Service Quality of Membership programs, Customer Satisfaction, and Customer Royalty in Korean Mobile Telecommunications (국내 이동통신 멤버십프로그램의 서비스품질과 고객만족, 고객충성도와의 관계)
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- Proceedings of the Korean Operations and Management Science Society Conference
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- 2005.10a
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- pp.371-387
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- 2005