implications which reflect the major features of SNS, and moderating effects of social tie based on the social capital.

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A study on Korean tourism trends using social big data -Focusing on sentiment analysis- (소셜 빅데이터를 활용한 한국관광 트렌드에 관한연구 -감성분석을 중심으로-)

  • Youn-hee Choi;Kyoung-mi Yoo
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.3
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    • pp.97-109
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    • 2024
  • In the field of domestic tourism, tourism trend analysis of tourism consumers, both international tourists and domestic tourists, is essential not only for the Korean tourism market but also for local and governmental tourism policy makers. e will explore the keywords and sentiment analysis on social media to establish a marketing strategy plan and revitalize the domestic tourism industry through communication and information from tourism consumers. This study utilized TEXTOM 6.0 to analyze recent trends in Korean tourism. Data was collected from September 31, 2022, to August 31, 2023, using 'Korean tourism' and 'domestic tourism' as keywords, targeting blogs, cafes, and news provided by Naver, Daum, and Google. Through text mining, 100 key words and TF-IDF were extracted in order of frequency, and then CONCOR analysis and sentiment analysis were conducted. For Korean tourism keywords, words related to tourist destinations, travel companions and behaviors, tourism motivations and experiences, accommodation types, tourist information, and emotional connections ranked high. The results of the CONCOR analysis were categorized into five clusters related to tourist destinations, tourist information, tourist activities/experiences, tourism motivation/content, and inbound related. Finally, the sentiment analysis showed a high level of positive documents and vocabulary. This study analyzes the rapidly changing trends of Korean tourism through text mining on Korean tourism and is expected to provide meaningful data to promote domestic tourism not only for Koreans but also for foreigners visiting Korea.

Experiences and attitudes toward aesthetic procedures in East Asia: a cross-sectional survey of five geographical regions

  • Kwon, Soo-Ha;Lao, William Wei-Kai;Lee, Che-Hsiung;Hsu, Angela Ting-Wei;Koide, Satomi;Chen, Hsing-Yu;Cho, Ki-Hyun;Tanaka, Eiko;Cheon, Young-Woo;Chang, Tommy Nai-Jen
    • Archives of Plastic Surgery
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    • v.48 no.6
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    • pp.660-669
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    • 2021
  • Background The demand for aesthetic procedures continues to grow globally, particularly in East Asian countries. The popularity of specific aesthetic procedures varies, however, depending on the particular East Asian geographical region being studied. This study aimed to evaluate the experiences of and attitudes toward aesthetic procedures in five East Asian countries/regions, including China, Japan, South Korea, Hong Kong, and Taiwan. Methods To recruit participants, an online questionnaire was designed and distributed on social media networks between May 2015 and March 2016. The statistical analysis was conducted using SPSS software, version 22.0. Results A total of 3,088 people responded (approximately 600 in each country/region). Of these, 940 participants (47.8%) responded that they had experienced at least one aesthetic procedure in the past. Taiwan had the highest number of participants who had experienced at least one procedure (264/940, 41%), with primarily non-surgical experiences. Only in South Korea did surgical cosmetic experiences exceed non-surgical cosmetic experiences (55.9% vs. 44.1%). The popularity of particular procedures and the motivation for undergoing aesthetic procedures varied by country. Conclusions The popularity of aesthetic procedures continues to evolve. Similar trends were observed across the East Asian regions; however, each country had its unique demands and preferences. The information provided by this study can help aesthetic plastic surgeons further understand the patients in their corresponding region, customize their practice, and develop the requisite skills.

Prospects For The Development Of Distance Educational Learning Technologies During The Training Of Students Of Higher Education

  • Rohach, Oksana;Pryhalinska, Tetiana;Kvasnytsya, Iryna;Pohorielov, Mykhailo;Rudnichenko, Mykola;Lastochkina, Olena
    • International Journal of Computer Science & Network Security
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    • v.22 no.9
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    • pp.353-357
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    • 2022
  • This article identifies the problems and substantiates the directions for the development of distance learning technologies in the training of personnel. An example of using digital media to create a remote access laboratory is given. The article is devoted to the definition of the main aspects of the organization of distance education. Rapid digitization, economic, political and social changes taking place in Ukraine necessitate the reform of the education system. First of all, it concerns meeting the educational needs of citizens throughout their lives, providing access to educational and professional training for all who have the necessary abilities and adequate training. The most effective solution to the above-mentioned problems is facilitated by distance learning. The article analyzes the essence and methods of distance learning organization, reveals the features of the use of electronic platforms for the organization of this form of education in different countries of the world. The positive characteristics of distance learning are identified, namely: extraterritoriality; savings on transport costs; the interest of modern youth in the use of information tools in everyday life; increase in the number of students; simplicity and accessibility of training; convenient consultation system; democratic relations between the student and the teacher; convenience for organizations in training their employees without interrupting their regular work; low level of payment for distance education compared to traditional education; individual learning pace; new teacher status. Among the negative features of online education, the author refers to the following problems: authentication of users during knowledge verification, calculation of the teacher's methodological load and copyright of educational materials; the high labor intensity of developing high-quality educational content and the high cost of distance learning equipment; the need to provide users with a personal computer and access to the Internet; the need to find and use effective motivation mechanisms for education seekers.

Analysis of Z Generation's Collaborative Information Activities through Challenges: Focusing on Korean College Students (챌린지에 나타난 Z세대의 협업 정보 활동 - 국내 대학생을 중심으로 -)

  • Ji Hei Kang
    • Journal of Korean Library and Information Science Society
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    • v.55 no.1
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    • pp.173-192
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    • 2024
  • Through a survey of college students, this study explained the process and aspects of how Generation Z interacted with information while collaborating on a daily basis. Applying the Radical Change Theory, the study investigated the platforms through which university students engaged in challenges and their information behaviors. University students primarily participated in challenges using platforms such as Instagram and Naver Blog. In terms of changes in information seeking, which is the first type of information seeking in the theory, a wide and diverse range of information behaviors were observed, with the way of searching for information being quite different from when the digital age arrived 10 years ago. Information sources included not only digitalized ones but also traditional sources such as printed materials and personal contacts. The utilization of various media types was prominent, and collaborative efforts were voluntarily undertaken for challenges. In terms of changing perspectives, type 2 of information behavior, the main motivation for acquiring information and securing knowledge led to participation in the challenge. Participants exhibited a sense of community consciousness, including mutual influence awareness, social participation consciousness, and emotional connection.

Revisiting the cause of unemployment problem in Korea's labor market: The job seeker's interests-based topic analysis (취업준비생 토픽 분석을 통한 취업난 원인의 재탐색)

  • Kim, Jung-Su;Lee, Suk-Jun
    • Management & Information Systems Review
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    • v.35 no.1
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    • pp.85-116
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    • 2016
  • The present study aims to explore the causes of employment difficulty on the basis of job applicant's interest from P-E (person-environment) fit perspective. Our approach relied on a textual analytic method to reveal insights from their situational interests in a job search during the change of labor market. Thus, to investigate the type of major interests and psychological responses, user-generated texts in a social community were collected for analysis between January 1, 2013 through December 31, 2015 by crawling the online-community in regard to job seeking and sharing information and opinions. The results of topic analysis indicated user's primary interests were divided into four types: perception of vocation expectation, employment pre-preparation behaviors, perception of labor market, and job-seeking stress. Specially, job applicants put mainly concerns of monetary reward and a form of employment, rather than their work values or career exploration, thus youth job applicants expressed their psychological responses using contextualized language (e.g., slang, vulgarisms) for projecting their unstable state under uncertainty in response to environmental changes. Additionally, they have perceived activities in the restricted preparation (e.g., certification, English exam) as determinant factors for success in employment and suffered form job-seeking stress. On the basis of these findings, current unemployment matters are totally attributed to the absence of pursing the value of vocation and job in individuals, organizations, and society. Concretely, job seekers are preoccupied with occupational prestige in social aspect and have undecided vocational value. On the other hand, most companies have no perception of the importance of human resources and have overlooked the needs for proper work environment development in respect of stimulating individual motivation. The attempt in this study to reinterpret the effect of environment as for classifying job applicant's interests in reference to linguistic and psychological theories not only helps conduct a more comprehensive meaning for understanding social matters, but guides new directions for future research on job applicant's psychological factors (e.g., attitudes, motivation) using topic analysis.

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A Study on the Factors Affecting User Behavior of Internet Medical Apps (인터넷 의료 애플리케이션 사용 행위에 영향을 미치는 요소에 관한 연구)

  • Han, Xiao;Lee, Hong;Kim, Hyeong-woo
    • Smart Media Journal
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    • v.9 no.4
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    • pp.81-90
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    • 2020
  • Due to the recent economic development and the improvement of income level in China, the desire for quality medical services is increasing compared to the past. As an alternative to satisfy these needs, various applications using smart phones and the like are being developed. The new corona that occurred in December 2019 began to show great interest in non-face-to-face telemedicine services using smart phones due to the worldwide spread of the coronavirus. Therefore, in this study, a total of 200 people were surveyed on the top three mobile medical applications in China, and the data of 120 people who actually used medical applications were analyzed based on Venkatesh's UTAUT2 theory. A study was conducted on the intent to use and the factors affecting the in-law behavior. First, it has become clear that the interactive characteristics, expectations for effort, price value, interest in privacy, habits, and promotional conditions have a positive impact on the user's use. Second, it was investigated that the user's intention to use influences the behavior of use, and among the intentions of use, it was found that the mobilization characteristic expectation, hedonistic motivation, price value, habits, and promotion conditions affect the use behavior. Third, a study result was derived that the controlling variables such as gender, age, school age, and annual income do not affect the user's intention to use mobile medical applications as a controlling variable. Finally, due to the nature of mobile devices that use the Internet, various security vulnerabilities exist, and this can cause great damage or personal and social impact. Therefore, for the development of mobile medical services in China, it is necessary to re-establish a research model through comprehensive and in-depth considerations to supplement these problems in the future.