• Title/Summary/Keyword: Mobile media

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Relationship between Business Context and the Selection of Online Communication Media: Niche Theory Approach (조직 내 의사소통 환경과 온라인 커뮤니케이션 매체 선택간의 관계)

  • Oh Seung-Hee;Cho Nam-Jae;Park Sang-Hyeok
    • Journal of Information Technology Applications and Management
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    • v.13 no.3
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    • pp.129-143
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    • 2006
  • Diversity of available communication media has increased as the use of Internet and mobile technology increased rapidly. The traditional media tend to transform their roles and functionality. This change brings about the expansion of the span of media to be selected by users. In this study, we examined the characteristics of emerging communication media use based on Niche Theory. Online communication media in this study include Internet messenger, mobile phone, and e-mail. We also analyzed the relationship between the nature of task and the selection of communication media, that is, the effects of communication contexts(formal vs. informal, notification vs. request, superior vs. inferior) where by the communication partners are involved. The result of this study, mobile phone had the highest niche competitive superiority in all communication contexts, and internet messenger and e-mail made difference according to communication contexts. Also, we can notify internet messenger and e-mail have a mutual substitutive relationship by analysis of niche overlap.

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Adaptive Streaming Media Service Based on Frame Priority Considering Battery Characteristics of Mobile Devices (이동단말기의 배터리 특성을 고려한 프레임 우선순위 기반 적응적 스트리밍 미디어 서비스)

  • Lee, Joa-Hyoung;Lim, Dong-Sun;Lim, Hwa-Jung;Jung, In-Bum
    • Journal of KIISE:Information Networking
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    • v.34 no.6
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    • pp.493-504
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    • 2007
  • With the advance and proliferation of computer and wireless network technology, it is common to access to network through the wireless network using mobile device. The ratio of using the streaming media out of many applications through the network is increasing not only in the wired network but also in the wireless network. The streaming media is much bigger than other contents and requires more network bandwidth to communicate and more computing resources to process. However the mobile devices have relatively poor computing resource and low network bandwidth. If the streaming media service is provided for mobile devices without any consideration about the network bandwidth and computing power, it is difficult for the client to get the service of high quality. Since especially mobile devices are supported with very limited energy capacity from the battery, the streaming media service should be adjusted to the varying energy state of mobile devices to ensure the complete playback of streaming media. In this paper, we propose a new method to guarantee the complete playback time of the streaming media for the mobile clients by dynamically controlling transmitted frame rate to the client according to the estimated available time of mobile device using battery model reflecting the characteristic of the battery. Since the proposed method controls the number of frames transmitting to the client according to the energy state of the mobile device, the complete playback time is guaranteed to mobile clients.

A Case Study of Line Friends Character TransMedia Branding ('라인 프렌즈' 캐릭터의 트랜스미디어 브랜딩 사례연구)

  • Chang, Hyo Jin;Kim, Young Jae
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.11 no.2
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    • pp.153-166
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    • 2015
  • This paper proposes a trans-media branding for the trans-media-based cultural content marketing strategy. Trans-media brand analytical framework is proposed with previous studies. And mobile messenger Character 'Line Friends' is analyzed for the text. Trans-media branding is accessible through a multi-platform in the technological environment. Consumer culture, as well as participate include business models to generate revenue also as brand equity. While the character elements that make up the story from the perspective of cultural content storytelling act as an independent cultural goods. Character is segmented elements. Therefore, trans- media branding of the characters are more meaningful. 'Line Friends' trans-media branding can be summarized as follows: First, it takes advantage of the characteristics of the existing Information-Technology-based mobile. Second, it puts consistently found the content of the attributes of Mobile Messenger 'communication' and 'friendship'. And third, while the content of each platform is constantly linked with other platforms, the brand is positioned inside the window effect.

Study on Mobile Interactive Media Art based on The Interaction of Experiential Communications (체험적 커뮤니케이션의 상호작용을 기반으로 한 모바일 인터랙티브 미디어아트에 관한 고찰)

  • Jung, Yoon-Sung
    • Cartoon and Animation Studies
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    • s.39
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    • pp.297-320
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    • 2015
  • Modern technology in the development and convergence of art brought the rapid development of the media arts actively accommodating 'media art' digital media. It has to go to expand the area and limitations as a basis of communication in the 21st century, a new artistic creativity, through the gathering of the existing chain of modern digital mobile technologies and new genre public art that is based on interactive communication break down the boundaries between sectors It has evolved into. This fusion of high technology and the art of mobile interactive media art is to overcome the limitations of time and physical space, as an active subject of interaction and participation, and expanding the range of experiential communications, such as art and science, cultural industries giving provides a flexible platform for a variety of applications. This study presents an expanded paradigm of the new communication and interactive media that define the reporting year review through the literature on art, experiential mobile communications through a case study of mobile interactive media art that is used as a medium of artistic expression the interactive effect was analyzed as a possible new public art. Convergence and interactivity, mobile interactive media art as a buzzword experience has proposed a new approach to high-tech and art and meet the new sensibility of our life and communication, unlimited possibilities worthy of the contemporary trend of convergence and consilience with a new art genre is expected to continued to evolve and develop.

Impacts of self-monitoring tendency and mobile phone dependency on salence of mobile phone case product attributes

  • Kim-Vick, Jihyun;Hahn, Kim H.Y.
    • The Research Journal of the Costume Culture
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    • v.27 no.6
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    • pp.666-680
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    • 2019
  • Prevalent usage of mobile devices among consumers has been well recognized and this is especially imperative among young adult consumers. The mobile phone became the gateway of their communication, media consumption, retail transaction, education, and (virtual) social life. However, there is little empirical research explaining the dynamics behind the psychological underpinning of young adult consumers, specifically Generation Y, to understand their usages and dependency on mobile phones. This study, therefore, aims to unveil antecedents and consequences of Gen Y consumers' mobile phone dependency from a media psychological perspective. We developed a conceptual model based on theory of self-monitoring (Snyder 1974, 1987), extended self-concept (Belk, 1988), and media dependency theory (Ball-Rokeach & Defluer, 1976). Four hundred ninety-eight students in the U.S. provided usable responses to our pencil-and-paper survey. Causal modeling analysis results demonstrated that both ability to modify one's behavior and sensitivity to cues for social appropriate behavior dimensions of the self-monitoring tendency positively predicted one's level of fashion involvement, which in turn positively predicted his/her mobile phone dependency. Individual's mobile phone dependency, fashion involvement and self-monitoring's ability dimension exhibited positive and direct impact on one's perception of the salience of mobile phone case product attributes. Based on the findings, we provided pragmatic and theoretical implications for the industry and academia.

Two-tiered proxy system architecture : TOPS (2-계층 프록시 시스템 아키텍쳐)

  • Kim, Jung-Rock;Seo, Dae-Wha
    • The KIPS Transactions:PartA
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    • v.10A no.6
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    • pp.723-728
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    • 2003
  • In this paper, we propose the two-tiered proxy system that offers a seamless media service to mobile nodes in mobile computing environment. This proxy system is composed of a media proxy and a mobile proxy. We also propose the handoff protocol and the transmission mechanism for the seamless media service. The simulation result shows that the media service is improved in the two-tiered proxy system.

Deep learning-based scalable and robust channel estimator for wireless cellular networks

  • Anseok Lee;Yongjin Kwon;Hanjun Park;Heesoo Lee
    • ETRI Journal
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    • v.44 no.6
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    • pp.915-924
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    • 2022
  • In this paper, we present a two-stage scalable channel estimator (TSCE), a deep learning (DL)-based scalable, and robust channel estimator for wireless cellular networks, which is made up of two DL networks to efficiently support different resource allocation sizes and reference signal configurations. Both networks use the transformer, one of cutting-edge neural network architecture, as a backbone for accurate estimation. For computation-efficient global feature extractions, we propose using window and window averaging-based self-attentions. Our results show that TSCE learns wireless propagation channels correctly and outperforms both traditional estimators and baseline DL-based estimators. Additionally, scalability and robustness evaluations are performed, revealing that TSCE is more robust in various environments than the baseline DL-based estimators.

Mobile Rich Media Technologies: Current Status and Future Directions

  • Song, Jae-Yeon;Lee, Byoung-Dai
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.5 no.2
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    • pp.359-373
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    • 2011
  • Demand for rich media services is rapidly increasing and, as a result, several technologies are competing to deliver rich media services to mobile, resource-constrained devices. In this paper, we explore the existing rich media technologies and analyze their key features. In addition, in order to accommodate the new requirements introduced by emerging service models, such as service convergence, these technologies must evolve from their current status. We examine how the community intends to achieve this.

Study on the developmental directions of Mobile contents for Mobile e-learning prosumers in Web 2.0 decade (웹 2.0시대 모바일 이-러닝 컨텐츠 소비자의 컨텐츠 활용 확장성 연구)

  • Ahn, Kyung-Whan
    • Journal of Digital Contents Society
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    • v.9 no.1
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    • pp.41-51
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    • 2008
  • In a circumstance that the development of mobile media through the on-line consumer desire in the era of Web 2.0 has promoted extension of personal mobile media on the part of consumers, this study examined consumer trends depending on use of e-learning contents through mobile media. In connection with tendencies through mobile prosumers' consumption patterns and use of mobile educational contents, I analyzed user demands based on characteristics of personal media centering around a communities of e-learning portals. Direction of e-learning technological development calls on mobile communication companies to open their networks and share platform following digital convergence. E-learning contents should be produced in a custom-made way for the personal media. This study is aimed at contributing for advancement of e-learning contents consumers' user convenience implicating examination into consumer demands which are necessary to invigorate e-learning contents.

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A Study on the Utilization of Projection Mapping in Personal Media (Personal Media에서 Projection Mapping 활용성 연구)

  • SHI, YU;Chung, Jean-Hun
    • Journal of Digital Convergence
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    • v.18 no.8
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    • pp.377-383
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    • 2020
  • This paper studies the current development of personal media and the development of project mapping technology. The speed of social life is speeding up, and information dissemination tends to be fragmented. With the rapid development of mobile technology in recent years, personal media has gradually attracted the attention of people. And now image production and video editing become more and more simple in mobile devices, which provide a basis for the active personal media. The emergence of video content with high creative which is producing by projection mapping. And also providing an attractive new content for the general public. With the popularity of home projector, and the development of mobile terminal projection mapping production application. In the future, it will be possible to use projection mapping to produce personal media contents on the basis of mobile media platform.