• Journal of Global Scholars of Marketing Science
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• v.19 no.1
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• pp.9-21
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• 2009

Recently, the researches to explain Switching Behavior through Theory of Planned Behavior have been discovered. Many researches say that System factors of mobile telecommunication service(MTS) is positively associated with Switching Intention. But There is no difference of system factors between mobile telecommunication services because of IT technique Development. Thus, this study investigated whether switching cost and alternative's attractiveness influence switching intention concerning mobile telecommunication service by adopting Theory of Planned Behavior (TPB) as an underlying theoretical premise. The study also attempted to determine the moderating effects of personal innovativeness on switching intention. For these purposes the author has developed several hypotheses as follows: H-1. The switching cost of different MTS is associated with the attitude of MTS which is using. H-2. The switching cost of different MTS is associated with the subjective norm of MTS which is using. H-3. The switching cost of different MTS is associated with the perceived behavior control of MTS which is using. H-4. The alternative's attractiveness of different MTS is associated with the attitude of MTS which is using. H-5. The alternative's attractiveness of different MTS is associated with the subjective norm of MTS which is using. H-6. The alternative's attractiveness of different MTS is associated with the perceived behavior control of MTS which is using. H-7. The switching cost of different MTS is associated with the switching intention. H-8. The alternative's attractiveness of different MTS is associated with the switching intention. H-9. The attitude of MTS is associated with the switching intention. H-10. The subjective norm of MTS is associated with the switching intention. H-11. The perceived behavior control of MTS is associated with the switching intention. H-12. The personal innovativeness has been a moderating effects to switching intention. Data has been collected from 403 respondents for this study using a questionnaire method. The survey for the actual analysis of the research was done and analyzed with the customers who have an experience of using Mobile telecommunication service and the samples were selected among the middle and high school students who live in Seoul area, the university students who live in Seoul, Gyeonggi and Chungcheng Provinces, and the ordinary workers who are working in Seoul and Gyeonggi Province. The survey was done for 23 days from March 28, 2008 through April 12, 2008. The positive analysis was done with SPSS 12.0K statistics package and visual PLS program using the analysis techniques of frequency analysis, reliability analysis, correlation analysis and factor analysis. In addition, structural equation modeling was conducted using AMOS 5.0. The data was analyzed by frequency analysis using SPSS 12.0 and structural equation modeling using AMOS 5.0. The result of the overall model analysis is as follows: Chi-Square=378.306, d.f.=107, p-value=0.0, GFI=.904, AGFI= 0.863, IFI= 0.939, NFI= 0.917, RMSEA= 0.079, TLI= 0.922. The results of the overall model analysis were coherent. The following study results were revealed: First, switching cost was related positively to attitude, subjective norm and perceived behavior control, three components of TPB. Second, alternative's attractiveness was related negatively to subjective norm but positively to perceived behavior control. Third, switching cost and attitude was related negatively to switching intention, while perceived behavior control was related positively to switching intention. Finally, the study found the moderating effects of personal innovativeness on switching intention. Based on the results, the study offers marketing strategic implications for mobile telecommunication service industry.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.6 no.9
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• pp.2073-2085
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• 2012

Recently, the International Telecommunication Union allocated the 470-862 MHz band to the digital broadcasting (DB) service. Moreover, the 790-862 MHz sub-band will be allocated to the next-generation mobile system, known as the International Mobile Telecommunication - Advanced (IMT-A), and to the DB on a co-primary basis in the year 2015. Currently, two candidate technologies are available to represent the IMT-A system; the Mobile WiMAX and Long Term Evolution - Advanced (LTE-A). One of the main criteria of the IMT-A candidate is to not cause additional interference to the primary service (i.e., DB). In this paper, we address the spectrum sharing issue between the IMT-A candidates and the DB service. More precisely, we investigate the interference effect between the DB service and the mobile network, which could be either LTE-A or WiMAX. Our study proposes a spectrum sharing model to take into account the impact of interference and evaluates the spectrum sharing requirements such as frequency separation and separation distance. This model considers three spectrum sharing scenarios: co-channel, zero guard band, and adjacent channel. A statistical analysis is performed, by considering the interferer spectrum emission mask and victim receiver blocking techniques. The interference-to-noise ratio is used as an essential spectrum sharing criterion between the systems. The model considers the random distribution of the users, antenna heights, and the bandwidth effect as well as the deployment environment in order to achieve spectrum sharing. The results show that LTE-A is preferable to WiMAX in terms of having less interference impact on DB; this can eventually allow the operation of both services without performance degradation and thus will lead to efficient utilization of the radio spectrum.

• Journal of Advanced Navigation Technology
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• v.11 no.2
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• pp.217-222
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• 2007

Recently PC games are trending toward online. But, mobile games are not using network actively. Because there are two problems that low speed of mobile network and low specification of mobile device in wireless internet environment. But, solving problems by these started HSDPA services and increased performance of devices. In this paper, we implement mobile on-line real time game for develop mobile network in wireless internet environment.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2007.10a
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• pp.79-82
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• 2007

Recently the diffusion of the advancement of mobile communication technique and mobile terminal increased, The users were demanded seamless services when carrying and moving. It proposed the FMIPv6 (Fast Handoff for Mobile IPv6) from the IETF like this meeting this requirement. The handover procedure of the FMIPv6 causes to defecate with movement detection, new CoA configuration and binding update. But, the delay occurs from each process, when the DAD(Duplicate Address Detection) of the CoA executing, the big delay occurs. This paper proposes a scheme of delay reduction, it omits DAD process and stores in the AR(Access Router) relates in the CoA of the mobile terminal information.

• Asia pacific journal of information systems
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• v.12 no.1
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• pp.139-158
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• 2002

As the telecommunication market becomes mature in Korea, severe competition has already begun on the market. While service providers struggled for the last couple of years to acquire as many new customers as possible, nowadays they are making more efforts on retaining the current customers. The churn management by analyzing customers' demographic and transactional data becomes one of the key customer retention strategies which most companies pursue. However, the customer data analysis has still remained at the basic level in the industry, even though it has considerable potential as a tool for understanding customer behavior. This paper develops several churn prediction models using data mining techniques such as logistic regression, decision trees, and neural networks. For model-building, real data were used which were collected from one of the major telecommunication companies in Korea. This paper explores various ways of comparing model performance, while the hit ratio was mainly focused in the previous research. The comparison criteria used in this study include gain ratio, Kolmogorov-Smirnov statistics, distribution of the predicted values, and explanation ability. This paper also suggest some guidance for model selection in applying data mining techniques.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2007.06a
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• pp.865-868
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• 2007

Web service in operating environment independent XML about under using, It dose so, Integration of the platform for it is different each other possibly it is doing. But XML in order to have the text data which is unnecessary plentifully with wireless Internet or the mobile communication modem in together relatively will connect frequently slow communication medium and there is a problem point which decreases the case prerequisite efficiency which the resources will use from the limited small-sized machinery and tools. Hereupon XML about under make binary the standard which reduces the size of the document from ITU-T and ISO/IEC it was under proposing with commonness, currently binary XML encoding where it is in the process of advancing standard there are Fast Infoset and Fast Schema. In this paper, implementation of Fast XML encoding system through introduction Fast Infoset algorithm and Fast Schema algorithm for web services increase performance.

• The KIPS Transactions:PartC
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• v.13C no.5 s.108
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• pp.641-650
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• 2006

There has been a continued increase in the complexity of software equipped with wireless mobile devices, due to the introduction of new device functionality and services via network connection. The increasement expected to be accelerated by convergence of telecommunication and broadcasting, and proliferation of telematics and home networking services using wireless mobile devices. The higher the complexity of mobile device software, the higher the necessity of management for the software. As for the global standard of mobile device management technology, OMA DM has been widely adopted by device manufacture and expected to be accelerated its adoption. In this paper, we present a development result of mobile device software release management system ThinkSync DM SoftMan. The implementation details of ThinkSync DM SoftMan are provided in implementation architecture and its working scenario based on the design of ThinkSync DM SoftMan that is summarized in this paper as our previous work. The conformance and performance test of the system are presented.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.8 no.3
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• pp.91-99
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• 2009

Development of high-speed Internet services and the increased supply of mobile devices have become the key factor for the acceleration of ubiquitous technology. WiBro system, formed with lP backbone network, is a MBWA technology which provides high-speed multimedia service in a possibly broader coverage than Wireless LAN can offer. Wireless telecommunication environment needs not only mobility support in Layer 2 but also mobility management protocol in Layer 3 and has to minimize handover latency to provide seamless mobile services. In this paper, we propose a fast cross-layer handover scheme based on signal strength prediction in WiBro environment. The signal strength is measured at regular intervals and future value of the strength is predicted by Exponential Smoothing Method. With the help of the prediction, layer-3 handover activities are able to occur prior to layer-2 handover, and therefore, total handover latency is reduced. Simulation results demonstrate that the proposed scheme predicts that future signal level accurately and reduces the total handover latency.

• Electronics and Telecommunications Trends
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• v.36 no.6
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• pp.36-45
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• 2021

As the global demand for satellite IoT services using small satellites increases, interest in their frequency requirements has also increased. Consequently, International Telecommunication Union Radiocommunication Sector (ITU-R) preparatory studies for WRC-23 include AI 1.18, which considers new frequency allocations for narrowband mobile satellites. This agenda item was issued in accordance with Resolution 284 (WRC-19), and contributions and reviews by government and satellite operators are underway at ITU-R SG4 WP4C with the aim of completing the study in 2023. Resolution 248 (WRC-19) considers the conditions for transmission of candidate bands and satellites and terminals for narrowband mobile satellite, and all contributions should satisfy narrowband mobile satellite system characteristics parameters within these conditions. However, among the current transmission specifications, there are several views on the exact definition of satellite e.i.r.p., and the derivation schedule of characteristic system parameters for the study is slower than that of the original work schedule. The goal of this paper is to examine the outline of WRC-23 AI 1.18 and the main content of Resolution 284 (WRC-19) and to determine the status of studies related to WRC-23 AI 1.18. The ITU-R's study on this agenda includes updating work schedules, developing the draft required spectrum and system characteristics parameter reports/recommendations, developing draft CPM reports, and examining the various views of transmission specifications in Resolution 284 (WRC-19). Focusing on candidate bands in Region 1 (Europe and Africa) and Region 2 (America), the current status of use in Korea is investigated and future countermeasures in Korea are investigated. In addition, we would like to examine the trend of narrowband mobile satellite through satellite frequency and service status and planning of satellite IoT operators, such as EchoStar, Omnispace, and Sateliot that are participating in the ITU-R study.

• Asia Marketing Journal
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• v.7 no.2
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• pp.47-69
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• 2005

With the explosive growth of mobile products industry, tons of newer versions of products are putting on the market. From the marketer's perspective, understanding consumers' replacement purchases, especially the replacement timing, is essential to product planning and selling. This study presents an approach to finding out factors influencing the timing of buyers' replacement purchases of cell phones, using duration analysis; a hazard function specification is applied to describe consumers' replacement timing decision. Based on the data collected from a mobile telecommunication company, five categories of factors have been inspected. These are consumer's innovative service usage, data service usage, voice service usage, participation in loyalty programs, and the demographic characteristics. The results of the study are as follows. Firstly, the positive coefficient of 'the number of related services used' suggests that the consumers who have more usage knowledge tend to replace faster. Secondly, customers participating in the membership service are positively associated with early replacement purchases. Lastly, younger customers(vs. older) and male(vs. female) customers turned out to replace cell phones earlier.