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http://dx.doi.org/10.5392/JKCA.2018.18.05.464

Development of a Sales Support Application Based on E-Business Cards  

Byun, Dae-Ho (경성대학교 경제금융물류학부)
Publication Information
The Journal of the Korea Contents Association / v.18, no.5, 2018 , pp. 464-471 More about this Journal
Abstract
The business card is regarded as the simplest means as well as a tool the most likely to use as a means of sales. Every day, we are exchanging business cards with many customers, but the paper based business card is easy to discard and difficult for searching information on the business card. As a solution, if we take a photographed business card with a smart phone and make it into a database, we can easily obtain customer information we wanted for sales at any time. In this study, we develop an application solution based on electronic business card database that supports sales management. The system operates in a cloud environment and has various decision support functions such as customer's human network management, customer classification, and finding prospective customers.
Keywords
Electronic Business Card; Sales Force Automation; User Interface; Mobile Solution; Survey of Satisfaction;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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