• Journal of Korea Society of Digital Industry and Information Management
• /
• v.15 no.3
• /
• pp.55-67
• /
• 2019

In this study, I researched whether consumers would adopt artificial intelligence speakers. A study was conducted on the motivations that arise when consumers want to use artificial intelligence speakers. Key motivational factors include needs and wants, and emotion is also included in the hypothesis as influencing the intended use. These factors have modeled the motivational process in which consumers want to use artificial intelligence speakers. In the empirical study, the survey was conducted and the survey data was analyzed by applying the method of analysis of the structural equation model. As a result of empirical research, consumers' expectations to meet their general needs for artificial intelligence speakers affected their expectations to meet their wants and their favorable perceptions. And consumers' expectations of meeting their quasi-desire for artificial intelligence speakers have affected their expectations of meeting the wants and affected their perception of favorability. Finally, consumers' expectations for satisfying their wants and their perception of favorability affected their intention to use artificial intelligence speakers. The implications of this study is that it helps to formulate strategies for information technology products with combined functionality. The specific components of motivation can play an important role in increasing consumers' intention to use artificial intelligence speakers.

• The Research Journal of the Costume Culture
• /
• v.26 no.1
• /
• pp.109-124
• /
• 2018

As fashion and distribution companies have increasingly turned to implementing marketing activities that use omni-channel strategies, it is imperative to explore consumer-oriented evaluations of omni-channel shopping for fashion products. Through contributing to the growing research flow of consumer behavior within omni-channel contexts, the current study explores consumer motivations for omni-channel fashion shopping and their impacts on the decision-making stages of fashion products. The authors first performed in-depth interviews with six Korean consumers and confirmed the four types of consumer motivation for omni-channel shopping, and how decision-making processes react to fashion companies' omni- channel marketing strategies. These findings were used to set survey items for the main study. Based on the results and findings of previous literature, an online survey was conducted with 300 participants who had actual experience with omni-channel shopping for fashion products. The statistic results from the survey revealed the following: First, the in-depth interviews allowed the authors to confirm four factors of omni-channel shopping motivation (ubiquity, efficiency, convenience, and impulsiveness). Second, the survey showed the authors that among the four factors of omni-channel shopping orientation, impulsiveness had the greatest effect on consumer behaviors at the preand on-purchase stages, while the ubiquity factor had the greatest effect at the post-purchase stage. As such, the study empirically tested the omni-channel-specific factors of shopping orientation and motivation. In addition, it showed the effect of omni-channel marketing on various stages of the decision- making process and the study's limitations and implications were discussed.

• Journal of the Korean Chemical Society
• /
• v.45 no.2
• /
• pp.177-182
• /
• 2001

An instructional model using multiple analogies according to component process (MACP) was designed on the vasis of schema theory and comornent process theory in analogical reasoning. This model has ？ phases: introducting multiple analsgs, extracting multiple analogs, extracting common attributes of analogs, introducing target conanother context. Te instructional effects of this model upon students' conceptual understanding and learning motivation were compared with those of the Teaching-With-Analogy (TWA) and non-analogy instructions. Three classes of 8th grade were randomly assigned to MACP, TWA, and control group, respectively, Subjects were taught about chemical changes and reactions for 10 class hours. The ANCOVA results indicated that the scores of the conceptions test for the MACP group were significantly higher than for the control graup. However, no significant differences were found among the three groups in the test scores of learning motivation.

• The Korean Nurse
• /
• v.20 no.2 s.110
• /
• pp.52-54
• /
• 1981

효과적인 조직기능에 영향을 미치는 요인은 구조적요인, 인적요인, 경제적 및 외적요인 등이 있겠으나 본 논제에서는 인적요인에 초점을 두어, 가장 보편적이면서 또 재인식이 필요하다고 보는 Leadership, Communication and Group Process 그리고 Motivation and Job Satisfaction에 관하여 Sandra Stone 외 4명이 공동 집필한 ''Management for Nurses''를 중심으로 다루어 보았다.

• Journal of Korean Society of Industrial and Systems Engineering
• /
• v.40 no.4
• /
• pp.10-20
• /
• 2017

The proportion of software in the automotive industry is steadily increasing due to the rapid technological development of automobile E/E parts. Because the automotive E/E technology is now on the basis of intelligent automobile and advanced safety automobile technology. The purpose of this study is to investigate the effect of organizational capability (organizational resource capability and management capability), process capability (process capability, customer Requirement management capability), performance dimension (motivation, participation level). In this study, we conducted questionnaires and statistical analysis on engineers (members of the Korea Advanced Automotive Technology Association) who perform research and development activities in the R&D organization of the automotive E/E part in South Korea. ANOVA is applied for the verification of the difference in performance measured by organizational capability, process maturity, and motivation participation level according to company characteristics (level of processing : supply chain configuration, annual sales, total SW development ratio). According to the results of this study, in order to improve the performance of ASPICE or ISO 26262-related consulting project, a different consulting approach strategy considering the characteristics of organization and personnel is needed. In summary, the analysis results for the three main treatment levels are as follows. The difference in organizational capacity, process capability and performance was found to be statistically significant according to supply chain configuration and annual sales, but it was found that the difference of response according to the proportion of total SW was not significant.

• Korean Institute of Interior Design Journal
• /
• no.41
• /
• pp.256-265
• /
• 2003

This study aims to investigate how to apply the theory of constructivism to CADD education. To maximize educational effect in the educational process, evaluation, media, interactions between instructor and learners, existing CADD education has some limitations and needs new methodology. Constructivism can be said to be a learner-oriented theory in that it emphasizes on the process of understanding in each individual. It can contribute in educational practice to elicit each learner's motivation and to develope their creativity. This paper tried to investigate how to apply constructivism to architectural designing and find the most suitable CAAD education methodology related to design studio.

• Journal of the Korean Operations Research and Management Science Society
• /
• v.21 no.3
• /
• pp.109-125
• /
• 1996

Biases and errors in the human being's reasoning process have been studied continuously by the researchers, especially psychlogists and social scientists. These bias phenomenon is classified on the basis of the origin, i. e. motivation and cognition. Furthermore the necessity of research on the bias in the management and management information system areas in increased more and more recently, which have their academic backgrounds in the psychology and social science. The biased information stream is transformed into the systematic error due to the motivation and cognitive bias of human-being, then its resulting phenomena are as follows; 1. the availability of salient information 2. preconceived ideas or theories about peoples and event 3. anchoring and perseverence phenomena. In order to reduce the information errors, Satty suggested the Analytic Hierarchy Process (AHP) that is the subject of this paper and that is widely used for evaluation of complex decision making alternatives. THerefore this paper studies AHP's effects and its limitations in applying to the management area. Thus this paper compared the performances of the 3 models : 1 the traditional additive regression model. 2 regression model using the factor score, and 3 the regression model with AHP. As a result, 3 models produce the different outcomes.

• Journal of Korea Multimedia Society
• /
• v.12 no.12
• /
• pp.1819-1826
• /
• 2009

To enhance the automatic performance of existing predicting and planning algorithms that require a predefined probability of the states' transition, this paper proposes a multiple sequence generation system. When interacting with unknown environments, a virtual agent needs to decide which action or action order can result in a good state and determine the transition probability based on the current state and the action taken. We describe a sequential behavior generation method motivated from the change in the agent's state in order to help the virtual agent learn how to adapt to unknown environments. In a sequence learning process, the sensed states are grouped by a set of proposed motivation filters in order to reduce the learning computation of the large state space. In order to accomplish a goal with a high payoff, the learning agent makes a decision based on the observation of states' transitions. The proposed multiple sequence behaviors generation system increases the complexity and heightens the automatic planning of the virtual agent for interacting with the dynamic unknown environment. This model was tested in a virtual library to elucidate the process of the system.

• Journal of the Korean Society of Earth Science Education
• /
• v.16 no.3
• /
• pp.374-384
• /
• 2023

This study investigated the impact on pre-service teachers during the development of an integrated science education program, emphasizing group intelligence, values, and software application in response to societal demands. The results revealed several key findings. Firstly, the development of an integrated science education program utilizing group intelligence enhanced the learning motivation of pre-service teachers, particularly demonstrating improvements during the implementation phase. Secondly, the group intelligence-based development of the integrated science education program cultivated the group intelligence competence of pre-service teachers, manifesting positive effects throughout the entire process of program development, demonstration, and feedback. Thirdly, it was evident that the integration of software and individual values into science curriculum requires specialized support.

• Journal of Korean Society of Industrial and Systems Engineering
• /
• v.22 no.49
• /
• pp.77-87
• /
• 1999

A simple transformation of the $C^{*}$$_{pm}$, $C_{pp}$ can be regard as a process incapability index, provides an uncontaminated separation between information concerning the process accuracy and precision while this kind of information separation is not available with the $C^{*}$$_{pm}$. Recently, Kyung-seok Shin et. al. introduced an improved process incapability index $C^{*}$$_{pmk}$ by the transformation of the $C_{pmk}$. Accordingly, in this article process incapability index $C^{*}$$_{psk}$ will be proposed by the transformation of the $C_{psk}$. The motivation behind introduction of $C^{*}$$_{psk}$ is that $C_{psk}$ has failed to overcome is that it cannot distinguish process of high conforming output proportions from those of low conforming output proportions. Process incapability index $C^{*}$$_{psk}$ can identify a difference between two things by comparison on $C_{psk}$ and $C^{*}$$_{psk}$.EX>$_{psk}$.EX>$_{psk}$.