• Journal of Distribution Science
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• v.22 no.5
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• pp.93-104
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• 2024

Purpose: This study used the SORmodel (or cue utilization theory) to examine the impact of expanded quality factorsincluding product quality on customer satisfaction, attitude, and behavioral loyalty. This study examined the moderating effect of gender on the customer satisfaction-attitudinal and behavioral loyalty relationship. Research design, data, and methodology: 364 respondents were collected through an online survey and analyzed using the SmartPLS 4.0 program. Results: The findings show that product quality, along with system quality and service quality, are key determinants of customer satisfaction. In addition, this study shows that the relationship between customer satisfaction and attitudinal loyalty (repurchase and word-of-mouth intention) does not differ depending on gender, but the relationship between customer satisfaction and behavioral loyalty (share-of-visit and share-of-wallet) is stronger for women than for men. Conclusions: This research integrates concepts from environmental psychology and marketing focusing on website quality (information, system, service, and product), as well as satisfaction, attitudinal and behavioral loyalty. Online shopping mall practitioners must systematically analyze and assess the quality of online shopping, a pivotal factor driving customer satisfaction, attitude, and behavioral loyalty. Acknowledging the influence of gender on consumers' online purchasing behavior can aid online retailers in devising tailored e-commerce marketing strategies aimed at attracting and retaining customers.

• Journal of the Korean Society for information Management
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• v.30 no.3
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• pp.133-156
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• 2013

The purposes of this study are (1) to examine the relationships among attitude on SNS use, subjective norm, perceived behavioral control, and SNS use, (2) to analyze effect of SNS use on bonding network and bridging network, (3) to consider moderating effect of the gender on the relationship between SNS use and Social network. We conducted a survey for 20-30's SNS user. The results of analysis using the Structural Equation Model(SEM) represent that attitude on SNS use, subjective norm, and perceived behavioral control are significant determinants of the SNS use. SNS use affects bonding network and bridging network. An interesting result was observed that the gender had moderating effect on the relationship between SNS use and social network. Based on these results, we suggest theoretical and practical implications of this study.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.6
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• pp.63-74
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• 2018

Youth unemployment including college graduates has become more serious in recent years. It is very necessary to study the factors affecting entrepreneurship and entrepreneurial intentions. These days, the number of female entrepreneurs has been increased dramatically. There have been many successful entrepreneurs with technology background in Korea. Until now, there have been not so many empirical studies examining moderating effects of gender and college major. A lot of studies have examined the relationship between entrepreneurial orientation and entrepreneurial intention of college students. The purpose of this article is to examine gender and major as moderators in the relationship. Until now, there has been very few research investigating the moderating effects of gender and major on the relationship between entrepreneurial orientation and entrepreneurial intention. Survey questionaries were given to 400 college students randomly chosen in Gangwon-do. Finally, 334 surveys were used to analyze the relationship. The findings of our study are as follows. First, similar to previous studies, entrepreneurial orientation of college students has a positive effect on entrepreneurial intention. Second, participation both in school entrepreneurship courses and out of school entrepreneurship education does positively affect entrepreneurial intention. Gender and major are moderating variables between entrepreneurial orientation and entrepreneurial intention. Third, compared to male students, female students with low entrepreneurial orientation show much lower entrepreneurial intention. Fourth, compared to Non-STEM students, STEM students with low entrepreneurial orientation show much lower entrepreneurial intention. Thus, in order to improve entrepreneurial intention among college students, it is very important to develop entrepreneurial orientation, especially for female and STEM college students.

• Journal of Korea Society of Industrial Information Systems
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• v.17 no.7
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• pp.177-186
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• 2012

Social Network Service is a web-based service that allows the people to construct relationship among users with same interest and supports various activities such as managing personal relations and sharing information or contents. The objective of this study is analysing the influence of the innovativeness on the use intention in SNS based on the UTAUT model. This study establishes a theoretical model that includes four independent variables(performance expectancy, effort expendancy, social influence, innovativeness) and two moderating variables(gender and innovativeness). The empirical results obtained in a sample of 403 university students are followings; 1) The use intention is positively influenced by the performance expectancy, effort expendancy, social influence and innovativeness. The effort expectancy is the strongest predictor of the use intention 2) The gender has a moderating effect whileas the innovativeness has no moderating effect. For men, the stronger the effect of performance expectancy on the use intention and for women, the stronger the effect of social influence on the use intention.

• Journal of Information Technology Applications and Management
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• v.28 no.5
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• pp.61-70
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• 2021

With the proliferation of smartphones and 5G networks, mobile social network service (SNS) has become an indispensable part of people's daily lives. However, with the use of SNS, fatigue and withdrawal behavior gradually emerged. Based on The Transactional Theory of Stress and Coping (TTSC), we explored the mechanism of SNS overload on users' discontinuous intention under the framework of "stressor-strain-outcome". And we also investigated the moderating effects of gender in this process. We hope that through our research, we can help SNS users to reduce unnecessary fatigue, and provide better suggestions for platform designers to adjust product design to improve user experience.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.5
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• pp.191-202
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• 2020

This study examines the relationships between family-friendly organizational culture(FFOC), corporate entrepreneurship, and innovative behavior. The purpose of this study is to investigate the mediating effect of corporate entrepreneurship on the relationship between FFOC and innovative behavior. Also we examine the moderating effects of gender between FFOC and corporate entrepreneurship. Research sample consisted of 1,037 employees who were working in various manufacturing companies in Korea. The results of this research is as follows: First, FFOC showed a positive effects on corporate entrepreneurship. Second, FFOC had a positive effect on employee' innovative behavior. Third, corporate entrepreneurship partially mediated effect on the relationship between FFOC and innovative behavior. Finally, gender had moderating effect in the relationship between FFOC and corporate entrepreneurship. Specifically, the positive effect of FFOC on corporate entrepreneurship was stronger in women than in men when FFOC was higher. In particular, this research concludes with implications for future research of corporate entrepreneurship, limitations of this study, and practical application.

• The Journal of the Korea Contents Association
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• v.14 no.3
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• pp.490-499
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• 2014

This research was conducted to verify the moderating effect of gender, which impacts learning strategy, negative emotions, and influence that university life adjustment of undergraduates has on academic achievement. Therefore, this survey was conducted on learning strategy and negative emotion in February, targeting 654 freshmen of a university in Seoul on their academic and social adaptation and grades which has been measured and analyzed three months later at the end of the term. The moderating effect according to genders was analyzed through hierarchical regression analyses, and diagram was presented after conducting the simple gradient verification as a post analysis on interactive effect. As a result of analysis, although learning strategy and academic adaptation was appeared to be significantly affecting grades regardless of gender, the impact of negative emotions on academic achievement were significant only to females, and the impact of social adaptation on academic achievement was significant only to males, which enabled the researchers to confirm the regulation effects on different genders. The implications and proposal for a follow-up study about learning strategy, emotion, and adaptation based on the research resulted in the discussion of academic achievement in university.

• Journal of Digital Convergence
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• v.16 no.1
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• pp.47-53
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• 2018

This study aimed to investigate the moderating effect of empathy between adolescents' self-esteem and aggression. For this study, 542 adolescents were surveyed in B county of Gyeongsangbukdo in Korea. Data were analysed using reliability analysis, frequency analysis, mean comparison analysis, correlation analysis and regression analysis for moderation. Major results are as follows. First, it was found out that adolescents' empathy were significantly different depending on gender, school level. But adolescents' aggression did not show any differences. Second, adolescents' aggression was negatively correlated with their self-esteem and empathy. Third, As a regression analysis, it was found that the male students showed a moderating effect of empathy between self-esteem and aggression, but the female students did not showed it. Based on these findings, it was suggested that programs for lowering aggressiveness of adolescents should be developed according to their environment and gender. In addition, the research through nationwide sampling, the research on the empathy related to the female students, and the study on the elementary school students were addressed.

• Journal of Convergence for Information Technology
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• v.8 no.4
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• pp.145-152
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• 2018

The aim of this study is to search for a direction to reduce adolescents' mobile phone dependency. The fourth data for 4th graders who were 1,972 of 7th from the 2013 Korea Children & Youth Panel Survey were used. SPSS 21.0 was used. In addition, the mediating effects of ego-resiliency and gender-moderating effects between positive parenting attitude and mobile phone dependency were analyzed through descriptive statistics, data analysis, correlation analysis and multiple regression analysis. The results found the followings: Positive parenting attitude increased ego-resiliency while lowering mobile phone dependency. Ego-resiliency had a negative influence on mobile phone dependency and mediating effects between the two variables. Gender had a moderating effect between two variables. Based on the above results, this study suggested a direction to cope with the problems which can result from the excessive use of mobile phone for both parents and their children.

• Journal of Convergence for Information Technology
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• v.8 no.2
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• pp.37-44
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• 2018

This study examined the moderating effects of gender on the influences of parental parenting attitudes on peer attachment in early adolescents. Data analysis was conducted over 1,912 respondents who met the purpose of this study among Korean Youth Panel KCYPS 7th year data of 1st grade in elementary school. The research methods examined the influence of variables on dependent variable, with difference of gender influences. As a result, it was found that gender, the control variable, and overall grade satisfaction affected peer attachment. Second, positive and negative parenting attitudes have confirmed positive and negative effects on peer attachment. Third, moderating effect was confirmed as parenting attitudes by gender show the difference of impact on peer attachment. Therefore, this study suggest to apply it to practical and theoretical implications and basic data for the program development to improve youth peer relations.