• Proceedings of the Korean Operations and Management Science Society Conference
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• 2003.11a
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• pp.211-214
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• 2003

Recently mobile SFA(Sales Force Automation) system makes rapidly progress specially in industries like insurance, manufacture, and distribution. However, there are some problems that information about products and trades is not promptly shared among sales agents or customers, since the current mobile SFA system has simply extended the existing systems for sales management. In order to improve these weaknesses, we introduce LBS(Location Based Service) and mobile P2P(Peer to Peer) service into the existing systems, then design and implement the enhanced system (or mobile SFA using them. Through this improvement, our system makes it possible for customers or sales agents to quickly share various information and increases the efficiency of sales activity by facilitating the competition and cooperation among sales agents and reducing time-cost.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.18 no.12
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• pp.3049-3054
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• 2014

PST stands for the Premium Sales Tool for Product Consulting is customized product catalog system. In other words, the product classification categories of content for consulting and sales to customers by providing useful information for the maximization of an overall system. These problems with mobility and flexibility of updating the solution to integrate mobile with mobile devices, but high-performance high-resolutions era content data continuously, but still it is difficult to handle. In this paper, to solve this problem, depending on the user's gesture by allowing periodic allocation and release of a problem for load generation enhanced by improving the PST system has been designed and implemented. Implementation was a result of the test the performance of the system, that PA system that has been provided by the traditional DA system show the allocation and the average 78% of the rate of decrease the load is released in the frequency of page, CPU utilization was reduced an average 72% I was confirmed.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.42 no.3
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• pp.391-398
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• 2022

The use rate of M-pass(transportation card for foreigners),developed and sold to provide convenience to foreign tourists, was only 0.0051 % of visitors to Seoul over the past five years. Even this poor sales fell to the 0.024 % level in 2020 due to COVID-19. The cause of the sluggish performance was that the Ministry of land, Transport and Maritime Affairs and the card issuer excluded transportation operating organizations, and problems such as poor public relation, irrationality in pricing, and limitied number of sales locations appeared. In order to solve this problem, the research result showed that business strategies such as the establishment of a digital marketing system, realistic pricing, and the establishment of a mobile sales system that fit the trend, as well as the development of new product that reflect the participation and opinions of all related organizations are necessary. It is expected that this study will not only provide convenience to foreign Seoul tourist in the age of Post Corona, but also help improve the management of subway operating organizations.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.36 no.2
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• pp.39-48
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• 2013

The development of mobile communication technology is transforming the market of mobile communication devices, which is used to be merely for simple communication, into the one which offers features of personal digital assistant (PDA), fax communication and Internet access. Unlike a mobile phone which comes out as a complete package and whose functions cannot be changed, a smart phone can be upgraded by its user, adding or removing apps as he pleases. OS's of smart phones are iOS-based Apple, Google Android, Window Mobile, and others. Due to its convenience and powerful features, many people use smart phones its high price. On the other hand, consumer complaints are rising on poor A/S for occasional malfunction. This study analyzes how A/S cases can be classified into groups according to quality factors. We evaluate factors such as consumer impression and consumer satisfaction. By dual quality evaluation using KANO method, we would like to show the different A/S strategy for smart phones, compared with mobile phones.

• Convergence Security Journal
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• v.7 no.3
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• pp.87-93
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• 2007

We propose a mobile point-of-sale system, which consists of only mobile information terminals and personal computers. The proposed system provides most of functionalities related with resource planning, adminstration and management, provided by medium-scale or large-scale POS systems, with additional functionalities, such as automatic information gathering and management through mobile interconnection, while eliminating the necessity of additional special-purpose devices, such as bar-code systems. The proposed system transmits order information through wireless and wired communication lines, thus allowing real-time sharing of order information among diverse information devices, such as mobile order receiving terminals, main server within stores, monitors and printers located in production lines. Also, the system is able to transfer such detail information produced within stores in real-time to the enterprise-level accounting, sales, logistics, personnel management system, which facilitate enterprise-wide management and administrative decision-making. No additional programs are required for mobile terminals. Order information received by such terminals are entered into databases through web server of main server and that information is again transferred to main server and production line printers. The proposed system can handle all the point-of-sale information and can provide almost of the POS functionalities by simply utilizing wireless internet, personal computers, and mobile terminals without installing specific-purpose peripheral devices. The proposed system can be widely applied to the small-scale stores and will contribute in reducing construction and maintenance cost required for point-of-sale management.

• Journal of Distribution Science
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• v.16 no.4
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• pp.67-74
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• 2018

Purpose - Most of the amendments to the law on the improvement of the distribution structure of mobile communication terminal equipment, the fully self-sufficient system of terminals, and the separated disclosure system on the terminals are aimed at securing transparency of the distribution structure by eliminating or reducing handset subsidies. This study investigates what items are important for the purchase of mobile phones in various and rapidly changing mobile phone markets from the consumer's point of view and tries to make a strategic suggestion for future mobile distribution strategies. Research design, data, and methodology - The procedure of this study takes place in four steps. In step 1, only the SF type respondents selected for this study were extracted through MBTI analysis. In step 2, they were divided into three hierarchies for the AHP analysis and each element was arranged. In step 3, the AHP analysis was converted to a Fuzzy-AHP number using the trigonometric centroid method. This was to eliminate the ambiguity of the response by converting into a fuzzy number even if data consistency was maintained with CI value below 0.1. In step 4, the number of converted 2-layer and 3-layer was combined to derive the priority when the final handset is selected. Results - First, the highest importance among the four items in the second tier was the terminal function item, followed by brand, price, and design item. Second, in the third tier, the highest importance was level of after-sales service, followed by device price, processing speed, ease of use, usefulness, and rate system. Third, the arithmetic average of the determinant of the fuzzy function showed that processing speed, ease of use and usefulness in the function item, level of after-sales service in the brand item, and device price in the price item were the five most important factors among 16 choice factors. Conclusions - First, there will be a change in the consumption patterns of consumers who have compared distributors and dealers to purchase handsets with more subsidies. Second, it is highly likely that people will purchase new handsets only when they need to change their devices because they can not receive subsidies by switching phone brands any more.

• The Journal of the Korea Contents Association
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• v.18 no.5
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• pp.464-471
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• 2018

The business card is regarded as the simplest means as well as a tool the most likely to use as a means of sales. Every day, we are exchanging business cards with many customers, but the paper based business card is easy to discard and difficult for searching information on the business card. As a solution, if we take a photographed business card with a smart phone and make it into a database, we can easily obtain customer information we wanted for sales at any time. In this study, we develop an application solution based on electronic business card database that supports sales management. The system operates in a cloud environment and has various decision support functions such as customer's human network management, customer classification, and finding prospective customers.

• Journal of the Korean Data and Information Science Society
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• v.22 no.1
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• pp.9-18
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• 2011

After the launch of PCS in 1997, the mobile telephone industry has achieved a remarkable growth in market share and sales, and substituted for long-distance wire communication market. This study investigates the interrelationships between the two markets in transition and attempts to perform the statistical tests if the diffusion of mobile telephone was the direct factor for the reduction in sales of long-distance communication industry. The evidence of the direct substitution effect between the two markets is not likely to be found. Unlike the general expectations, the test result seems to prove the sustained initial complementary relation for awhile.

• Convergence Security Journal
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• v.11 no.4
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• pp.67-75
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• 2011

Recently, the number of smartphone users is rising rapidly due to an influx of foreign smartphones and sales of domestic products. According to the increase of smartphone users, smartphone malwares are also increasing sharply. Hence it is necessary to protect smartphone against mobile malwares. There are device management protocols as SNMP, TR-069. But these protocols are not suitable for mobile device management because of restrictive management function and unsupported mobility. OMA DM which is a standard for mobile device management has been adopted as mobile device management protocol for most of 2G,3G. Thus it amounts that OMA DM is suitable for smartphone management system. In this paper, the mobile device management system based on OMA DM is designed. This system can remove smartphone malware by remote control.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.14 no.6
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• pp.289-294
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• 2014

In the recent enterprises and are utilizing the CRM using data mining techniques and new marketing plan. However, data mining techniques are necessary expertise, general public access is difficult, it will be subject to constraints of time and space. in this paper, in order to solve this problem, we have proposed a Mobile CRM applying the data mining method. Thus, to analyze the structure of an existing CRM system, and defines the data flow and format. Also, define the process of the system, was designed sales trend analysis algorithm and customer sales recommendation algorithm using data mining techniques. Evaluation of the proposed system, through the test scenario to ensure proper operation, it was carried out the comparison and verification with the existing system. Results of the test, the value of existing programs and data matches to verify the reliability and use queries the proposed statistical tables to reduce the analysis time of data, it was verified rapidity.