• Asia pacific journal of information systems
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• v.17 no.3
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• pp.25-53
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• 2007

The Expectation Confirmation Model (ECM) of information systems investigates the continued information systems usage behavior. This paper expands the original post-adoption beliefs and searches the applications in the emerging hedonic information systems. Previous IS researches focused on the organizational environments. However as the information technology (especially internet) evolves, information systems have not only emerged for the organizations but also for the individual users, such as internet portals, internet communities, on-line games etc. These information systems so called Hedonic Information Systems aims to provide self-fulfilling value rather than instrumental value to the users. Researches in other disciplines, including marketing and consumer behavior research, illustrate that the hedonic and utilitarian perspective of goods and services have different influence on the consumer behavior. Goods and services used to be classified into either hedonic or utilitarian aspect but now they may belong to both aspects simultaneously. Moreover consumer's goals or tasks have both hedonic utilitarian aspects. When a consumer makes a decision to purchase or repurchase goods or services, he/she compares the hedonic and utilitarian perspectives of goods to find most suitable ones to satisfy their goals/tasks. Finally, consumer's behavior is determined by the trade-off between what the goods can provide to the consumers and in what extent the goods fulfill consumer's purchase behavior. Consumer also shows that the salience of hedonic perspective is relatively greater when consumer decides which of several items to give up (forfeiture choices) than the time when they decide which item to acquire (acquisition choices). Some researches in MIS discipline have found out that the information systems also have both hedonic and utilitarian perspectives. The decision process of whether to use information systems or not is similar to that of a consumer's decision of purchasing or repurchasing goods or services. However most of researches in MIS tend to focus on the extrinsic motivation variables which only cover the utilitarian perspective of information systems. It is only recent that researches start to investigate the intrinsic motivation variable - Perceived Enjoyment - for the hedonic perspective. Considering the consumer's purchasing decision process, users of information systems evaluate the systems through balancing between intrinsic (hedonic) and extrinsic (utilitarian) variables according to their main tasks or tendencies. This paper proposes a model that is based on the ECM of IS Continuance model modified from Expectation Confirmation Model to fit into the continued usage of information system. It first started from the decision process regarding hedonic and utilitarian perspectives in the consumer behavior literatures. The model deals with continued usage of information systems beyond the mere technology adoption as in most of the previous MIS researches. This research is particularly important to the hedonic information systems, because their business model depends on the frequent usages rather simple adoption at the beginning. Because the basic model only considered the extrinsic motivations (perceived usefulness) to explain the users' behavior and as the information systems can have both hedonic and utilitarian dimensions, it should consider both perspectives. Therefore, this newly proposed model considers intrinsic variable (perceived enjoyment) as well. Since the individual user can have a preference on either aspects that is between the hedonic and utilitarian perspective depending on his/her main tasks or goals, some variables (Hedonic Orientation and Utilitarian Orientation) meaning the extents of users' pursuing from the information system were additionally studied.

• Journal of Digital Convergence
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• v.17 no.7
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• pp.423-431
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• 2019

The objective of this study was to survey Chinese university students taking a required taekwondo course, with a goal to understand the impact of motives for participating in required university physical education courses on the subjective sense of well-being of the students. To achieve this end, the current study selected 256 students participating in a required taekwondo course in a university located in Shaanxi Province, China, as final effective samples. SPSS 22.0 was used to process the data, and the analysis results are as follows: First, Chinese university students' motives of participating in required physical education courses were positively correlated with their subjective well-being. More specifically, cognitive motivation, intellectual motivation, and social motivation, in that order, had significant correlation with positive emotions. Second, intellectual motivation was found to have a positive correlation with sense of satisfaction in life, while cognitive motivation had a negative correlation with sense of satisfaction in life. Third, intellectual and cognitive motivations were found to influence positive emotions, but social motivation was found not to have an influence on all areas of subjective sense of well-being. In addition, intellectual, cognitive, and social motivations were found not to have an influence on negative emotions.

• Journal of Service Research and Studies
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• v.13 no.4
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• pp.47-69
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• 2023

The main purpose of this study is to examine the mediating effects of performance satisfaction and audience loyalty through the motivation and community satisfaction of non-profit performance attendees in the local community. Motivations were examined by distinguishing between intrinsic and extrinsic factors to understand the profound desires of the audience. A survey was conducted targeting attendees who had experienced non-profit performances in the Jeju area over the past year to gather data. Ultimately, the survey responses from 363 participants were used as the basis for analysis. The results of the analysis indicated that higher levels of intrinsic and extrinsic motivations generally led to greater satisfaction and loyalty towards performances (H1, H2, H3). However, extrinsic motivation did not directly influence loyalty (H4). Nevertheless, both types of motivations were found to positively influence loyalty through performance satisfaction (H5, H8). While satisfaction with performances did not have a direct impact on community satisfaction (H6), audience loyalty was found to have a positive influence on community satisfaction (H7). Regarding motivations, performance satisfaction did not mediate the relationship between motivations and community satisfaction (H9). In the case of audience loyalty, intrinsic motivation showed mediating effects, while extrinsic motivation did not (H10). The process of motivation-satisfaction-loyalty-community satisfaction demonstrated a sequential pathway (H11). In conclusion, if local residents show interest and participate in non-profit performances, they develop a positive perception of the respective community. Therefore, performances provided at the local level should be recognized as crucial elements for the development of the community.

• Journal of Venture Innovation
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• v.4 no.1
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• pp.67-86
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• 2021

The purpose of this study was to examine the effects of office workers' covert narcissism on organizational silence and identify the (Duel)mediation effects on fear of negative evaluation and the avoidance motivation. This study used a survey of 393 office workers to measure the covert narcissism, the organizational silence, the fear of negative evaluation and the avoidance motivation. The collected data were analyzed by IBM SPSS 23 and SPSS PROCESS macro in a Bootstrapping method. The result shows that the covert narcissism, the organizational silence, the fear of negative evaluation and the avoidance motivation have positive correlations. In addition, a simple regression analysis was used according to the research model and all of them showed adequate coefficient of determination between each variables. Next, the mediating model was verified by mediation of the fear of negative evaluation and the avoidance motivation. In the relationship between the covert narcissism and the organizational silence, the mediating effect of the fear of negative evaluation was not verified and the avoidance motive showed a partial mediating effect. Finally, in the relationship between the covert narcissism and the organizational silence, the fear of negative evaluation and the avoidance motivation were gradually mediated through the (Duel)mediation effects model, and the model was statistically significant. Through this study, The implications of this study were discussed, not only the limitations of the study but also the necessity of further research were discussed.

• The Journal of Korean Association of Computer Education
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• v.9 no.4
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• pp.35-42
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• 2006

We have investigated the effect of student-generated rubrics on learning motivation and achievement in performance evaluation of computer class. We studied the related previous researches and developed the procedure for performance evaluation using student-generated rubrics. According to thc developed procedure, the performance evaluation has been carried. Students have more clear understanding of their assignments and rubrics during the negotiation process. Student generated rubric has a positive effect on learning motivation and achievement.

• The Journal of Information Systems
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• v.25 no.3
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• pp.197-215
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• 2016

Purpose This study aims to investigate the factors that influence decision making in relation to providing personal information on the internet with respect to the integration of the privacy calculus theory and protection motivation theory based on the dual-calculus model proposed by Li(2012). Design/methodology/approach The privacy calculus theory and protection motivation theory have been applied to explain privacy behavior to a certain degree but few studies have been conducted to explain privacy behavior based on the integration of these two theories. Although Li(2012) proposed the dual-calculus model, he only proposed its framework and did not carry out an empirical study. Therefore, this study proposes a research model that integrates these two theories and examines the relationship between the two theories through an empirical study. Findings According to the results of empirical analysis, it was found that all relations have statistically significant explanatory power except the relation between coping appraisal and privacy risk in the risk calculus process. Thus, the results verify that external threat played a decisive role in increasing the risk level of a consumer's privacy. It can be discussed the ways to enhance the privacy behavior of consumer on the internet through these findings.

• Journal of The Korean Association of Information Education
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• v.14 no.4
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• pp.547-553
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• 2010

Lately, studies on the educational effectiveness of educational programming language which can reduce the learning burden of the learners have been conducted in the programming learning process. This study analyzed the effect of programming education on the learning motivation and academic achievement after training the programming education using Scratch and Dolittle on the preliminary elementary school teachers. As a result, the experimental group trained by Scratch programming education showed significantly higher achievement than the control group by Dolittle Programming. This result can be helpful in selecting educational programming language when the programming education will be trained to the preliminary elementary school teachers.

• Journal of Digital Convergence
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• v.14 no.3
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• pp.465-471
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• 2016

This study intends to figure out the relationship between autonomy and achievement motivation of the university players. For this purpose, Survey was performed to Seoul and Metropolitan area's 25 sports 396 Players., And using SPSS 18 and AMOS program descriptive statistics, exploratory factor analysis, confirmatory factor analysis, reliability analysis were conducted. Based on purified data through the process, the relationship between autonomy and achievement motivation was verified with correlation analysis and regression analysis. As a result, autonomy was recognized by male player higher than female player, and in goal-orientation of the access tendency of achievement goal orientation, male player showed higher scores. And in mastery-avoidance of avoidance, female player showed higher scores and in performance-avoidance, male player showed higher scores. According to regression analysis, autonomy affects mastery-approach and achievement goal orientation of the performance-approach.

• Journal of Korea Game Society
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• v.14 no.5
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• pp.69-78
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• 2014

This paper analyzed motivations of early adaptor students in using G-Learning. Also, it has tested academic effectiveness in G-Learning process. As a result, it has found that early adaptor students prefer G-Learning for social relationship, following the trend and showing off to their colleagues. Furthermore, the students showed high academic motivation, which made them taking high performance in their subject.

• Journal of Elementary Mathematics Education in Korea
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• v.18 no.3
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• pp.493-504
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• 2014

Some problems of elementary mathematics textbook applying storytelling continue to be suggested since implementing it in mathematics instruction. The paper looks into concrete problems. First problem is the lack of mathematics education experts studying storytelling in the field. Second problem is that a variety of materials including storytelling need to be used in the process of developing instruction materials. Third problem is that storytelling needs to include integration of various mathematical knowledge. Fourth problem is that it is needed to develop making storytelling focused on mathematical concepts. Fifth problem is that there is no appropriate lessen plan necessary for instruction applying storytelling. Sixth problem is that storytelling inducts intrinsic motivation as well as extrinsic motivation. Final problem is the sources of story need to be diverse. It is expected that storytelling reflecting those aspects is developed.