• Title/Summary/Keyword: Mobile Phone Use

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Understanding the Pattern of Mobile-phone Tasks on the 'Situational Context' : Focused on the ESR(Extend, Synchronize, Replace) Model (모바일폰 사용 영역과 상황 기반의 컨텍스트 정의 및 사용 행위의 구조 분석을 통한 테스크 모델 제안)

  • Cho, Yun-Jin;Lee, Eun-Jong
    • 한국HCI학회:학술대회논문집
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    • 2008.02b
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    • pp.158-164
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    • 2008
  • This study was conducted for raising the considering the dynamical context of mobile phone use environment in the mobile-phone research. For this I identified the characteristic of the mobile phone use. The first characteristic is that the mobile phone is the context sensitive device. Also, it reflects the user's life pattern because it is the very personal device. I defined the context of mobile phone use with the basis on this identification of those characteristics. I referenced the definition, 'situational context', defining the mobile phone use context. Also, I set up the research scope within the user task that is influential from the situational context, I named this kind of task as the 'contextual task'. I developed the Contextual Task Model in this study. I named the model as the 'ESR Model'. The reason that I developed this contextual task model is that this model can help novice designers and designers unfamiliar with an application domain understand the user behavior and user centered design. And also this model can be effective to communicate each other, I identified the user's contextual tasks three kinds of model. First, the Extend Model includes user tasks that related to extending from user physical working space to the virtual level. Second model is Synchronize Model, which includes issues that lesson the blocking when use several functions at a time or sequentially. Third model is Replace Model, which is come from the characteristic of user life pattern to use the mobile phone. Finally, I proposed an application of this model, CIQ. Through the process to make CIQ I proved the effectiveness of this ESR Model.

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Investigation of Factors Influencing Consumer Initial Trust and Intention to Use Mobile Banking Services (모바일 뱅킹 서비스에 대한 사용자 초기신뢰와 사용의도에 영향을 미치는 요인들에 관한 실증적 연구)

  • Kim Gimun;Kim Won-Woo;Lee Ho Geun
    • Korean Management Science Review
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    • v.22 no.2
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    • pp.13-34
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    • 2005
  • Mobile banking service has emerged as an important profit source for both banks and mobile phone service companies. However, the growth of the mobile banking service is behind the expectation of banks and mobile phone companies. One plausible explanation for this laggard diffusion of mobile banking may be the lack of consumers' initial trust on the service. Therefore, this study investigates the critical factors in building trust and intention to use mobile banking services. Our research results show that propensity-to-trust, structural assurance, and relative advantages of services have significant impacts on consumers' initial trust in mobile banking service Furthermore, initial trust in mobile banking service is a critical factor for adopting mobile banking services Contrary to our expectation, however, reputation of banks and mobile phone companies are not significant in attracting consumers to mobile banking services.

National Institution's Information Security Management on the Smart phone use environment (스마트폰 이용 환경에서 국가기관 정보보호 관리방안)

  • Kim, Ji-Sook;Lim, Jong-In
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.20 no.6
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    • pp.83-96
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    • 2010
  • The rapid spread of smart phone in recent years changes not only personal life but also work environment of organizations. Moreover, smart phone provoke service combination between industries and transit the digital paradigm in our society because of the character that anyone can develop or use the application of smart phone. Under these circumstances, the government hastens the construction of mobile-government in order to improve national services and communication with people. However, since security threats on smart phone become more critical recently, we should hurry the counter measures against mobile threats or we will face obstacles to the activation of mobile-government. On this article, we suggest the methods of information security and the Mobile-government Information Security Management System(M-ISMS) on the smart phone use environment for building up the secure and convenient mobile system in the national institution.

Analysis of the Causal Relationships Among the Factors that Influence the Use of Mobile Phone Services (국내 이동전화 서비스 이용에 영향을 미치는 요인에 관한 연구)

  • Suh, Bo-Mil;Wee, Kyeong-Woo;Yoo, Jin-Soo
    • Journal of Information Technology Services
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    • v.6 no.1
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    • pp.47-63
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    • 2007
  • A lot of researchers have been interested in the factors influencing the use of mobile phone services. Most of the previous studies, however, verified only the research models developed by the authors. They did not consider which model agrees better with the real situation. This study presents six alternative models based on various previous studies, and compares the data fitness of the models. A Web survey of mobile phone users collected 2,217 cases. Statistical analyses, using SEM (Structural Equation Modeling), show that the fitness of the simplest alternative model is better than that of any other model. The simplest model has no causal relationship among exogenous factors, and proposes that all of exogenous factors have direct impacts on the customer satisfaction. In addition, the analyses say that corporate and brand image and additional service are more important than the other exogenous factors such as communication quality.

The User Characteristics of Different Age Groups to Design Mobile Phone (휴대전화 설계를 위한 연령대별 사용자 특성)

  • Kim, Jung-Yong;Kim, Sung-Hoon;Cho, Young-Jin
    • Journal of the Ergonomics Society of Korea
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    • v.29 no.3
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    • pp.297-310
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    • 2010
  • The purpose of this study is to investigate the user characteristics in different age groups by investigating the level of satisfaction and preference of design and function of mobile phone. 160 subjects participated in the experiment. Subjects with different ages were selected and divided into four groups: young age group (20 to less than 45), $1^{st}$ middle age group (45 to less than 55), $2^{nd}$ middle age group(55 to less than 65), and elderly group(over 65). A questionnaire was developed based on the previous design guideline, and additional questions were made to test newly developed function and design of the mobile phone. In particular, depth interviews were conducted in order to have a proper response from old subjects who have difficulties in completing written questionnaire. In result, it was found that except for price the major criterion to purchase mobile phone was the design, and the function of phone was the next except for elderly group. In the case of elderly group, the screen size is the first. Statistical results indicated that 37.5% of the young age group, 22.5% of $1^{st}$ middle age group, 22.5% of $2^{nd}$ middle age group and 10.0% of the elderly group preferred the design to function when they purchase mobile phones. Most elderly people were not satisfied with the supplementary function of the mobile phone. The $1^{st}$ middle age group did not know exactly how to use the supplementary service although they were willing to use it. Regarding the emotional preference on the type of phone, the sliding type was preferred most. Current results can be used to anticipate the future trend of mobile phone and design a user-friendly product for the aged population.

A Study on the Effects of Flow on the Utilization of Mobile Phone Service (플로우 경험이 휴대폰 서비스 이용에 미치는 영향에 관한 연구)

  • Park, Yoon-Seo;Lee, Seung-In;Lee, Hyo-Sun
    • Korean Management Science Review
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    • v.27 no.3
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    • pp.117-135
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    • 2010
  • The purpose of this study is to segment the mobile phone users based on the flow types and to understand the differences in mobile phone usage behavior between the segmented groups. The 'flow' construct, which was introduced first in marketing by Hoffman and Novak[44], has been used as an important keyword for understanding consumer behavior on the World Wide Web. In this paper, we will try to use the flow aspect for the mobile market segmentation, which is one of the most fundamental tools for developing a successful marketing strategy on the mobile phone service market. We collected survey data from consumers and analyzed the data with the SPSS 12.0 package where we did ${\chi}^2$-test, factor analysis, one-way ANOVA and cluster analysis. Main results of this study are as follow. First, the flow types of the mobile phone users were classified into five types, which are named as the 'Flow' type, 'Apathy' type, 'Anxiety' type, 'Boredom' type, 'Control' type. Second, most of the results related to the usage of mobile phone service showed statistically significant differences between flow types. These findings suggest that the mobile phone service marketers should consider the various flow types of users and work out effective market segmentation strategies based on these consumer flow types.

Factors Affecting the Intention to Use of Smart-Phone Banking Service: A Case of Chinese Users (스마트폰 뱅킹서비스 수용의도에 영향을 미치는 요인: 중국 사례)

  • Kim, Soo-Hyun;Li, Lei
    • The Journal of the Korea Contents Association
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    • v.12 no.11
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    • pp.303-312
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    • 2012
  • In this paper we investigate the factors influencing the intention to use of smart-phone mobile banking service in China. We include the characteristics of smart-phone, mobile banking service, and users to the research model and also consider user satisfaction as an intervening variable. We try to find and prove the factors influencing the intention to use of smart-phone mobile banking service by surveying 206 chinese users and using structural equation model. This empirical paper proves that mobility, instance connectivity, use convenience, and intimacy give positive effects to intention to use of smart-phone mobile banking service. In addition, this paper indicates some managerial implications that mobility, access speed and the easy user interface can help to increase the degree of user acceptance.

Concept Design of Modular Mobile Phone using Axiomatic Approach (공리적 접근을 이용한 모듈러 모바일 폰의 개념 설계)

  • Cha Sung-Woon;Lee Kyung-Soo;Kim Min-Soo
    • Journal of the Korean Society for Precision Engineering
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    • v.23 no.5 s.182
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    • pp.119-127
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    • 2006
  • Design structure of a mobile phone has been changed to a converged style, which has so many functions. However, the converged mobile phone could not satisfy the users who want to use only specific functions, so with Axiomatic Design, we have studied for making a proposal to set up the new concept. The goal of this study is to derive a general solution with Axiomatic Design to verify the Independence. By enhancing the existing design model and differentiating the function of mobile phone, user will be able to choose desirable products, which have only specific functions and/or specific parts. First of all, we checked the Independence about the existing design model. Then, we developed the new design model with the idea that base mobile phone should have basic functions and additional functions can be separated, surely be connected when users want.

The Corelation Research between Cyberbullying and Information Media Use - With Focus on Internet and Mobile Phone Use (사이버불링 발생과 정보매체활용 간의 상관분석 - 인터넷과 휴대전화 사용을 중심으로)

  • Kim, Bongseob;Park, Jongsun;Gam, Dongun;Jin, Sangki
    • The Journal of Korean Association of Computer Education
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    • v.16 no.5
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    • pp.17-29
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    • 2013
  • Cyberbullying has a negative influence on teens. However, the academic approach and try is still an its early stages in spite of the issue of the seriousness and importance. Accordingly, this study conducted a survey of 1,112 elementary, middle and high school students. According to the survey, Internet bullying violence experience was from 20.3% to 39.0%, victim experience from 11.0% to 23.4%, mobile phone bullying violence experience was from 15.9% to 44.1%, victim experience from 5.5% to 21.8%. The factors affecting Internet bullying violence experience were gender, academic stress, internet accessibility, anonymity, use time of internet. The factors affecting mobile phone bullying violence experience were school table, academic stress, mobility, anonymity, use time of mobile phone. Finally, this study grasped the relation between Internet and mobile phone bullying. It was found that Internet bullying violence victim experience had something to do with mobile phone bullying violence victim experience. Especially, Internet bullying violence experience had a lot to do with mobile phone bullying violence experience, Internet bullying victim experience had a lot to do with mobile phone bullying victim experience.

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Design of a Remote Control Application Using Mobile Phone with WPAN Platform

  • Lee, Tae-Yang;Kim, In-Hwan;Lee, Yang-Sun;Song, Young-Ho;Jeong, Gu-Mn
    • Journal of Korea Multimedia Society
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    • v.13 no.6
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    • pp.884-889
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    • 2010
  • In this paper, we design a mobile phone based remote control system for PC using SKT WPAN platform and compare the presented platform with that of Windows Mobile. The usability of WPAN is one of the main issues which should be considered for the ubiquitous services. For easy development and easy use of the WPAN applications, SKT WPAN platform provides abstract WPAN APIs and WPAN Application Manager for ubiquitous services. In this paper, we implement a remote control application using the WPAN platform and show the validity of the platform comparing with other platforms. In the implemented application, we use WPAN abstract APIs on the mobile phone side and a general Bluetooth APIs on the PC for a connection between phone and PC. Through the implementation and comparison, we show that the WPAN application can be easily developed with WPAN platform.