• 무역학회지
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• 제44권5호
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• pp.17-28
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• 2019

Although brand love is a major interest in global business, very little is known about how the effects of brand love are affected by relevant constructs. This study examines how the brand love-loyalty link is moderated by shopping value (hedonic vs. utilitarian) and how the moderated moderation effect of gender difference influences the consumer-brand relationship. Based on a unique dataset of 254 Chinese consumers of Korean cosmetic brands in China, we tested our proposed hypotheses using Regression PROCESS macro (model = 3). One of our novel findings is that brand love has a positive influence on brand loyalty. However, this relationship is sensitive to moderators. Regarding the brand love-loyalty linkage, consumers who seek hedonic shopping value is higher than consumers who seek utilitarian shopping value. In particular, female consumers are more passionate and loyal than male consumers. Finally, male consumers seeking hedonic shopping value feature greater brand love-loyal linkage than other consumers; however, this effect is very limited.

• 실천공학교육논문지
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• 제13권2호
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• pp.405-419
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• 2021

본 연구는 공학계열 대학생을 대상으로 학습민첩성과 취업준비행동의 관계에서 학습몰입과 교수-학생 간 상호작용의 조절된 조절효과를 확인하는 것을 목적으로 한다. 이를 위해 2년제 P대학 2학년 재학생 206명으로부터 수집한 데이터를 바탕으로 Process v3.5.3 for SPSS를 활용하여 연구 모델의 조건부 효과(직접효과 및 조절된 조절효과) 분석을 실시하였다. 연구결과 첫째, 공학계열 대학생의 학습민첩성은 취업준비행동에 유의한 정적 영향을 미치는 것으로 나타났다. 둘째, 학습민첩성과 취업준비행동의 관계에서 학습몰입은 유의한 부적 조절효과가 존재하는 것으로 나타났다. 셋째, 학습민첩성과 취업준비행동 관계에서 학습몰입의 조절효과는 교수-학생 간 상호작용 빈도에 의해 조절되고, 그 영향은 통계적으로 유의하고 정적인 것으로 나타났다. 연구결과를 바탕으로 학문적·실무적 논의와 시사점을 제시하였다.

• 지식경영연구
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• 제18권4호
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• pp.63-96
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• 2017

In a competitive organizational environment, members view completing tasks to perfection without mistakes as the requirement for success and good evaluation from others. However, unrealistically strong perfectionism can have negative effects on members' psychological states and organizational performance. This study focuses on evaluative concerns perfectionism, the negative aspect of perfectionism, based on positive psychology theory to explore the positive mechanism that comes into place in the process of strengthening organization members' resilience. For this purpose, we performed a moderated moderation analysis to investigate whether the moderating effect of leaders' social support (primary moderator) is moderated by their emotional intelligence (secondary moderator). To verify our research model, we conducted a two-part survey of 252 employees in various industries with a time interval to minimize the common method bias. Job rank and positive affectivity were set as control variables to identify the clear causal relationship among variables. Our findings showed that first, evaluative concerns perfectionism reduced resilience; second, leaders' social support positively moderated the relationship between evaluative concerns perfectionism and resilience; and third, the leaders' emotional intelligence positively moderated the two-way interaction between evaluative concerns perfectionism and the leaders' social support, confirming a moderated moderation. Our findings suggest the need for leaders to assume multidimensional roles to enhance the positive traits of organization members, especially in today's complex business environment. The implications of our findings are further discussed in relation to knowledge management and the development of organization members who exhibit evaluative concerns perfectionism, along with suggestions for future research.

• 한국콘텐츠학회논문지
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• 제17권5호
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• pp.449-460
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• 2017

본 연구는 카지노 딜러의 감정노동과 우울과의 관계에서 적대감의 매개효과와 감정표현불능증의 조절효과가 나타나는 조절된 매개효과가 유의한지 확인하고자 하였다. 본 연구에서는 서울 소재 외국인 전용 카지노 딜러 160명(남 56명, 여 94명)을 대상으로 감정노동, 감정표현불능증, 적대감, 우울에 관한 설문을 실시하였다. 본 연구는 조절된 매개효과를 검증하기 위해 SPSS 22.0의 SPSS Macro를 사용하였다. 분석결과로 첫째, 카지노 딜러의 감정노동의 강도가 높아질수록 우울이 높아지는 모습이 나타났으며, 적대감은 감정노동과 우울을 부분매개하는 것으로 나타났다. 둘째, 조절효과 검증 결과, 감정노동과 감정표현불능증, 적대감과 감정표현불능증이 상호작용하여 우울에 영향을 미치는 것으로 나타났다. 셋째, 조절된 매개효과를 검증한 결과, 감정노동이 적대감을 통하여 우울에 영향을 미치는 과정을 감정표현불능증이 조절하는 조절된 매개효과가 유의미하였다. 논의에서 본 연구의 의의로 카지노 딜러들의 감정노동을 지원하는 방안에 대한 제언을 기술하였다.

• 지식경영연구
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• 제20권2호
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• pp.1-24
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• 2019

This tutorial introduces procedures and methods for performing structural equation modeling using R. To do this, we present advanced analysis methods based on structural equation model such as mediation effect analysis, moderation effect analysis, moderated mediation effect analysis, and multiple-group analysis with R program code using R lavaan package that supports structural equation modeling. R is flexible and scalable, unlike traditional commercial statistical packages. Therefore, new analytical techniques are likely to be implemented ahead of any other statistical package. From this point of view, R will be a very appropriate choice for applying new analytical techniques or advanced techniques that researchers need. Considering that various studies in the social sciences are applying structural equations modeling techniques and increasing interest in open source R, this tutorial is expected to be useful for researchers who are looking for alternatives to existing commercial statistical packages.

• Journal of Korea Trade
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• 제27권1호
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• pp.42-59
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• 2023

Purpose - As a leading source of foreign exchange and investment, tourism has grown in importance as a component of international trade. Accordingly, in recent decades much attention has been directed toward attracting foreign tourists and, in turn, positively affecting the recommendation intentions of foreign tourists. Despite such interests, there remains a dearth of empirical research on this issue. Moreover, prior research has focused primarily on the simple main effect of a certain factor on recommendation intentions. Therefore, the present study aims to (1) investigate the effect of overall satisfaction on the recommendation intentions of foreign tourists, and (2) examine the potential moderating effects of personal factors (i.e., age and destination image) on the association between overall satisfaction and recommendation intention. Design/methodology - Using a moderated moderation analysis of the data drawn from the 2018 International Visitor Survey conducted by the Korea Tourism Organization, this study proposes the three-way interaction effects of overall satisfaction, age, and destination image on recommendation intention. Findings - The findings of the study indicate that overall satisfaction is positively associated with recommendation intention and this relationship becomes stronger among younger tourists. The findings further indicate that the moderating effect of age on the relationship between overall satisfaction and recommendation intention depends on changes in the image of the destination. Specifically, the destination image exerts a positive moderating impact on the influence of age that moderates the overall satisfaction and recommendation intention relationship. Originality/value - Considering that the tourism economy has been severely affected by the current COVID-19 pandemic, this study contributes to a more accurate understanding of the factors affecting the recommendation intention, especially in times of crisis.

• 경영과학
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• 제34권3호
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• pp.61-77
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• 2017

This study investigates the effect of consumer involvement in the relationship between customer satisfaction and loyalty (which is measured as consumers' repurchase and WOM intentions). Previous research has presented inconsistent implications on the role of consumer involvement in the relationship. Some researchers have presented the empirical results showing that consumer involvement moderates the relationship, whereas others have done the empirical results implying that the consumer involvement does not moderates. In sum, the previous empirical studies have provided the inconsistent empirical results that consumer involvement may be a moderator or a non-moderator in the relationship between customer satisfaction and loyalty. Thus, we start this research with two research questions: "Does consumer involvement has a moderation effect on the relationship between-customer satisfaction and loyalty across various service industries?" and "Can the moderation effect of consumer involvement be detected differently depending on the statistical methods used to probe the moderation effect?" A questionnaire survey was conducted in the context of four service categories: eight service firms for fast food, four firms for family restaurant, four firms for movie theater and four firms for Bakery. Hierarchical regression analyses (moderated regression analyses) and chi-square difference tests were used to identify the role of consumer involvement in the relationship between customer satisfaction and loyalty. The empirical results show that there does not exist the difference in the moderation effects of consumer involvement identified by the two statistical methods (i.e., hierarchical regression analyses vs. chi-square difference tests), however, that there exists the difference in the identified moderation effects of consumer across service categories. In the final section, we summarize the implications and re-interpret the empirical results provided in the previous studies.

• 한국콘텐츠학회논문지
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• 제21권3호
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• pp.258-269
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• 2021

본 연구는 혁신행동을 강화하는 가족친화적 조직분위기의 효과를 규명함과 동시에 가족친화적 조직분위기와 혁신행동의 관계에 영향을 주는 구성원들의 성별과 회복탄력성의 조절된 조절효과를 실증분석하였다. 전국제조업에 종사하는 구성원 1,026명을 대상으로 SPSS 회귀분석과 PROCESS macro를 활용한 조절효과 검증결과는 다음과 같다. 첫째, 구성원들이 지각하는 높은 가족친화적 조직분위기는 혁신행동에 긍정적인 영향을 주었다. 둘째, 가족친화적 조직분위기와 혁신행동의 긍정적인 관계는 구성원들의 성별에 따라 조절되었다. 즉, 여성과 달리 남성은 가족친화적 조직분위기가 낮은 수준에서 높은 혁신행동을 보였으나, 가족친화적 조직분위기가 높은 수준에서는 여성이 남성보다 높은 혁신행동을 보였다. 셋째, 가족친화적 조직분위기, 성별 및 회복탄력성의 조절된 조절효과가 실증되었다. 먼저, 회복탄력성이 낮은 집단에서는 가족친화적 조직분위기가 높을 때, 여성들의 혁신행동이 남성보다 높게 강화되었다. 반대로 남성들의 혁신행동은 가족친화적 조직분위기와는 관계없이 일정 수준을 유지하는 것으로 나타났다. 마지막으로 회복탄력성이 높은 집단에서는 가족친화적 조직분위기와 관계없이 남성이 여성에 비해 혁신행동이 전반적으로 높게 나타났다. 이러한 연구결과에 기반하여 이론적 및 실무적 시사점, 연구 한계 및 향후 과제 등을 제시하였다.

• 한국의류학회지
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• 제40권1호
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• pp.81-96
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• 2016

The meaning of luxury varies by individuals. The differing luxury perceptions should influence the way individuals react to relevant marketing programs for luxury. Limited research exists on the topic despite interest in luxury segmentation and consumer-oriented values for luxury in marketplaces. Referring to the conceptual framework by Wiedmann et al. (2007), we explored the moderation role of four dimensions of luxury value perceptions (LVP; financial, functional, individual, and social dimensions), in the relationship between in-store emotion and perceived brand luxury. A total of 218 U.S. consumers participated in our online survey using a hypothetical luxury store image. The results revealed the following: First, on the relationship between felt pleasure and perceived brand luxury (PBL), the financial dimension of LVP only showed a significant moderation effect. Second, the effect of felt arousal on PBL was moderated by the financial and social dimensions of LVP. Lastly, the individual dimension of LVP only moderated the relationship between felt dominance and PBL. Theoretical and managerial implications are suggested.

• Educational Technology International
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• 제24권2호
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• pp.237-262
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• 2023

This study focuses on the instructor's role in student-centered learning and aims to test the effects and moderating role of instructor feedback on perceived loafing in team project-based learning. A conditional effect model including team efficacy, perceived loafing, instructor feedback, and team performance was proposed. Data were collected from students who registered for team project-based learning courses at a university in South Korea. A total of 420 cases were subjected to moderated mediation analysis. The results demonstrated that instructor feedback was negatively related to perceived loafing and moderated the relationship between team efficacy and perceived loafing. Furthermore, instructor feedback moderated the relationship between perceived loafing and team performance. In particular, even when perceived loafing was high, students who received frequent instructor feedback were found to significantly reduce the damage to team performance. Based on these findings, the importance of instructors' facilitation in team project-based learning is discussed.