• Science of Emotion and Sensibility
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• v.20 no.3
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• pp.131-140
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• 2017

Gift-giving is a special behavior where both givers and receivers are interactively involved. Thus, emotion and satisfaction for both sides are core factors in gift-giving research. Recently, gift-giving expands to a mobile venue by the growth of the industries in Korea. In accordance with this trend, some studies have been conducted regarding mobile gifts called 'Gifticon'. However, most of them focused on the phenomenon based on the usage patterns and motives from the perspectives of givers. This study aimed (1) to figure out the emotional differences according to the action of giving Gifticons, and (2) to understand the effects of role and intimacy on the level of gift satisfaction. The results showed that, recipients felt higher levels of positive emotions such as excitement and thrill than givers whereas givers had different levels of gift-satisfaction depending on the intimacies to the receivers. This study is expected to suggest marketing strategies by providing psychological contemplations to a new form of gift-giving behavior, which is expanding toward a new mobile market. Further, it also suggests managerial implications by understanding the level of consumers' satisfaction from the role in Gifticon-giving situations and the intimacies between givers and recipients.

• Journal of Digital Convergence
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• v.20 no.2
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• pp.117-125
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• 2022

This study presents product marketing strategy for mobile gift-giving by recognizing how consumers' propensity of conspicuous consumption and level of impression management affect the choice between hedonic goods and utilitarian goods. Data were collected through an online survey, and logistic regression analysis was performed using SPSS 23.0. The result of this study showed that people with high propensity of conspicuous consumption chose hedonic goods more than utilitarian goods in mobile gift-giving regardless of the level of impression management. On the other hand, those who with low propensity of conspicuous consumption chose utilitarian goods more than hedonic goods when the level of impression management was low, while these was no difference in choice between hedonic and utilitarian goods when the level of impression management was high. This study proposes to advertise in consideration of consumers' propensity of conspicuous consumption and impression management in marketing mobile gift products, especially for hedonic goods. Advertisements can appeal to consumers by using the desire to recognition or show off. Furthermore, further research can be conducted in consideration of other factors affecting gift behavior and expanding the age group.

• The Journal of the Korea Contents Association
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• v.15 no.9
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• pp.454-464
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• 2015

In this study, we examined the motivations of using Kakaotalk's gift that is one of services provided by Kakaotalk, the most popular mobile-based messenger. We also investigated possible effects of these motivations on the satisfaction of the Kakaotalk's service and a potential association of these motivations with the frequency of purchasing gifts using the service. In order to answer the research questions, we conducted a survey that recruited 220 users ranging from teenagers to in forties. As the main results of analysis, we identified four different types of user's motivations for Kakaotalk's gift: beneficial motivation, convenient motivation, improvised buying motivation, and entertaining motivation. Both the beneficial motivation and the entertaining motivation were significantly associated with the gratification of using Kakaotalk's gift, which was in turn significantly associated with the frequency of purchasing gifts through the service.

• The Research Journal of the Costume Culture
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• v.28 no.1
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• pp.15-29
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• 2020

Purpose of the study is to explore the effect of the types of mobile coupons(text- vs. image-focused coupons; free-gift vs. discount coupons) on characteristic perception of mobile coupons, and the causal relationships among characteristic perception, attitude, and use intention of mobile coupons. A total of 140 university students participated in experiments with questionnaires including one of the four stimuli. Important findings are as follows. First, image-focused mobile coupons generated more enjoyment than did text-focused coupons. However, the text/image-focused coupons were not different in perception of informativeness and credibility of mobile coupons. Second, enjoyment perception was significantly increased when image-focused contents were combined with discount coupons whereas enjoyment perception was decreased when text-focused contents were combined with free-gift coupons. This interaction effect reflects that the level of enjoyment of consumers can be changed in terms of the combination of the value-provision types of coupons and the text-image focused contents. Third, it was found that consumer perception of coupon characteristics formed attitudes toward mobile coupons, and use intention of mobile coupons was determined by attitudes toward mobile coupons. Study findings may fill the void of research investigating the effect of text-image contents and the types of coupons on consumer reponses toward mobile coupons. Mobile coupons have limited quantity of information within a small size of mobile phone screen, therefore, the results were not consistent with prior research tested with mobile advertisements indicating the effect of text-image contents on perception of informativeness and credibility.

• Korean journal of communication and information
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• v.74
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• pp.197-224
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• 2015

This paper critically investigates the cultural phenomenon surrounding the news mobile phone app in which 'curation', relying on the news editing and adaption, has become much more significant than making the news directly. This study affirms the fact that a copying culture which is basically a combinative effect of duplication (alias) and imitation(mimesis) enables us enrich the human beings' creative activities. However, we need to warn the regressive aspects of copying culture challenging the journalistic principles. This study exemplifies a case of Pikicast, which has become the most rapid growing news content mobile app in Korea. By doing a case study, this paper suggests that 'social gift' should be given to the online users as a whole. The communal and social gift would be an alternative way to the unpaid crawling of the news resources from the digital commons by the news content curating corporation such as Pikicast.

• Proceedings of the Korea Information Processing Society Conference
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• 2013.05a
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• pp.625-627
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• 2013

모바일 기기의 성능 향상과 모바일 인터넷 서비스의 활성화, 스마트폰 시장의 급속한 성장으로 모바일 쿠폰 시장 빠르게 활성화 되고 있으나 이로 인한 다양한 문제점이 발생되고 있다. 본 논문에서는 이러한 문제점들을 방지하고 일회성의 쿠폰 이외에 다회 이용 가능한 모바일 전자상품권 프로토콜을 제안한다. 동형암호를 적용하여 모바일 기기에서 암호화와 복호화 연산을 최소화하도록 설계하였으며, 쿠폰의 정보는 암호화되고 사용시마다 새로 생성되도록 하여 이중사용과 복제가 불가능 하도록 설계하였다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.15 no.2
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• pp.404-420
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• 2021

In this paper, an automatic system of locating the indoor area with weak or no mobile signal was proposed and demonstrated experimentally by using the Internet of Things (IoT) technology. Nowadays, the technicians of mobile services providers need to go along with numerous heavy equipment to measure and record the mobile signal strength at outside environment. Recently, there are systems proposed to do such measurement at outdoor area by using the IoT technology automatically. However, these works could not be applied in the indoor area since there are difficulties to do the indoor mapping and positioning. In this work, the Bluetooth Low Energy (BLE) was used to tackle these two difficulties. After a proper placement of BLE in the testing site, while the technician walk around with a handheld analyzer, the data can be obtained accordingly for further analysis in the proposed system which includes the construction of floor plan, detection of mobile signal strength and suggestion of indoor base stations. The gift wrapping and centroid algorithms were used during the analysis. The experimental results showed that the proposed system successfully demonstrated the indoor mapping, positioning of weak mobile signal area and suggestion of indoor base stations for the normal rectangular rooms with an area of 100 m² on single floor.

• Asia Marketing Journal
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• v.14 no.2
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• pp.1-22
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• 2012

Gifticon is an innovative new service of SK Marketing & Company. Launched in the end of 2006 for the first time in the world, the mobile gift certificate is in the form of a SMS message that bears a bar code to exchange with real products sent to the intended recipient through internet portal, messenger or/and mobile phones. The service started by connecting individuals (B2C business) and was expanded to the new marketing tools of companies (B2B business). While the business took off with soft progress in the initial year of launch, Gifticon business finally gained its momentum in the growth of sales in its second and third year. Yet, the data showed that the growth of user-base was getting stagnant that the number of users remained flat for the past few months. Moreover, competition from latecomers such as Giftishow from KTF and Heartcon from LG Telecom gets fierce. Particularly in B2B sector where Gifticon has made minimal profit, competitors started aggressive promotional activities, taking away shares from Gifticon. Under these circumstances, team is facing tough strategic decisions for its long-term growth; How can they further grow the business? Should they go after more massive targets for broader user-base? Should they pursue B2B business more aggressively? This case study asks students to come up with solutions for these questions by understanding concepts, theories and models for diffusion of innovations and strategies to overcome a chasm.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2009.10a
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• pp.1007-1009
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• 2009

In this paper, to introduce synthetic concept of electronic cash that it solved disability elements of e-money issued by existing operators. In addition, a wireless network offers enhanced features due to RFID-technology. Moreover, The mobile phones, easy deployment, equipped with electronic money functions and should be give a convenience of mutual gift. Finally, To introduce concept of coin purse that it gets out of the inconvenience possession and loss of the concerns, casting cost about coin.

• The Journal of Information Systems
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• v.26 no.4
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• pp.247-284
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• 2017

Purpose The first purpose of this study is to investigate factors that are likely to influence user's intention to adopt third-party mobile payment platform. A comprehensive study about mobile payment services have used various variables to explain user's use intention based on the theory of reasoned action (TRA) or the theory of planned behavior (TPB). Variables such as simplicity, security, costs, relative advantage, individual mobility, subjective norm, trust, satisfaction, attitude towards use, perceived usefulness, perceived ease of use and so on. Among these factors, we expect to find out the most influential factors effecting user's use intention of the third-party mobile payment services. Second, we also examine whether the most influential factors have the same influence to different third-party mobile payment services by conducting comparative study of Alipay and WeChat Pay. Design/methodology/approach Empirical data for this study were collected from Chinese who has the experience using or have used Alipay or WeChat Pay. Participants needed to be familiar with Alipay or WeChat Pay because such users may be more aware of both the advantages and disadvantages of Alipay and WeChat Pay. We conduct a pilot test using Smart PLS 2.0, which includes 50 Alipay users and 82 WeChat Pay users. The result indicates that all the measurement fit for the context. And then 980 questionnaires were mainly sent out to the college students and the e-mails users randomly. To encourage participation, we give the participants a small gift as a present. Finally, we received a total of 683 replied. Data from respondents who gave incomplete or invalid answers were excluded to assure the validity of the constructs. 79 questionnaires were rejected, finally the valid data are 604 (with 372 Alipay users and 232 WeChat Pay users). Findings The results suggest that users' intention is determined by their trust on third-party mobile payment service and perceived usefulness of use. Comparative study results also indicated that the factors have different influence on Alipay group and WeChat Pay group, which offers a new aspect for academic field, and provides useful information to mobile payment service providers in China.