• Journal of Korea Society of Digital Industry and Information Management
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• v.19 no.3
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• pp.105-115
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• 2023

This study analyzed the effects of learning participation motivation and collaborative self-efficacy on knowledge sharing behavior in an online learning environment. Collaborative learning in the online learning environment took the initiative in team formation, learning topic selection, learning planning and execution, and reflection. Collaborative learning was operated as an extracurricular program, and a survey was conducted targeting students who finally completed all learning activities. The results of the study are as follows. First, goal-oriented motivation and self-Efficacy for group work, showed significant influence on knowledge sharing behavior. Second, activity-oriented motivation did not show a statistically significant effect relationship. Interpreting the analysis results, it can be judged that the higher the goal-oriented motivation and self-Efficacy for group work of students who performed collaborative learning in an online learning environment, the higher the willingness to share knowledge, skills, and information they know. This study explored the outcomes of collaborative learning conducted in an online learning environment. It is meaningful that the learner's learning participation motivation was identified and the effect of self-Efficacy for group work, which can be expressed in collaborative learning situations, on knowledge sharing behavior, which is a necessary behavior for group performance, is significant.

• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.6
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• pp.1088-1104
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• 2022

The motivation behind consumers' voluntary participation plays a key role in determining the successful out-come of co-creation activities. This study, in the context of online-community-based co-creation, investigates the effect of consumers' motivation on continuance participation and advocacy intention by mediating perceived empowerment. We focused on analyzing the co-creation process of new product developments for beauty-related firms and platforms. A web survey was conducted on active users of the online beauty community who have participated in co-creation projects. A total of 226 responses were analyzed using SPSS 26.0 and AMOS 22.0 statistical programs. The findings illustrate that all motivations for participation (intrinsic, social, and financial) influenced perceived empowerment. This increased empowerment also positively affected continuance participation and advocacy intention for future co-creation projects. Furthermore, we explored the moderating role of the engagement period in the community regarding the relationship between participation motivation and empowerment. The results show, consumers with high intrinsic motivation greatly perceive empowerment when they have short-term engagement in the community; those with high social motivation strongly recognize empowerment when they have long-term engagement in the community. We provide valuable recommendations regarding how to make innovative co-creation experiences between beauty firms and consumers via an online-based community.

• Korean Journal of Rural Living Science
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• v.7 no.1
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• pp.51-67
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• 1996

The purpose of this study was to empirically verify the influence of socio-demographic variables, leisure motivation, and leisure barriers on leisure participation of married women, and provide a basis for the development of leisure education. The subject of this study were 422 married women and interviewed with a questionnaire. The data were analyzed by SPSS/PC＋ program for the frequency, mean, standard deviation, Crdnbach's $\alph$$\alpha$ , and regression. The major results of this study were as follows: 1. The score of self-developmental motivation, time and expenses barriers, which was the highest among the other variables. Married women frequently participate in time spending activities. 2. Frequencies of leisure participation differ according to socio-demographic variables, leisure motivation and leisure barriers. 3. The score of relative contribution of leisure barriers on leisure participation was the highest among the other variables.

• Journal of Fisheries and Marine Sciences Education
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• v.28 no.6
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• pp.1882-1893
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• 2016

This study intended to look into the causal relations, in which a ski class conducted at a college is linked from college students' participation motivation to satisfaction and revisit. Among others, this study intended to boost the quality of the ski class conducted at a college with focus on the difference between the influences on satisfaction and revisit according to pre/post class participation. Further, the purpose of this study is to inquire into an ultimate basic plan required for winter sports development on the basis of the deduced results, through which this study drew the conclusion as follows: First, it was found that the influence relationship between class satisfaction before/after class was established in a joy seeking factor according to ski class participation motivation. Second, the daily routine deviation factor among the sub-factors of ski class participation motivation was found to have a positive effect on revisit before/after class while friendship promotion factor, health factor and physical strength factor were found to have an influence on revisit after class.

• Journal of the Korean Geographical Society
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• v.50 no.4
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• pp.393-406
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• 2015

This study aims to analyze the effects of residents participation activities on continued motivation in an urban regeneration project. For the analysis, this study was conducted the survey residents who participated in Cheongju-si urban regeneration project. Based on the survey, this study examined residents' awareness and analyzed the resident participation activities that affect the participation motivation(reward, sense of achievement, sense of expectation)through hierarchical regression analysis. The first of the results, the rewards obtained through participation activities is not affected by all resident participation activities. Second, sense of achievement obtained through participation activities such as pride or satisfaction is affected by both promotion and management of project and daily meeting activities. Finally, sense of expectation for the change of the town is only affected by daily meeting activities. These results help to find out required resident participation activities to give participation motivation inducing the continued participation in the urban regeneration project.

• International journal of advanced smart convergence
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• v.10 no.1
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• pp.125-133
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• 2021

The purpose of this study is to investigate the effect of the elderly's motivation to participate in ball games In order to clarify the purpose of this study, leisure sports participants over the age of 20 residing in the Jeonnam region in 2020 were selected as the population. In addition, 150 males, 150 females, and 300 total subjects were selected using the convenient sampling method. In addition, as a survey tool, a questionnaire was used centering on the motivation for participation in leisure sports, exercise commitment, and quality of life, and the data collected using this was processed statistically according to the purpose of analysis using SPSS 20.0 version. The results obtained through this research process are as follows. First, it was found that the motivation to participate in leisure sports has a partial effect on exercise commitment. Second, it was found that the motivation to participate in leisure sports partially affects the quality of life. Third, it was found that the commitment to exercise in leisure sports has a partial effect on the quality of life.

• The Journal of the Korea Contents Association
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• v.9 no.2
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• pp.391-399
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• 2009

The purpose of this study is to investigate the effects of visitors' motivation for attending festivals on their participation flow and satisfaction. Empirical researches have been done in order to accomplish the purpose. The results are as follows: First, the more a festival provides its visitors with escape from daily life and its uniqueness, the more their participation flow increases. Second, the attractiveness of the events of a festival and the promotion of intimacy among family members and visitors also lead to the increase of participation flow. Third, intrinsic motivation has more influence over the participation satisfaction of a festival than extrinsic one. Fourth, the degree of participation satisfaction is in direct proportion to that of participation flow. Such results could provide useful strategic findings for persons in charge of planning and arranging festivals.

• Journal of the Korean Society of Clothing and Textiles
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• v.45 no.1
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• pp.73-93
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• 2021

This study typifies fashion mobile plays in a digital environment and explores the experiential value created by them through a case study of a fashion brand mobile app. For the case analysis, mobile plays were divided into four types: intrinsic motivation/active participation, intrinsic motivation/passive participation, external motivation/active participation, and external motivation/passive participation, depending on the mobile players motivation and level of participation. Among the global fashion brand mobile apps released from 2009 to 2019, 16 cases suitable for the analytical framework were used for final analyses. The main results are as follows. First, mobile play value include characteristics such as networkability, immersion, hyper-spatiality, and super-temporality in addition to the attributes of a traditional play such as spontaneity, uncertainty, regularity, and playfulness. Second, the four types of mobile play provide participants with an experiential value such as creative value, emotional value, social value, and exploitative value. This study has academic implications in terms of introducing a new framework that can typify mobile plays and suggest practical implications for what experiential value fashion companies can give consumers through mobile app marketing.

• Journal of Korea Entertainment Industry Association
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• v.13 no.8
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• pp.345-356
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• 2019

This study investigated the influence of media sports contact motivation on direct sports participation in order to induce direct sports participation through media sports. In this regard, this study aimed to provide the basic data of media sports and sports participation by studying the effects of consumer's exercise commitment and exercise duration. From April 1, 2019 to April 31, 2019, a survey was conducted on 300 males and females in G and J provinces. To determine the purpose of the study, IBM's SPSS Ver. 21.0 and AMOS Ver. The analysis was performed using a statistical program of 21.0. The results of the study are as follows. First, media sport contact motivation was found to have an effect on exercise commitment. In addition, media sports contact motivation was found to have an effect on exercise persistence and sports participation. In addition, exercise commitment was found to have an effect on exercise duration, and exercise duration was found to affect sports participation. Second, in terms of media sports contact motivation and sports participation, exercise persistence had a mediating effect. In addition, it was found that exercise commitment had a mediating effect on the relationship between media sports contact motivation and exercise persistence, and exercise persistence had a mediating effect on the relationship between exercise commitment and sports participation. Third, media sports contact motivation did not have a direct effect on sports participation. Also, exercise immersion has no mediating effect in the relationship between media sports contact motivation and sports participation. However, in terms of media sports contact motivation and sports participation, exercise commitment and exercise persistence showed a double mediating effect.

• 한국노년학
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• v.31 no.4
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• pp.1189-1208
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• 2011

The purpose of this study was to explore the factors related to social participation of Korean young-old adults residing in urban area with a focus on the effects of various motivations. In addition, this study examined gender differences in the relationships between social participation and motivations of social participation. Self-oriented motivation, network-oriented motivation, and society-oriented motivation were considered as motivations of social participation. The study subjects were 836 men and 877 women aged 50-69. The data were collected through face-to-face interviews using structured questionnaires in 2009. Hierarchical regression analysis was conducted to examine the relationships between motivations and the level of social participation using the SAS program. Main results were as follows: 1) The network-oriented motivation and society-oriented motivations were significantly related to the level of social participation; 2) Although men and women significantly differed in the patterns of social participation, gender differences were not found in the relationships between the social participation and motivations. These findings imply that network-oriented motivation and society-oriented motivation are important for facilitating the social participation of Korean young elderly. Further implications were discussed.