• Title/Summary/Keyword: Moderating Effect of Sex Role

Search Result 11, Processing Time 0.02 seconds

Effect of Perceived Value on Customer Satisfaction in Reward Programs of Tele-Communication Firms -Focusing on the Moderating Effect of Sex Role- (이동통신사의 보상프로그램에 대한 지각된 가치가 고객만족에 미치는 영향 -성별의 조절효과를 중심으로-)

  • Kang, Yong-Soo
    • The Journal of the Korea Contents Association
    • /
    • v.11 no.8
    • /
    • pp.321-330
    • /
    • 2011
  • This study focuses on the moderating effect of sex role on the relationship between perceived values on the reward program of tele-communication firms and customer satisfaction. To test moderating effect, Difference test for distinct parameters in Amos 18.0 program was used. Results show that both kind of perceived values(utilitarian value and hedonic value) have a significant effect on customer satisfaction. And the moderating effect of sex variable was verified. For male, hedonic value has influenced on the customer satisfaction more than utilitarian value. And for female, reversely, utilitarian value has influenced on the customer satisfaction more than female value.

The Effect of the Types of Sex-appeal Fashion POP on Attitude toward Advertising: Focusing on the Moderating Role of Gender and Sensation Seeking

  • Park, Hyun Hee;Jeon, Jung Ok
    • International Journal of Human Ecology
    • /
    • v.15 no.1
    • /
    • pp.64-71
    • /
    • 2014
  • This study empirically compares the influence of sex-appeal fashion Point-of-Purchase (POP) types on attitude towards advertising. It also highlights the moderating roles of gender and the level of sensation seeking. Three sex-appeal fashion POP types (nude/semi-nude/body conscious) were developed for this study and the interaction effect of the types of sex-appeal fashion POP advertising and gender was tested. In addition, interaction effect of the types of sex-appeal fashion POP advertising and the level of sensation seeking (high/low) was tested. The results found that gender influenced consumer attitudes toward sex-appeal fashion POP advertising type. Male consumers showed a more favorable attitude toward advertising for the nude type than others; however, female consumers showed a more favorable attitude toward advertising for semi-nude and body conscious type than the nude type. The results also found a significant two-way interaction effect of sexual POP advertising types and sensation seeking on attitude toward POP advertising. High sensation seekers preferred nude and semi-nude type POP advertising to body conscious POP advertising. It is useful to investigate how various marketing factors support attitude toward POP advertising in the context of sexual fashion POP advertising and which factors exert the strongest influence within different degrees of nudity.

An Empirical Study on the Relationship of Justice, Pay Level Satisfaction and Pay System (공정성 요인, 임금수준 만족 그리고 임금제도에 관한 실증연구)

  • Lee, Jung-Gil;lee, Kwang-Hee
    • Journal of Korean Society of Industrial and Systems Engineering
    • /
    • v.39 no.3
    • /
    • pp.118-128
    • /
    • 2016
  • The purpose of this study is to verify the role of moderating effect of pay system on the relation between organizational justice and employee's pay level satisfaction. By default, it would be a justice find out a positive impact on pay levels satisfaction members feel. It will examine the mediating effect of the wage system the main purpose of this study is to prove their relationship. A survey was conducted to examine the role of moderating effect of pay system on the responses of 218 employees. sex, education, status, and service type were chosen as control variable, and the regression model which treated the distributive justice and procedural justice as independent variable was set. A pay system was supposed as moderating variable of the relation between organizational justice and pay level satisfaction, In addition the pay system have a dummy variable (if pay system is lower than the average, pay system is 0, else pay system is 1). The result showed that the relation of organizational justice and pay level satisfaction are significantly unique. This means that pay system moderates the relation of organizational justice and pay level satisfaction. These results are different from the prior researches which had treated pay system as mediative variable of organizational justice and pay level satisfaction. This difference may be from the property of attitude variable. For example, pay satisfaction is individual-based attitude. Moreover, organizational committment has the instrumentality for future reward, while pay satisfaction does not. The future study should consider the properties of these variables and other employee's attitude variables.

A study on the level of codependency among social work related professionals and its effect on their burnout: Focusing on moderating effects of Sex-role attitude (사회복지종사자의 공동의존성과 소진에 관한 연구 : 성역할태도의 조절효과를 중심으로)

  • Jang, Gyeongho;Yoon, Kyeonga;Shim, Woochan
    • Korean Journal of Social Welfare Studies
    • /
    • v.47 no.1
    • /
    • pp.29-56
    • /
    • 2016
  • The purpose of this study is first, to explore the level of codependency among social work related professionals since codependency of professionals in the field has not been explored much in Korea. Second purpose is to examine whether codependency affects the level of burnout. Last purpose is to examine moderating effects of the Sex-role attitude on the relationship between codependency and burnout. Data were collected from the 11th of December in 2014 until the 28th of February in the following year. Self-administered questionnaires were distributed to care professionals practicing in social work institutions in Daejeon City and Choongcheong province, via email and mail. In addition, surveys were administered at several continuing education training venues. Instruments used for this study include CODAT(Codependency Assessment Tool) developed by Hughes-Hammer and colleagues in 1998, MBI(Maslach Burnout Inventory) developed by Maslach and Jackson in 1981, and SRA(Sex Role Attitude) developed by Osmond and Maryin in 1975. In total, 368 surveys were used for final analysis. The results include that gender did not have statistically significant relationship with the overall codependency, however, male showed statistically higher score than female in one of subscales of codependency called hiding oneself. Workers in the residential settings showed higher level of codependency than those in non-residential settings, especially in the subscale of Other focus or Self-neglect. Codependency showed a strong relationship with Burnout. Among the five-factor structure of the CODAT, Medical problem, Low Self-worth and Family of Origin showed strong relationship with the Burnout score. And the moderating effects of Sex-role Attitude showed a statistically significant relationship between codependency and burnout. Conservative sex-role attitude amplified the level of burnout on the relationship between codependency and burnout. Based on the result, educational and policy implications were made in order to prevent burnout among social work related professionals.

Effect of the Displaced Aggression on Cyberbullying Tendencies and the Moderating Role of Penetrator Sensitivity (전위된 공격성이 사이버불링경향성에 미치는 영향과 가해자 정의민감성의 조절효과)

  • So, Ye-Eun;Kim, Hae-Sook
    • Journal of the Korea Convergence Society
    • /
    • v.12 no.6
    • /
    • pp.205-215
    • /
    • 2021
  • This study was to examine the effect of Displaced aggression and Justice sensitivity(victim sensitivity and penetrator sensitivity) on Cyberbullying tendency in 20s adult, and the moderating role of Justice sensitivity to identify psychological factors affecting a serious social problem, cyberbullying. The online survey was handed to 261 adults in their 20s for a month. First, Simple regression analysis shows that displaced aggression(F=62.55, p<.001) and victim sensitivity(F=29.61, p<.001) predict cyberbullying tendency. Second, hierarchical regression analysis by controlling the effects of sex, the perpetrator sensitivity has been shown to morderate the relationship between displaced aggression and cyberbullying tendencies(F=29.61, p<.001), and the effect of victim sensitivity has not been significant. In conclusion, that future studies need to consider the limitations of this study to ensure that the same results are shown in different age groups and also some approaches such as empathetic understanding could help to reduce cyberbullying.

Mother's Marital Conflict and Satisfaction Mediate the Relationship Between Father's Child-Rearing Involvement and the Mother's Warmth of Parenting Style: The Moderating Role of Mother's Depression and Self-Esteem (부의 양육참여가 모의 온정적 양육에 미치는 영향에서 모가 지각한 부부갈등 및 결혼만족도의 매개효과: 모의 우울과 자아존중감 조절효과를 중심으로)

  • Eom, Sung Hye;Jeon, Hyo Jeong;Goh, Eun Kyoung
    • Korean Journal of Child Studies
    • /
    • v.38 no.1
    • /
    • pp.153-167
    • /
    • 2017
  • Objective: This study was aimed to examine the mediating effects of mother's marital conflict and satisfaction between father's child-rearing involvement and mother's warmth of parenting style, and the moderating effect of mother's depression and self-esteem. Methods: The analyses involved using cross-sectional weights from the 1,703 samples of the 5th Panel Study on Korean Children to classify them into high and low depression groups, and high and low self-esteem groups. Path analysis and multiple group comparison analysis were conducted, controlled by child sex, mother's age and highest education level, and household financial assets. Results: The results were as follows: First, mother's marital conflict and satisfaction had a mediating effect on the relationship between father's child-rearing involvement and mother's warmth of parenting style. Second, mother's depression and self-esteem levels had a moderating effect the relationship between father's child-rearing involvement and mother's warmth of parenting style. In particular, mother's depression level affected the path between marital conflict and warmth of parenting style, and mother's self-esteem level affected the path between marital satisfaction and warmth of parenting style. Conclusion: Father's child-rearing involvement and mother's psychological level affect mother's marital relations and parenting style. Also, father's parenting involvement and psychological support is needed for a mother to regulate mood disorders, including depression and any self-serving bias.

Moderating Effects of 3 years over Startup QFD Training Participants' Characteristics on Transfer Intension (창업기업 QFD 교육 훈련 학습자 특성이 학습 전이의도에 미치는 조절 효과에 관한 연구)

  • Hwang, Bo-Yun;Yang, Young-Seok;Kim, Myung-Seuk
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.13 no.4
    • /
    • pp.35-48
    • /
    • 2018
  • This study aims to assess the training effect of QFD(Quality Functional Deployment) program for 3 years over startups, adopted from the conventional QFD widely used in the large companies to break up to a sluggish sales and growth, for employees working in startup whether the participants in startup and venture company taking this lessons into their real tasks or not. In particular, the focus of this study falls on figuring out whether individual characteristics of the participants play a role in moderating effect over transfer intension factors and its link path structure. The research results drive out two significant findings. First, in terms of relationship between the influence of transfer intension by self-efficacy and the validity of training content with the learner's readiness, the moderating effect of demographic features of the participants is effective partially by the sex and fully by their working position, but not statistically significant by age, education, and the prior startup career. This research deliver the following significant implication that the active participation of CEO level, decision-maker guarantee the higher performance of the training program like QFD program, more stresses falling on practical implementation in real business rather than just ending up with career training. This study gives significant policy implication to quasi-government organization running all public startup training projects.

The Effects of Work·family Balance of Working Moms on their Psychological Well-being - Focused on the Moderating Effects of Care Service Satisfaction, Sharing Housework, Gender Equality Consciousness, and Gender Role Attitude - (일·가정양립이 취업모의 심리적 복지에 미치는 영향 -돌봄서비스만족, 가사분담, 양성평등의식, 성역할태도의 조절효과를 중심으로-)

  • Park, Min-Jung
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.20 no.9
    • /
    • pp.66-81
    • /
    • 2019
  • The purpose of this study is to analyze the moderating effect of care service satisfaction, housework sharing, gender equality consciousness, and gender role attitude on the relationship between work family balance and the psychological well-being of working mothers. This study was conducted from March 20, 2013 to March 26, 2019, with a total of 163 questionnaires for working moms having elementary school children. The results demonstrating the positive effect of care service satisfaction provide policy implications for extending the care service system. Notably, it was confirmed that psychological well-being increased in cases of work-family conflict as housework sharing, egalitarian sex role attitude, and gender equality consciousness increased. Therefore, subsequent study will be necessary to discuss further about sharing the spouse 's housework and raising the gender equality consciousness.

A Meta-Analysis on the Effect of Batterer Intervention Programs (부부폭력 가해자프로그램의 효과에 대한 메타분석)

  • Chang, Hee suk;Heo, In Yeong
    • Korean Journal of Social Welfare Studies
    • /
    • v.49 no.4
    • /
    • pp.101-129
    • /
    • 2018
  • This study examined the overall effect size of the batterer intervention programs aimed at reducing violent behavior. This study calculated the 18 results and the 115 effect sizes of 11 theses published from 2000 to 2017 in Korea. It was demonstrated that the effect of an offender's program on the change in violent behavior was significant at both the practical and treatment level. The effect size was high in the order of control behavior, emotional violence, and physical violence. The effects of dependent variables other than violence were also researched. The batterer program positively changed the participant's attitudes in terms of sex-role and partner violence. Furthermore, it decreased the level of anger and depression, and enhanced self-esteem and communication skills thus increasing satisfaction in marital relationships. In addition, this study examined the factors that influence the effect of the offender's program in terms of the decrease of violent behavior. Upon analysis, it was examined that the moderating effect was great in the approach model and counsel form. More specifically, it was revealed that the feminist-cognitive behavioral models had a greater effect than the compromise model or single model. In terms of counsel forms, group counseling formed only of male offenders had greater effect than couples treatment group. Based on these findings, this study discussed the practical means for increasing the effect of batterer intervention programs.

The Effect of Psychological Independence of College Students on the Entrepreneurial Intention -Mediating Effect of Entrepreneurship and Moderating Effect of Sex- (전문대학생의 심리적 독립이 창업의도에 미치는 영향 -기업가정신의 매개 및 성별의 조절효과-)

  • Kim, Jeong In;Ga, Hye Young
    • The Journal of the Korea Contents Association
    • /
    • v.19 no.1
    • /
    • pp.430-444
    • /
    • 2019
  • This paper investigates the relationship between psychological independence and entrepreneurial intention of college students and the importance of entrepreneurship through empirical analysis. Therefore, In June 2018. A total of 214 samples were collected from 220 collected samples. The main findings are as follows: Firstly, psychological independence has a positive (+) effect on the entrepreneurship, but it cannot make a direct impact on the entrepreneurial intention. Secondly, It is confirmed that the entrepreneuship has a significant positive effect on each of the entrepreneurial intention. Thirdly, it is confirmed that entrepreneurship has a fully mediating role in the relationship between psychological independence and entrepreneurial intention. Fourthly, It is confirmed that the higher the entrepreneurship among male students, the stronger entrepreneurial intention, but there is no sexual difference in the relationship between psychological independence and entrepreneurship, psychological independence and entrepreneurial intention. In this paper, it has been confirmed that it is important to create a preceding factor of the entrepreneurial intention like psychological independence.