• The Journal of the Korea Contents Association
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• v.15 no.4
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• pp.469-478
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• 2015

With several problems being pointed out with the rapid growth of online advertising markets, false, exaggerated or sensational advertisements are increasing. Particularly, the sensational appeal of online advertising is placed in the blind spot of deliberation on advertisements with any social consensus on the deliberation on online advertisements not made yet. According to these reasons, regulation and maintenance of the deliberation system are required for online advertising. In this study, content analyses on visual and verbal sensationalism in 2,009 advertisements were carried out based on 32 national online news services. According to the analyses, obscene advertisements on online news services are more than serious. In this study, based on the analyses, need for deliberation and regulation on online advertising is raised and direction of the deliberation on desired advertising is explored. In the future, effective advertising deliberate models need to be constructed through gathering opinions of the various members of the online advertising industry, such as advertisers, advertising agencies, media representatives, and publishers, etc.

• Journal of Preventive Medicine and Public Health
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• v.53 no.2
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• pp.117-125
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• 2020

Objectives: This study investigated the role of information and communication technology and women's empowerment in contraceptive discontinuation in Indonesia. Methods: The study used data from the 2017 Indonesia Demographic and Health Survey and monthly contraceptive calendar data. A Gompertz proportional hazards model was used for analysis. Results: The 12-month contraceptive discontinuation rate was higher among women who had used the Internet in the past year, women who were mobile phone owners, and women who reported having fully participated in household decision-making than among their counterparts. These factors significantly impacted the risk of contraceptive discontinuation in Indonesia, even after controlling for contraceptive method, age, parity, contraceptive intent, education, work status, place of residence, and wealth status. Conclusions: After adjustment for the control variables, a higher risk of contraceptive discontinuation was associated with having used the Internet in the past year, owning a mobile phone, and not participating in household decision-making. Higher contraceptive discontinuation risk was also associated with using contraceptive pills, older age, lower parity, intent of spacing births, more education, current unemployment, and rural residence, and the risk was also significantly higher for those in the lowest household wealth quintile than for those in the fourth household wealth quintile. The association of contraceptive discontinuation with the use of modern information and communication technology and relatively disempowerment in household decision-making may imply that information regarding family planning and contraception should be conveyed via social media as part of setting up an eHealth system. This must include a strong communication strategy to empower and educate women in contraceptive decision-making.

• Journal of Satellite, Information and Communications
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• v.9 no.2
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• pp.91-95
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• 2014

We could use a social networking service such as data communication, personalized service through smart devices as Tablet computers and smart phones. Because of these characteristics, suitable lectures are provided to mobile device. especially, in Korea Cyber University already had built a lot of infrastructures. But, many mobile devices are used in a small display environment. it could effect on reduce Students' efficiency from taking courses. Therefore, we need effectively in a small display content layout for overcome these problems. In this paper, proposed the platform for Improve learning effect in smartphone education. It studied based on golden section and golden spiral theory. and also, we developed layout for content development using vector method illustration program.

• The Journal of the Convergence on Culture Technology
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• v.10 no.3
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• pp.885-890
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• 2024

This study proposes a secure keypad structure that can adapt to screen changes in mobile devices equipped with stretchable display. For this purpose, we compared and analyzed the authentication methods applied to current rigid form factor smartphones with those applied to rollable and bendable display based smartphones, which are the previous stages of stretchable display. Based on the results of this analysis, we identified potential user convenience and security safety issues that may arise in the form factor structure for smart wallets, multitasking, screen expansion and media viewing, and gaming and entertainment applications where stretchable displays will be applied, then proposed a security keypad structure for these form factors. Our keypad structure provides enhanced user convenience and security compared to the structures applied in the smartphone environment based on the conventional rigid display form factor and rollable, bendable display form factor.

• Fashion, Industry and Education
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• v.16 no.1
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• pp.46-55
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• 2018

The purpose of this exploratory study was to enhance the understanding of how brands tilize emojis in their marketing practices. A content analysis was conducted utilizing Google News as a search tool to access articles containing information pertaining to the use of emojis by brands. The combination of keywords used for the search were "emoji", "business", and "marketing". The search was narrowed down to the period of January $1^{st}$, 2014 - November $29^{th}$, 2017. This method generated a total of 604 trade publications with 55 of them providing information pertaining to specific brands and their use of emojis in their marketing strategies. A content analysis of trade publications has revealed that a variety of marketers have utilized emojis in their brand marketing practices. The entertainment, service, and food/drink industries have predominantly utilized emojis in their marketing practices, and their primary purpose for using emojis was to increase consumer engagement. Brands applied most of these emoji marketing strategies to an online or digital setting, whether it was social media pages, mobile applications, or any other form of computer-based marketing. Although there are limitations to this exploratory research in terms of its methodology, the findings of this study provide interesting insights into the potential of emojis as a marketing tool.

• International Journal of Computer Science & Network Security
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• v.21 no.7
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• pp.317-323
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• 2021

Social media is increasingly becoming a part of our daily life for communicating each other. There are various tools and applications for communication and therefore, identity theft is a common issue among users of such application. A new style of identity theft occurs when cybercriminals break into WhatsApp account, pretend as real friends and demand money or blackmail emotionally. In order to prevent from such issues, data mining can be used for text classification (TC) in analysis authorship attribution (AA) to recognize original sender of the message. Arabic is one of the most spoken languages around the world with different variants. In this research, we built a machine learning model for mining and analyzing the Arabic messages to identify the author of the messages in Saudi dialect. Many points would be addressed regarding authorship attribution mining and analysis: collect Arabic messages in the Saudi dialect, filtration of the messages' tokens. The classification would use a cross-validation technique and different machine-learning algorithms (Naïve Baye, Support Vector Machine). Results of average accuracy for Naïve Baye and Support Vector Machine have been presented and suggestions for future work have been presented.

• Journal of Distribution Science
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• v.21 no.11
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• pp.103-111
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• 2023

Purpose: This research aims to study the selection attributes influencing the purchasing decisions of the MZ generation in online luxury stores and explores the moderating effects of consumer value. The research aims to validate the impact of reasonable pricing, brand reliability, product variety, comprehensive product information, and user-friendly interfaces on customers' decision to purchase products from online luxury stores. Research design, data and methodology: A survey was conducted with 101 participants, and data analysis included exploratory and confirmatory factor analysis, as well as covariance structure model analysis. Results: The findings reveal that brand trust, product variety, and information sufficiency significantly influence brand affect, which in turn influences purchase intention. Additionally, the study identifies that consumers prioritizing hedonic value are more influenced by brand trust and information, while those prioritizing utilitarian value are more responsive to factors like reasonable price, product variety, and ease of use. Conclusions: The study provides insights into the preferences and behaviors of the MZ generation, highlighting their digital proficiency, mobile-centric lifestyle, desire for product variety, price-consciousness, social media influence, and the availability of personalized shopping experiences as factors contributing to their preference for online luxury stores. These findings contribute to understanding consumer behavior and decision-making processes in the context of online luxury shopping.

• Journal of Internet Computing and Services
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• v.9 no.1
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• pp.159-170
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• 2008

The ubiquitous network revolution is beginning with the onset of digital convergence, whereby computers, horne appliances, and communications and broadcast media are being unified into digital media with the founding of the information super high speed. This technical advancement is creating a new culture and a new space and accelerating society's transition to the new and unique social paradigm of a 'ubiquitous society'. In particular, studies on ubiquitous communications are well underway. Lately, the focus has been on the Bluetooth technology due to its applicability in various environments. Applying Bluetooth connectivity to new environments such as ubiquitous or sensor networks requires finding new ways of using it. Thus, the scalable Bluetooth piconet scheme with independent slave device is proposed. It follows from work by Sea et al. But extended scatternet is not considered is Kiisc05 paper. Therefore, we propose secure bridge connection scheme for scalable Bluetooth scatternet.

• Journal of Information Technology Applications and Management
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• v.26 no.3
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• pp.121-134
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• 2019

The Fourth Industrial Revolution has differentiated technologies such as artificial intelligence, IoT(Internet of things), big data, and mobile. As the civilization develops more and more, humanity enjoy the cultural activities more than economic activity for the food and shelter. The platform structure based on the advanced information technology of the present will expand the cultural contents area in a variety of ways. Cultural contents respond sensitively to changes in consumer and will be useful experiences of human activities. Therefore, it should be noted again that the contents industry should not be limited to the discussion of the application of the fourth technology, but should be produced with emphasis on useful experiences of human being. In other words, the discussion of human activities around cultural contents should be focused on how to apply beyond the use of fourth industrial technology. Therefore, it is necessary to analyze the basis of the successful storytelling of the planning stage to connect the fourth industrial technology and human useful experience as a method for developing cultural contents, and to build and propose a model as a strategic method. This study analyzes domestic and foreign cases made by using big data among the visual contents which show continuous increase of consumption among culture industry field, and draws success factors and limit points. Next, we extract what is the successful matching factor that influenced consumer 's consciousness, and find out that the structure of culture prototype has been applied in the long history of mankind, and presents it as a storytelling model. Through the above research, this study aims to present a new interpretation and creative activity of cultural contents by presenting a storytelling model as a methodology for connecting creative knowledge, away from the general interpretation of social phenomenon applied with big data.

• Journal of Digital Convergence
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• v.17 no.9
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• pp.13-22
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• 2019

In the midst of the rapid changes in the digital media environment, this study try to examine the challenges of the public service broadcasting(PSB) news as a representative public sphere in a democratic society, and sought realistic alternatives through a case study of the BBC, one of the most successful digital policies of PSB in the world. The study found that the BBC's 'Digital First' strategy pursued a fundamental change in news formats, thereby simultaneously innovating on content. It was also interesting to see that the news consumers' needs for social media and video content were selectively analyzed and approached with a strategy of choice and focus. Finally, the production of customized digital content by analyzing news viewing behavior by each age group also suggests a lot to Korean PSB. I hope that the cases of this study will be reflected in the digital policies of Korean PSB.