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대학생 소비자의 TV광고정보인지 및 이해에 관한 연구: 광고 속 소비자기만요소를 중심으로 (College Students' TV Advertising Information Recognition and Comprehension: A Focus on the Consumer-deception Factors in Commercials)

  • 한성희
    • 한국생활과학회지
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    • 제19권2호
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    • pp.343-359
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    • 2010
  • The purpose of this study is to analyze college students' TV advertising information recognition, comprehension and affecting factors on them. Data were collected by a survey of college student consumers after experiments with TV commercials. ANOVA, Duncan, and stepwise multiple regression analysis were carried out with the gathered data. The results are as follows. First, the TV advertising information comprehension degree of the college students consumers were shown to be low, by 41.2%. The comprehension degree was especially low when the information was presented visually without any verbal expression. Second, assuming that the comprehension of TV advertisements is defined by a correct perceptual understanding after recognizing the consumer-deception factors, the percentage of correct answers was poor, by 29.2%. Third, according to sex, average monthly income, degree of immersion on TV commercials, advertisement attitude, and consumer education of school, the TV advertisement information recognition and comprehension showed varying degrees between the groups. In the case of women students whose average monthly income was 100 to 300 thousand Korean won, had a high degree of immersion on TV commercials, and a high degree of consumer education at school, the TV advertising information recognition was shown to be high. In the case of third year college students who had a medium level of immersion on TV commercials and a high degree of consumer education at school, the TV advertisement comprehension was high. Fourth, the high explanatory factor of TV advertising information recognition and comprehension was found to be common because of consumer education at school.

한국국민의 가계 금융부채에 대한 체감도 분석 (Analysis of Stress level of Korean Household Members due to Household Debt)

  • 오만숙;현승미
    • 응용통계연구
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    • 제22권2호
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    • pp.297-307
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    • 2009
  • 최근 금융위기의 요인이 되고 있는 가계부채에 대하여 가계구성원이 느끼는 부담감, 즉, 가계부채에 대한 체감도에 가계구성원의 속성들(주택점유형태, 가구주 학력, 가구주 연령, 월소득, 거주지역)이 미치는 영향을 2004년도 국민은행이 조사한 실제자료를 가지고 분석하였다. 체감도를 부채에 대한 부담감이 낮음과 높음의 이항자료로 구분하여 가계구성원의 속성들을 설명변수로 갖는 로지스틱 회귀분석을 수행하였다. 적합도에 대한 우도비 통계량을 이용한 후진제거법을 사용하여 간단하면서도 자료를 잘 적합시키는 모형을 선택한 결과 2개의 2차 교호작용을 갖는 모형이 선택되었다. 선택된 모형에 대한 계수 추정치를 통하여 각 속성이 부채 체감도에 대하여 미치는 영향을 분석하였다. 또한 가계부채의 유무에 대하여 가계구성원의 속성들이 미치는 영향을 로지스틱 회귀모형을 통하여 유사한 방법으로 분석하였다 자가주택일수록, 월소득이 증가할수록, 가구주 학력이 낮을수록 그리고 가구주 연령이 낮아질수록 부채에 대한 체감도가 낮아짐을 알 수 있었다.

직장인 중년남성의 갱년기 증후군과 발기부전, 우울, 삶의 질에 관한 연구 (A Study on Late-onset of Hypogonadism, Erectile Dysfunction, Depression, and Quality of Life among Middle-aged Male Worker)

  • 이미욱;박효정
    • 성인간호학회지
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    • 제25권5호
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    • pp.483-493
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    • 2013
  • Purpose: The purpose of this study was to examine late-onset hypogonadism, erectile dysfunction, depression, and quality of life among middle-aged male workers. Methods: The subjects included 343 men aged between 40 and 64, responded to self-report questionnaires on general characteristics, late-onset hypogonadism, erectile dysfunction, depression, and quality of life. Data were collected from May 16, 2012 to October 9, 2012 and analyzed using t-test, ANOVA, $x^2$-test, hierarchical multiple regression. Result: The prevalence rate of late-onset hypogonadism was 63.8% with high points in reduction of libido, energy, physical strength and endurance, and erectile function. There were significant differences in late-onset hypogonadism according to age($x^2$=8.98, p=.048) and in erectile dysfunction according to age(F=11.03, p<.001), monthly income(F=2.84, p=.024) and smoking( t=2.96, p=.018). Significant differences were also found in depression according to educational level(F=8.12, p<.001) and in quality of life according to monthly income(F=7.21, p<.001). The factors which influenced quality of life were late-onset hypogonadism, erectile dysfunction, depression, marital status and religion. Conclusion: Symptoms of erectile dysfunction can be improved by smoking cessation education program. In order to improve the life quality of middle-aged men, nursing intervention programs that would both provide proper knowledge on climacteric syndrome and alleviate symptoms should be designed while, at the same time, other programs to evaluate, prevent and control depression are developed.

국산화장품과 수입화장품의 브랜드 선호도에 관한 연구 (Preference on Domestic Brand and Imported Brand of Cosmetics)

  • 김순심
    • 한국의상디자인학회지
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    • 제14권1호
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    • pp.69-80
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    • 2012
  • This research is to figure out how people recognize and perceive on cosmetic attributions of imported brand and domestic brand. In other words, we are trying to analyze the brand images and figure out how they are different in demographic perspective. For this research, this research has been fulfilled from September 20th 2011 to November 5th. We have surveyed women with age between 20's to 50's. With 477 data, we have analyzed by using SPSS 18.0 Version of statistic package. We have used frequency analysis, t-test and one way ANOVA (chi-square test) for data processing method. By comparing and analyzing the 16 attribute types of imported and domestic cosmetics, there were no attention difference on 7 questionaries' but there were attention difference on 9 questionnaires'. 5 questionaries' which show higher recognition on domestic brand of cosmetic than imported brand were shown. 4questionaries' which show higher recognition on imported brand of cosmetic than domestic brand were shown. By examining the different recognitions between domestic brand and imported brand of cosmetics in demographic perspective, it did not show any attentive difference on domestic brand by district residence, age, academic ability, marriage, occupation and monthly income average. But it showed attentive difference on imported cosmetic brand. It showed that people who live in capital region, with younger age and who have not been married have high rate of preference on imported cosmetic brand. It also showed that people who have higher academic ability and with higher monthly income average have high rate of preference on imported cosmetic brand. Especially, specialized job showed highest preference.

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중소기업 남성근로자의 건강행태와 구강건강상태의 관련성 (The Relationship between Health Behaviors and Oral Health Status of Male Workers in small and medium industry)

  • 안인술;박승위;이경수;장은진
    • 대한치과기공학회지
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    • 제34권1호
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    • pp.25-36
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    • 2012
  • Purpose: The purpose of this study is to investigate the status of oral health behaviors and oral health status, and to analysis the association between health behavior and chronic disease and oral health status of male workers. Methods: The survey used structured self administered questionnaires from September to October in 2009 in Daegu and Gyeongsangbuk-do province, randomize thirty workplace which work more than 50 workers and carry out a survey targeting 30 to 50 age male laborers who work selected workplace. Total of 1,532 replies were analysed. Results: Age, education, monthly income, job was significantly associated with number of toothbrushing, scaling experience, number of missing teeth. Smoking, amount of smoking, frequency of drinking, number of tooth brushing, unmet need and subjective oral health condition, HBP and DM was significantly associated with the number of missing teeth. In logistic regression, age(above 40), monthly income and DM were significant factors on loss of teeth. Conclusion: In conclusion, it is important to provide education on the teeth-brushing and DM management to workers engaged in a small or medium sized workplace with many tooth loss and low educational status, and to recommend a regular scaling as well as to establish policy for creating conditions upon an oral health check-up and a tooth scaling and allow the maintenance of an oral health.

일개 지역사회 노인의 신체적 기능, 수면의 질, 삶의 질에 관한 연구 (A study on the Relationship among Physical Function, Quality of Sleep and Quality of Life for the Elderly in a Community)

  • 양승애
    • 디지털융복합연구
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    • 제11권5호
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    • pp.335-345
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    • 2013
  • 본 연구는 일개 지역사회노인을 대상으로 신체적 기능, 수면의 질, 삶의 질 정도를 파악하고 상관관계를 분석하였다. 연구 대상자는 K광역시에 거주하는 65세 이상 노인 253명이었다. 통계분석은 SPSS WIN 14.0 program을 이용하여 descriptive statistics, t-test, ANOVA, Pearson's correlation, Scheffe test를 실시하였다. 본 연구의 주요 결과는 다음과 같다. 신체적 기능은 성별, 연령, 주거형태, 월수입에 따라 통계적으로 유의한 차이가 나타났다. 삶의 질은 동거형태, 월수입에 따라 통계적으로 유의한 차이가 나타났다. 노인의 신체기능이 좋을수록 삶의 질이 높아짐을 알 수 있었으며(r=.303, p=.000) 수면의 질 역시 삶의 질에 영향을 준다는 것(r=-.294, p=.002)을 확인할 수 있었다. 이러한 결과에 기초하여 지역사회 노인의 삶의 질을 향상시키기 위해서 노인의 신체적 기능 상태와 수면의 특성을 고려한 간호중재 프로그램이 필요하다는 것을 제언하였다.

만성질환 임상시험 참여 대상자의 금전적 보상에 대한 태도와 참여결정 시 고려사항 (Patient Attitudes and Considerations in Decision toward Participation in Clinical Trials of Chronic Diseases)

  • 이주연;장홍원;윤정현;이정연
    • 한국임상약학회지
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    • 제27권1호
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    • pp.30-37
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    • 2017
  • Background: We investigated the impact of financial compensation on patients' decision of participation in clinical trials and the related factors with patients' attitudes and considerations. Methods: A survey questionnaire was placed from October 31 to November 16, 2017 to the subjects who were enrolled in the trials of chronic diseases. Patients' socio-demographic characteristics were collected and the potential reasons for participating in the trials were assessed using 5-likert scores. Results: Sixty eight of 110 respondents (61.8%) indicated to participate clinical trials regardless of financial compensation. The differences were found between patients who were unwilling to participate without compensation and those who were willing to participate regardless of compensation in mean ages (43.9 years vs. 52.0 years, p<0.05), marital status (married, 47.6% vs 79.4%, p<0.01), religions (yes, 45.2% vs 67.6%, p<0.05) and monthly income (${\geq}3$ million won, 19.0% vs 45.6%, p<0.01). The potential reasons for participation in the trials between two groups were doctor's suggestion (52.4% vs. 77.9%, p<0.01), the expectation of health improvement (54.8% vs. 73.5%, p<0.05), the types and numbers of procedure (33.3% vs. 16.2%, p<0.05) and the duration of clinical trials (59.5% vs. 27.9%, p=0.001). In regression analysis, the monthly income of ${\geq}3$ million won (odd ratio, OR=3.221, p=0.026,) and the duration of trials (OR=0.290, p=0.017) were related to the group with the willingness to participate regardless of compensation. Conclusion: This stady showed that more than half of study subjects would participate in the clinical trials of chronic diseases regardless of financial compensation.

한국 임상병리사들의 은퇴 기대 조사 (An Investigation of Retirement Expectation among Medical Technologists in Korea)

  • 조윤경;이덕혜;성현호
    • 대한임상검사과학회지
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    • 제49권2호
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    • pp.171-179
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    • 2017
  • 본 연구는 서울경기지역의 의료기관에 근무하는 임상병리사 158명을 대상으로 은퇴기대에 영향을 미치는 요인을 찾고자 자기기입식 설문조사를 실시하였다. 학력수준과 경제적 준비는 음의 상관성을 보였으나 성별, 월 소득 수준은 은퇴기대수준에 미치지 않는 요인이었다. 좌절감 수준에서는 연령과 근로시간 면에서 유의한 증가를 보였으며, 교육수준과 결혼 상태는 은퇴 준비에 미치는 요인이나 은퇴 기대에는 연관성이 없음을 알 수 있었다. 따라서, 연령, 교육수준, 가족, 은퇴기대 조건이 상호 연관성을 미치는 요인임을 알 수 있었다. 결론적으로 본 연구는 의료현장의 임상병리사들이 향후 은퇴기대 및 은퇴준비를 위해 영향인자를 발굴하는 기초정보를 제공하였고 향후 은퇴를 위한 교육, 심리적 수준, 직업특성을 고려하는 연구가 추가되어야 할 것으로 사료된다.

국내 패션기업 종사자들의 특성에 따른 직무만족, 조직몰입과 이직의도 (Job Satisfaction Organizational Commitment and Intent to Leave the Job According to the Characteristics of Korean Fashion Companies)

  • 최소라;정성지;김동건
    • 한국의상디자인학회지
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    • 제18권2호
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    • pp.65-78
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    • 2016
  • The purpose of the study was to investigate differences in job satisfaction, organizational commitment and intent to leave the job according to the characteristics of employees of korean fashion companies. For the study, the questionnaire was developed by the authors and distributed to 350 employees of Korean fashion companies. A total of 315 questionnaires was collected and used for the final analysis. Data were analyzed by frequency analysis, reliability analysis, factor analysis, independent sample T-test, ANOVA and Tukey's test, using the SPSS 18.0 Package Program. First, men showed higher scores in job satisfaction and organizational commitment, and lower score in intent to leave their jobs than women. Second, those who were in their fifties or older had higher job satisfaction and organizational commitment and lower intent to leave their job than those who were in their twenties. Third, those who work in the sales department or merchandising department had higher job satisfaction and organizational commitment and lower intent to leave their job than designers. Fourth, managers and executives had higher job satisfaction and organizational commitment and lower intent to leave their job than lower position employees. Fifth, those with 15 years or longer job experience had higher job satisfaction and organizational commitment and lower intent to leave their job than those with less than three years. Finally, those who had a monthly income of three million won or more had higher job satisfaction and organizational commitment and lower intent to leave their job than those who had a monthly income of less than one million won.

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뇌졸중 환자가족이 인지한 부담감 및 우울정도에 관한 연구 (A Study on the Degree of Burden and Depression in Family Caregivers of Patients with Stroke)

  • 이강이;송경애
    • 대한간호학회지
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    • 제26권4호
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    • pp.853-867
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    • 1996
  • This study was designed and undertaken to identify the degree of burden and depression in family caregivers of patients with stroke and to determine whether burden was directly related to depression. The data were collected from October 23th to November 20th, 1995. The subjects in this study were 80 caregivers, that is, one family member and 80 patients with stroke who were hospitalized in one oriental medicine hospital located in Taejon City. The questionnaires consisted of questions regarding burden(13 item, 6 point scale) and depression(20 item, 4 point scale). Data were analyzed using percentages, means, t-test, ANOVA and Peason-correlation coefficients, done with the SAS program. The results of this study are as follows : 1. The score for family caregiver's burden was higher than the mid level for the 13 items. 2. The score for of family caregiver's depression was relatively low. 3. The relationship between burden and depression showed a significant inverse correlation. 4. In the relationships between total burden and general characteristics of the family caregivers : there were no significant differences. But, in the relationship between objective burden and general characteristics of the family caregivers ; age and education had statistically significant differences. That is, the 40's group felt more objective burden than any other age group and the high education group more than the illiterate group. 5. In the relationship between depression and general characteristics of the family caregivers ; sex, education and monthly income had statistically significant differences. That is, female caregivers felt more depression than males, and the lower the level of education and the lower the monthly income, the higher the degree of depression. 6. In the relationships between burden and general charateristics of the stroke patients, only subjective burden according to the patients' sex was significantly different. That is, caregivers felt more subjective burden when caring for male patients than for female patients. 7. In the relationships between depression and general charateristics of the stroke patients, only the patients' economic status showed a statistically significant difference. That is, caregivers felt more depression in case of patients' low economic status.

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