• Journal of Distribution Science
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• v.17 no.8
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• pp.45-56
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• 2019

Purpose - This study aimed at investigating the mediation roles of attitude dimensions in the effects of involvement type on hedonic product purchase intention and moderation role of lay rationalism in the effects of involvement type on attitude dimensions. Research design, data, and Methodology - "Wenjuanxing" was used online to make questionnaire, which was loaded on Wechat and QQ. 125 data were collected online in China. The Process macro model 58 including moderation of the two paths in the causal sequence was used to verify hypotheses. Results and Conclusions - First, cognitive (affective) involvement had positive effect on the utilitarian (hedonic) dimension of consumer attitude and the purchase intention. Second, hedonic dimension of attitude had positive effects on purchase intention, but utilitarian dimension of attitude had not significant positive effects on purchase intention. Third, Lay rationalism did decrease (did not increase) the positive effects of affective (cognitive) involvement on hedonic (utilitarian) dimension of attitude. Therefore Marketing managers should understand the differences between the cognitive involvement and affective involvement, and develop the ways by which they attract consumers to choose their hedonic product. And they should give affective (cognitive) information to the customers with low (high) rationalism consumers when they do marketing for their hedonic product.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.7
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• pp.279-291
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• 2020

This study aims to develop the concept of innovation models with the marketing channel construct approach, marketing innovation, product segmentation, and customer insight; as well as improvements to the theory of resource-based combined with the method of service-dominant logic. This study approach is based on quantitative descriptive conducted with three stages of testing scenarios. The first test is the mapping of the innovation model construct through testing the validity and reliability with the moderation of customer orientation variables. The second scenario examines the relationship of influence between the independent variables on the dependent variable of 29 hypothetical analysis equation modeling. The unit of analysis was conducted on 497 SMEs involved in the food and beverage sectors, with the criteria being SMEs must have a rating of 4-5 points on the Go-Food applications software. The results shown that: 1) the construct used to develop an innovative model both directly and via moderation is positive and significant; 2) Through a complicated relationship that involves all components of the variable, it outlines a positive and significant effect except for the path of analysis (μ5). The theoretical and managerial implications state that the service-dominant logic approach and resource-based view theory have extreme reliability and interrelations.

• Journal of the Korea Society of Computer and Information
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• v.23 no.2
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• pp.83-91
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• 2018

In this paper, we verify the mediating effects of resilience on the relationship between smartphone addition and anger coping strategies, focusing on 299 high school students, and examine the effect of variables on students of general high schools and special purpose high schools. We found that smartphone addiction affects students' resilience and the resilience affects their anger-out and anger-in. It is also found that resilience has mediating effects on the relationship between students' smartphone addiction and anger coping strategies. As for students of general high schools, their smartphone addiction has positive effects on anger-out and anger-in while that of students of special purpose high schools affects their resilience, and the resilience affect their anger-out and anger-in. The results suggest that a high-level of smartphone addiction tends to reduce resilience, which lowers anger moderation, and stress the need of intervention by school type. Finally, this paper discusses implications based on its results and importance of further studies.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.26 no.5
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• pp.1243-1250
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• 2016

The purpose of this study is to investigate how abusive supervision influences on security policy compliance in their work place and find moderation effects of organizational justice. The results is that abusive supervision decreases employees' affective commitment or social bond to their organizations. And it negatively affect employees' behavioral intent to comply with security policies. Organizational justice acts to attenuate the negative relationship between the stress from abusive supervision and willingness to comply with the security policy. Especially, distributive justice has a significant effect on decreasing the negative relationship.

• Korean Journal of Soil Science and Fertilizer
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• v.9 no.4
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• pp.257-260
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• 1976

Corn (Zea may L.) and Algae (Botridium sp.) were grown in the nutrient solution to investestigate the effects of humic substances on the moderation of high salt toxicity. The results are as follows: 1) The addition of small amount of humic substances (5 ppm C) drastically decreased the high salt toxicity of corn growth. 2) The addition of 20ppm humic substances was also decreased the high salt toxicity in algaegrowth. Different concentration of humic substances, however, did not show significant difference in algae yield.

• Journal of Distribution Science
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• v.20 no.1
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• pp.67-76
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• 2022

Purpose: The purpose is to verify the impact of the store environment on interpersonal service quality (ISQ), shopping value and patronage intention, as well as the moderating role of the store format: supermarkets vs hypermarkets. This is significant as previous studies on retailing neglected the effect of interpersonal service quality on the experiential shopping value. The comparison of the model between two retailing formats (hypermarkets and supermarkets) provides a significant contribution and responds to a need to provide insights regarding the moderation of the store types on the contribution of interpersonal service quality and experiential value to customer's retention. Research design, data, and methodology: The hypotheses have been tested after analyzing the data of a survey among 405 consumers exiting stores representing various retailing stores in Tunisia. A Structural model have been finally verified by a path analysis after applying a confirmatory factorial analysis. Multigroup analyses on AMOS allowed to verify the moderation of store types. Results: Results mainly show that patronage intention is affected by the experiential perceived value dimensions. The latter is a direct consequence of ISQ and an indirect outcome of perceived shopping environment. The impact of value, environment and ISQ is moderated by the store type.

• Korea Trade Review
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• v.45 no.6
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• pp.55-75
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• 2020

This study examines factors that influence organizational identification of employees who work for foreign multinational corporations in Korea. First, we test whether employee perceptions on leader-member exchange, trust in CEO, and career growth opportunity can influence their organizational identification. second, we also investigate moderation effects of employee perception on subsidiary level factors such as co-operation between the subsidiary and its HQ, firm reputation of the subsidiary, and opportunity to work overseas. 391 survey results from 350 subsidiaries of multinational corporations in Korea has been collected for this study. We found that leader-member exchange, trust in CEO and career growth opportunity had a positive effect on organizational identification of employees who work for foreign subsidiaries of multinational corporations in Korea. We also found partial support for the moderation effects of HQ-subsidiary interrelationship and opportunity to work overseas in the relationship between predictors and organizational identification. With this in mind, I hope this help to reconsider competitiveness of global companies in Korea by increasing organizational identification.

• Journal of Digital Convergence
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• v.10 no.11
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• pp.209-223
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• 2012

The purpose of this study is to examine the moderating effects of emotional intelligence in the relationship between transformational leadership and organizational commitment. To achieve the this research purpose, theoretical and empirical studies related to transformational leadership, organizational commitment, and emotional intelligence were carried out simultaneously. The established hypotheses related to transformational leadership, organizational commitment, and emotional intelligence were verified by the hierarchical regression analysis using SPSS. The result of this research are as followers : First, the hierarchical regression analysis revealed that moderation term was significant(${\beta}$=0.146, p<.01). The interaction term for charisma and emotional intelligence had a significant and positive relationship with organizational commitment. Second, the hierarchical regression analysis revealed that moderation term was insignificant(${\beta}$=2.295, p<.05) The interaction term for inspirational motivation and emotional intelligence had a significant and positive relationship with organizational commitment. Third, the hierarchical regression analysis revealed that moderation term was significant(${\beta}$=0.200, p<.001). The interaction term for intellectual stimulation and emotional intelligence had a significant and positive relationship with organizational commitment. Fourth, the hierarchical regression analysis revealed that moderation term was significant(${\beta}$=2.213, p<.01).

• Journal of Digital Convergence
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• v.15 no.12
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• pp.255-263
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• 2017

Recently, cause marketing is more focused as one of key brand positioning strategies, which in turn leads that more companies are interested in cause marketing. In this study, we focused on two different types of cause marketing, named as public-volunteered cause marketing and corporate-driven cause marketing. A field study using an actual brand explored the effect of cause marketing type and brand authenticity on purchase intention toward the target brand. Moreover, we examined the moderation and moderated mediation of brand awareness. As our results showed, the corporate-driven cause marketing had a positive impact both on brand authenticity and purchase intention in the low (vs. high) brand awareness condition. However, the effect of public-volunteered marketing on purchase intention and brand authenticity did not vary depending on brand awareness. To increase the effectiveness of the cause marketing, the results suggest that the public-volunteered cause marketing would be more effective than the corporate-driven cause marketing.

• Journal of the Korean Society of Child Welfare
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• no.60
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• pp.1-24
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• 2017

This study aimed to examine whether neglect influences sense of community and whether such a relationship is moderated by peer attachment. For this purpose, this study employed multi variate regression analyses using the sixth-panel data (2015) of fourth-grade elementary-school children from the Korean Children and Youth Panel Survey. Key findings were as follows: First, neglect was found to have negative impacts on sense of community. In addition, we found that peer attachment moderated the relationship between neglect and sense of community. This finding suggests that peer relationship and attachment protects some portion of negative impacts of neglect on sense of community. This study concludes with policy and practice implications to improve the well-being of adolescents.