• Title/Summary/Keyword: Modified importance-performance analysis

Search Result 38, Processing Time 0.031 seconds

A modified Importance-Satisfaction analysis using Kano's model (Kano 모델을 이용한 수정된 중요도-만족도 분석)

  • Song, Hae-Geun
    • Journal of the Korea Safety Management & Science
    • /
    • v.15 no.1
    • /
    • pp.241-248
    • /
    • 2013
  • Importance-Performance Analysis(IPA) is a well-known methodology to find the area for improvement. However, the IPA uses different strategies depending on an attribute falls in either 'Concentrate', 'Keep up', 'Possible overkill', or Low priority' quadrant. Problems can occur when attributes locate near the demarcation lines. To solve this problem of IPA, I suggest a modified importance-satisfaction analysis which integrates the Slack(1994)'s diagonal approach and Kano's ASC(Jang et al., 2012) into Yang(2003)'s Importance-Satisfaction model. For this, I investigated 21 smartphone's quality attributes, which adopted from Song and Park(2012)'s study, and conducted a survey of 280 university students for the results of Kano' model and the importance and satisfaction of the quality attributes. The results show that the proposed model enables the business managers to prioritize the quality attributes for improvement through the interpretation on the continuous diagonal line using the Kano's questionnaire only, without acquiring any additional survey for importance of attributes. Accordingly, it is expected that the newly proposed method will diminish the limitation of the existing IPA. In addition, to test the validity of the ASC, this study conducts a comparative analysis between the Kano's ASC and Tontini(2007)'s method to determine the relative importance of quality attributes.

Evaluation of Urban Roadway Service Quality Using Modified-IPA Technique (변형된 IPA 분석기법을 활용한 도시부 도로 서비스 질 평가)

  • Kim, Tae-Ho;Ko, Joon-Ho;Won, Jai-Mu
    • International Journal of Highway Engineering
    • /
    • v.10 no.2
    • /
    • pp.91-100
    • /
    • 2008
  • The quality of service on urban roadways have been evaluated mainly based on such quantitative measures as travel speed and delay. However, in addition to the quantitative aspects, drivers traveling on urban roadways are subject to be influenced by qualitative measures such as aesthetic aspects of the roadway and other drivers' violation of traffic laws. Based on this notion, this study attempts to identify roadway service quality indices, considering both qualitative and quantitative aspects and evaluate the quality of service using the modified Importance-Performance Analysis (IPA), a technique often applied in the field of marketing. The modified IPA is proposed in this study as a way to evaluate the service quality, reflecting the relative performance between study areas and performance indices. A case study is implemented over the Gangnam and Gangbuk areas in Seoul, resulting in identifying the items needed to be improved for each study area.

  • PDF

Analysis of the Gap Between Physician's Perceived Importance and Performance of Interpersonal Care (환자대면서비스에 대한 의사의 중요도 인식과 실천간 차이에 미치는 요인 분석)

  • Kim, Dong-Sub;Kang, Hye-Young;Lee, Hae-Jong
    • Health Policy and Management
    • /
    • v.18 no.3
    • /
    • pp.41-57
    • /
    • 2008
  • To examine the gap between physician's perceived importance and performance of care and to identify factors associated with the gap. A self-administered questionnaire survey was conducted with 91 physicians working in a University hospital in Seoul. The respondents were asked about their perceived importance and actual performance of interpersonal care on a 5-point Likert-type scale, indicating a higher score as higher importance and performance. Interpersonal care was measured by questions modified from the Korean Standard Service Quality Index, which are grouped into 6 categories: basic services, extra services, reliability, courtesy, convenience, and tangibles. Multiple regression analysis was conducted to find out physician characteristics associated with the gap. All of the 6 interpersonal care categories showed lower performance than perceived importance. The respondents tended to have a worse performance than perceived importance as the number of patients per outpatient care session ($\beta$=-0.0204, p<0.05) and the need for customer satisfaction education increase ($\beta$=-0.2226, p<0.05). Female physicians ($\beta$=0.2336, p<0.05) and those with higher job satisfaction($\beta$=0.0096, p<0.05) showed a better performance than perception. Overall, it appears that lower quality of interpersonal care was delivered to patients than the desired level considered by the responding physicians. Based on the regression analysis results, it is suggested that reducing patient volume per session, fulfilling education need for customer satisfaction, and improving job satisfaction may contribute to reduce the gap between physician's perceived importance and performance of interpersonal care.

Modified Constrained Notch Fourier Transform (MCNFT) for Sinusoidal Signals in Noise and Its Performance

  • Xiao, Yegui
    • Proceedings of the IEEK Conference
    • /
    • 2000.07b
    • /
    • pp.673-676
    • /
    • 2000
  • Adaptive Fourier analysis of sinusoidal signals in noise is of essential importance in many engineering fields. So far, many adaptive algorithms have been developed for this purpose. In particular, a filter bank based algorithm called constrained notch Fourier transform of its cost-efficiency and easily controllable performance. However, its performance deteriorates when the signal frequencies are not uniformly spaced. This paper proposes, at first, a new structure for the CNFT, referred to as modified CNFT (MCNFT), to compensate the performance degeneration of the CNFT for noisy sinusoidal signals with non-uniformly spaced frequencies. Next, a detailed performance analysis for the MCNFT is conducted. Closed form expression of steady-state mean square error (MSE) for the discrete Fourier coefficients (DFCs) is derived. Extensive simulations are presented to demonstrate the improved performance of the MCNFT and the validity of the analytical results.

  • PDF

A Comparative Analysis on Performance of Transport Facilities in Subway for Vulnerable Pedestrians and Non-Vulnerable Pedestrians Using Modified-IPA (M-IPA를 이용한 장애인과 일반인 지하철 이동시설만족도 비교 연구)

  • Kim, Tae Ho;Son, Sang Ho;Park, Je Jin
    • KSCE Journal of Civil and Environmental Engineering Research
    • /
    • v.29 no.6D
    • /
    • pp.703-709
    • /
    • 2009
  • This article analyzes the obtained data on consciousness survey of disabled and non-disabled pedestrians, and proposes fundamental data for public strategy in order to enhance facilities in subway stations in advance. This paper conduct literature review, new listing survey related to 'The Code for Improvement of Convenience for Moving Vulnerable Pedestrians', and Modified-Importance-Performance Analysis (M-IPA). The results show that disabled pedestrians want enhancement in information facilities as a whole. In addition, the results show that several improvements needs to be applied to accessible sidewalk, to informative notification, to alarm and evacuation system and to toilet for disabled pedestrians. This indicates that disabled pedestrians heavily concentrate on accessibility to subway station and provided information compared with disabled pedestrians.

Evaluation of Urban Roadway Service Quality Using Modified-IPA Technique (변형된 IPA 분석기법을 활용한 도시부 도로 서비스 질 평가)

  • Kim, Tae-Ho;Yun, Sang-Hun;Go, Jun-Ho
    • Proceedings of the KOR-KST Conference
    • /
    • 2007.11a
    • /
    • pp.574-583
    • /
    • 2007
  • The quality of service on urban roadways have been evaluated mainly based on such quantitative measures as travel speed and delay. However, in addition to the quantitative aspects, drivers traveling on urban roadways are subject to be influenced by qualitative measures such as aesthetic aspects of the roadway and other drivers' violation of traffic laws. Based on this notion, this study attempts to identify roadway service quality indices, considering both qualitative and quantitative aspects and evaluate the quality of service using the modified Importance-Performance Analysis (IPA), a technique often applied in the field of marketing. The modified IPA is proposed in this study as a way to evaluate the service quality, reflecting the relative performance between study areas and performance indices. A case study is implemented over the Gangnam and Gangbuk areas in Seoul, resulting in identifying the items needed to be improved for each study area.

  • PDF

Satisfaction of Meal and Service Quality in University Foodservice Institutions (대학급식소의 이용실태 및 급식${\cdot}$서비스 품질 만족도)

  • Han Myung Joo;Yoon Ji Yoon;Kim Na Young;Yoo Young Hee
    • Korean journal of food and cookery science
    • /
    • v.20 no.6 s.84
    • /
    • pp.545-552
    • /
    • 2004
  • The objective of this study was to determine of the meal and service quality satisfaction of University foodservice institutions. 462 University students in the Seoul area were surveyed between October 14 and 21, 2002. The result of this study showed that $63.9\%$ of University students were eating 1-4 times per week at University foodservice institutions. The main reasons for eating at University foodservice institutions were inexpensive price $(60.8\%)$ and economy of time $(31.8\%)$. The reasons for not eating at University foodservice institutions were tasteless food $(50.3\%)$ and dissatisfaction with the menu $(22.7\%)$. Most University students $(75.5\%)$ considered taste of food in selecting from the menu. An importance-performance analysis of the meals served at University foodservice institutions showed that variety of the menu and taste of the food were of poor performance, but of high importance. The service quality of University foodservice institutions using a modified Servqual model were tangibles(-0.83), empathy(-1.05), reliability(-1.09) and assurance(-1.13) in decreasing order.

Determining Improvement Priorities of Barrier Free Components for Beaches through M-IPA (M-IPA를 이용한 해수욕장 Barrier Free 환경조성 요소의 개선 우선순위 분석)

  • Choi, Seo-Yeon;Lee, Seok-Hwan;Shin, Kang-Won
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.11 no.12
    • /
    • pp.5143-5150
    • /
    • 2010
  • A number of cities are committed to enhancing the barrier-free (BF) environments. However, no attempts have been made to examine the BF environment design concept by accounting for the universal BF components, which should be improved for providing both disabled people and non-disabled people with better BF environments. With this challenge in mind, this study determines the improvement priorities of BF components for beaches in the city of Busan by investigating the results of satisfaction survey, which was administered to disabled and non-disabled visitors. The modified importance-performance analysis (M-IPA) results show that "sanitation facilities" are the universal BF components having the highest improvement priority. The analysis results also indicate that "access facilities" have the second highest improvement priority for disabled people while "amenity facilities" have the second highest improvement priority for non-disabled people. It is highly expected that the suggested improvement priorities of BF components can be used for policy makers to develop more flexible plans when designing the BF beach.

Development of Customized Technological Leadership Camp Programs for Engineering Students (공과계열 대학생을 위한 맞춤형 테크노 리더십 캠프 프로그램 개발)

  • Jin, Sung-Hee;Kim, Tae-Hyun
    • Journal of Engineering Education Research
    • /
    • v.13 no.6
    • /
    • pp.111-121
    • /
    • 2010
  • The purpose of this study is to develop customized technological leadership camp programs in order that engineering students can be techno-leaders in the future. The camp programs were developed by systemic instructional design methodology. A framework of technological leadership was developed through literature reviews and cases analysis, and key competencies on technological leadership were drawn through needs analysis using importance-performance analysis. The participants for needs analysis were 202 engineering students in A university and 22 managers and directors in the companies cooperated with A university. Camp programs focused on key competencies on technological leadership were developed: basic course and advanced course. The programs modified through twice experts committee.

  • PDF

Sensitivity Analysis of the CMB Modeling Results by Considering Photochemical Degradation of Polycyclic Aromatic Hydrocarbons (PAHs) in the Seoul atmosphere (서울 대기에서 PAHs 광화학반응을 고려한 CMB 수용모델 결과 검토)

  • Cho, Ye Seul;Jung, Da Bin;Kim, In Sun;Lee, Ji Yi;Kim, Yong Pyo
    • Particle and aerosol research
    • /
    • v.10 no.1
    • /
    • pp.9-17
    • /
    • 2014
  • Several studies have been carried out on the source contribution of the particulate Polycyclic Aromatic Hydrocarbons (PAHs) over Seoul by using the Chemical Mass Balance Model (CMB)(Lee and Kim, 2007; Kim et al., 2013). To confirm the validity of the modeling results, the modified model employing a photochemical loss rate along with varying residence times and the standard model that considers no loss were compared. It was found that by considering the photochemical loss rate, a better performance was obtained as compared to those obtained from the standard model in the CMB calculation. The modified model estimated higher contributions from coke oven, transportation, and biomass burning by 4 to 8%. However, the order of the relative importance of major sources was not changed, coke oven followed by transportation and biomass burning. Thus, it was concluded that the standard CMB model results are reliable for identifying the relative importance of major sources.