• 디지털산업정보학회논문지
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• 제15권3호
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• pp.55-67
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• 2019

In this study, I researched whether consumers would adopt artificial intelligence speakers. A study was conducted on the motivations that arise when consumers want to use artificial intelligence speakers. Key motivational factors include needs and wants, and emotion is also included in the hypothesis as influencing the intended use. These factors have modeled the motivational process in which consumers want to use artificial intelligence speakers. In the empirical study, the survey was conducted and the survey data was analyzed by applying the method of analysis of the structural equation model. As a result of empirical research, consumers' expectations to meet their general needs for artificial intelligence speakers affected their expectations to meet their wants and their favorable perceptions. And consumers' expectations of meeting their quasi-desire for artificial intelligence speakers have affected their expectations of meeting the wants and affected their perception of favorability. Finally, consumers' expectations for satisfying their wants and their perception of favorability affected their intention to use artificial intelligence speakers. The implications of this study is that it helps to formulate strategies for information technology products with combined functionality. The specific components of motivation can play an important role in increasing consumers' intention to use artificial intelligence speakers.

• 복식문화연구
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• 제26권1호
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• pp.109-124
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• 2018

As fashion and distribution companies have increasingly turned to implementing marketing activities that use omni-channel strategies, it is imperative to explore consumer-oriented evaluations of omni-channel shopping for fashion products. Through contributing to the growing research flow of consumer behavior within omni-channel contexts, the current study explores consumer motivations for omni-channel fashion shopping and their impacts on the decision-making stages of fashion products. The authors first performed in-depth interviews with six Korean consumers and confirmed the four types of consumer motivation for omni-channel shopping, and how decision-making processes react to fashion companies' omni- channel marketing strategies. These findings were used to set survey items for the main study. Based on the results and findings of previous literature, an online survey was conducted with 300 participants who had actual experience with omni-channel shopping for fashion products. The statistic results from the survey revealed the following: First, the in-depth interviews allowed the authors to confirm four factors of omni-channel shopping motivation (ubiquity, efficiency, convenience, and impulsiveness). Second, the survey showed the authors that among the four factors of omni-channel shopping orientation, impulsiveness had the greatest effect on consumer behaviors at the preand on-purchase stages, while the ubiquity factor had the greatest effect at the post-purchase stage. As such, the study empirically tested the omni-channel-specific factors of shopping orientation and motivation. In addition, it showed the effect of omni-channel marketing on various stages of the decision- making process and the study's limitations and implications were discussed.

• 대한화학회지
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• 제45권2호
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• pp.177-182
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• 2001

비유 추론의 도식 이론과 요소 과정 이론을 바탕으로 다중 비유를 요소 과정에 따라 사용한 MACP 수업 모형을 고안하였다. 이 모형은 다중 비유물 소개, 비유물의 공통 속성 추출, 목표 상황 제시, 비유물고 목표물의 대응, 목표 개념 도출, 다른 상황에서의 적용 등 6단계로 구성되었다. 이 모형의 교수 효과를 학생들의 개념 이해와 학습 동기의 측면에서 TWA 모형에 의한 수업 및 비유를 사용하지 않는 수업과 비교하였다. 중학교 2학년 3개 반을 선정하여 MACP 집단, TWA 집단, 통제 집단으로 무선 배치한 후, 화학 변화와 화학 반응에 대한 수업을 10차시 동안 실시하였다. 공변량 분석 결과, MACP 집단의 과학 개념 검사 점수가 통제 집단에 비해 유의미하게 높았으나, 학습 동기 검사 점수는 집단간에 유의미한 차이가 나타나지 않았다.

• 대한간호
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• 제20권2호통권110호
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• pp.52-54
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• 1981

효과적인 조직기능에 영향을 미치는 요인은 구조적요인, 인적요인, 경제적 및 외적요인 등이 있겠으나 본 논제에서는 인적요인에 초점을 두어, 가장 보편적이면서 또 재인식이 필요하다고 보는 Leadership, Communication and Group Process 그리고 Motivation and Job Satisfaction에 관하여 Sandra Stone 외 4명이 공동 집필한 ''Management for Nurses''를 중심으로 다루어 보았다.

• 산업경영시스템학회지
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• 제40권4호
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• pp.10-20
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• 2017

The proportion of software in the automotive industry is steadily increasing due to the rapid technological development of automobile E/E parts. Because the automotive E/E technology is now on the basis of intelligent automobile and advanced safety automobile technology. The purpose of this study is to investigate the effect of organizational capability (organizational resource capability and management capability), process capability (process capability, customer Requirement management capability), performance dimension (motivation, participation level). In this study, we conducted questionnaires and statistical analysis on engineers (members of the Korea Advanced Automotive Technology Association) who perform research and development activities in the R&D organization of the automotive E/E part in South Korea. ANOVA is applied for the verification of the difference in performance measured by organizational capability, process maturity, and motivation participation level according to company characteristics (level of processing : supply chain configuration, annual sales, total SW development ratio). According to the results of this study, in order to improve the performance of ASPICE or ISO 26262-related consulting project, a different consulting approach strategy considering the characteristics of organization and personnel is needed. In summary, the analysis results for the three main treatment levels are as follows. The difference in organizational capacity, process capability and performance was found to be statistically significant according to supply chain configuration and annual sales, but it was found that the difference of response according to the proportion of total SW was not significant.

• 한국실내디자인학회논문집
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• 제41호
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• pp.256-265
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• 2003

This study aims to investigate how to apply the theory of constructivism to CADD education. To maximize educational effect in the educational process, evaluation, media, interactions between instructor and learners, existing CADD education has some limitations and needs new methodology. Constructivism can be said to be a learner-oriented theory in that it emphasizes on the process of understanding in each individual. It can contribute in educational practice to elicit each learner's motivation and to develope their creativity. This paper tried to investigate how to apply constructivism to architectural designing and find the most suitable CAAD education methodology related to design studio.

• 한국경영과학회지
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• 제21권3호
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• pp.109-125
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• 1996

Biases and errors in the human being's reasoning process have been studied continuously by the researchers, especially psychlogists and social scientists. These bias phenomenon is classified on the basis of the origin, i. e. motivation and cognition. Furthermore the necessity of research on the bias in the management and management information system areas in increased more and more recently, which have their academic backgrounds in the psychology and social science. The biased information stream is transformed into the systematic error due to the motivation and cognitive bias of human-being, then its resulting phenomena are as follows; 1. the availability of salient information 2. preconceived ideas or theories about peoples and event 3. anchoring and perseverence phenomena. In order to reduce the information errors, Satty suggested the Analytic Hierarchy Process (AHP) that is the subject of this paper and that is widely used for evaluation of complex decision making alternatives. THerefore this paper studies AHP's effects and its limitations in applying to the management area. Thus this paper compared the performances of the 3 models : 1 the traditional additive regression model. 2 regression model using the factor score, and 3 the regression model with AHP. As a result, 3 models produce the different outcomes.

• 한국멀티미디어학회논문지
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• 제12권12호
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• pp.1819-1826
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• 2009

To enhance the automatic performance of existing predicting and planning algorithms that require a predefined probability of the states' transition, this paper proposes a multiple sequence generation system. When interacting with unknown environments, a virtual agent needs to decide which action or action order can result in a good state and determine the transition probability based on the current state and the action taken. We describe a sequential behavior generation method motivated from the change in the agent's state in order to help the virtual agent learn how to adapt to unknown environments. In a sequence learning process, the sensed states are grouped by a set of proposed motivation filters in order to reduce the learning computation of the large state space. In order to accomplish a goal with a high payoff, the learning agent makes a decision based on the observation of states' transitions. The proposed multiple sequence behaviors generation system increases the complexity and heightens the automatic planning of the virtual agent for interacting with the dynamic unknown environment. This model was tested in a virtual library to elucidate the process of the system.

• 대한지구과학교육학회지
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• 제16권3호
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• pp.374-384
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• 2023

이 연구는 사회적 요구에 의해 강조되고 있는 집단지성, 가치관, 소프트웨어를 적용하여 예비교사들이 통합과학교육 프로그램을 개발하는 과정에서 예비교사에게 미치는 영향을 알아보았다. 이러한 결과로 첫째, 집단지성을 활용한 통합과학교육 프로그램 개발은 예비교사의 학습동기를 향상시켰다. 특히 수행과정에서 학습동기가 향상되는 것이 나타났다. 둘째, 집단지성 기반 통합과학교육 프로그램 개발은 예비교사들의 집단지성 역량을 함양하였다. 프로그램을 개발, 시연, 피드백하는 전 과정에서 집단의 긍정적 영향이 발현되었다. 셋째, 과학 교과에 소프트웨어와 개인의 가치관은 접목할 필요가 있으나 이를 위해 전문적 지원이 필요한 것으로 나타났다.

• 산업경영시스템학회지
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• 제22권49호
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• pp.77-87
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• 1999

A simple transformation of the $C^{*}$$_{pm}$, $C_{pp}$ can be regard as a process incapability index, provides an uncontaminated separation between information concerning the process accuracy and precision while this kind of information separation is not available with the $C^{*}$$_{pm}$. Recently, Kyung-seok Shin et. al. introduced an improved process incapability index $C^{*}$$_{pmk}$ by the transformation of the $C_{pmk}$. Accordingly, in this article process incapability index $C^{*}$$_{psk}$ will be proposed by the transformation of the $C_{psk}$. The motivation behind introduction of $C^{*}$$_{psk}$ is that $C_{psk}$ has failed to overcome is that it cannot distinguish process of high conforming output proportions from those of low conforming output proportions. Process incapability index $C^{*}$$_{psk}$ can identify a difference between two things by comparison on $C_{psk}$ and $C^{*}$$_{psk}$.EX>$_{psk}$.EX>$_{psk}$.