• 제목/요약/키워드: Motivation Design

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가상 피팅 서비스 사용의도에 영향을 미치는 요인 연구 - UTAUT2를 중심으로 - (Understanding factors influencing usage intention of virtual fitting services - An application of the UTAUT2 model -)

  • 정세리;정제라;신은정
    • 복식문화연구
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    • 제31권4호
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    • pp.489-503
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    • 2023
  • This study utilized the unified theory of acceptance and use of technology 2 (UTAUT2) to examine usage intentions associated with virtual fitting services. Six independent variables were examined: performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, and habit. The study collected responses from 445 participants who had utilized virtual fitting services. Regarding factors related to usage intentions associated with these services, performance expectancy and social influence were found to significantly influence the usage intentions associated with photo-based virtual fitting services. Furthermore, performance expectancy, social influence, and habit significantly influenced the usage intention of avatar-based virtual fitting services. This suggests that higher levels of performance expectancy and social influence positively impact the usage intentions associated with both types of virtual fitting services, while habit influences only avatar-based virtual fitting services. Moreover, the findings confirm that effort expectancy, facilitating conditions, and hedonic motivation from UTAUT2 do not significantly influence usage intentions associated with virtual fitting services. By analyzing factors influencing potential customers' virtual fitting service usage intentions, this study can suggest effective strategies to increase usage intentions for companies providing virtual fitting services. Additionally, these findings can be utilized in the formulation of virtual fitting service marketing strategies.

CAAD교육의 구성주의 학습모델 개념에 관한 연구 (A Study on Learning Model of Constructivism for CAAD Education)

  • 윤주호
    • 한국실내디자인학회논문집
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    • 제41호
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    • pp.256-265
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    • 2003
  • This study aims to investigate how to apply the theory of constructivism to CADD education. To maximize educational effect in the educational process, evaluation, media, interactions between instructor and learners, existing CADD education has some limitations and needs new methodology. Constructivism can be said to be a learner-oriented theory in that it emphasizes on the process of understanding in each individual. It can contribute in educational practice to elicit each learner's motivation and to develope their creativity. This paper tried to investigate how to apply constructivism to architectural designing and find the most suitable CAAD education methodology related to design studio.

유튜브 헤어미용 콘텐츠 이용동기와 신뢰도가 콘텐츠 만족도 및 지속이용의도에 미치는 영향 (Effects of YouTube Hair Beauty Content Usage Motivation and Reliability on Content Satisfaction and Continuous use Intention)

  • 이영조;최묘선;정기쁨;오승현;마은정;윤수미
    • 융합정보논문지
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    • 제10권9호
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    • pp.251-261
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    • 2020
  • 본 연구의 목적은 전 세계적인 한류의 열풍으로 K-beauty의 관심이 높아지고, 뷰티산업 종사자들도 유튜브 헤어미용 콘텐츠를 시청하며 최신 트랜드를 교류하고 있어 유튜브 콘텐츠의 이용동기와 신뢰도, 만족도, 지속이용의도의 관계를 살펴 보고, 향후 뷰티 종사자의 콘텐츠 소비 또는 제작 시 필요한 시사점을 제시하기 위함이다. 분석방법은 빈도분석, 요인분석, 신뢰도분석, 상관관계분석, 다중회귀분석 등을 하였고, 그 결과 콘텐츠 이용동기, 신뢰도, 만족도, 지속이용의도 간 상호 정(+)의 상관관계가 나타났고, 콘텐츠 이용동기가 유튜브 콘텐츠 만족도, 지속이용의도에 통계적 유의하게 정(+)의 영향이 나타났으며, 콘텐츠 신뢰도가 유튜브 콘텐츠 만족도와 지속이용의도에 통계적 유의하게 정(+)의 영향을 나타나는 것을 알 수 있었다. 따라서 콘텐츠에 대한 질적 향상을 통해 차별화 된 유튜브 콘텐츠 개발 및 제작으로 뷰티산업 발전에 기여할 수 있는 계기가 되길 바란다.

호흡 및 심장계 영역의 문제중심학습패키지 개발과 적용 (Development and Implementation of Problem-based Learning Packages on the Respiratory and Cardiac System)

  • 황선영;장금성
    • 성인간호학회지
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    • 제16권4호
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    • pp.636-647
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    • 2004
  • Purpose: This study aimed at developing the problem-based learning packages on the respiratory and cardiac system of an adult-health nursing course, and to examine the effect of PBL on the knowledge, learning attitude and motivation in nursing students. Method: A total of 7 PBL packages were developed through the analysis of learning contents and integration of concepts. Clinical scenarios used in 7 PBL packages were selected and composed at a respiratory and a cardiovascular unit, a medical ICU and a chest-surgery unit of C university hospital in G-city. The PBL method was implemented 3 hours a week for 12 weeks to 35 students of an experimental group, and the conventional lecture was implemented to 38 students at C college of C province from Sept. to Dec. 2002. A pretest-posttest experimental design was used. Result: The PBL students (n=35) scored significantly higher knowledge than conventional students (n=38) in the area of problem solving (t=3.418, p=. 001). But, there is no significant difference in the memory-dependent knowledge. Also, The level of learning attitude (t=3.570, p=. 001) and learning motivation (t=3.446. p=. 001) was significantly higher in PBL students. Conclusion: PBL method appears to be effective in improving nursing students' problem-solving knowledge and positive learning attitude and motivation.

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ESM을 통해 본 취업/비취업주부의 소비생활경험 및 주관적 삶의 질 -쇼핑활동을 중심으로- (The Consumption Experiences and Perceived Quality of Life of Korean Housewives through the Experiential Sampling Method-focused on shopping activity)

  • 유현정
    • 한국생활과학회지
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    • 제16권2호
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    • pp.349-365
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    • 2007
  • The purpose of this study was to explore the Korean housewives' consumption experiences and perceived quality of life. Perceived quality of life was composed of four dimensions: motivation, affect, efficiency, and activation. The study results are: 1. Housewives spare their time for physiologic activities(22.9%), household activities(20.1), and personal activities(10.1%) in sequence. 2. Although the motivation that housewives do shopping activities is coming from a sense of duty, the perceived quality of life during shopping is showing far more positive affect than the perceived quality of life during other activities. In this context, shopping activities are interesting in that they are thought of a kind of entertainment as well as work. 3. With an analysis of covariance, housewives' perceived quality of life has an effect on everyday life in that 4 perceived qualities of life such as motivation, affect, efficiency and activation has a significant effect on flow and it has a significant effect on satisfaction.

학습동기 유발을 위한 온라인퀴즈게임형 학습시스템의 설계 및 구현 (The Design and Implementation of On-Line Quiz Game Learning System for Learning Motivation)

  • 한병래;구정모
    • 한국컴퓨터산업학회논문지
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    • 제4권12호
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    • pp.911-922
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    • 2003
  • 학교 현장에서의 컴퓨터 보급이 일반화되면서 e-learning 환경이 점차 확장되고 있다. 그러나 e-teaming환경의 거리제한 극복, 학습시간 제한의 문제들을 극복할 수 있는 장점에도 불구하고, 학습자들의 학습성공률은 낮다. 본 논문에서는 온라인 학습 환경에서 학습을 성공적으로 마무리하기 위해 중요시되고 있는 학습자들의 동기에 초점을 맞추어 학습자들이 온라인 환경에서의 특성을 파악하고 학습자들을 학습에 유인하기 위한 요소들을 찾아보았다 이를 바탕으로 온라인 퀴즈게임과 웹 브라우저 기반 학습시스템을 설계, 구현하였다. 이를 통해 학습자들의 상호작용이 증가되고 학습자 상호간의 격려 및 경쟁을 통해 학습 동기가 유발된 것을 알 누 있었다. 학습자의 상태를 추적할 수 있는 많은 정보를 시스템에 구축할 수 있음을 알 수 있었다.

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온라인 환경에서 프라이버시 의사결정에 영향을 미치는 요인에 관한 연구: 이중계산모델을 중심으로 (A Study on Factors Influencing Privacy Decision Making on the Internet: Focus on Dual-Calculus Model)

  • 김상희;김종기
    • 한국정보시스템학회지:정보시스템연구
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    • 제25권3호
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    • pp.197-215
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    • 2016
  • Purpose This study aims to investigate the factors that influence decision making in relation to providing personal information on the internet with respect to the integration of the privacy calculus theory and protection motivation theory based on the dual-calculus model proposed by Li(2012). Design/methodology/approach The privacy calculus theory and protection motivation theory have been applied to explain privacy behavior to a certain degree but few studies have been conducted to explain privacy behavior based on the integration of these two theories. Although Li(2012) proposed the dual-calculus model, he only proposed its framework and did not carry out an empirical study. Therefore, this study proposes a research model that integrates these two theories and examines the relationship between the two theories through an empirical study. Findings According to the results of empirical analysis, it was found that all relations have statistically significant explanatory power except the relation between coping appraisal and privacy risk in the risk calculus process. Thus, the results verify that external threat played a decisive role in increasing the risk level of a consumer's privacy. It can be discussed the ways to enhance the privacy behavior of consumer on the internet through these findings.

소셜커머스에서 패션제품 구매시 이용동기에 따른 구매만족도와 재구매의도에 관한 연구 (A Study on Purchase Satisfaction and Repurchase Intention accoding to Usage Motivation when Purchasing Fashion Products in Social Commerce)

  • 이현지
    • 한국의류산업학회지
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    • 제16권4호
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    • pp.596-603
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    • 2014
  • The purpose of this study was to find affecting consumer's usage motivation on purchase satisfaction and repurchase intension when purchasing fashion products in social commerce. The data were collected via a self-administered questionnaire from 239 male and female who living in Busan with experience in social commerce purchasing fashion products. Using SPSS 20.0 and AMOS 20.0 package, Cronbach's ${\alpha}$, a confirmotory factor analysis and a structural equation modeling analysis were performed. The results are as follows. Hedonic, economical efficiency and interaction without information provide subjective norms significantly influenced the purchase satisfaction. And aforementioned subjective norms significantly influenced repurchase intension, too. The purchase satisfaction positively influenced the repurchase intension. Therefore, social commerce sellers of fashion products ought to offer variety price benift and promotion to raise the purchase satisfaction and repurchase intension. To offer variety price benift, they should respond sensitively to the price set by comparing prices with other sellers. And promotion to raise the purchase satisfaction and repurchase intension need to consider such variety of missions, discount coupons or event and mileage. In addition, they should develop customer service system for interaction with customer and connect to the repurchase increases the purchass satisfaction through faster customer response to the product information or sales, service.

장년기 여성의 유방자가검진 수행에 대한 예측변수 (Predicting Factors of Breast Self-Examination Among Middle Aged Women)

  • 이영휘;이은현
    • 성인간호학회지
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    • 제13권4호
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    • pp.551-559
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    • 2001
  • Purpose: The purpose of this study is to identify predicting factors of the performance of breast self-examination (BSE) among Korean middle-aged women based upon the Health Belief Model. Method: A descriptive design was used for this study. A total of 309 convenience samples were recruited from Yonsu-Gu, Inchon. The Champion's Health Belief Model Scale was used to measure the health belief related variables of susceptibility, severity, benefits, barriers, confidence, and health motivation. The performance of BSE asked of it was as ever or never performed during the last year. The obtained data were analysed using descriptive statistics, $\chi^2$-test, t-test, and logistic regression. Result: Results showed that 32% had ever BSE last year. Age and BSE education among demographic characteristics were significantly associated with the performance of BSE. Thus, these demographic variables were added to the logistic regression analyses with the health belief variables. As a result, age, BSE education, health motivation, and confidence significantly explained the performance of BSE. Conclusion: This study suggests that it is important that the development of BSE educational programs increase confidence and motivation, particularly for middle aged-Korean women.

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재가 무릎 골관절염 환자의 관절건강 자가관리 프로그램 개발 및 효과: IMB 모델 적용 (Development and Evaluation of a Joint Health Self-management Program for the Elderly with Knee Osteoarthritis in Communities: Applying the IMB Model)

  • 김영일;박정숙
    • 지역사회간호학회지
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    • 제28권1호
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    • pp.55-68
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    • 2017
  • Purpose: The purpose of this study is to develop and evaluate a joint health self-management program for knee osteoarthritis elders in communities. Methods: This program was developed based on the IMB (information-motivationbehavioral skills) model. The program methods include education, setting and achieving goals, sharing experiences, telephone counseling, and self-monitoring. The topics of the program include joint assessment, exercise, massage, joint protection, medication, depression management, diet, and healthcare approach. The research was conducted following the principles of the nonequivalent control group pretest-posttest design. Participants were 26 subjects in the experimental group, and 27 subjects in the control group. The experimental group participated in the self-management program, and the control group received general education. Results: Both post-test scores of personal motivation, social motivation, behavior skill, self-management behavior, joint pain, joint stiffness, physical function disability, right knee extension, left knee extension, and depression were significantly different between the experimental group and the control group. Conclusion: The results of the study can be used to develop and standardize a systematic joint health self-management program. Further research is highly recommended to develop a strategy to continuously facilitate self-management of osteoarthritis patients' procedures.